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Journal : Neo Journal of economy and social humanities

The Impact of Social Media Promotion on Purchasing Decisions at Jetiga Ala Caffe Syamsurizal; Iffah Fuztu Warobil Ka'bah
Neo Journal of economy and social humanities Vol 2 No 4 (2023): Neo Journal of Economy and Social Humanities, December 2023
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v2i4.152

Abstract

This research aims to determine the impact of social media promotions on purchasing decisions at Jetiga Ala Cafe. This research uses quantitative methods, with non-probability sampling techniques and sampling using accidental sampling. The population in this study was 188 cafe-style Jetiga Instagram followers with a sample size of 128 respondents used in this study. Based on the data obtained, the calculated t value is 10.196 with a significance of 0.000 <0.05. It can be concluded that social media promotion has a positive and significant effect on purchasing decisions, and based on the coefficient of determination test, the R Square value is 0.452 or 45.2% of the purchasing decision variable. influenced by social media promotions while the rest is influenced by other factors not discussed in this research.
Co-Authors Abdul Razak Abdul Razak Afni, Refni Syahleli Ardi Ardi Ardi Atika Adiputri Augustia, Venitalitya AYU LESTARI, PRAMUSINTA Azzahrianto, Octavia Putri Bagus Ridwan Wibisono Delvia, Melda Des M. Desminar Desvita Maharani Dwi Firda Elisa Aulia Elma Rida Yanti Erwin Permana Fadilla Afani FAJRINA, SUCI Fatimah Malini Lubis Fiqran Mau Ratu Wara Firdaus Firdaus , Risya Zahrotul Firdaus Firdaus Fitri Arsih Harahap, Titi Martini Helendra Helsa Rahmatika Hendri Sayuti Ida Elfira Iffah Fuztu Warobil Ka'bah Indrayani IRDAWATI Iswantir M Ita Soegiarto Jaffar, Mohammad Najib Jivi, Rizka Amadea Khaidir Khairatunnisa Koko Haryono Kresy Monery Sitompul Linda Advinda Lufri Lufri Mailizarni Mardiana Ikhwan Masrizal Masrizal Mega Sintia Nur Karisma Mikra, Dini Pebrianti Moralita Chatri Movitaria, Mega Adyna Muammar Khaddafi Muhammad Jufri Muhammad Rafil Mulia, Nanta Mustika, Niken Nadya Amanda Nita Anggraini Noer Fhadya Dwi Aninda Novia Erlinda Nur Rismawati Nurasina Nurdin Ihsan Nurmalah Oktavia Dewi Afja Pawisari Puput Ayu Putri, Nur Aisyah Rahmi, Fitri Olvia Rahminda Relsas Yogica, Relsas Reni Alfionora Ria Anggriyani Roshita Putri, Nazzla Saputra, Edriagus Sasralina, Rika Shifa Sabilla Hanum Sholichin, Muhamad Siti Khalisa Naurah Rahayu Sofa , Nidia SRI ASTUTIK, HENY Sumadi, Suhartini Surawan Syaflin Halim Titi Martini Utomo , Wahyudi Verina, Fira Violita walyafi, delvina Wida Banar Kusumaningrum Willa Wirdhatul Jannah Yarsa Erianti Yuni Ahda Zahra, Luthfiah Zaimsyah, Annisa Masruri Zhuliansyah, Teddy Rahmat