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MUHAMMAD SYAIFULLOH
UNIVERSITAS MUHADI SETIABUDI
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The Influence of Service Quality and Infrastructure for Visitor Interest in Cemara Island Tourism, Brebes Dumadi, Dumadi; Wulandari, Hilda Kumala; Syaifulloh, Muhammad
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2969

Abstract

The tourism sector has now become an important aspect of the economic progress of a country and is the main choice in regional development. The development of an area can open new tourist attractions for tourists that it is necessary to apply the right marketing strategy to bring in tourists and make tourists who have visited have an interest in visiting again, including the quality of services and tourism infrastructure. The purpose of the study was to determine and analyze the effect of 1) service quality on visitor interest, 2) infrastructure and infrastructure on visitor interest, and 3) service quality and infrastructure on visitor interest in Cemara Island Tourism, Brebes. The research population refers to the average number of visitors per month in 2020 which amounted to 3,248 visitors. Sampling using the Slovin formula with techniques incidental was 97 people. The data used primary data from the answers to the questionnaire. Hypothesis testing using SPSS 20. The theoretical basis used is the definition of tourism, service quality, infrastructure, and visitor interest. The results showed: 1) service quality partially had a significant effect on visitor interest, 2) infrastructure partially had a significant effect on visitor interest, and 3) service quality and infrastructure simultaneously affected visitor interest.
Co-Authors Abdul Bashir, Abdul Bashir Afridah, Nur Akbar Nuur Purnama Darma Wahana AN, Gita Ayu Andi Yulianto Apriliani, Rosema Dina Ari Kristiana Aris, Muhammad Adam Ariyani, Deva Chaerul Anam Chaerunnisa, Septy Cintami Ira Yuniar Dedi Romli Triputra Desvitriani Nurakza Dimas Shobikhatunnisa Dumadi Dumadi Dumadi, Dumadi DWI HARINI Dwi Harini Faqih, Abdulah Fera, Melly Gian Fitralisma Hargisati Gendis Budihani Hendri Sucipto Herawati, Tri Herlina, Sukma Heru Mulyanto Hilda Kumala wulandari Ikhwan, Syariefful Ikhwan, Syariefful Ikhwan, Syariefull Indah Dewi Mulyani Indriyani, Azizah Irmawati Dewi Khalid Iskandar Khojin, Nur Kristiana, Ari Maulida, Akhsiva Nurul Moh. Nurizki Muafatun Muhamad Hasdar Muhardi Muhardi Mujahid Mujahid, Mujahid Mulyani, Indah Dewi Nur Khojin Putri Putri, Putri Ramdhan, Nur Ariesanto Rani Reviyana Purwanti Riono, Slamet Bambang Ririn Marshelina Rismayanti, Aisyah Nur Rizqika Solekhah Roni Roni Sabila Imelda Putri Salsa Ainurrohmah Setiadi, Roby Siswandi Suara, Citra Mega Suci Nur Utami Sucipto, Hendri Syamsurijal A Kadir, Syamsurijal A Kadir TITI RAHMAWATI Triputra, Dedi Romli Ujianto, Nur Tulus Ulinnuha, M. Valentine, Listantia Wahana, Akbar Nuur Purnama Darma Wahyu Wibowo Warpuah, Warpuah Widiya Ananda Wulandari, Anna Wulandari, Hilda Kumala Yugo, Tri