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Pengaruh Faktor Sosial dan Psikologis Terhadap Proses Penjualan Sayuran Hidroponik di Kelompok Tani Kosaghra Lestari Ardelia, Nabila Abidah; Setyadi, Taufik; Wijayati, Prasmita Dian
JURNAL MANAJEMEN MOTIVASI Vol 21 No 1 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i1.7764

Abstract

This study analyzes the influence of social and psychological factors on the sales process of hydroponic vegetables at the Kosaghra Lestari Farmer Group. Using a quantitative approach with SEM-PLS analysis on 30 purposively selected respondents, results show both factors significantly and positively affect sales. Social norms are the dominant indicator, while perception is strongest for psychological factors. The findings highlight that community-based marketing strategies and building positive consumer perceptions are essential to improve sustainable sales effectiveness.
Co-Authors ., Harianto A.P, Caesariano Abdilah, Fikri Rizki Achmad Suryana Adelia Kharisma Putri Raharjo Adelia Kharisma Putri Raharjo Adelia, Kezia Adinda Meitha Putri Mardhiyani Adinda Nurul Izmi Alda, Irine Selviana Alfiani, Fina Alivia Firda Halimatul Jannah Amalia, Sri Hidayati Amir, Indra Tjahaja Ananda Nabila Laraswari Annisa Lulu Ardelia, Nabila Abidah Arfiana Dita Arum Sari Arief, Aditya Arman, Hilman Hasibur Rohman Arum Sari, Arfiana Dita Arum, Dewi Puspa Aslam, Saufan Asri, Dian Bagus Indra Kurniawan Budiarto, Fadia Nur Rahma Charmenita Napitupulu, Beatrice Maria Dewanti, Rizki Puspita Dini Hiqmatul Hayati Dita Atasa Dona Laily Dona Wahyuning Laily Eko Nurhadi Fachrani, Dhewintha Kusuma Fadhilah, Sulthan Auliya' Zhafran Fatima Azrina Pramesthi Fatmawati Fatmawati Framono, Indra Dwi Hamidah Hendrarini Hanggita Adwaa Saputri Hardani, Prisma Trida Hariputra, Akbar Hasyim, Alwi Fu'ad Ida Pratiwi, Fitriani Risay Indah, Pawana Nur Ines Paramithasari Intan Ayu Kusuma Pramushinta Istyalita, Devi K Amelia Kurniasari Kusuma, Mani’atul Fitan Lainatussifa Laksmi Diana Lestari, Renita Dwi M. Nushron Ali Mukhtar Maharani, Clara Sita Manihuruk, Ekamonika Maulana Hansa, Kafi Maulidiyah, Zahro Al Mubarokah Mubarokah Mufidah, Rofikatul Muhammad Rifqi Abroor Mukti, Asri Wido Mukti, Ria Andriani Nadya Ambarwati Nahariyah, Rif'atun Naila Nadhifa Qotrunnada Nanda Kusuma Melati Nanda Kusuma Melati Ningrum, Anisa Sulistya Nitriana Kridha Kirana Nitriana Kridha Kirana Noor Rizkiyah Nuriah Yuliati Nurul N Praventiara De Aliyil Rivia Kemuning Purbosari, Ira Putri, Isma’ Arifatul Rahma Qalsum, Ummy Rachmadhan, Aditya Arief Rahayu, Asti Rahma Fadillah, Alya Rahmah, Muthiatur Raihan Bimo Lazuardi Raihan Bimo Lazuardi Ramadhani, Mirza Ratnawati, Ema Rifqi Ariq , Achmad Rina Agustina Roniati, Fitri Sa'diyah, Khikmatus Safrina Maharani Putri Sandrina, Linda Sania Fitria Rahmah Sania Fitria Rahmah Saputri, Hanggita Adwaa Sari, Dewi Perwito Sari, Putri Nurmalita Setiana Andarwulan Setyaningtyas, Megawati Mahardika Rizky Sinulingga, Amanda Safithri Siti Fadhilah NurrahMawati Soedarto, Teguh Sri Tjondro Winarno, Sri Tjondro Sri Widayanti SRI WIDAYANTI Stevi Putri Adolvina Baik Sufi Prasasti, Amalya Sundusia, Leyna Susanti, Amilia Syarif Imam Hidayat Tatang Sopandi Thiang Makrifat Usamah Abdul Haq Vanya Agita Sari Widayanti, Annisa Vira Wiharsono, Surya Duta Wisnu Okta Mahendra Yahya, Azriel Yasintya, Dwi Meilani Yogananta, Refo