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All Journal Jurnal Kajian Ilmiah Akuntansi Fakultas Ekonomi UNTAN (KIAFE) Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) AGROTEKBIS Numeracy : Jurnal Ilmiah Pendidikan Matematika SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JPMI (Jurnal Pendidikan Matematika Indonesia) Jurnal Cendekia : Jurnal Pendidikan Matematika JUMLAHKU: Jurnal Matematika Ilmiah STKIP Muhammadiyah Kuningan JURNAL MathEdu (Mathematic Education Journal) Adimas : Jurnal Pengabdian Kepada Masyarakat Journal of Authentic Research on Mathematics Eduacation (JARME) JPMI (Jurnal Pembelajaran Matematika Inovatif) Equals : Jurnal Ilmiah Pendidikan Matematika Jurnal AlphaEuclidEdu Mosharafa: Jurnal Pendidikan Matematika Jurnal Kajian Pembelajaran dan Keilmuan International Journal of Learning and Instruction (IJLI) Innovative: Journal Of Social Science Research Jurnal Matematika Ilmiah Universitas Muhammadiyah Kuningan Jurnal Pendidikan Indonesia (Ju-Pendi)
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Pendidikan Matematika, FKIP, Universitas Tanjungpura, Pontianak
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : AGROTEKBIS

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PENGEMBANGAN STRATEGI PEMASARAN PRODUK GULA TAPO (STUDI KASUS DI DESA AMBESIA KECAMATAN TOMINI KABUPATEN PARIGI MOUTONG) Azhari, Moh Halini; Yantu, Marwan; Asih, Dewi Nur
AGROTEKBIS Vol 1, No 1 (2013)
Publisher : AGROTEKBIS

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Abstract

Arenga  is one of the strategic commodities that has to be developed, this plant has high economic value and  well known  to most Indonesian.  In Ambesia village,  Arenga sap is used by combining with other materials and processed traditionally, resulting  to a typical snack and commonly called Tapo Sugar. This study aimed to develop a marketing strategy for Tapo sugar product by identifying the internal and external factors that affect marketing of sugar tapo and also analyze alternative strategy for marketing tapo Sugar from Ambesia village. Results obtained with a coordinates analysis that the alternative strategy is in quadrant I, which indicates that the right strategy is the strategy of SO (Strength-Opportunity) called also an aggressive strategy, namely (i) improve the quality of the workforce through training effort that able to encourage local communities to create job, (ii) to maximize the utilization of raw material which is adequate in the village, (iii) maintain the authentic flavor of Tapo suger for attracting agro-tourism and market at national level, (iv) innovate new flavors to become an agro competitive product
PENGEMBANGAN STRATEGI PEMASARAN PRODUK GULA TAPO (STUDI KASUS DI DESA AMBESIA KECAMATAN TOMINI KABUPATEN PARIGI MOUTONG) Azhari, Moh Halini; Yantu, Marwan; Asih, Dewi Nur
AGROTEKBIS Vol 1, No 1 (2013)
Publisher : AGROTEKBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Arenga  is one of the strategic commodities that has to be developed, this plant has high economic value and  well known  to most Indonesian.  In Ambesia village,  Arenga sap is used by combining with other materials and processed traditionally, resulting  to a typical snack and commonly called Tapo Sugar. This study aimed to develop a marketing strategy for Tapo sugar product by identifying the internal and external factors that affect marketing of sugar tapo and also analyze alternative strategy for marketing tapo Sugar from Ambesia village. Results obtained with a coordinates analysis that the alternative strategy is in quadrant I, which indicates that the right strategy is the strategy of SO (Strength-Opportunity) called also an aggressive strategy, namely (i) improve the quality of the workforce through training effort that able to encourage local communities to create job, (ii) to maximize the utilization of raw material which is adequate in the village, (iii) maintain the authentic flavor of Tapo suger for attracting agro-tourism and market at national level, (iv) innovate new flavors to become an agro competitive product
Co-Authors -, Rif'at A.A. Ketut Agung Cahyawan W Ade Mirza Agung Hartoyo Agustin, Handini Dwi Ahmad Rizki, Ahmad ahmad yani Ahmad Yani T Ahsan, Nurul Huda Anjani, Ayu Aprilia Winardi, Monica Priska Asanti, Fitri Nur Asep Nursangaji AYU LESTARI B.S, Dian Ahmad bambang - Bi'an, Rabi'an Bistari Christy Armelda Honey A Dahlan, Diana Daris, Hamdani Dede Suratman Dewi Nur Asih Dian Ahmad BS Dona Fitriawan Dwi Astuti Dwi Astuti Edy Yusmin Ekasatya Aldila Afriansyah Evi Nurianti, Evi F 34211560, Marselina F 34211741, Anatan F 34211777, Sabirin Fahrurrazi, . Fedi Bandara Ferianti, Flesia Welly Geogorius Addwarma Sejlistu, Geogorius Addwarma Hakim, Maida Sujana Hamdani Hamdani Hamdani Hamdani Hardiwan Hugo Theo Kurniason Indriani, Tari Ismatul Maula Julian, Emakulata M Sani Mardiani Mardiani Marwan Yantu Mauliansyah, Anugrah Maulida, Maulida mohamad rifat Monaldus, Monaldus Muhammad Dwiki Annadzili Munaldus . MZN, Moestawa Nada Nabilah Nasyrullah, Much Norita F04611026 Nur Isnaini Nurfadilah Siregar nurhafizah F04210026 Nurhidayah Nurhidayah Nursiasari, Dwi Pangestu, Ricki Aji Panjaitan, Herris James Pasaribu, Revi Lestari Paskasia Radiani Paternus Hanye Paternus Hanye Hanye Priantini, Eriska Purnamasari, Iga Purwanti, Putri Qori Isla Minaldi, Qori Isla Rachmat Sahputra Ranti, Ruri Rif’at, M. Rocalina, Nita Romal Ijuddin Romal Ijudin, Romal Rustam . Rustam Rustam Rustam Rustam S, Nadiyah Amanati Sabarno Sabarno Safitri, Devy Saputra, Bernadictus Osorio Sela, . Silvia . Silvia Sayu silvia sayu - Siregar, Nurfadillah Siti Nurhayati Stella, Maris Sugiatno . Sugiatno Sugiatno Surti, Surti Syahrianto, Syahrianto Syamsul Arifin Tuti, Isma Wati Vika Rosa Waluyo, Sugeng Puji Wari Purnama Sari WINDA WIDYA SARI, WINDA WIDYA Wullandari, Della Riski yovita theo F F04208019 Yulis Jamiah Yulya Kusumawati Yunita Sari Yusnika F34211665 Zubaidah R Zubaidah R Zubaidah R Zubaidah R, Zubaidah Zubaidah, R Zul Aminatin