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All Journal Jurnal Penelitian Pendidikan AL ISHLAH Jurnal Pendidikan Syntax Literate: Jurnal Ilmiah Indonesia ABDIMAS SILIWANGI Jurnal Soshum Insentif JKM (Jurnal Kebidanan Malahayati) JURNAL MANAJEMEN Bubungan Tinggi: Jurnal Pengabdian Masyarakat Journal of Economics and Business UBS Jurnal Ilmiah Wahana Pendidikan Jurnal Sains Manajemen Inovasi Kurikulum Journal of Language and Health Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Jurnal Pendidikan dan Pembelajaran Ekonomi Akuntansi ProBisnis : Jurnal Manajemen Jurnal Kesehatan Rajawali Jurnal Sosial dan Abdimas Service Management Triangle : Jurnal Manajemen Jasa Jurnal Kesehatan Kusuma Husada Research of Service Administration Health and Sains Healthys EDUCARE International Journal Administration, Business & Organization Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO Journal of Knowledge Management Journal of Economics, Management, and Entrepreneurship Jurnal Pengabdian Tri Bhakti JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Da'watuna: Journal of Communication and Islamic Broadcasting Jurnal Pengabdian Nasional (JPN) Indonesia Jurnal Manajemen Bisnis dan Kesehatan J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi PESHUM Journal of Economics, Management, and Entrepreneurship
Erliany Syaodih
Program Studi Pendidikan Ekonomi, FKIP, Universitas Langlangbuana
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Journal : Da'watuna: Journal of Communication and Islamic Broadcasting

 1 
Pengaruh Kualitas Pelayanan dan Bauran Pemasaran terhadap Kepuasan Pasien Rumah Sakit Lira Medika Karawang Aditya Angga; Erliany Syaodih; Arif Rachman
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 3 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i3.639

Abstract

At the beginning of its development, the hospital was an institution that functioned for social purposes, but with the existence of private hospitals, the institution was more referred to as an industry engaged in the field of health services by carrying out management based on business entity management. As a business entity, hospitals must be able to create loyalty from patients. The aim of creating patient loyalty is that hospitals can provide a medical experience, improve service quality, and survive in intense competition between hospitals. This research aims to determine the effect of service quality and marketing mix on patient satisfaction at Lira Medika Karawang Hospital. This research uses quantitative methods, explanatory positivistic approach, and cross sectional study design. The population in this study were 9,496 patients. The sample was selected based on random sampling technique with 100 patients. Data collection is done by filling out a questionnaire. Data analysis techniques were carried out using univariate, bivariate and multivariate methods with linier regression. The research results show that partially service quality has a positive and significant effect on patient satisfaction. Marketing Mix has a positive and significant effect on patient satisfaction. Service quality and marketing mix simultaneously have a positive and significant effect on patient satisfaction at Lira Medika Hospital Karawang. The test results of coefficient of determination obtained value R2 = 0,225, meaning that the effect/contribution service quality to patient satisfaction was 22,5%. The test results of coefficient of determination obtained value R2 = 0,254, meaning that the effect/contribution marketing mix to patient satisfaction was 25,4%. The test results of coefficient of determination obtained value R2 = 0,16, meaning that the effect/contribution service quality and marketing mix to patient satisfaction was 16,0%.
Pengaruh E-Service Quality dan E-Trust terhadap E-Satisfaction dan Dampaknya pada E-Repurchase Intention Pengguna Layanan Konsultasi Media Online Tyagita Khrisna Ayuningtias; Erliany Syaodih; Wiseto P. Agung
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 3 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i3.1163

Abstract

Apps for telemedicine are becoming increasingly popular as a result of the COVID-19 outbreak. Telemedicine thus competes with other providers to meet patient demand. Many tactics are used to overcome this, such as providing confidence and quality patients. The purpose of this study is to analyze the effect of E-Service Quality and E-Trust on E-Satisfaction and its impact on E-Repurchase Intention on users of Online Medical Consultation Services. This type of research is quantitative. The sample of this study amounted to 100 respondents who had an Online Medical Consultation Service application on a mobile phone and had at least consulted through the application or website at least once. The analysis method used is path analysis. The results of the study show that there is a direct influence between the variables of E-service Quality on E-Satisfaction in users of online medical consultation services. There is a direct influence between E-Trust variables on E-Satisfaction in users of online medical consultation services. There is a direct influence between the variables E-service Quality and E-Trust on E-Satisfaction in users of online consulting services. There is a direct influence between the variables E-service Quality, E-Trust, and E-Satisfaction, on E-Repurchase Intention in users of online medical consultation services. There is an Effect of E-service Quality and E-Trust on E-Satisfaction of 9.9% while the remaining 90.1% (100% - 9.9%) is contributed by other factors. There is an effect of E-service Quality, E-Trust, and E-Satisfaction on E-Repurchase Intention of 34% while the remaining 66% (100% - 34%) is contributed by other factors.
Co-Authors Aditya Angga Agung, Ign. Wiseto P. Agus Hadian Rahim Agus Supriadi Ali Budiman Anisa Mardiana Anthony, Faris Akbar Antony Pakiding Anytha Basaria Silitonga Arif Rachman Asep Hidayat Asep Hidayat Bambang Sukijie Bella Anantha Sritumini Bella Annantha Sritumini Budilestari, Puji Bunga', Gerson Cantika Dinda Pangesti Chindy Kristiawati Chintya Prima Prihandini Cyntia Meilani Dadang Kusnadi Dasrun Hidayat Deby Fitriyani Dessy Jullyana Subagja Dewi Hudiyah Dewi Sinta Dheni, Achmad Dian Liesdiani Diana Davisca Ridwan Dwi Budi Santoso Dwi Tinaningsih, Morita Feby Bantoyot Fitaloka, Neng Diana FITRIANI, PIPIT Fugiyar Suherman Gema Putra Bangsa Gustini, Leili Kurnia Hadian Rahim, Agus Halim, Abd Hani Rahmawati Haqi, Gibraltar Kasyiful Haslina Halim Hera Wahyuni Herlina Ign Wiseto P Agung Ignatius Wiseto Prasetyo Agung Ilyas Ilyas Indra Eka Putra Kahar Mulyani Kathrine, Anita Septiana Maria Kusuma, Kevin Rizki Agung Lena, Lena Leni Damayanti Lisnawati, Cucu Lutfi Muhammad Hidayat Mariam, Popon Mulyani, Kahar Neng Anisa Candrawulan Nining Handayani Nining Handayani Noverio Michael Samban Tarukallo Nugraha, Gagah Baskara Adi Nur Asshyfa Andiani Nuri Annisa Nurrahim, Firman Nurwansyah, Atikah Nyayu Febriani Petris Akbar Pipit Herawan Popon Mariam Pratama, Willy Danis Puji Budilestari Purwadhi Purwadhi Rachmawati, Amalia Rafika Rafika Rahardjo, Franciska Rahmi Kamalia Tsalis Rajuman S, Rajuman S Ramadhan, Fanky Fazdianki Rantemarampa, William Mallisa Ratna Wulansari Ria Yuli Angliawati, Ria Yuli Rian Andriani Rian Andriani, Rian Ricky Firmansyah Rinawati Rinawati Rita Zahara Rohendi , A. Rubini, Rizki Adriansyah S, Rajuman Sandi Destian Pratama Sandini, Dwi Sari Aprilia Leksani Seger, Rudyanto Wiharjo Silvia Sudjadi Siska Mariska Sri Widaningsih, Sri Sritumini, Bella Annantha Sujarwinata, Tio Hara Sukatno Krisbianto Sunarjo, Andreuw Sungging Handoko Surman, Surman Sustariyah, Sri Syarifuddin , Didin Taruli Hutauruk Towifah Fauziah Choerunisa Triyono, Alfian Heri Tukiman, Agus Tyagita Khrisna Ayuningtias Veranita, Mira Wahyudi, Elsa Wibisana, Inggar Bagus Wiseto P. Agung Wydaswara, Mita Yani Restiani Widjaja, Yani Restiani Yuhendrizal, Deka Yulia Winingsih