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All Journal Journal of Business Strategy and Execution MIX : Jurnal Ilmiah Manajemen Jurnal Manajemen Pelayanan Publik MBR (Management and Business Review) ComTech: Computer, Mathematics and Engineering Applications Economics and Finance in Indonesia Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Manajemen Kesatuan Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Journal of Accounting and Finance Management (JAFM) Eduvest - Journal of Universal Studies Ranah Research : Journal of Multidisciplinary Research and Development Siber Journal of Transportation and Logistics International Research Journal of Business Studies Jurnal Pengabdian Masyarakat dan Penelitian Terapan
Edi Abdurachman
Faculty of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Senayan, Jakarta 12120
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Public Health Social Sciences Transportation Other

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Journal : Journal of Business Strategy and Execution

 1 
ANALISIS ATRIBUT PEMASARAN PADA BEBERAPA RESTORAN CEPAT SAJI DI JAKARTA Manoppo, Chandra Adhitya; Abdurachman, Edi
Journal of Business Strategy and Execution Vol 2, No 1 (2009): Published on November 2009
Publisher : Bina Nusantara University

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Abstract

The purpose of this research is to find whether marketing attributes of some fast food restaurants have met with consumer’s expectations, and identify and analyze the correlations between demography (gender, age, education, job, expenditure per month, frequency of eating-out, and marital status) and the marketing attributes (product, price, service, promotion, and place) from fast food restaurant. The methodology used in this research is conducting a literature study and collecting primary data by using survey method with questionnaire. The respondents were 120. The result of this research covers 4 important points. First of all, the product, price and place are found to be related to the amount of expenditure per month, the frequency of eat-outs, and marital status. Secondly, service is related to age, job, the amount of monthly expenditure and marital status. Next, the promotion is related to age and job. These three outcomes indicate a need for marketing innovation based on the relations between the demography and the marketing attributes from fast food restaurants. Lastly, the performance of some fast food restaurants at promotion and place attributes has fulfilled consumer expectation. Even, for some fast food restaurants, the attribute of place has overly fulfilled the consumer’s expectation. Therefore, the promotion and place attributes should be maintained well. However, the attributes of price, product, and service have not met with the consumer’s expectation, and thus, there is a need to improve the performance of the fast food restaurants in order to always fulfilled the consumer’s  expectation.
ANALISIS DAN PERANCANGAN SISTEM E-PROCUREMENT PADA PT. XYZ Akhmad, Teuku Adriansyah; Apriano, Dimas; Abdurachman, Edi
Journal of Business Strategy and Execution Vol 3, No 2 (2011): Published on June 2011
Publisher : Bina Nusantara University

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Digital technology and the Internet are very useful especially in data processing and communication. We examined the utility of this technology to improve the effectiveness and efficiency of the procurement system that we proposed to be used in the activities of the company PT. XYZ. PT. XYZ is in the business of machining high precision metal goods, producing precision products (safety parts) in the automotive industry, in huge numbers. We studied how the procurement system runs at PT. XYZ and determined that it could be more effective and meet objectives more efficiently by achieving precise specifications, with the right quantity, at the right time and the right price (most competitive). We obtained material for the development of the system that led to the proposal to use the procurement system with the utilization of internet technology, which we refer to as the E - Procurement system (Electronic Procurement) that we designed using the stages of the "waterfall“. Our hope is that this proposal could be utilized in PT. XYZ to support and strengthen its competitiveness and enable it to make greater contributions to the Republic of Indonesia.
ANALISIS ELEMEN-ELEMEN EKUITAS MEREK (BRAND EQUITY) DARI PRODUK KARTU TELEPON CDMA Muhammad, Muhammad; Abdurachman, Edi
Journal of Business Strategy and Execution Vol 1, No 2 (2009): Published on June 2009
Publisher : Bina Nusantara University

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Globalisation era has commitment a new opportunity and business challenge for companies in Indonesia. On one side, globalisation era expand product market from companies in Indonesia and on the other side that situation has created the competition which more tight between domestic company nor multinational companies. One of the industry who has very tight competency is cdma phone card or telecommunication industry. Indonesia currently has 5 (five) companies in that industry: Bakrie Telecom, Indosat, Telkom, Sinar Mas Group, and Mobile 8. The thesis has objective to do some research on the elements of brand equity from 6 (six) cdma phone card merk who have accomadated by that companies. The benefit from this research is to give some information for readers about which cdma phone card product who has most brand awareness, brand association, brand loyalty, and brand perceived quality. This hypothesis will use independent method T-Test sample, Paired Sample T-Test, and Cohran Test. The result from every elements found Esia card product is the highest score level from brand awareness, cheaper from telephone and sms, and the highest score from brand loyalty is Starone card, the highest score from brand perceived quality based from performance and importance is Starone card.
Co-Authors A.A. Ketut Agung Cahyawan W Addini, Fida Fathiyah Afriliani, Desri Agus Nugroho, Agus Agusinta, Lira Aji, Farid Bintoro Amanda, Anggi Nurul Arifin, Julison Bijaksana, Gena Budi Setiawan, Edhie BUDIMAN HUTABARAT Chandra Adhitya Manoppo Chandra Arta, Mikhael Dian Artanti Arubusman, Dian Artanti Dian Octaviani, Reni Dimas Apriano Dwi Haryanto Edhie Budi Setiawan, Edhie Budi Emil Taufik Euis Saribanon, Euis Evenson, R. E. Farisyi, Sofwan Ferdiansyah, Anton Gassing, Umar Handayani, Susanty Hartiwi Prabowo, Hartiwi Herino, Herino Imaduddiin, Humam Indrawan, Rully Intan Kurniawan, Intan Juliater Simamarta Komarrudin, Achmad Kurnia Sinta, Azmieti Lis Lesmini Mandagi, Nikita Fransiska Maolani, Rukaesih Achmad Mustika Sari, Mustika Nofrisel, Nofrisel Nugroho, Sinung Tri Octaviani, Reni Dian On, Khi Prasadja Ricardianto, Prasadja Prasetyo, Nur Purba, Okin Ringan Purwoko, Harry Rahandhi, Rezha Raharjo, Efendhi Prih Risdiana, Azis Okta Saputra, Datep Purwa Saputro, Soemino Eko Sarinah Sarinah Sholihah, Sita Aniisah Sidjabat, Sonya Sri Raharjo Subastian, Djamal Suryobuwono, Abdullah Ade Teuku Adriansyah Akhmad Tubagus, Achmad C. Wardhani, Anindita Galuh Wibowo, Heriyanto Yuliantini Yuliantini