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All Journal Fokus Ekonomi JURNAL SAINS PEMASARAN INDONESIA Jurnal Kajian Manajemen Bisnis TINGKAP Publikasi Pendidikan JDM (Jurnal Dinamika Manajemen) HUMAN FALAH: Jurnal Ekonomi dan Bisnis Islam International Journal of Community Service Learning Jurnal Riset Manajemen Bisnis dan Publik Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Mantik Jurnal Pembangunan Nagari Jurnal Abdi Insani Jurnal Manajemen Universitas Bung Hatta Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Academia Open Jurnal Ecogen Jurnal Kajian Manajemen dan Wirausaha Journal of Applied Data Sciences Indonesian Journal of Tourism and Leisure Marketing Management Studies PEMA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Journal of Management and Administration Provision e-Jurnal Apresiasi Ekonomi Cendikia Pendidikan Jurnal Penelitian Pendidikan Indonesia Banking & Management Review

Abror Abror

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Author-ID : 218414

Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

Published : 46 Documents Claim Missing Document

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Articles

Title

The effect of perception of value co-creation on customer satisfaction through perceived value and brand equity as moderating factors Ilham; Abror
Marketing Management Studies Vol. 1 No. 2 (2021): Marketing Management Studies
Publisher : Universitas Negeri Padang

This study aims to determine the effect of perception of value co-creation on customer satisfaction through perceived value and brand equity as a moderating effect on the promise of coffee consumers. This research was conducted on several customers who have visited and consumed the soul promise coffee. The analytical method used is a structural equation model (SEM). Based on the results of data processing that has been found, the results of hypothesis testing found that perception value co creation has a positive effect Perception value of co creation has a positive effect on customer satisfaction with perceived value as a moderating factor in consuming Kopi Janji Jiwa Padang. In the second hypothesis testing stage it was found that Perception of value co creation had a positive effect on customer satisfaction moderated by brand equity in consuming Kopi Janji Jiwa Padang.

The Influence of E-Service Quality on Customer’s E-Loyalty: E-Perceived Value and E-Satisfaction as Mediating Variable Sakinah; Abror
Marketing Management Studies Vol. 1 No. 3 (2021): Marketing Management Studies
Publisher : Universitas Negeri Padang

This study aims to analyze how the influence of e-service quality to e-loyalty on customers of Tokopedia with e-perceived value and e-satisfaction as mediating variable. This research was conducted using quantitative methods. The population of this study is all customers who have visited and shopped at Tokopedia website. The samples were 230 respondents. This study used structural equation model (SEM) as the data analysis tools. The results found that: (1) E-Service quality has a significant direct effect on E-Perceived Value. (2) E-Service Quality has a significat direct effect on E-Satisfaction. (3) E-Perceived Value has a significant direct effect on E-Satisfaction. (4) E-Perceived Value has a significant direct effect on E-Loyalty. (5)E-Satisfaction has a significant direct effect on E-Loyalty (6)E-Service Quality does not have a siginificant direct effect on E-Loyalty. (7) E-Service Quality has a significant indirect effect on E-Loyalty with E-Perceived Value as mediating variable. (8) E-Service Quality has a significant indirect effect on E-Loyalty with E-Satisfaction as mediating variable.

The The influence of customer engagement on brand loyalty: social interactivity and satisfaction as mediating variables Ridwan Muhammad; Abror Abror
Marketing Management Studies Vol. 1 No. 4 (2021): Marketing Management Studies
Publisher : Universitas Negeri Padang

The purpose of this research is to analyze how Customer Engagement affects Brand Loyalty on Maxim users in Padang City with Social Interactivity and Satisfaction as mediation variables. This research was conducted using quantitative method. The population of this study is all users who have used Maxim at least 1 time a week and used the Maxim app for the last 3 months. A sample of 290 respondents. This study used structural equation model (SEM) test with smart PLS 3.0 software as the data analysis tools. The results of this study found that: (1)Customer Engagement has a significant direct influence on Social Interactivity. (2) Customer Engagement has a significant direct influence on Satisfaction. (3) Social Interactivity has a significant direct influence on Satisfction. (4) Social Interactivity has a significant direct influence on Brand Loyalty. (5) Satisfaction has a significant direct influence on Brand Loyalty. (6) Customer Engagement has a significant direct influence on Brand Loyalty. (7) Customer Engagement has a significant indirect influence with Brand Loyalty with Social Interactivity as a mediation variable. (8) Customer Engagement has a significant indirect influence with Brand Loyalty with Satisfaction as a mediation variable.

The effect of electonic word of mouth, destination social responsibility, destination image, and destination trust on intention to visit on Kinantan wildlife and culture tourism object at Bukittinggi Maratul Khairani Pardila; Abror Abror
Marketing Management Studies Vol. 2 No. 1 (2022): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v2i1.119

The purpose of this study was to analyze: the effect of electronic word of mouth, destination social responsibility, destination image, and destination trust on the intention to visit the Kinantan Cultural and Wildlife Park tourism object, Bukittinggi city. The method used is quantitative. The population of this study were all domestic tourists in West Sumatra who had never visited the Kinantan Cultural and Wildlife Park in Bukittinggi City. The sample of this study was 280 people. This study uses Structural Equation Model (SEM) analysis as a data analysis tool. The results showed that: (1) Electronic Word of Mouth had a significant effect on Destination Image, (2) Electronic Word of Mouth had a significant effect on Destination Trust, (3) Destination Social Responsibility had a significant effect on Destination Image, (4) Destination Social Responsibility had a significant effect on significant effect on Destination Trust, (5) Destination Image has a significant effect on Destination Trust, (6) Destination Image has a significant effect on Intention to Visit, (7) Destination Trust has a significant effect on Intention to Visit.

Influence of market orientation, learning orientation, and self entrepreneural efficacy on business performance of micro, small and medium enterprises of clothing convection in Bukittinggi City Rifqi Dwity Satria; Abror Abror
Marketing Management Studies Vol. 2 No. 3 (2022): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar

The point of this studys is for analyze influence of markets orientations, learning orientations, self entrepreneurship on business performances. The sample in this study is clothing convection SMEs in the city of Bukittinggi. The sampling technique in this study was non-probability sampling with a sample size of 150 respondents. The data used are primary obtained from the results of respondents` responses to the proposed statement items. The result of in studys indicates that: (1) Markets orientations a significants positife effects in busines performances. (2) Learning orientations has significant positife effects in busines performances. (3) Self-entrepreneurials efficacy has significant positife effects in business performances.

Customer satisfaction acts as a mediator variable in the relationship between customer citizenship behavior and the halal label, pricing, and product quality Salsabila Nadira; Abror Abror
Marketing Management Studies Vol. 3 No. 2 (2023): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v3i2.372

This study aims to analyze how the influence of the halal label, price and product quality on customer citizenship behavior with Customer satisfaction as a mediating variable for Wardah Cosmetics customers in Padang City. This research was conducted using a quantitative method. The population in this study are Wardah Cosmetic customers in the city Padang who is Muslim and bought Wardah products in the last 6 months. The research sample is 374 respondents. This study uses a structural equation model (SEM) test with smart PLS software as a data analysis tool. The results of this study found that: (1) Halal Label has a positive influence on Customer Satisfaction. (2) Price has a positive influence on Customer Satisfaction. (3) Product quality has a positive influence on Customer Satisfaction. (4) Product Quality has a positive influence on Price. (5) Customer Satisfaction has a positive influence on Customer Citizenship Behavior

Brand authenticity's influence on brand loyalty: an examination of the mediating role of perceived value and brand trust in Wardah halal cosmetics Suci Aprilia Hendri; Abror Abror
Marketing Management Studies Vol. 3 No. 3 (2023): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v3i3.416

The purpose of this study was conducted to analyze the effect of brand authenticity as seen from brand individuality, brand consistency, and brand continuity on brand loyalty which is mediated by perceived value and brand trust in the Wardah halal cosmetics brand. The structural equation modeling used is smartpls 4.0 software to analyze 200 respondents who use the Wardah halal cosmetic brand within the last three months and have made repeat purchases with data collection techniques using quentionnaire distribution. The research findings show that : (1) brand authenticity has a significant effect on perceived value (2) brand authenticity has a significant effect on brand trust and (3) brand authenticity has a significant effect on brand loyalty. Furthermore,the (4) perceived value of the wardah halal cosmetic brand also have a significant effect on brand loyalty and (5) brand trust of the wardah halal cosmetic brand also have a significant effect on brand loyalty. And (6) brand authenticity on the wardah cosmetic brand which is mediated by perceived value has a significant effect on brand loyalty. and (7) brand authenticity on the wardah cosmetic brand which is mediated by brand trust also has a significant effect on brand loyalty. This study suggests that companies can maintain and improve brand authenticity of their brands by conducting massive promotions on every new product launched so that the price is easily accessible to various groups son that Wardah cosmetics can be recognized by its users to get brand loyalty.

The effect of online customer shopping experience on online impulsive buying mediated by attitudinal loyalty at E-commerce Aprilyra, Nadila; Abror, Abror
Marketing Management Studies Vol. 4 No. 2 (2024): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v4i2.510

The purpose of this study was to determine the effect of online customer's shopping experience on online impulsive buying mediated by attitudinal loyalty on the Tokopedia e-commerce platform in Padang City. The population in this research are people in Padang City aged at least 18 years who have made purchases and have experience using the Tokopedia application. Data collection was carried out by distributing online questionnaires via G-Form and data was processed using SmartPLS software. The findings of this research show that (1) Interactivity has a positive but not significant effect on attitudinal loyalty, (2) Informativeness has a positive and significant effect on attitudinal loyalty, (3) Visual engagement has a positive and significant effect on attitudinal loyalty, (4) Navigation and search case does not have a positive and significant effect on attitudinal loyalty (5) Trust has a positive and significant effect on attitudinal loyalty, (6) Convenience has a positive but not significant effect on attitudinal loyalty, (7) Enjoyment has a positive and significant effect on attitudinal loyalty, (8) Attitudinal loyalty positive and significant effect on online impulsive buying, (9) Interactivity has a positive but not significant effect on online impulsive buying through attitudinal loyalty, (10) Informativeness has a positive and significant effect on online impulsive buying through attitudinal loyalty, (11) Visual engagement has a positive and significant effect on online impulsive buying significant effect on online impulsive buying through attitudinal loyalty, (12) Navigation and search case does not have a positive and significant effect on online impulsive buying through attitudinal loyalty, (13) Trust has a positive and significant effect on online impulsive buying through attitudinal loyalty, (14) Convenience has an effect positive but not significant on online impulsive buying through attitudinal loyalty, (15) Enjoyment has a positive and significant effect on online impulsive buying through attitudinal loyalty.

The impact of electronic word-of-mouth and perceived value on Iphone users' repurchase intention: The mediating role of brand trust Raka, Anyelir; Abror, Abror
Marketing Management Studies Vol. 5 No. 1 (2025): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v5i1.619

This study examines the factors that influence repurchase intention on iPhone users in Padang, focusing on the role of Electronic Word of Mouth (eWOM), perceived value, and brand trust. This study aims to determine the impact of eWOM on brand trust and repurchase intention, examine the influence of perceived value on brand trust and repurchase intention, and examine the mediating role of brand trust in the relationship. The sample used was 186 respondents. Data were processed using SmartPLS and collected through an online questionnaire. The results of the study indicate that (1) eWOM has a positive and significant effect on brand trust. (2) eWOM has a positive and significant effect on repurchase intention. (3) Perceived value has a positive and significant effect on brand trust. (4) Perceived value has a positive and significant effect on repurchase intention. (5) Brand trust has a positive and significant effect on repurchase intention. (6) eWOM has a positive and insignificant effect on Repurchase Intention mediated by Brand Trust. (7) Perceived value has a positive and significant effect on Repurchase Intention mediated by Brand Trust.

The influence of electronic word of mouth (eWOM) via Instagram on repurchase intention: The Influence of Electronic Word of Mouth (EWOM) on the Instagram Application on Repurchase Intention of Skintific products Juita, Salsabila; Abror, Abror
Marketing Management Studies Vol. 5 No. 2 (2025): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v5i2.599

This study aims to examine the effect of electronic word of mouth (ewom) on the Instagram application on the intention to repurchase skintific products. This research is a quantitative study with a sample method, namely purposive sampling. The sample in this study were 130 respondents. Data analysis was carried out using the Structural Equation Modeling SEM method using Smar PLS 4.0 software. This study uses the information adoption model of ewom. These results show that information quality has a significant positive effect on information usability. Information quantity has a significant positive effect on information usability. Information credibility has an insignificant positive effect on information usefulness. Information usefulness has a significant positive effect on information adoption. Information adoption has a significant positive effect on repurchase intention.

Co-Authors Afdal, Zul Ahlunnazak, Ahmad Istiqlal Ahmad, Nurafni Fajarna Do Akmal, Nurul Asmaa Andriya Risdwiyanto Angga Pratama Angga Pratama Anwar, Kendis Aprilyra, Nadila Arif Marsal Asmareni , Asmareni Astuti, Kristiana Auliya, Vivi Rizky Batubara, Hani Maisyarah Deswita, Syilvia Dewi Anggraini Dina Patrisia Dwita, Vidyarini Elfani, Riyeni Dwi Erni Masdupi Erniwati Erniwati Ervil, Riko Fadliyah, Chairati Fajri, Dilham Hidayatul Fandora, Karmila Firman Firman Fitri Yulianis Fitrisia, Azmi Friyatmi Friyatmi Gesit Thabrani Hajar, Benti Hendri, Naldi Idris Idris Ilham Irdawati Irdawati Janner Simarmata Janner Simarmata Juita, Salsabila Karim, Haniful Khairi, Aziati Ridha Lova, Anggil Nopra Luthfi, Afdal Maratul Khairani Pardila Mega Dezil Mia Ayu Gusti Mohammad Abdilla Muhammad Aulia Rahman Muskhir, Mukhlidi NABILLAH, SALSA Neswardi, Sepri Nofranita, Willy Pangestika, Adinda Patrisia, Dina Perengki Susanto Pratiwi, Delya Putri, Della Rahma Rahmiati Rahmiati Raka, Anyelir Ridwan Muhammad Rifqi Dwity Satria Rosyeni Rasyid Ryna Parlyna, Ryna Safira, Adhe Okta Sakinah Salman Alfarisi Salsabila Nadira Sapna Biby Sapnabiby Sapnabiby Sari, Nadhila Siti Aminah Soleh, Friska Muflihun Suci Aprilia Hendri Susanto, Parengki Susi Evanita Tania Dwipa Siswara Trinanda, Okki Trinanda, Okki Tri Yasri Hasim Youmil Abrian yuli asbar Yunia Wardi Zulafdal, Zulafdal

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