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Nasti, Nilawati
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The Influence of Human Resource Development, Discipline, and Job Characteristics on Employee Achievement in The Medan Hajj Dormitory Silaen, Lisna Riany; Syahputra, Dedy; Hutagalung, Daniel Jefri Manatap; Simanjuntak, Jenny Fransiska; Supriadi, Supriadi; Nasti, Nilawati
Economics, Business and Management Science Journal Vol 4, No 2 (2024): Economics, Business and Management Science Journal, August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v4i2.586

Abstract

This study explores the effects of job characteristics, discipline, and human resource development on employee job satisfaction at UPT Medan Embarkation Hajj Dorm. The research targets all 60 employees of this facility, utilizing multiple linear regression analysis to examine the data. The results reveal that human resource development has a moderate impact on employee performance, while discipline also plays a partial role. However, job characteristics are found to have a significant influence on employee satisfaction. Furthermore, the study highlights that the combination of effective human resource development, consistent disciplinary practices, and well-defined job characteristics dramatically enhances employee performance. These findings underscore the importance of a holistic approach to managing human resources, suggesting that integrating these elements can lead to improved job satisfaction and overall employee effectiveness. This comprehensive analysis provides valuable insights for organizational strategies aimed at boosting employee engagement and productivity.
Pengaruh Job Enricment, Loyalitas dan Tekanan Kerja Terhadap Kinerja Pegawai Situmorang, Abdi Jusandi; Siregar, Adinda Maya Sari; Wahyuni, Sri; Wirasini, Wirasini; Lase, Wetiani; Safrida, Safrida; Nasti, Nilawati; Supriadi, Supriadi
Journal of Management and Economics Research Vol 2 No 2 (2024): April 2024
Publisher : Graha Mitra Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62866/jomer.v2i2.175

Abstract

This study aims to determine the Effect of job enrichment, loyalty and work pressure partially and simultaneously on the performance of employees work in the Kantor Pelayanan Pajak Pratama Medan Belawan. The study was conducted at the Kantor Pelayanan Pajak Pratama Medan Belawan Jalan KL Yos Sudarso Km 8,2 Nomor 27 Medan, with a population of 98 people, and a study sample. of 96 people. The data analysis technique used is multiple regression analysis using the IMB Statistics computer program for Product and Service Solution (SPSS) version 24. Based on the analysis results obtained job enrichment have a positive and significant effect on the performance of employees work of the Kantor Pelayanan Pajak Pratama Medan Belawan, this is supported by the results of t count analysis > t-table (9,697 > 2,011) at n = 96 at 95% significance level. Loyalty has a not effect on the performance of employees work of the Primary Tax Service Office of Medan Timur, this is supported by an analysis of t count > t-table (3,035 > 2,011) at n = 96 at 95% significance level. Work pressure has a not effect on the performance of employees work of the Kantor Pelayanan Pajak Pratama Medan Belawan, this is supported by an analysis of t count <-table (1,614 < 2,011) at n = 96 with a significant level of 95%.Value of F-count> F table (62,449 > 2,70) This states that together (multiple) there are positive and significant effects of job enrichment, loyalty and work pressure on the performance of employees work of employees of the Kantor Pelayanan Pajak Pratama Medan Belawan. Thus the hypothesis proposed is accepted by the truth.
Pengaruh Pengembangan Karir, Komunikasi dan Budaya Organisasi Terhadap Kinerja Pegawai Sinurat, Jekinya Andi S.; Rahmad, Juhari; Irawan, Dodi; Nasution, Mahdayani; Tarigan, Nur M. Ridha; Nasti, Nilawati; Pane, Sri Gustina
Journal of Management and Economics Research Vol 2 No 2 (2024): April 2024
Publisher : Graha Mitra Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62866/jomer.v2i2.177

Abstract

The problems in this research are how is the influence of career development, communication and organizational culture partially and concurrently on the employee performance in the Kantor Wilayah DJP Sumatera Utara I? Research objectives: To determine the effect of career development, communication and organizational culture partially and simultaneously on the employee performance in the Kantor Wilayah DJP Sumatera Utara I. The hypothesis proposed is: There is a significant effect of career development, communication and organizational culture partially and jointly on the employee performance in the Kantor Wilayah DJP Sumatera Utara I. The study was conducted at the Kantor Wilayah DJP Sumatera Utara I Jalan Sukamulia No. 17A Medan, with a population of 146 people, and a study sample of 59 people. Based on the analysis results obtained career development has a effect on the employee performance of the Kantor Wilayah DJP Sumatera Utara I, this is supported by the results of t count analysis > t-table (6,644 > 2,004) at n = 59 at 95% significance level. Communication has a positif and significant effect on the employee performance of the Kantor Wilayah DJP Sumatera Utara I, this is supported by an analysis of t count > t-table (2,705 > 2,004) at n = 59 at 95% significance level. Organizational culture has a not effect on the employee performance of the Kantor Wilayah DJP Sumatera Utara I, this is supported by an analysis of t count < -table (0,740 < 2,004) at n = 59 with a significant level of 95%. Value of F-count> F table (42,435 > 2,77) This states that together (multiple) there are positive and significant effects of career development, communication and organizational culture on the employee performance of employees of the Kantor Wilayah DJP Sumatera Utara I. Thus the hypothesis proposed is accepted by the truth.
Pengaruh Dimensi Kepemimpinan Kepala Sekolah, Sistem Penjamin Mutu Internal, Dan Budaya Sekolah Terhadap Mutu Kompetensi Guru SD Negeri 1 Kota Langsa Azwarni, Azwarni; Oktavia, Andriyani; Nasir, Muhammad; Hariyadi, Fuad; Pahotan, Deddy; Lubis, Hasrita; Wasesa, Supar; Nasti, Nilawati
Journal of Management and Economics Research Vol 2 No 3 (2024): August 2024
Publisher : Graha Mitra Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62866/jomer.v2i3.178

Abstract

This research aims to investigate the influence of school principals' leadership, internal quality assurance systems, and school culture on the quality of teacher competence at SD Negeri 1 Kota Langsa. The population consists of 32 teachers at SD Negeri 1 Kota Langsa, and a total sampling technique was employed, involving the entire population as the sample. Data was collected through non-test methods using questionnaires and library studies as research instruments. Data analysis was conducted using the SPSS software, which included descriptive and regression analyses. The research findings reveal the following: Firstly, the leadership of the school principal has a significant and positive influence on the quality of teacher competence at SD Negeri 1 Kota Langsa. This underscores the vital role of the school principal in shaping the quality of teacher competence. Secondly, the study did not find a significant positive influence from the internal quality assurance system on the quality of teacher competence at the school, indicating that the internal quality assurance system might not yet play a significant role in enhancing teacher competence in this context. Thirdly, no significant positive influence was found from school culture on the quality of teacher competence at SD Negeri 1 Kota Langsa. This suggests that school culture may not be a dominant factor in shaping teacher competence. Lastly, the simultaneous test indicates that together, the leadership of the school principal, the internal quality assurance system, and school culture have a significant influence on teacher competence at this school. The primary conclusion is that the school principal's leadership plays a pivotal role in improving teacher competence, while the internal quality assurance system and school culture have not yet demonstrated a significant impact in this context.
Analysis of the Influence of Consumer Behavior on Purchasing Decisions in the E-Commerce Industry Nasti, Nilawati; Lubis, Ahmad Husin; Rasyid MS, Abdul
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.996

Abstract

Purchasing decision-making represents a crucial aspect of consumer behaviour prior to the act of purchase. The decision to purchase is made subsequent to an evaluation of the array of available products or services. Online shopping sites appear to offer a convenient and expedient means of fulfilling consumer shopping desires. E-commerce is a commercial activity conducted via the Internet, offering a diverse range of products to consumers. The objective of this research is to ascertain the process by which consumers make purchasing decisions in the context of e-commerce. This research employs a descriptive qualitative approach. This research is situated in the city of Karawang. The informants are four students enrolled in a management studies programme at Buana Perjuangan Karawang University who utilise the e-commerce application on a regular basis. The data was collected through the use of interviews, observation, and documentation. The analysis was conducted by categorising the data into two distinct groups: primary data obtained from direct interviews and secondary data derived from relevant articles. The findings of the study indicate that discount promotions, free shipping promotions, prices, and product quality play a significant role in influencing consumers' online purchasing decisions in e-commerce. The consumer buying decision-making process encompasses five stages: the introduction of needs, information search, evaluation of alternatives, purchasing decisions, and the post-purchase behaviour stage. It can be concluded that students frequently utilise e-commerce platforms to fulfil their needs and desires.
Analysis of the Influence of Digital Marketing on Increasing Customer Loyalty in the Industrial Era 4.0 Nasti, Nilawati; Lubis, Ahmad Husin; Rasyd MS, Abdul
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1049

Abstract

This study aims to analyze the impact of digital marketing strategies on customer loyalty within the e-commerce industry. As the e-commerce sector rapidly grows in the digital age, companies face intense competition and must implement effective strategies to attract and retain customers. This research focuses on key digital marketing strategies, including social media use, content marketing, personalization, and customer data utilization, and examines how these elements influence customer loyalty. The study also reviews the tools and methods e-commerce companies use to enhance loyalty, such as loyalty programs, behavior monitoring, and tailored marketing campaigns. Case studies of successful e-commerce companies that have improved customer loyalty through these strategies are analyzed, alongside a review of existing literature supported by statistical data. The findings show that effective digital marketing strategies positively impact customer loyalty by leveraging social media, engaging content, personalized experiences, and strategic use of customer data. These approaches help build strong, lasting relationships between e-commerce companies and their customers, leading to reduced churn rates, improved retention, and increased sales. The article provides valuable insights for e-commerce businesses looking to design and implement effective digital marketing strategies, offering a competitive edge in the crowded digital marketplace.
THE EFFECTIVENESS OF DIRECT EXPENDITURE BUDGET ON PERFORMANCE Nasti, Nilawati; Lubis, Ahmad Husin; Bakhtiar, Bakhtiar; Ms, Abdul Rasyid
Edukasi Islami: Jurnal Pendidikan Islam Vol. 11 No. 03 (2022): Edukasi Islami: Jurnal Pendidikan Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/ei.v11i03.4273

Abstract

This paper described the implementation of the budget directly to the performance-based budget and analyzed it. The data source of this study from secondary data, namely data obtained from documents and archives obtained from the Medan Helvetia District Office. While the data collection techniques in this study were carried out by observation, interviews, and documentation studies. The data analysis technique used is a comparative descriptive analysis that uses the preparation of performance-based direct spending budgets set by the general bureau and secretarial equipment of Medan Helvetia Subdistrict. The results of the research obtained using the Budget and Expenditure of the Medan Helvetia Subdistrict Office are quite effective. Budget and spending effectiveness ratio from 2019 effectiveness ratio of 84.22%, in 2020 effectiveness ratio of 93.33%, in 2021 effectiveness ratio of 97.7%.
Analisis Return On Asset (ROA) Dan Return On Equity (ROE) Untuk Menilai Kinerja Keuangan Pada PT. Aneka Gas Industri Tbk Tahir, M; Yulizar, Yulizar; Harahap, Julienda br; Nasti, Nilawati; Ms, Abdul Rasyid
JRAM (Jurnal Riset Akuntansi Multiparadigma) Vol 11, No 1 (2024): Juli
Publisher : Universitas Islam Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/akutansi.v11i1.9358

Abstract

Penelitian ini bertujuan untuk menganalisis kinerja keuangan dengan menggunakan Return On Asset dan Return On Equity. Adapun jumlah sampel yang akan di teleliti dalam penelitian ini terdiri dari 3. Yang di jadikan sampel dalam penelitian ini adalah laporan keuangan yang di ambil dari tahun 2018-2020  pada PT Aneka Gas Industri Tbk dengan menggunakan teknik analisis deskriptif. Maka panulis menyimpulkan Return On Asset (ROA) pada PT Aneka Gas Industri Tbk pada tahun 2019 mengalami penurunan dari tahun sebelumnya 2018 sebesar 1,27% dan pada tahun 2020 mengalami kenaikan dari tahun sebelumnya 2019 sebesar 0,95%, Fluktuatif ini disebabkan oleh total asset yang meningkat pada tiap tahun nya dari tahun 2018-2020 yang tidak di ikuti oleh laba bersih.  Return On Equity (ROE) pada PT Aneka Gas Industri Tbk pada tahun 2019 mengalami peningkatan dari tahun sebelumnya yaitu tahun 2018 sebesar 6,11%, peningkatan ini disebabkan oleh total ekuitas yang meningkat secara signifikan  dibandingkat dengan laba bersih, dan pada tahun 2020 mengalami penurunan secara signifikan dari tahun sebelumnya yaitu tahun 2019 sebesar 6,79%, penurunan ini disebabkan oleh laba bersih yang menurun secara signifikan dibandingkan dengan total ekuitas yang meningkat. Berdasarkan rasio ROA dan ROE pada PT Aneka Gas Industri Tbk menunjukkan kurang efektif dalam kinerja keuangan dapat dilihat dari kedua rasio tersebut.
Strategi Menjadi Entrepreneur Kreatif di Era Digital Isnaini, Dewi Budhiartini Juli; Nasti, Nilawati; Al Qohirie, Mohammad Irfan; Ernanda, Yovie; Sunaryo, Sunaryo; Ardiani, Winda
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 1 (2026): Abdira, Januari
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i1.1414

Abstract

The rapid development of digital technology has opened up significant opportunities for business actors, particularly MSMEs in the regions, to act as innovative and creative entrepreneurs. MSMEs, born and raised amidst technological advancements, have enormous potential to create digital-based businesses. However, to maximize this potential, they need to understand the opportunities available, the challenges they face, and the right strategies for entrepreneurship. This community service program aims to delve deeper into the characteristics of MSMEs that support entrepreneurship, explore business opportunities in the digital era, and provide strategic recommendations that can help this generation overcome challenges and capitalize on opportunities to succeed as entrepreneurs. Through a sound understanding of digital entrepreneurship, MSMEs can create businesses that are not only innovative and creative, but also sustainable and have a positive impact on society.
Co-Authors AA Sudharmawan, AA Adha, Kaharuddin Ahmad Fahmi Ahmad Zainuddin Al Qohirie, Mohammad Irfan Amirulsyah, Amirulsyah Armia - Azaman, Azaman Azwarni, Azwarni Bakhtiar Bakhtiar Darika, Darika Dedy Syahputra, Dedy Dewi, Viena Merlya Elny, Hj. Sri Farrah, Intan Fitriyanti Fitriyanti Harahap, Julienda Br Hariyadi, Fuad Hasibuan, Baharuddin Yusuf Helmi, Tengku Ahmad Hutagalung, Daniel Jefri Manatap Irawan, Dodi Iskandar, Ismed Ismail Nasution Isnaini, Dewi Budhiartini Juli Isnaini, Dewi Budhiartini Yuli Julkarnain, Julkarnain Lase, Wetiani Lubis, Ahmad Husin Lubis, Faradilla Fakhirah Lubis, Hasrita Lubis, Lia Iriani M Tahir Marbun, Wilson Saripati Raja Mayasari Mayasari, Mayasari Meriati, Nita Miranda, Nauval MS, Abdul Rasyid Muhammad Nasir MUTHMAINNAH Naibaho, Agus Maihot Nasution, Abdul Gani Nasution, Mahdayani Nur M Ridha Tarigan Nurhasanah Nurhasanah Nuryana, Ferda Oktavia, Andriyani Pahotan, Deddy Pane, Sri Gustina Panjaitan, Muan Ridani Pinem, M. Nelson Pranata, Joko Putri, Elsa Asrina Rahmad, Juhari Rajagukguk, Tumbur Erwin Pandapotan Rasyd MS, Abdul Rasyid MS, Abdul Ritonga, Irsyad Praja Fahmi Ritonga, Zulfadly Alhabsyi Safrida Safrida Salawati Saragih, Darmansyah Shakila, Intan Sidauruk, Martua Batako Sidauruk, Risma Agustina Silaen, Lisna Riany Silitonga, Eli Irwanto Simamora, Trina Natalia Simanjuntak, Jenny Fransiska Sinurat, Jekinya Andi S. Siregar, Adinda Maya Sari Situmorang, Abdi Jusandi Sonata, Ilham SRI RAHAYU Sri Wahyuni Sunaryo Sunaryo Supriadi Supriadi Syafitri, Desy Syafriza, Syafriza Syahyanti, Oktrina Syaiful Rachman Syakarwi, Ahmad Syarkawi, Ahmad Tarigan, Nur M.Ridha Tarigan, Nur. M. Ridha Umboro, Kristiant Haryo Vadila, Fetry Venny Fraya Hartin Nst Wasesa, Supar Wijaya, Doly Muhendy Winda Ardiani Wirasini, Wirasini Yovie Ernanda Yudha, Tri Kartika Yulizar Yulizar