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Journal : Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis

Study of the Effect of Habit, Perceived Enjoyment, and Perceived Risk on Adoption and Recommendation, Mediated by Behavioral Intention on Bank Negara Indonesia Mobile Banking Application Aditya, Aditya; Sijabat, Rosdiana
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol 9, No 1 (2025): April 2025
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/eco.v9i1.22560

Abstract

This study aims to investigate, under behavioral intention, the link between habit, perceived enjoyment, and perceived risk on adoption and recommendation mediated. There were 255 respondents in total from a survey approach for data collection. This study gathers questions online using Google Forms from consumers using primary data. This study applies non-probability sampling as its method. Respondents for this survey have used mobile banking from Bank Negara Indonesia. The study used Smart PLS (Partial Least Square) software version 4.1.0 in a variant-based structural equation modeling method. The findings of this study reveal that habit has a significant and favorable effect on behavioral intention; perceived enjoyment has a substantial and favorable impact on behavioral intention; perceived risk has an essential and favorable effect on behavioral intention; behavioral intention has a significant and favorable impact on adoption; behavioral intention has a substantial and favorable effect on recommendation. The originality of this study is the submission of an empirical research model never done to determine the impact of the relationship between habit, perceived enjoyment, and perceived risk on adoption and recommendation mediated by behavioral intention on the Bank Negara Indonesia mobile banking application. This study is supposed to give Bank Negara Indonesia management insights on how to raise the mobile banking application user count.
Co-Authors Abdurachman , Tubagus Arya Adi Wardana, Wahyu Satya Afifah, Azahra Nur Afriansyah, Indra Gifari Ajub Ajulian Zahra Macrina Akhyar Ali Alvan, Eri Nur Aminah Aatinaa Adhyatma Amir, Eka Fitri Andhika Andhika, Andhika Anggi, Anggi Arfiansyah, Zef Aulia, Chairunnisa Shandy Budiman, Noslin Margareta Buttu Batu, Elisa Darjat Darjat Dewi Fortuna Ayu DEWI RAHMAWATI Dhita Adriani Rangkuti Dwi Novri Asmara Dwi Zulfita elsa, elsa Elva Rahmah Estuhono, Estuhono Fahrul, Moh Fariningsih, Erika Fathan, Muhammad Rifqi Fathurrahman Fathurrahman Fatmawati, Fatmawati Febyanti, Ni Made Firmansyah Firmansyah Hani, Siti Umu Hartianty, Eka Pebi Haryoto, Cecep Herdiani, Sherli Hulu, Herdina Krisdayanti Huzaima, Huzaima Jamaludin . Jannati, Zahra Shaumi Jasmin Jualianawati, Tinta Lasaka, Risnawati A Lelly Qodariah M. Yusuf Maharani Batara, Sekar Ayu Manullang, Jokli Muhamad Hilman Firmansyah Muin, Rahmawati Munawar Agus Riyadi Murtianingsih Murtianingsih, Murtianingsih Nurdin Nurdin Oktafia, Liana Osvari Arsalan Paramita, Ni Wayan Sintya Galuh Passarela, Rossi Pratiwi Pratiwi Pratiwi, Mei RAHAYU, SAPITRI Rahman, Sani Rita Kurnia Apindiati Rizki Kurniati Rofi'ah, Fidia Huwaida Rosdiana Sijabat Rostiani, Helda Sanda, Lia Saputri, Hazad Septiani, Sevira Wulan Septianingsi, Andi Alda Shofia Nurun Alanur S Simanungkalit, Ruth Sahanaya Sopiah, Sopiah Stefanus, Stefanus Sucipto, Jimmy Sukiswo Sukiswo Sukmawati Sukmawati Supartono, Toto Triyanto, Aripin Triyono Triyono Tsurayya, Nadya Vindriani, Marsella Wita Ramadhanti Yansen , Dedi Yousnaidi, Rani Silvani Yulianti, Wulan Ramadan