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Penerapan Strategi Marketing Mix 4P pada Pelaku Usaha UMKM Es Teh Jumbo Aditya Ramadhan; Andika; Vira Sasmita; zainarti
MERDEKA : Jurnal Ilmiah Multidisiplin Vol. 3 No. 3 (2026): Februari
Publisher : PT PUBLIKASI INSPIRASI INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/merdeka.v3i3.6758

Abstract

This study aims to provide an in-depth analysis of the implementation of the 4P Marketing Mix strategy within Es Teh Jumbo, an MSME beverage business that has grown rapidly as a popular and affordable contemporary drink. The research focuses on how the business manages product quality, determines competitive pricing, selects strategic locations, and carries out promotional activities both directly and through digital platforms. A qualitative descriptive approach was used, employing data collection techniques such as field observation, interviews with business owners and consumers, and supportin documentationn.  The findings reveal that the product strategy emphasizes offering large-sized tea beverages with a variety of flavors  that cater to consumer preferences. The pricing strategy is designed to remain accessible for students and the general public, making the product more appealing. The business is strategically located in crowded areas that facilitate easy customer access. Meanwhile, promotional efforts rely mainly on social media and word-of-mouth, which indicates that the promotional aspect is not yet fully optimal. Overall, the study concludes that the application of the 4P Marketing Mix contributes positively to increasing consumer interest and sustaining the business growth of Es Teh Jumbo, although further improvements are needed, especially in enhancing digital promotional strategies.  
KONSEP DASAR KOMUNIKASI ORGANISASI PENDIDIKAN Mahdayeni yeni; Mahdayeni; Andika; Sarmiyati; Indini
Jurnal Pelita Pendidikan Vol. 1 No. 1 (2024): 2024
Publisher : Yayasan Pelita Negri Belantaraya, Kab. Indragiri Hilir, Prov. Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65226/jpp.v1i1.96

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AbstractThis article aims to determine the importance of communication of Islamic education organization using the literature and literary approach related to the theme of this research. The authors ' analysis results showed that organizational communication is indispensable in running an organization of Islamic educational institutions. The success of Islamic educational institutions is determined by the management and organanization factor and interpersonal communication skills owned by each stake holders in carrying out their duties. Effective communication can be seen from the best service and school management, the quality and excellence of graduates as the expectations of stakeholders, the communication skills for school personnel is indeed the task of managers and school leaders To always be enhanced to make it clearer the benefits or contributions of communication skills and effectiveness in realizing the achievement of educational objectives in Islamic educational institutions.Keywords: Communication, Organization, Education
Analysis of Financial Stability In Indonesia’s Banking Sector And Its Determinant Factors Mochammad Yusuf; Andika
Jurnal Budget : Isu dan Masalah Keuangan Negara Vol 10 No 2 (2025): Jurnal Budget: Isu dan Masalah Keuangan Negara
Publisher : Pusat Analisis Anggaran dan Akuntabilitas Keuangan Negara

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Abstract

This study analyzes the financial stability of Indonesia’s banking sector and the macroprudential factors influencing it over the period 2014–2024. Monthly time-series data obtained from Bank Indonesia and the Financial Services Authority (OJK) were processed using the Engle–Granger Error Correction Model (ECM) to examine both short-run and long-run relationships between inflation, interest rates, exchange rates, and money supply in relation to financial stability, which is measured through the Bank Z-score. The empirical findings reveal that inflation exerts a significantly negative impact on financial stability, while the policy interest rate has a significantly positive long-term effect. The money supply demonstrates a positive influence in the long run but a negative one in the short run, whereas the exchange rate shows no statistically significant effect. These results highlight the importance of maintaining credible monetary policy and adaptive macroprudential coordination to safeguard the resilience of Indonesia’s banking sector amid persistent global economic uncertainties.
Analisis Buku Sejarah Kebudayaan Islam MTs Kelas VII Cetakan Kementrian Agama RI Tahun 2020 Agil Murtadlo; Agil Yahya; Andika; Mohammad Salman
Counselia Jurnal Bimbingan Konseling Pendidikan Islam
Publisher : Fakultas Agama Islam Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/counselia.v7i1.200

Abstract

Pendidikan memiliki peran yang sangat penting dalam kehidupan. Pentingnya pendidikan dalam pembangunan bangsa, khususnya dalam mengembangkan sumber daya manusia yang kompeten dan berpengetahuan luas. Pendidikan tidak hanya berperan dalam aspek ekonomi dan sosial, tetapi juga dalam memperkuat nilai-nilai moral dan etika. Artikel ini menyoroti penggunaan buku ajar sebagai sumber pembelajaran utama di Indonesia, terutama dalam konteks pembelajaran Sejarah Kebudayaan Islam di MTs. Penelitian ini menggunakan metode kajian pustaka untuk menganalisis integrasi nilai-nilai karakter dalam buku pelajaran, dengan fokus pada struktur fisik buku dan konten pendidikan karakter. Hasil analisis menunjukkan bahwa buku ajar tersebut mencantumkan tujuan pembelajaran karakter yang jelas, namun metode, media, dan evaluasi pendidikan karakter masih perlu diperkuat. Penelitian ini mengindikasikan perlunya peningkatan dalam penyajian pendidikan karakter melalui buku pelajaran untuk mendukung pembentukan karakter siswa secara lebih efektif.
Empowering Entrepreneurial Teams through Shared Leadership: Insights from Indonesia's Entrepreneurship Programs Andika; Radityo Putro Handrito; Ana Sofia Aryati
Jurnal Ilmiah Administrasi Publik Vol. 12 No. 1 (2026): Jurnal Ilmiah Administrasi Publik (JIAP)
Publisher : Badan Penerbitan Jurnal (BPJ) FIA-UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jiap.2026.012.01.2

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This study examines the impact of shared leadership on entrepreneurial team performance. Based on Social Exchange Theory (SET), we investigate the role of shared leadership in enhancing team performance through team trust and team creativity as mediators. Data were collected from 71 entrepreneurial teams, consisting of 306 members and 73 supervisors, through a combined online and offline survey. Using Smart PLS 3.0, the aggregate data were analyzed at the team level within a mediation framework. The findings indicate that shared leadership significantly enhances team performance, with trust and creativity playing a partial mediating role. This study contributes to the literature by highlighting team creativity as a new mediator and utilizing dyadic data to reduce bias. The results of this study emphasize the importance of fostering trust and creativity to enhance team effectiveness, offering valuable implications for strengthening entrepreneurship programs in Indonesia and achieving sustainable success
Rancang Bangun Alat Sintesis Serbuk Biji Pinang Menjadi Tinta Batik Hilda Porawati; Sandi Yudha Barri Zaqy; Andika; Rizki Prastyo
Jurnal INOVATOR Vol. 6 No. 1 (2023): Jurnal INOVATOR
Publisher : LPPM Politeknik Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37338/inovator.v6i1.2

Abstract

Batik is Indonesia's cultural heritage where each region has its own characteristic style and different batik motifs. Batik dyes can be obtained from synthetic dyes and natural dyes. In this research is the synthesis of betel nut powder with wax and paraffin into batik ink. The synthesis was carried out on a tool that had been made with the main components, namely a reservoir, a heating system, an automatic stirrer system and temperature readings using a bimetal thermometer. The results showed that the solvent and wax will melt at a temperature of 90oC to 110oC. The mixture of areca nut powder with wax and paraffin produces a dark brown color that can be used as a natural dye for batik
The Effect of Brand Image, Product Quality, E-WOM, and FOMO on Skintific Purchase Decisions Esther Praja Anggriany Panggabean; Davin Vandello; Andika; Elisabeth Winata
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8809

Abstract

This study investigates the influence of brand image, product quality, electronic word of mouth (e-WOM), and fear of missing out (FOMO) on purchasing decisions for Skintific products on Shopee in Medan City. The research aims to analyze the direct effects of these variables using a causal quantitative approach. Data were collected from 170 respondents and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results indicate that product quality, e-WOM, and FOMO significantly affect purchasing decisions, while brand image does not. These findings suggest that firms should strengthen product performance, online reviews, and digital marketing to improve consumer purchasing decisions. Keywords: Brand image; Product quality; Electronic word of mouth; Fear of missing out; Purchase decision; Skintific  
Analisis Sentimen Pengguna E-Wallet GOPAY, OVO, dan DANA Menggunakan Algoritma Random Forest Mardiana Purwaningsih; Andika; Rehan RamadhanSyah; Alrafiful Rahman
MULTINETICS Vol. 12 No. 1 (2026): MULTINETICS Mei (2026)
Publisher : POLITEKNIK NEGERI JAKARTA

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Abstract

Abstract - The development of digital payment systems in Indonesia has accelerated significantly with the introduction of the Quick Response Code Indonesian Standard (QRIS), which enables cashless transactions across various digital wallet platforms. GoPay, OVO, and DANA are three popular digital wallet applications that support payments using QRIS. This study aims to analyze and compare the use of the QRIS feature in these three applications based on user reviews on the Google Play Store. The method used is sentiment analysis employing the Random Forest algorithm, utilizing a total of 25,000 reviews proportionally collected from each application. The analysis process includes text cleaning, tokenization, stopword removal, stemming, and sentiment classification into positive, negative, and neutral categories. The results of the study show that GoPay has the highest percentage of positive reviews related to QRIS at 70%, followed by DANA at 65%, and OVO at 50%. Furthermore, GoPay also recorded the highest volume of QRIS-related reviews compared to the other two applications. Based on these findings, it can be concluded that GoPay is the most widely used and appreciated application in the context of QRIS-based transactions. This study may serve as a reference for application developers in enhancing digital payment services in Indonesia.
AJARAN ILMU FIQIH SYEIKH MUHAMMAD AZHARI AL-FALIMBANI BIN MA’RUF DALAM NASKAH SAFINAH AL-GHULAM (SEBUAH KAJIAN FILOLOGI) Wijaya, Tomy; Saputra, Dicky Jhonson; Andika; Anggraini, Kesi; Hudaidah; Yati, Risa Marta
Metahumaniora Vol 15 No 2 (2025): METAHUMANIORA, AGUSTUS 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/metahumaniora.v15i2.63859

Abstract

Penulisan ini mengkaji naskah Safinah Al-Ghulam, sebuah kitab fikih karya Syeikh Muhammad Azhari Al-Falimbani Bin Ma’ruf, yang banyak diajarkan di pesantren dan madrasah Nahdlatul Ulama (Nahdliyyin). Kitab ini berfungsi sebagai panduan dasar bagi pelajar dan mahasiswa baru dalam memahami hukum Islam, khususnya dalam mazhab Syafi’i. Secara terminologis, fikih adalah ilmu yang membahas hukum syariah Islam secara rinci, meliputi ibadah, muamalah, serta aturan sosial dan personal. Safinah Al-Ghulam, yang juga dikenal sebagai Safinatun Najah, menyajikan dasar-dasar fikih yang mencakup bersuci (thaharah), shalat, puasa, zakat, dan haji, sesuai dengan mazhab Imam Syafi’i. Melalui kajian filologi terhadap kitab ini, dapat diperoleh pemahaman yang lebih mendalam mengenai ajaran fikih yang sesuai dengan syariat Islam serta perkembangan ilmu fikih dalam tradisi keilmuan Islam Nusantara. Studi ini berkontribusi dalam melestarikan warisan intelektual Islam dan memperkaya literatur fikih dalam dunia akademik.
PERKEMBANGAN RISET AI GENERATIF DALAM PEMBELAJARAN PAI DI SMA: STUDI BIBLIOMETRIK BERBASIS VOSVIEWER TAHUN 2022–2025 Arrafiq, Ahmad; Hidayat, Dzaky; Andika; Syaputri, Zelda; Mahfuza, Nurul
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.53687

Abstract

The rapid development of generative Artificial Intelligence (AI) has significantly influenced Islamic Religious Education (PAI) learning at the senior high school level. Technologies based on large language models provide students with fast and interactive access to learning materials, yet they also raise challenges regarding the validity of Islamic content, academic ethics, and digital literacy. This study aims to map research developments on generative AI in PAI learning from 2022 to 2025 using a bibliometric approach. Data were collected from Google Scholar through Publish or Perish, resulting in 100 qualified articles analyzed with VOSviewer through network, overlay, and density visualizations. The findings indicate a significant increase in publication trends, peaking in 2024, reflecting the growing integration of AI within Islamic education research. The co-occurrence analysis identifies three main clusters: technology, user competence, and ethics-innovation. These clusters illustrate that the use of generative AI in PAI learning requires not only technological readiness but also digital literacy and ethical regulation to ensure the validity and integrity of Islamic educational content. This study concludes that generative AI offers substantial potential to enhance PAI learning effectiveness, but it must be accompanied by adequate supervision and strong digital literacy.
Co-Authors Aditya Ramadhan Agil Murtadlo Agil Yahya Alam, Sahrul Ali Alrafiful Rahman Ana Sofia Aryati Anggraini, Kesi Anisa Purnamasari Anisah, Tiara Nur Ansor Putra Ardiansyah, Andri Arham Arief Darmawan Arman Arman Arrafiq, Ahmad Asrul Br Surbakti, Junita Dalma, Siti Fatima Dany, Waode Mutiara Ariesta Davin Vandello Dwiyanthi Kusuma, Ellysha Elisabeth Winata Endarman Saputra Esther Praja Anggriany Panggabean Fauziah, Nor Hafid, Ridho Agni Hana Ni’matul Izzah Hasilun, Laode Ahmad Nurrabiul Awal Hidayat, Dzaky Hilda Porawati Hilman - Hilmawan Hudaidah Hudaidah I Ketut Mangku Ignatius Tarunay, Oliver Indini Indra Gumay Febryano Iryani, Lemi Ismatullah Aripin Iswandaru, Dian Jayawarsa, A.A. Ketut Joshi, Mahesh Chandra Kambali Khoerul Umam, Khoerul Kurahmadan, Hidayat Lunardi, Lidya M. Fadli Mahdayeni Mahdayeni yeni Mahfuza, Nurul Mardiana Purwaningsih MASLIKHAH Mega Fatimah Rosana Melli Agustiani Meor Johari, Meor Muhammed Afique Mochammad Yusuf Moh Ahsan S Mandra Mohammad Salman Muhamad Aslan Muhammad Diwanul Mujahidin Muhammad Irvan Nadia Nispa Nofriadi Norbertus Citra Irawan Novriyenni Nuhun, Ridwan Syah Nurfadillah Nurul OKTADINATA, ALEK Pardede, Akim Manaor Hara Putri Maharani Putri Maisarah, Marisa Putri, Junita Ahira Radityo Putro Handrito Rahma Rahmatika Layyinah Rahmawati Rahmawati Ramdani Rehan RamadhanSyah Risa Marta Yati Rizki Prastyo Rohminatin Salim, Marsya Siskamayanti Sandi Yudha Barri Zaqy Saputra, Dicky Jhonson Sari Yulis Sarmiyati Septiani, Nabila Siti Aisyah Sri Hidayanti Srirahayu, Annizha Gita Sugeng p Harianto Sulita, Indah Syaputri, Zelda Tampubolon, Nobel Kristian Tripandoyo Try Sugiyarto Soeparyanto Umilizah, Nia Violita Rizkiya Wijaya Vira Sasmita Wijaya, Tomy Yuha Ilaiya Zainarti