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Pengaruh Kualitas Produk, Promosi Penjualan dan Ekuitas Merek Terhadap Keputusan Pembelian (Studi Pada Konsumen Smartphone Samsung di Jakarta) Dwi Kristanto; Hasan Ipmawan; Aris Wahyu Kuncoro; Pambuko Naryoto; Maruji Pakpahan; Koen Hendrawan
Jurnal Bintang Manajemen Vol. 1 No. 2 (2023): Juni : Jurnal Bintang Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i2.1382

Abstract

Abstrak. Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh Kualitas Produk, Promosi Penjualan dan Ekuitas Merek terhadap Keputusan Pembelian Smartphone Samsung di Jakarta. Metode pengumpulan data meliputi studi pustaka dan studi lapangan. Studi lapangan dilakukan dengan cara observasi langsung ke tiga toko yang menjual produk Samsung di Jakarta, observasi ini meliputi wawancara langsung dan penarikan pendapat konsumen tentang variabel penelitian yang diteliti menggunakan kuesioner. Metode analisis data menggunakan uji asumsi klasik dan uji hipotesis. Sedangkan metode statistik yang digunakan adalah analisis regresi linear berganda menggunakan SPSS versi 23. Hasil penelitian ini menunjukkan bahwa Kualitas Produk, Promosi Penjualan dan Ekuitas Merek berpengaruh signifikan terhadap Keputusan Pembelian.
Analysis Of The Effect Of Current Ratio, Debt To Equity Ratio, Total Asset Turnover, And Firm Size On Return On Assets M. Jusman Syah; Aris Wahyu Kuncoro; Hasan Ipmawan; Dwi Kristanto; Koen Hendrawan; Pambuko Naryoto
Jurnal Bintang Manajemen Vol. 1 No. 2 (2023): Juni : Jurnal Bintang Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i2.1384

Abstract

Abstract, This research is to determine the effect of the current ratio, debt to equity ratio, total asset turnover, and firm size on the return on assets of pharmaceutical companies listed on the Indonesia Stock Exchange for the 2017-2021 period. The samples used in this study were 10 pharmaceutical companies. The sampling technique used purposive sampling method. The analytical tool used is multiple linear regression analysis. The results of this study indicate that the Current ratio, which is measured using a comparison of current assets with current liabilities, has no effect on profitability. The Debt to Equity Ratio, which is measured using a comparison between debt and capital, has a negative and significant effect on the return on assets. Total Asset Turnover as measured using a comparison between total sales and total assets has no significant effect on return on assets. Firm Size or company size as measured using total assets has no effect on return on assets.
Pelatihan Packaging untuk Meningkatkan Keamanan Produk Wallpaper di CV. Sunter Wallpaper, Tangerang Selatan : Penelitian Vildayanti, Rina Ayu; Bongsoikrama, Justin; Kuncoro, Aris Wahyu; Wijaya, Andreas; Kartini, Tri Mulyani; Atmaja, Dodi Ria; Ahmad, Ahmad; Hamidi, Dendi Zainuddin
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

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Abstract

Pelatihan pengemasan produk merupakan langkah strategis untuk meningkatkan kualitas layanan dalam rantai distribusi e-commerce. Kegiatan ini dilaksanakan di CV. Sunter Wallpaper, Tangerang Selatan, guna meningkatkan keterampilan karyawan dalam mengemas produk wallpaper secara aman dan efisien. Metode pelatihan meliputi observasi awal terhadap permasalahan pengemasan, presentasi materi, serta praktik langsung oleh peserta. Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam pemahaman teknis pengemasan, pengurangan tingkat kerusakan produk saat pengiriman, serta meningkatnya kesadaran akan pentingnya kepuasan pelanggan. Pelatihan ini juga berdampak pada perubahan sikap kerja yang lebih profesional, efisiensi biaya operasional, dan penguatan citra perusahaan. Temuan ini menegaskan bahwa pelatihan pengemasan tidak hanya berdampak teknis, tetapi juga berperan penting dalam mendukung keberlangsungan dan daya saing bisnis di era digital
OPTIMALISASI RUANG PUBLIK TERPADU RAMAH ANAK (RPTRA) MERUYA UTARA MELALUI PKM EDUKASI DAN LINGKUNGAN Wahyudi, Widi; Wibowo, Imam Tri; Marsin, Marsin; Hakim, Astrid Dita Meirina; Syah, Muhammad Jusman; Naryoto, Pambuko; Ipmawan, Hasan; Kuncoro, Aris Wahyu; Tju, Teja Endra Eng
Multidisiplin Pengabdian Kepada Masyarakat Vol. 4 No. 02 (2025): Multidisiplin Pengabdian Kepada Masyarakat, July-Oktober 2025
Publisher : Sean Institute

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Abstract

Program Pengabdian kepada Masyarakat (PKM) ini dilaksanakan dengan tujuan untuk mengoptimalkan fungsi Ruang Publik Terpadu Ramah Anak (RPTRA) Meruya Utara sebagai sarana edukasi lingkungan berbasis komunitas. RPTRA yang selama ini hanya berfungsi sebagai ruang bermain, diarahkan agar juga menjadi pusat pembelajaran dan pemberdayaan masyarakat dalam bidang kebersihan, pengelolaan sampah, dan pelestarian ruang hijau. Kegiatan yang dilakukan mencakup penyuluhan interaktif, workshop daur ulang, penanaman tanaman hias, pembuatan pojok edukasi hijau, dan kampanye sosial bertema lingkungan. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan peserta, keterlibatan aktif masyarakat dalam merawat RPTRA, serta munculnya inisiatif warga untuk menjaga keberlanjutan program. Selain memberikan dampak ekologis, program ini juga memperkuat ikatan sosial antarwarga dan memfungsikan RPTRA sebagai ruang publik yang lebih edukatif, partisipatif, dan berkelanjutan. PKM ini diharapkan menjadi model pemberdayaan masyarakat berbasis ruang publik yang dapat direplikasi di wilayah urban lainnya.
PEMBERDAYAAN KOMUNITAS DAN PEMULIHAN LINGKUNGAN UNTUK KESEHATAN DAN KENYAMANAN DI RPTRA ASTHABRATA BINTARO JAKARTA SELATAN Marini, Marini; Hendrawan, Koen; Andayani, Lies; Pakpahan, Maruji; Kristanto, Dwi; Kasmawati, Yuni; Kuncoro, Aris Wahyu; Said, Said; Suparmoko, Yuphi Handoko; Hariyanto, Hariyanto
Multidisiplin Pengabdian Kepada Masyarakat Vol. 4 No. 02 (2025): Multidisiplin Pengabdian Kepada Masyarakat, July-Oktober 2025
Publisher : Sean Institute

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Abstract

Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan kualitas ruang publik dan kesadaran masyarakat terhadap perilaku hidup bersih dan sehat melalui pendekatan revitalisasi lingkungan dan edukasi komunitas. Kegiatan dilaksanakan di RPTRA Asthabrata Bintaro dengan melibatkan warga setempat secara aktif dalam kegiatan fisik dan edukatif. Metode pelaksanaan menggunakan pendekatan partisipatif, dimulai dari observasi, perencanaan program, pelaksanaan revitalisasi taman dan fasilitas, penyuluhan kesehatan, kelas literasi anak, hingga kolaborasi dengan instansi terkait. Hasil kegiatan menunjukkan peningkatan kualitas lingkungan fisik RPTRA, tumbuhnya kesadaran kesehatan masyarakat, meningkatnya keterlibatan sosial, serta antusiasme anak-anak dalam kegiatan literasi. Partisipasi aktif warga juga menjadi indikator keberhasilan program dalam mendorong keberlanjutan. Program ini membuktikan bahwa ruang publik dapat menjadi sarana efektif untuk pembentukan perilaku sehat dan interaksi sosial apabila dikelola dengan pendekatan kolaboratif dan edukatif.
The Influence of Work Discipline, Organizational Culture, and Work Conflict on Employee Performance: A Study of Miss Cimory Employees at Cimory Center Pesanggrahan Hendrawan, Koen; Ibrahim, Rizqi Maulana; Kuncoro, Aris Wahyu; Wahyudi, Widi
Jurnal Multidisiplin Sahombu Vol. 5 No. 5 (2025): Jurnal Multidisiplin Sahombu, July - August (2025)
Publisher : Sean Institute

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Abstract

This study aims to examine the influence of work discipline, organizational culture, and work conflict on employee performance. The research was conducted on employees of Miss Cimory at Cimory Center Pesanggrahan. A quantitative approach was employed using a questionnaire distributed to the respondents. The data were analyzed using multiple linear regression with the assistance of statistical software. The findings indicate that work discipline does not have a significant effect on employee performance. In contrast, organizational culture shows a positive and significant influence, suggesting that a strong and supportive organizational culture can enhance employee performance. Furthermore, work conflict also has a significant effect, which implies that certain forms of conflict may act as stimulants to employee productivity when managed properly. These results provide valuable insights for organizational leaders in developing strategies to improve employee performance by fostering a positive culture and managing conflict effectively.
The Influence of Work-Life Balance, Digital Competence, and Emotional Intelligence on Teacher Performance (A Study on Teachers of SMK Kartika X-2 Jakarta, Pesanggrahan, South Jakarta) Khairunnisa, Syifa; Kuncoro, Aris Wahyu
Jurnal Multidisiplin Sahombu Vol. 5 No. 06 (2025): Jurnal Multidisiplin Sahombu, September - October (2025)
Publisher : Sean Institute

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Abstract

This study investigates the impact of work-life balance, digital competence, and emotional intelligence on teacher performance in vocational schools in Indonesia. The research emphasizes how the ability to balance personal and professional responsibilities, mastery of digital skills, and the capacity to manage emotions contribute to the effectiveness and productivity of teachers. A quantitative approach was employed, and data were collected through structured questionnaires distributed to teaching staff. The analysis used multiple regression techniques to test the proposed relationships among variables. The findings reveal that work-life balance, digital competence, and emotional intelligence positively and significantly influence teacher performance. These results highlight the importance of supporting teachers in achieving harmony between work and personal life, enhancing digital literacy, and strengthening emotional regulation. The study provides both theoretical contributions to human resource management in education and practical implications for improving the quality of vocational school performance in Indonesia.
The Influence of Digital Competence, Digital Literacy, and Emotional Intelligence on Teacher Performance (Case Study at Senior High School 14, Tangerang City) Kurniawan, Raihan; Kuncoro, Aris Wahyu
Jurnal Multidisiplin Sahombu Vol. 5 No. 06 (2025): Jurnal Multidisiplin Sahombu, September - October (2025)
Publisher : Sean Institute

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Abstract

This study investigates the influence of digital competence, digital literacy, and emotional intelligence on teacher performance within a public high school in Tangerang. The research employs a quantitative approach using a survey method, with teachers as the respondents, analyzed through multiple linear regression. Findings demonstrate that digital competence, digital literacy, and emotional intelligence each exert a positive and significant effect on teacher performance. Collectively, these factors also contribute to strengthening overall professional effectiveness in the classroom. The study underscores the growing importance of integrating digital skills with emotional intelligence to enhance teacher adaptability and resilience in meeting the demands of contemporary education. Practical implications suggest that schools should provide continuous professional development focusing on technological capacity building and soft skills reinforcement. The study contributes to the literature by highlighting the complementary roles of digital and emotional competencies in shaping sustainable teacher performance.
Proactive Personality in Agile Teams: Insights from a Systematic Review of the Literature Kuncoro, Aris Wahyu; Susita, Dewi; Swaramarinda, Darma Rika
IJHCM (International Journal of Human Capital Management) Vol. 8 No. 2 (2024): International Journal of Human Capital Management
Publisher : Program Studi S3 Ilmu Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/IJHCM.08.02.10

Abstract

This study investigates the relationship between Agile methodology and proactive personality in a professional context using a Systematic Literature Review (SLR) approach. Agile, known for its emphasis on flexibility, collaboration, and continuous iteration, provides an environment conducive to developing proactive behaviors. Individuals with a proactive personality, characterized by initiative, problem-solving, and innovation, significantly contribute to team success in Agile environments. The findings highlight a strong synergy between Agile practices and proactive individuals, where proactive team members facilitate quicker decision-making, innovation, and adaptability to change. However, teams with members who exhibit low levels of proactivity may struggle with collaboration and decision-making. The study offers both theoretical insights and practical implications for organizations, emphasizing the need to develop a proactive culture within Agile teams through recruitment, training, and leadership. By fostering proactive behavior, organizations can optimize the potential of Agile methodologies, enhancing overall team performance and project outcomes.
Linking Digital Culture and Leadership to Innovative Performance: The Mediating Role of Intrinsic Motivation in the Creative Industry Wijaya, Andreas; Susilo, Sophia Reni; Qaulicha, Nabilla; Rumayar, Ivenna Jovita; Camelia, Tia; Kuncoro, Aris Wahyu
IKRAITH-EKONOMIKA Vol. 9 No. 1 (2026): IKRAITH-EKONOMIKA Vol 9 No 1 Maret 2026
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v9i1.5520

Abstract

Industri kreatif di Indonesia mengalami perubahan signifikan pada tahun 2024 seiring denganpercepatan transformasi digital yang dipicu oleh kemajuan teknologi dan pergeseran perilakukonsumen. Namun demikian, potensi penuh dari pemanfaatan teknologi digital belum sepenuhnyaterealisasi karena sumber daya yang ada belum optimal dalam menyerap perubahan tersebut.Kondisi ini menegaskan perlunya kajian mengenai peran motivasi intrinsik dalam mendorongkinerja inovatif karyawan, yang difasilitasi oleh kepemimpinan digital dan budaya digital.Penelitian ini dilakukan pada karyawan yang bekerja di industri digital, khususnya pada sektorkreatif berbasis digital. Dengan menggunakan Structural Equation Modeling (SEM), datadikumpulkan dari 189 responden. Hasil penelitian menekankan peran krusial budaya digital dankepemimpinan digital dalam meningkatkan kinerja inovatif dalam organisasi. Studi inimenunjukkan bahwa kedua faktor tersebut secara signifikan berkontribusi dalam meningkatkanmotivasi intrinsik karyawan, yang pada gilirannya mendorong munculnya perilaku inovatif. The creative industry in Indonesia has undergone significant changes in 2024 due to rapiddigital transformation, driven by advancements in technology and shifts in consumerbehavior. However, the full potential of digital tools is not yet being realized, as currentresources have not been fully optimized to absorb these changes. This highlights the need fora study on the role of intrinsic motivation in employees' ability to foster innovativeperformance, facilitated by digital leadership and digital culture.The research was conducted among employees working in the digital industry, specificallywithin the digital-based creative sector. Using Structural Equation Modeling, data were collected from a total of 189 respondents. The study emphasizes the critical roles that digitalculture and digital leadership play in enhancing innovative performance withinorganizations. It demonstrates that both factors significantly contribute to boosting intrinsicmotivation among employees, thereby encouraging innovative behaviors