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All Journal PIRAMIDA JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK JURNAL PENDIDIKAN TAMBUSAI International Journal of Supply Chain Management GANEC SWARA Majalah Ilmiah Bijak Jurnal Pengabdian Dharma Laksana Jurnal Ilmu Komputer dan Bisnis PINISI Discretion Review Jurnal Ilmiah Vastuwidya Jurnal Ilmiah Satyagraha Jurnal Ilmiah Cakrawarti Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Educational Administration, Management, and Leadership Jurnal Ekonomi Efektif Jurnal Neraca Peradaban Jurnal Tadbir Peradaban INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Indonesian Journal of Business Analytics (IJBA) Jurnal Ekonomi Utama (Juria) Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya International Journal of Applied Business and International Management Journal of International Conference Proceedings Jurnal Visi Manajemen (JVM) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Innovative: Journal Of Social Science Research Jurnal Ilmiah Swara MaNajemen (Swara Mahasiswa Manajemen) International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) PASCIDEV: Pasundan Social Science Development ROUTERS: Jurnal Sistem dan Teknologi Informasi Transforma: Jurnal Manajemen Kompartemen: Kumpulan Orientasi Pasar Konsumen Implikasi: Jurnal Manajemen Sumber Daya Manusia Marketica: Jurnal Ilmiah Pemasaran International Journal of Economics, Business and Innovation Research International Journal of Artificial Intelligence for Digital Marketing International Journal of Economic Integration and Regional Competitiveness
Wayan Ardani
Mahendradatta University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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Inovasi Bisnis Berbasis Inovasi Hijau untuk Mewujudkan Sustainability Pada Kuliner Warung Nasi Tekor di Denpasar Ekastuti, Ida Ayu Agung; Wira Putri, Luh Gd.Devani Astrid; Ardani, Wayan; Srikandi WS, I Gusti Ayu Diah Werdhi
Innovative: Journal Of Social Science Research Vol. 3 No. 1 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i1.14752

Abstract

Inovasi merupakan salah satu faktor penting dalam meningkatkan keunggulan bersaing perusahaan. Tujuan dari penelitian ini adalah untuk menganalisis inovasi bisnis berbasis inovasi hijau yang dilakukan di Warung Nasi Tekor untuk mewujudkan bisnis keberlanjutan (sustainability business). Penelitian ini merupakan penelitian deskriptif dengan pendekatan kualitatif. Teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Model aalisis yang digunakan adalah data Miles dan Huberman, yang mencangkup tahapan pengumpulan data, reduksi data, penyajian data dan penarikan kesimpulan. Hasil penelitian ini menunjukan Warung Nasi Tekor mempunyai celah yang sangat besar dalam pengembangan bisnis berkelanjutan dengan tetap mempertahankan konsep inovasi hijau dan menjaga konsistensi cita rasa khas Bali, melestarikan keunikan Bali tempo dulu, pengembangan variasi menu, dan promosi yang lebih intensif pada tingkat nasional maupun internasional. Hasil penelitian ini diharapkan menjadi referensi bagi pelaku bisnis kuliner terkait pentingnya inovasi dalam mewujudkan bisnis keberlanjutan.
Peningkatan Keunggulan Bersaing UMKM Melalui Penerapan E-Marketing dan Inovasi Produk Ardani, Wayan
Marketica: Jurnal Ilmiah Pemasaran Vol 1 No 2 (2024): Marketica: Jurnal Ilmiah Pemasaran
Publisher : Sapta Arga Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh e-marketing, dan inovasi produk terhadap keunggulan bersaing UMKM Desa Taro Gianyar. Dalam penelitian ini data dikumpulkan mealui observasi, wawancara dan kuesioner terhadap 41 responden dengan teknik purpossive sampling. Analisis yang digunakan Analisis Regresi Linear Berganda menggunakan software SPSS version 23.00. Dari uji t dan uji f menunjukkan variabel e-marketing dan inovasi produk berpengaruh positif dan signifikan baik secara parsial maupun simultan terhadap keunggulan bersaing. hasil e-marketing, dan inovasi produk, berpengaruh signifikan baik secara parsial dan simultan terhadap keunggulan bersaing. Berdasarkan hasil uji Koefisien Determinasi 0,765 atau 76,5% variasi variabel keunggulan bersaing dapat dijelaskan oleh e-marketing dan inovasi produk, sedangkan sisanya sebesar 0,235 atau 23,5% diterangkan oleh variabel lain yang tidak diteliti dalam penelitian ini seperti harga, promosi, lokasi dan word of mouth. Penelitian ini diharapkan dapat memberikan referensi bagi pelaku UMKM dalam merumuskan strategi pemasaran yang berkaitan dengan e-marketing dan inovasi produk sehingga dapat meningkatkan keunggulan bersaing.
Pengaruh Kualitas Produk, Harga Dan Promosi Terhadap Keputusan Pembelian Produk Putra Bali Kopi I Gede Arya Rahayuna; Wayan Ardani; I Kadek Donny Wishanesta
Astina: Jurnal Ekonomi Utama Vol 4 No 3 (2025): Jurnal Ekonomi Utama (Juria)
Publisher : CV. Astina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55903/juria.v4i3.303

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, harga, dan promosi terhadap keputusan pembelian pada Kopi Putra Bali. Populasi dalam penelitian ini adalah pelanggan Putra Bali Kopi. Ukuran sampel penelitian ditetapkan sebanyak 100 responden. Pemilihan sampel dengan menggunakan metode purposive sampling. Teknik analisis data yang digunakan meliputi uji instrumen penelitian, uji asumsi klasik, analisis regresi linier berganda, analisis koefisien determinasi, uji t, dan uji F. Hasil penelitian menunjukkan bahwa variabel kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian pada produk Putra Bali Kopi dengan nilai t hitung sebesar 5,661 dengan nilai signifikansi sebesar 0,000 (0,000<0,05). Demikian pula variabel harga berpengaruh positif dan signifikan terhadap keputusan pembelian produk putra bali kopi dengan memiliki nilai t hitung sebesar 2,906 dengan nilai signifikansi sebesar 0,004 (0,004<0,05). Dan promosi berpengaruh positif dan signifikan terhadap keputusan pembelian produk putra bali kopi dengan nilai t sebesar 3,497 dengan nilai signifikansi sebesar 0,001 (0,001<0,05). Ketiga variabel tersebut secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai f hitung sebesar 86,510 dan nilai signifikansi 0,000 (0,000<0,05). Temuan dari penelitian ini diharapkan dapat menjadi referensi bahwa peningkatan kualitas rasa produk, penetapan harga yang sesuai, serta penerapan promosi yang lebih efektif dapat mendorong konsumen untuk melakukan pembelian produk Putra Bali Kopi.
The Influence of PLN Empowered Village Innovation on Capacity HR in Manistutu Village, Jembrana Regency, Bali I Made Arya; Komang Agus Rudi Indra Laksmana; Wayan Ardani; Ni Luh Ketut Ayu Sudha Sucandrawati
International Journal of Economics, Business and Innovation Research Vol. 5 No. 01 (2026): December - January, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i01.2854

Abstract

This study investigates the impact of the "Desa Berdaya PLN" innovation on human resource capacity in Manistutu Village, Bali, utilizing a sequential explanatory mixed-methods design to evaluate the program's shift from traditional Corporate Social Responsibility (CSR) to Creating Shared Value (CSV). The research employs Structural Equation Modeling-Partial Least Squares (SEM-PLS) to analyze quantitative data from program beneficiaries, followed by in-depth interviews to contextualize the findings. The results demonstrate that the innovation program has a positive and significant direct effect on community knowledge, skills, and superior competence, with knowledge and skill enhancement serving as a crucial mediator in this relationship. Conclusively, the study affirms that integrating energy infrastructure with structured capacity-building effectively transforms rural human capital, though sustainable empowerment requires further addressing market access and strengthening local institutional governance
MODEL TERINTEGRASI MEWUJUDKAN SUSTAINABLE TOURISMDI BALI BERBASIS PADA PELESTARIAN BUDAYA DAN DIGITALMARKETING I Made Agus Mahendra; Wayan Ardani; Ni Wayan Ari Sudiartini; L. Virginayoga Hignasari
Jurnal Ilmiah Vastuwidya Vol. 8 No. 1 (2025): Jurnal Ilmiah Vastuwidya
Publisher : Universitas Mahendradatta

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Abstract

Tujuan dari penelitian ini adalah untuk membangun sebuah model terintegrasi untuk mewujudkan pariwisata berkelanjutan di Bali, dengan mengeksplorasi pengaruh pemerintah pusat, pemerintah daerah, desa adat, pemberdayaan masyarakat, badan usaha milik negara (BUMN) perusahaan swasta, kearifan lokal, Sad Kerthi, dan digital marketing terhadap pelestarian budaya Bali dan pariwisata berkelanjutan. Metode yang digunakan dalam penelitian ini adalah Systematic Literature review (SLR). Hasil penelitian ini menunjukkan pemerintah berperan dalam promosi baik pada tingkat internasional dan nasional, menyusun dan menerapkan kebijakan regulasi, meningkatkan kapasitas sumber daya manusia, infrastruktur, perlindungan situs dan budaya serta pemberian insentif. Desa Adat merupakan landasan dalam pembentukan karakter dan jati diri masyarakat. Pariwisata berbasis masyarakat bertujuan untuk melibatkan masyarakat dalam pengembangan pariwisata untuk mewujudkan kesejahteraan masyarakat saat ini dan di masa yang akan datang. BUMN dan perusahaan swasta dapat membantu pengembangan pariwisata dalam bentuk tanggung jawab sosial perusahaan, khususnya dalam pelestarian budaya. Selain itu, digital marketing merupakan cara yang sangat efektif untuk promosi pariwisata untuk terwujudnya pariwisata berkelanjutan. Melalui penerapan enam prinsip yang tercantum dalam Sad Kerthi, masyarakat Bali dapat memelihara tradisi, ritual, dan nilai-nilai luhur yang telah diwariskan secara turun-temurun, yang sangat relevan dengan unsur-unsur penting dalam mewujudkan sustainable tourism di Bali.
The Effect of Entrepreneurial Orientation, Working Capital And Market Orientation on The Performance of SMEs Wayan Ardani; Denok sunarsi
Jurnal Manajemen Industri dan Logistik Vol. 7 No. 1 (2023): 14 original research articles were authored/co-authored by 41 authors from 1 co
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v7i1.1106

Abstract

The purpose of this study was to analyze the effect of entrepreneurial orientation, working capital, and market orientation on the performance of Small and Medium Enterprises (SMEs) in Bali. The type of this research was quantitative method. The size of respondents were 280 SMEs, selected by accidental sampling or the sample was chosen by chance at the location and was considered suitable as a data source. In the questionnaire, there were five choices of scores for each statement that could be chosen according to the actual situation felt by the respondent. The data were analyzed using structural equation modeling analysis with the SmartPLS 4.0 software data processing tool. This study revealed that the entrepreneurial orientation, working capital, and market orientation had a positive and significant effect on the performance of SMEs. Finally, this model helps to determine how entrepreneurial orientation, working capital, and market orientation affect business performances of SMEs
Determinants of Sustainable Tourism Villages in Bali: The Roles of Digital Marketing, Corporate Social Responsibility, and Tri Hita Karana Wayan Ardani
Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya Vol. 5 No. 2 (2026): Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya
Publisher : ELRISPESWIL – Lembaga Riset dan Pengembangan Sumberdaya Wilayah (Regional Resources Research and Development Institute)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54371/jms.v5i2.1378

Abstract

The development of sustainable tourism villages has become a strategic approach to promoting local economic growth while preserving environmental and cultural resources. However, empirical studies integrating institutional, social, environmental, cultural, and technological factors within a single framework remain limited. This study aims to analyze the determinants of sustainable tourism village development in Bali by examining the effects of government support, community empowerment, and green marketing, both directly and indirectly through Tri Hita Karana (THK)-based Corporate Social Responsibility (CSR) and digital marketing. A mixed-methods approach with an exploratory sequential design was employed. The qualitative phase involved Focus Group Discussions (FGDs) with tourism stakeholders to identify key constructs and develop the research instrument. The quantitative phase was conducted through a survey of 185 tourism village stakeholders in Bali and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that government support, community empowerment, green marketing, THK-based CSR, and digital marketing significantly influence sustainable tourism. Among these factors, THK-based CSR emerged as the strongest determinant of sustainable tourism, while green marketing demonstrated the strongest effect on digital marketing. Furthermore, THK-based CSR significantly mediates the effects of government support and community empowerment, whereas digital marketing mediates the effects of community empowerment and green marketing on sustainable tourism. These findings highlight the importance of integrating local cultural values, environmental responsibility, and digital transformation into tourism village management. The study contributes to sustainable tourism literature by positioning Tri Hita Karana as a cultural foundation for CSR and digital marketing as a strategic mechanism for enhancing tourism village sustainability and competitiveness.
THE ROLE OF GOVERNMENT POLICIES IN MODERATING THE EFFECT OF SOCIAL MEDIA INNOVATION ADOPTION AND ENTREPRENEURIAL ORIENTATION ON PERFORMANCE OF MSMES IN JEWELRY CRAFTS GIANYAR REGENCY Ni Putu Wedayani Antari; Ni Wayan Ardani; I Dewa Nyoman Usadha
International Journal of Artificial Intelligence for Digital Marketing Vol. 3 No. 1 (2026): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v3i1.456

Abstract

Objective: Micro, Small, and Medium Enterprises (MSMEs) in jewelry handicrafts in Gianyar Regency are facing the challenge of digital adaptation and increasingly competitive market dynamics. The adoption of social media innovation and entrepreneurship orientation is seen as a strategic factor in improving the performance of MSMEs, but its effectiveness is highly dependent on government policy support. This study aims to analyze the influence of social media innovation adoption and entrepreneurial orientation on the performance of MSMEs, as well as test the role of government policies as a moderation variable. Method:  This study uses a quantitative approach with an explanatory design. Data was collected through a questionnaire on 153 jewelry handicraft MSME actors in Gianyar Regency. Data analysis was conducted using Partial Least Square–Structural Equation Modeling (PLS-SEM) to test the direct influence and moderation effect between variables. Results: The results of the study show that the adoption of social media innovation and entrepreneurial orientation has a positive and significant effect on the performance of MSMEs. In addition, government policies have been proven to play a role as a moderation variable that strengthens the influence of the adoption of social media innovations and entrepreneurial orientation on the performance of MSMEs. Policy support in the form of fiscal incentives, access to financing, and digital facilitation increases the effectiveness of MSMEs' internal strategies in producing more optimal performance. Novelty: These findings confirm the importance of synergy between the internal capabilities of MSMEs and government policy support. Social media and entrepreneurship orientation have a stronger performance impact when supported by a conducive and responsive policy environment to the needs of MSMEs in the digital era.
INTEGRATING THE HEXA HELIX MODEL, ECOTOURISM, AND LOCAL WISDOM FOR SUSTAINABLE TOURISM A LITERATURE REVIEW Wayan Ardani; Anak Agung Elik Astari; Ni Luh Ketut Ayu Sudha Sucandrawati; I Kadek Donny Wishanesta; I Made Agus Mahendra
Jurnal Ilmiah Vastuwidya Vol. 9 No. 2 (2026): Jurnal Ilmiah Vastuwidya
Publisher : Universitas Mahendradatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/j4ze6710

Abstract

Sustainable tourism is a strategic approach to address the challenges of environmental degradation, cultural preservation, and empowering local communities. This study aims to examine the role of the Hexa Helix collaborative model, local wisdom, and ecotourism in supporting sustainable tourism development.  This model is hindered by the absence of comprehensive frameworks, characterized by disjointed research across disciplines and limited long-term impact evaluations. Common issues include inadequate stakeholder coordination, resource constraints, insufficient community preparedness, and insufficiently examined cultural-ecological linkages. Literature reviews synthesize fragmented studies on Hexa Helix, local wisdom, and ecotourism to identify gaps such as coordination barriers and the necessity for theoretical advancement. They enable holistic frameworks for directing policy for tourism sustainable development. The study was conducted through a Systematic Literature Review (SLR) of scientific journals, policy reports, and case studies between 2015 and 2025 search through google scholar. The selection of the 50 most related to the variables of research was acquired to provide a more accurate analysis. This study revealed that the success of sustainable tourism is greatly influenced by the collaboration of Hexa Helix actors integrated with the principles of local wisdom and ecotourism, especially in destination management, strengthening local capacity, and digital-based promotion and environmental ethics. Local wisdom serves as a foundation for cultural values and identity that enrich destination narratives, increase local community involvement, and maintain environmental sustainability and cultural heritage. This study can be as reference that the integrative model of Hexa Helix, local wisdom, and ecotourism as a transformative strategy in developing inclusive, adaptive, and sustainable Indonesian tourism.
EXAMINING CHALLENGES AND SOLUTIONS FOR WOMEN ENTREPRENEUR: A LITERATURE REVIEW I Gusti Ayu Diah Werdhi Srikandi Wedasteraputri Suyasa; Wayan Ardani
Jurnal Ilmiah Vastuwidya Vol. 9 No. 2 (2026): Jurnal Ilmiah Vastuwidya
Publisher : Universitas Mahendradatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/b6e2jw34

Abstract

Women entrepreneurs play a critical role in promoting innovation, economic growth, and job creation. However, they face significant challenges, including limited resources, cultural and societal barriers, legal and regulatory issues, and limited access to professional networks. The purpose of this study is to provide a thorough analysis of the problems, challenges, and success factors associated with women entrepreneurs. Relevant literature from scholarly databases, official documents, and international organizations was subjected to a qualitative content analysis. The systematic literature review (SLR) of women's empowerment publications published in different journals between 2016 and 2026. Significant barriers, such as gender-based discrimination and restricted access to financial resources, were identified in this study along with success factors including education, advancements in technology, and strong support systems. In order to foster an inclusive entrepreneurial climate, the research emphasizes the need for targeted regulations, funding, and mentorship programs. The result of this study can be as reference for policymakers, financial institutions, and business development organizations to design initiatives that support women entrepreneurs. The novelty of this study is a policy-action mapping, prioritizes a range of policy levers (such as targeted financing, mentorship programs, regulatory simplification, and training in digital skills) and links each one with evidence of probable impact.
Co-Authors Aidil Amin Effendy Alfiani, Nur Hafni Anak Agung Elik Astari Aprih Santoso Apriningsih, Dewa Ayu Putu Ardiansyah, Wisnu Ari Sudiartini, Ni Wayan Ariani, Ni Kadek Ayu Ashfaq Hossain Khan Astari, Anak Agung ELik Azhar Affandi Denok Sunarsi Dewi, Ni Made Rai Candra Diantara, Putu Jeje Surat Ekastuti, Ida Ayu Agung Emaya Kurniawati Endang Kustini Gusti Ayu Sapta Muna Hastono Hastono Hignasari, L. Virginayoga Hulandari, Ni Ketut Puspita I Dewa Nyoman Usadha I Gede Arya Rahayuna I Gede Juni Pratama I Gusti Ayu Diah Werdhi Srikandi Wedasteraputri Suyasa I Gusti Ayu Diah Werdhi Srikandi WS I Gusti Ayu Ketut Giantari I GUSTI LANANG GOLDEN JAYADI I Kadek Donny Wishanesta I kadek donny wishanesta I Ketut Rahyuda I Made Aditya Wardana I Made Arya I Nengah Aristana I Nyoman Septin Adi Putra I Nyoman Sucipta I Putu Budiarsa I Putu Gde Sukaatmadja I Putu Suwidia Ida Ayu Sasmitha Putri Iis Noviyanti Imam Asrowardi Kadek Pradnya Prayoga Kadek Pradnya Prayoga Kardini, Ni Luh Komang Agus Rudi Indra Laksmana L. Virginayoga Hignasari Laksmana, Komang Agus Rudi Indra Luh Ketut Ayu Sudha Sucandrawati Made Agus Mahendra Putra Mohammad Farhan Zeb Khan Ni Kadek Anggi Dwi Arnita Ni Kadek Artaningsih Ni Kadek Eni Suriantari Ni Ketut Murdani Ni Ketut Murdani Ni Ketut Murdani Ni Ketut Murdani Murdani Ni Luh Ayu Suda Sucandrawati Ni Luh Ketut Ayu Sudha Sucandrawati Ni Made Mutiara Sari Ni Made Satya Risma Devi Ni Made Widani Ni Made Yudhaningsih Ni Nyoman Trisna Nuriani Ni Pande Kadek Candraningsih Ni Pande Kadek Candraningsih Ni Putu Andini Desiyanti Laksmi Ni Putu Ayu Trefi Cahaya Wati Ni Putu Wedayani Antari Ni Wayan Ari Sudiartini Ni Wayan Nova Yanti Ningrum, Safitri Novita Anjasari Putu Ari Mulyani Putu Ari Mulyani, Putu Ari Putu Budhiyasa Putu Jeje Surat Diantara Putu Nia Purnama Santi Putu Piska Pradnya Paramitha Suamba Sari, Kadek Diana Sari, Ni Kadek Nova Yulita Sri Asih, Anak Agung Ketut Sri Suprapti Srikandi WS, I Gusti Ayu Diah Werdhi Subawa Gede Agus Sudiartini Ni Wayan Ari Sunarsi, Denok Tresna Dewi, Putu Yuli Utami, Ni Luh Marcela Yati Wahyuni, Evy Widani, Ni Made Wira Putri, Luh Gd.Devani Astrid wishanesta, i kadek donny Yuliani, Ni Kadek Tiara Yusmini, Ni Made