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All Journal PIRAMIDA JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK JURNAL PENDIDIKAN TAMBUSAI International Journal of Supply Chain Management GANEC SWARA Majalah Ilmiah Bijak Jurnal Pengabdian Dharma Laksana Jurnal Ilmu Komputer dan Bisnis JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) PINISI Discretion Review Jurnal Ilmiah Vastuwidya Jurnal Ilmiah Satyagraha Jurnal Ilmiah Cakrawarti Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Educational Administration, Management, and Leadership Jurnal Ekonomi Efektif Jurnal Neraca Peradaban Jurnal Tadbir Peradaban INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Indonesian Journal of Business Analytics (IJBA) Jurnal Ekonomi Utama (Juria) Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya International Journal of Applied Business and International Management Journal of International Conference Proceedings Jurnal Visi Manajemen (JVM) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Innovative: Journal Of Social Science Research Jurnal Ilmiah Swara MaNajemen (Swara Mahasiswa Manajemen) International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) PASCIDEV: Pasundan Social Science Development ROUTERS: Jurnal Sistem dan Teknologi Informasi Transforma: Jurnal Manajemen Kompartemen: Kumpulan Orientasi Pasar Konsumen Implikasi: Jurnal Manajemen Sumber Daya Manusia Marketica: Jurnal Ilmiah Pemasaran International Journal of Economics, Business and Innovation Research
Wayan Ardani
Mahendradatta University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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Customer Satisfaction and Behavioral Intentions in Tourism: A Literature Review Wayan Ardani; Ketut Rahyuda; I Gusti Ayu Ketut Giantari; I Putu Gde Sukaatmadja
International Journal of Applied Business and International Management Vol 4, No 3 (2019): December 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v4i3.686

Abstract

Purpose: The relationship between customer satisfaction and behavioral intentions in tourism has drawn significant attention for both practitioners and academicians as it is the key factor in winning market share in the tourism industry. The aim of this paper is to present a systematic research of the literature on the topic of customer satisfaction and behavioral intentions in tourism, highlighting the role of both the antecedents and the consequences of satisfaction that have been included in previous research. Methodology: The systematic literature review (SLR) of articles that have been published related to customer satisfaction and behavioral intention in tourism from various journals from 1990 up to 2018. Findings: The result of this study revealed that service quality is the most important antecedents of satisfaction in tourism. Meanwhile, the consequences are mainly characterized by loyalty. Nevertheless, the relationship between customer satisfaction and loyalty does not seem always so linear, as there are customers who revisit to the tourist destination, while others prefer to visit to new destinations despite, they were satisfied Practical implications: It is expected that this study will provide a better understanding of satisfaction towards a tourist destination, so marketing strategy can be composed and implemented in order to increase tourist satisfaction. This article can be as reference for future studies on satisfaction and customer behavioral intentions in tourism.
PENGARUH GREEN MARKETING TERHADAP MINAT DAN KEPUTUSAN PEMBELIAN KONSUMEN PT. SINAR SOSRO TABANAN I GUSTI LANANG GOLDEN JAYADI; WAYAN ARDANI
GANEC SWARA Vol 18, No 3 (2024): September 2024
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v18i3.1023

Abstract

Ecological problems due to the increasing volume of plastic waste are a global concern, with several Asian countries including Indonesia as the main contributor of plastic waste to the oceans. PT Sinar Sosro hopes that by implementing green marketing it can influence customer purchasing decisions which include customer confidence and confidence in the products purchased. This study aims to evaluate the impact of green marketing on consumer choice and purchase intention at PT Sinar Sosro Tabanan Branch Office. The type of research used is quantitative research. The research subjects were all consumers of PT Sinar Sosro Tabanan Head Office with samples taken using accidental sampling technique totaling 60 samples. Partial Least Square (PLS) was used as a data processing tool. The results found that environmentally friendly marketing has a positive and significant effect on purchase intention with a coefficient of 0.788, and a purchase decision coefficient of 0.646. Purchase intention is also shown to mediate the impact of green marketing on purchasing decisions with a partial effect. Good implementation of green marketing increases consumer purchasing decisions and purchase interest, and supports PT Sinar Sosro in maintaining market share in the midst of intense beverage industry competition.
The Effect of Entrepreneurial Orientation, Working Capital And Market Orientation on The Performance of SMEs Ardani, Wayan; sunarsi, Denok
Jurnal Manajemen Industri dan Logistik Vol. 7 No. 1 (2023): May 2023
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v7i1.1106

Abstract

The purpose of this study was to analyze the effect of entrepreneurial orientation, working capital, and market orientation on the performance of Small and Medium Enterprises (SMEs) in Bali. The type of this research was quantitative method. The size of respondents were 280 SMEs, selected by accidental sampling or the sample was chosen by chance at the location and was considered suitable as a data source. In the questionnaire, there were five choices of scores for each statement that could be chosen according to the actual situation felt by the respondent. The data were analyzed using structural equation modeling analysis with the SmartPLS 4.0 software data processing tool. This study revealed that the entrepreneurial orientation, working capital, and market orientation had a positive and significant effect on the performance of SMEs. Finally, this model helps to determine how entrepreneurial orientation, working capital, and market orientation affect business performances of SMEs
MODEL TERINTEGRASI MEWUJUDKAN SUSTAINABLE TOURISM DI BALI BERBASIS PADA PELESTARIAN BUDAYA DAN DIGITAL MARKETING Agus Mahendra, I Made; Ardani, Wayan; Ari Sudiartini, Ni Wayan; Hignasari, L. Virginayoga
Jurnal Ilmiah Vastuwidya Vol 8, No 1 (2025)
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/jiv.v8i1.1244

Abstract

Tujuan dari penelitian ini adalah untuk membangun sebuah model terintegrasi untuk mewujudkan pariwisata berkelanjutan di Bali, dengan mengeksplorasi pengaruh pemerintah pusat, pemerintah daerah, desa adat, pemberdayaan masyarakat, badan usaha milik negara (BUMN) perusahaan swasta, kearifan lokal, Sad Kerthi, dan digital marketing terhadap pelestarian budaya Bali dan pariwisata berkelanjutan. Metode yang digunakan dalam penelitian ini adalah Systematic Literature review (SLR). Hasil penelitian ini menunjukkan pemerintah berperan dalam promosi baik pada tingkat internasional dan nasional, menyusun dan menerapkan kebijakan regulasi, meningkatkan kapasitas sumber daya manusia, infrastruktur, perlindungan situs dan budaya serta pemberian insentif. Desa Adat merupakan landasan dalam pembentukan karakter dan jati diri masyarakat. Pariwisata berbasis masyarakat bertujuan untuk melibatkan masyarakat dalam pengembangan pariwisata untuk mewujudkan kesejahteraan masyarakat saat ini dan di masa yang akan datang. BUMN dan perusahaan swasta dapat membantu pengembangan pariwisata dalam bentuk tanggung jawab sosial perusahaan, khususnya dalam pelestarian budaya. Selain itu, digital marketing merupakan cara yang sangat efektif untuk promosi pariwisata untuk terwujudnya pariwisata berkelanjutan.  Melalui penerapan enam prinsip yang tercantum dalam Sad Kerthi, masyarakat Bali dapat memelihara tradisi, ritual, dan nilai-nilai luhur yang telah diwariskan secara turun-temurun, yang sangat relevan dengan unsur-unsur penting dalam mewujudkan sustainable tourism di Bali.
PENGARUH INOVASI PRODUK DAN KINERJA PEMASARAN TERHADAP KEUNGGULAN BERSAING UMKM DI PIA KUKUS MADE BALI Diantara, Putu Jeje Surat; Ardani, Wayan Ardani; Mulyani, Putu Ari; Tresna Dewi, Putu Yuli
Jurnal Ilmiah Satyagraha Vol 8, No 1 (2025)
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/jis.v8i1.1172

Abstract

Abstrak – Penelitian ini bertujuan (1) Untuk mengetahui pengaruh inovasi produk dan terhadap keunggulan bersaing pada UMKM Pia Kukus Made Bali; (2) Untuk mengetahui pengaruh kinerja pemasaran terhadap keunguulan bersaing pada UMKM Pia Kukus Made Bali; dan (3) Untuk mengetahui pengaruh inovasi produk dan kinerja pemasaran secara simultan terhadap keunguulan bersaing pada UMKM Pia Kukus Made Bali. Penelitian ini merupakan penelitian dengan metode kuantitatif kausal. Subjek dalam penelitian ini, yakni konsumen Pia Kukus Made Bali dan Objek penelitian ini meliputi inovasi produk, kinerja pemasaran, dan keunggulan bersaing. Dalam penelitian ini menggunakan sampel sebanyak 100 responden yang merupakan konsumen Pia Kukus Made Bali. Sumber datanya berupa data primer yang dikumpulkan melalui kuesioner. Adapun analisis data yang digunakan berupa uji validitas, uji reliabilitas, uji asumsi klasik, uji t, uj F, dan uji koefisien determinasi menggunakan SPSS 25. Hasil penelitian ini yaitu: (1) Inovasi produk berpengaruh positif dan signifikan terhadap keunggulan bersaing UMKM; (2) Kinerja pemasaran berpengaruh positif dan signifikan terhadap keunggulan bersaing UMKM; (3) Inovasi produk dan kinerja pemasaran secara bersama sama berpengaruh positif dan signifikan terhadap keunggulan bersaing UMKM.Kata Kunci: Inovasi Produk, Kinerja Pemasaran, dan Keunggulan Bersaing
Pengaruh Kompensasi Bonus dan Dividen Payout Ratio Terhadap Praktik Perataan Laba: Studi pada Sektor Perbankan yang Terdaftar di Bursa Efek Indonesia Tahun 2021-2023 Novita Anjasari; Wayan Ardani; Ni Putu Andini Desiyanti Laksmi
Jurnal Visi Manajemen Vol. 10 No. 3 (2024): Jurnal Visi Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jvm.v10i3.359

Abstract

This study aims to examine the effect of bonus compensation variables and dividend payout ratios on income smoothing in banking companies listed on the Indonesia Stock Exchange in 2021-2023. This study is a quantitative study using data in the form of numbers. The research data was obtained from second parties or secondary data, namely data obtained from the financial statements of each sample company. The population in this study were banking sector companies in 2021-2023 with the sample selection technique used being the non-probability technique, namely the perposive sampling technique. This technique is a sample selection technique that is carried out by providing sample criteria that can be used as samples in the study. The criteria used in selecting the sample are that the company publishes financial reports during the study period, the company makes a profit during the study period, the company provides dividends to shareholders during the study period and the company presents financial reports in rupiah. In this study, there were 16 companies that met the predetermined sample criteria using the perposive sampling method, so that the final total sample for the three years of the study was 48 samples. The data analysis techniques used consist of descriptive statistical tests, multiple linear regression tests, normality tests, heteroscedasticity tests, and hypothesis tests consisting of partial t tests, simultaneous f tests and determination coefficient tests. The results obtained in this study are that partially the bonus compensation variable does not have a significant effect on income smoothing, the dividend payout ratio variable has a significant effect on income smoothing and simultaneously the bonus compensation variable and the dividend payout ratio variable have a significant effect on income smoothing. Both of these variables are able to influence income smoothing by 25.2% which is a large enough number to provide a simultaneous effect.
The Role of Green Marketing Innovation In Establishing Sustainable Tourism Based on Green Customers In Kesiman Kertalangu Tourism Village, Denpasar Ekastuti, Ida Ayu Agung; Ardani, Wayan; Laksmana, Komang Agus Rudi Indra
Majalah Ilmiah Bijak Vol. 22 No. 1: March 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v22i1.4549

Abstract

The aim of this research was to analyze the direct effect of green marketing innovation and green customer on sustainable tourism,   and to explore the mediating role of   green customer on the effect of green marketing innovation on sustainable of tourism village in Kesiman Kertalangu, Denpasar, Bali. The population of this research was the tourists who visited Kesiman Kertalangu. There were 180 tourists being the respondents of this research. The data was analyzed using   SEM-PLS. This study revealed that Green marketing innovation and green customer had positive and significant effects on sustainable tourism. Furthermore, Green customer significantly mediated the effects of   green marketing innovation on sustainable tourism. Green marketing helps to create awareness and educate tourists about environmentally friendly tourism, while green customers drive demand and put pressure on the industry to adapt to sustainable practices. Collaboration between the two can create a more environmentally friendly tourism ecosystem and support the preservation of nature and culture in the future.
Pengaruh Strategi Harga, Kualitas Produk Dan Digital Marketing Terhadap Keputusan Pembelian PT. Wedanata Industri Nusantara Utami, Ni Luh Marcela Yati; Ardani, Wayan; Wishanesta, I Kadek Donny
Jurnal Tadbir Peradaban Vol. 5 No. 3 (2025): Jurnal Tadbir Peradaban
Publisher : Prodi Manajemen STIE Hidayatullah Depok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55182/jtp.v5i3.645

Abstract

Keputusan pembelian merupakan faktor penting dalam mempertahankan keberlangsungan suatu perusahaan. Penelitian ini bertujuan untuk mengetahui pengaruh strategi harga, kualitas produk, dan digital marketing terhadap keputusan pembelian. Populasi penelitian ini adalah pelanggan PT Wedanata Industri Nusantara yang berjumlah 1.415. Ukuran sampel adalah sebanyak 93 responden yang dihitung berdasarkan rumus Slovin. Pemilihan responden menggunakan teknik purposive sampling. Teknik analisis data yang digunakan dalam penelitian ini adalah Regresi Linier Berganda, Koefisien Determinasi, Uji T dan Uji F. Temuan dari penelitian adalah strategi harga berpengaruh positif dan signifikan terhadap keputusan pembelian dengan 2,176 dan 0,032 dibawah 0,05. Kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian dengan 5,335 dan 0,000 dibawah 0,05. Digital marketing berpengaruh positif dan signifikan terhadap keputusan pembelian dengan 2,276 dan 0,025 dibawah 0,05. Strategi harga, kualitas produk, dan digital marketing secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian dengan 52,250 dan 0,000 dibawah 0,05. Hasil Penelitian ini diharapkan menjadi referensi bagi manajemen PT Wedanata Industri Nusantara bahwa strategi harga, kualitas produk dan digital marketing merupakan faktor penting dalam meningkatkan pembelian pelangan.
Analisis Pengaruh Strategi Promosi Dan Kualitas Layanan Terhadap Keputusan Kredit Pada PT. Federal International Finance (Fifgroup) Pos Nusa Dua, Bali Hulandari, Ni Ketut Puspita; Ardani, Wayan; Ardiansyah, Wisnu
Jurnal Neraca Peradaban Vol. 5 No. 3 (2025): Jurnal Neraca Peradaban
Publisher : Prodi Akuntansi STIE Hidayatullah Depok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55182/jnp.v5i3.625

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh variabel strategi promosi dan kualitas layanan terhadap variabel keputusan kredit. Lokasi penelitian ini dilakukan pada PT Federal International Finance (FIFGROUP) Pos Nusa Dua. Dengan Populasi 938 orang pelanggan PT. Federal International Finance (FIFGROUP) Pos Nusa Dua. Penelitian ini menggunakan rumus slovin tingkat kesalahan 10% sehingga menemukan jumlah sampel sebanyak 90 Orang. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan survei. Data dikumpulkan melalui kuesioner yang disebarkan kepada nasabah FIFGROUP. Analisis data dilakukan dengan menggunakan uji validitas dan uji reliabilitas dilanjutkan dengan uji asumsi klasik serta regresi linier berganda untuk mengetahui pengaruh Parsial dan Simultan antara variabel independen dan dependen. Hasil penelitian menunjukan bahwa t – hitung sebesar 5.570 > nilai t – tabel sebesar 1,66 sehingga Strategi Promosi berpengaruh positif dan signifikan , t – hitung 4.131 > nilai t – tabel sebesar 1,66 sehingga Kualitas Layanan berpengaruh positif dan signifikan serta 80.0% dipengaruhi oleh strategi promosi dan kualitas layanan 20% dipengaruhi oleh variabel lain. penelitian ini menunjukan bahwa variabel strategi promosi dan kualitas layanan berpengaruh positif dan signifikan terhadap keputusan kredit. Hasil Penelitian ini diharapkan dapat menjadi referensi bagi manajemen FIFGROUP dan pelaku udaha dibidang bisnis finance, sehingga perusahaan harus terus meningkatkan kualitas layanan serta mengembangkan strategi promosi yang lebih menarik dan efektif dalam rangka meningkatkan keputusan pembelian kredit nasabah.
MEDIATING ROLE OF BRAND LOVE ON THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT INNOVATION ON TOURIST REVISIT INTENTION Ni Putu Ayu Trefi Cahaya Wati; Wayan Ardani; I Gusti Ayu Diah Werdhi Srikandi WS; Anak Agung Elik Astari
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 3 No. 6 (2025): December
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v3i6.628

Abstract

While Bali's hospitality industry has rebounded strongly in the post-pandemic era, individual hotels face the critical challenge of declining customer loyalty amidst high occupancy. This study investigates the mechanism through which Customer Relationship Management (CRM) Innovation influences Revisit Intention, with Brand Love posited as a key mediator. A quantitative approach was employed, using a survey of 168 guests of Bintang Bali Resort, selected via purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess the measurement and structural models. The results confirm that CRM Innovation has a significant positive effect on both Brand Love (β = 0.787, p < 0.001) and Revisit Intention (β = 0.440, p < 0.01). Brand Love also directly influences Revisit Intention (β = 0.377, p < 0.05). Crucially, Brand Love partially mediates the relationship between CRM Innovation and Revisit Intention (β = 0.297, p < 0.05), indicating that emotional attachment is a vital pathway through which CRM drives loyalty. This research addresses a gap in the literature by empirically testing the mediating role of Brand Love in the CRM-Revisit Intention relationship within the hospitality context. It moves beyond a direct-effects model, demonstrating that innovative CRM practices are most effective when they cultivate emotional connections, thereby offering a more nuanced understanding of customer retention dynamics. Hotel managers should transcend transactional CRM by focusing on strategies that build emotional bonds. This includes fostering a sense of shared commitment, leveraging technology for personalized experiences, and creating positive emotional experiences that encourage guests to return and promote the brand socially.
Co-Authors Aidil Amin Effendy Alfiani, Nur Hafni Anak Agung Elik Astari Aprih Santoso Apriningsih, Dewa Ayu Putu Ardiansyah, Wisnu Ari Sudiartini, Ni Wayan Ariani, Ni Kadek Ayu Artaningsih, Ni Kadek Ashfaq Hossain Khan Asrowardi, Imam Azhar Affandi Budhiyasa, Putu Denok Sunarsi Devi, Ni Made Satya Risma Dewi, Ni Made Rai Candra Diantara, Putu Jeje Surat Ekastuti, Ida Ayu Agung Emaya Kurniawati Endang Kustini Hastono Hastono Hignasari, L. Virginayoga Hulandari, Ni Ketut Puspita I Gusti Ayu Diah Werdhi Srikandi WS I Gusti Ayu Ketut Giantari I GUSTI LANANG GOLDEN JAYADI I Ketut Rahyuda I Made Aditya Wardana I Made Arya I Nengah Aristana I Nyoman Sucipta I Putu Budiarsa I Putu Gde Sukaatmadja Iis Noviyanti Kadek Pradnya Prayoga Kardini, Ni Luh Komang Agus Rudi Indra Laksmana Laksmana, Komang Agus Rudi Indra Mahendra, I Made Agus Mohammad Farhan Zeb Khan Muna, Gusti Ayu Sapta Ni Kadek Anggi Dwi Arnita Ni Ketut Murdani Ni Ketut Murdani Ni Ketut Murdani Murdani Ni Luh Ketut Ayu Sudha Sucandrawati Ni Made Yudhaningsih Ni Pande Kadek Candraningsih Ni Pande Kadek Candraningsih Ni Putu Andini Desiyanti Laksmi Ni Putu Ayu Trefi Cahaya Wati Ningrum, Safitri Novita Anjasari Nuriani, Ni Nyoman Trisna Pratama, I Gede Juni Putra, I Nyoman Septin Adi Putri, Ida Ayu Sasmitha Putu Ari Mulyani Putu Ari Mulyani, Putu Ari Putu Jeje Surat Diantara Santi, Putu Nia Purnama Sari, Kadek Diana Sari, Ni Kadek Nova Yulita Sari, Ni Made Mutiara Sri Asih, Anak Agung Ketut Sri Suprapti Srikandi WS, I Gusti Ayu Diah Werdhi Subawa Gede Agus Sudiartini Ni Wayan Ari Sunarsi, Denok Suriantari, Ni Kadek Eni Suwidia, I Putu Tresna Dewi, Putu Yuli Utami, Ni Luh Marcela Yati Wahyuni, Evy Widani, Made Widani, Ni Made Wira Putri, Luh Gd.Devani Astrid wishanesta, i kadek donny Yanti, Ni Wayan Nova Yuliani, Ni Kadek Tiara Yusmini, Ni Made