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The Influence of Company Image on Consumer Purchase Decisions at Alfamart Jatiwaringin Bekasi Branch Ardani, Wayan
Kompartemen: Kumpulan Orientasi Pasar Konsumen Vol 1 No 1 (2023): Kompartemen: Kumpulan Orientasi Pasar Konsumen
Publisher : Management Science Doctoral Program, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/kompartemen.v1i1.370

Abstract

This study aims to determine the effect of corporate image on purchasing decisions at Alfamart Branch Jatiwaringin Bekasi. The method used is explanatory research with a sample of 96 respondents. The analysis technique uses statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study on the company image variable obtained an average score of 3.41 with good criteria. Purchasing decision variable obtained an average score of 3.84 with good criteria. Corporate image has a significant effect on purchasing decisions with the regression equation Y = 9.626 + 0.845X, and a correlation value of 0.785 or strong with a determination of 61.6%. The hypothesis test obtained a significance of 0.000 <0.05.
Examining The Link Among Customer Relationship Management, Market Orientation and Marketing Performance on Small and Medium Enterprises Wahyuni, Evy; Ardani, Wayan; Widani, Ni Made
Kompartemen: Kumpulan Orientasi Pasar Konsumen Vol 1 No 2 (2023): Kompartemen: Kumpulan Orientasi Pasar Konsumen
Publisher : Management Science Doctoral Program, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/kompartemen.v1i2.423

Abstract

The aim of this research was to determine the effect customer relationship management on market orientation and marketing performance of SMEs in Denpasar. The research was conducted at PT. GIEB Indonesia in Denpasar. Respondents in this research were customers of PT. GIEB Indonesia that was not definitive estimate of the population size. The sample size for this research was 100 respondents, calculated based on Rao Purba formula. Data collection for this research was carried out using questionnaires, interviews and observations. The collected questionnaire data was analyzed using descriptive analysis and Partial Least Square (PLS). The research revealed that Customer relationship management had a positive and significant effect on market orientation and marketing performance at PT. GIEB. It was also found that market orientation had a positive and significant effect on marketing performance at PT. GIEB Indonesia. The result of this research can be as reference for PT. GIEB Indonesia and other SMEs that customer relationship management and market orientation have important roles in improving marketing performance.
The Link of Social Media and Brand Image On Consumer Purchase Intention the Mediating Role E-Wom Ardani, Wayan
Kompartemen: Kumpulan Orientasi Pasar Konsumen Vol 2 No 1 (2024): Kompartemen: Kumpulan Orientasi Pasar Konsumen
Publisher : Management Science Doctoral Program, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/kompartemen.v2i1.516

Abstract

Electronic Word of Mouth (E-WOM) is a form of marketing, where people provide information and make honest recommendations to other people about brands, products and services. E-WOM is a new concept from WOM which provides transparency and easy access to information via the internet. The aims of this research was to determine the role of e-WOM in mediating the influence of social media and brand image on consumer purchase intention on micro, small and medium enterprises (MSMEs). The research respondents were customers of MSMEs culinary sector in Denpasar. The size of respondents were 100 culinary customers, chosen by accidental sampling or the respondents were chosen by chance at the area and was considered appropriate as a information source. Within the survey, there were five choices of scores for each question that can be chosen concurring to the real circumstance felt by the respondent. The data were analyzed with the SmartPLS 3.0. The research revealed social media and brand image has a positive and significant both direct effect as well mediated by E-WOM on customer purchase intention. The results of this research can be as reference for MSMEs that social media, brand image, positive e-WOM are important factors to increased purchase intention.
Entrepreneurship Development and Market Orientation to Improve The Performance of Creative Industry MSMEs in Sari Konveksi Ariani, Ni Kadek Ayu; Ardani, Wayan; Widani, Ni Made
Implikasi: Jurnal Manajemen Sumber Daya Manusia Vol 2 No 1 (2024): Implikasi: Jurnal Manajemen Sumber Daya Manusia
Publisher : Management Science Doctoral Program, Pasundan University, Bandung, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/implikasi.v2i1.500

Abstract

Creative Industry is any process of creation, creativity, thoughts and ideas from a person or group which can then produce works or products afterwards. In this research, quantitative research methods are used, where this type of research uses research methods based on positivistic (concrete data), data. The research is in the form of numbers that will be measured using statistics as a calculation test tool. The research was carried out at Sari Konveksi which operates in the clothing manufacturing convection sector with the population used being 100 VVIP consumers and the samples taken were 50 people who were VVIP customers from Sari Konveksi, data collection was carried out by interviews, questionnaires and documentation so that the analysis technique used was multiple linear regression analysis and the results of this research showed that entrepreneurial development had a positive and significant effect on the performance of Sari Konveksi MSMEs and market orientation had a positive and significant effect on performance. With this research, Sari Konveksi MSMEs can carry out and develop entrepreneurship and market orientation in improving the performance of MSMEs, especially in the creative industries. Apart from that, entrepreneurial factors and market orientation really need to be developed for MSME owners so they can compete in the world of convection. This data can be used as a reference for future decision making.
Examining the Effect of Leader Behavior and Employee Commitment on Employee Performance Dewi, Ni Made Rai Candra; Ardani, Wayan; Widani, Ni Made
Implikasi: Jurnal Manajemen Sumber Daya Manusia Vol 2 No 2 (2024): Implikasi: Jurnal Manajemen Sumber Daya Manusia
Publisher : Management Science Doctoral Program, Pasundan University, Bandung, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/implikasi.v2i2.501

Abstract

The purpose of this study was to determine the effect of leader behavior and employee commitment on employee performance. The population of this research was the employees of PT. Sanur Jaya Utama, totaling 43 employees and all of them were being the respondents of this research. The collection of research data was carried out by means of questionnaires, interviews and observations. This study used multiple regression analysis techniques. This study revealed that leader behavior had a positive and significant effect on employee performance, work commitment had a positive and significant effect on employee performance, leader behavior and employee commitment simultaneously had a positive and significant effect on employee performance at PT. Sanur Jaya Utama. This study is expected to be a reference for the management of PT. Sanur Jaya Utama and other enterprises that leader behavior and employee commitment are very important factors in improving employee performance.
Increasing Tourist Visit Intention to Bali Zoo Through Social Media Marketing, Tourist Facilities and Tourist Destination Image Yuliani, Ni Kadek Tiara; Ardani, Wayan; Yusmini, Ni Made
International Journal of Education, Information Technology, and Others Vol 7 No 3 (2024): International Journal of Education, information technology   and others (IJEIT)
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13688927

Abstract

This research aims to explore the influence of social media marketing, tourist facilities and destination image on tourist interest in visiting Bali Zoo. The research method used is an associative method with a quantitative approach. The survey was conducted using a questionnaire to tourists who had visited Bali Zoo at least once, with a sample size of 120 respondents. The data collected was then tested for validity, reliability, and analyzed using descriptive analysis, prerequisite tests, multiple regression, and hypothesis testing. The research results show that the better the implementation of social media marketing, the higher the interest in visiting Bali Zoo. Likewise, the facilities provided and the image of the tourist destination, both of which have a positive influence on interest in visiting. Overall, social media marketing, tourist facilities, and tourist destination image simultaneously have a significant effect on interest in visiting Bali Zoo. This research provides better understanding of the factors that influence tourist interest in visiting, as well as the importance of effective management and promotion in increasing the attractiveness of tourist attractions such as the Bali Zoo.
Kepemimpinan dan Iklim Organisasi sebagai Determinan Work Engagement Karyawan pada PT. Urban Asia Industri Alfiani, Nur Hafni; Ardani, Wayan; Widani, Ni Made
Astina: Jurnal Ekonomi Utama Vol 2 No 3 (2023): Jurnal Ekonomi Utama (Juria)
Publisher : CV. Astina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55903/juria.v2i3.131

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh kepemimpinan dan iklim organisasi secara parsial dan simultan terhadap work engagement karyawan PT Urban Asia Industri. Penelitian ini dilakukan di PT Urban Asia Industri pada Agustus tahun 2023. Populasi dalam penelitian ini adalah seluruh karyawan bagian produksi dari kantor di PT Urban Asia Industri. Adapun sampel dalam penelitian ini yaitu seluruh populasinya sebanyak 50 karyawan PT Urban Asia Indsutri. Teknik analisis data yang digunakan adalah Analisis Regresi Linier Berganda. Hasil analisis menunjukkan bahwa kepemimpinan dan iklim organisasi secara parsial dan simultan berpengaruh positif dan signifikan terhadap work engagement PT Urban Asia Industri. Hasil koefisien determinasi dalam penelitian ini sebesar 0,905 mempunyai arti bahwa sebesar 90,5% variasi work engagement PT Urban Asia Industri dipengaruhi oleh variasi kepemimpinan dan iklim organisasi, sedangkan 9,5% sisanya dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini. Hal ini berarti bahwa semakin baik kepemimpinan dan semakin baik kondisi iklim organisasi maka akan semakin meningkatkan work engagement karyawan PT Urban Asia Industri tersebut.
Improving the Performance of Credit Agency Employees People Kedonganan Village Through Employee Engagement and Organizational Citizenship Behavior Ningrum, Safitri; Ardani, Wayan; Widani, Ni Made
Transforma Jurnal Manajemen Vol. 2 No. 1 (2024): Transforma: Jurnal Manajemen
Publisher : Pascasarjana Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/tjm.v2i1.101

Abstract

This study aims to determineThe influence of employee performance at people's credit institutions (LPD) partially and simultaneously on employee engagement and organizational citizenship behavior. Collection is carried out using questionnaires/questionnaires. The sample in this research was 42 employees of the Kedonganan Traditional Village LPD using a saturated sample collection method where all employees were used as the population. The collected questionnaire data was then analyzed using multiple linear regression analysis using quantitative research. Hypothesis testing used the t test and F test. The results of the study showed thatemployee engagementhas a positive and significant effect on the performance of employees of the Kedoganan Traditional Village People's Credit Institution (LPD) (H1 is accepted). Organizational Citizenship Behaviorhas a positive and significant effect on the performance of employees of the Kedoganan Traditional Village People's Credit Institution (LPD) (H2 is accepted). Employee engagement and Organizational Citizenship Behavior simultaneously have a positive and significant effect on the performance of employees of the Kedoganan Traditional Village People's Credit Institution (LPD) (H3 is accepted).It is hoped that the results of this research will enable LPD employees to realize the vision and mission of the institutionnot only carrying out the role as stated in the job description and organizational structure, but also being able to carry out the role beyond the standards stated in the institution.
Improving Work Performance And Employee Performance Through Employee Leadership And Commitment In Bali Province Sucipta, Nyoman; Ardani, Wayan; Mulyani, Putu Ari
Transforma Jurnal Manajemen Vol. 2 No. 2 (2024): Transforma: Jurnal Manajemen
Publisher : Pascasarjana Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/tjm.v2i2.138

Abstract

The company has a goal to develop and progress according to the predetermined target, so that it can compete with other companies. To achieve the company's goals, of course employees are required to maximize the work performance and performance achieved by employees. Work performance and employee performance can be influenced by various factors, including in this study the emphasis is on leader behavior and employee work commitment. The purpose of this study is to determine the increase in work performance and employee performance through leader behavior and employee work commitment in Bali Province in general, using a review method from the results of previous studies with the main variables on these variables. The methodology used by the author in compiling this article uses an exploratory qualitative approach by reviewing the results of previous studies with related variables, by utilizing the Google search engine on the Google Scholar site. This study uses a review of the results of ten previous studies in a maximum period of 5 years ago, it was concluded that leader behavior and employee commitment have a positive and significant influence on employee work performance and performance variables. Based on this conclusion, it is expected that the Company can prioritize conducive and relatively directing leader behavior and employee commitment can be considered with an increase in achieving the expected work performance and employee performance. Thus, employees will have high initiative to complete the work given by the company.
Rancang Bangun Back-End Aplikasi Bank Sampah Trash-Mate Berbasis Android Menggunakan Metode Design Thinking Ardani, Wayan; Sari, Kadek Diana; Asrowardi, Imam
ROUTERS: Jurnal Sistem dan Teknologi Informasi Vol. 1 No. 2, Juli 2023
Publisher : Program Studi Teknologi Rekayasa Internet, Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (764.72 KB) | DOI: 10.25181/rt.v1i2.3029

Abstract

Trash-Mate is a Waste Bank application that can be a medium of information and facilitate the Waste Bank Customer transaction process more practically and effectively, to help the community in conducting waste management transactions at the Waste Bank remotely through the android application. The features in the Back-End Design for the Android-Based Trash-Mate Waste Bank Application are login, Customer Data, Admin Data, Trash Data, Trash Pickup, Balance Withdrawal, and Log-Out. Basically, a waste bank is a program where waste will be collected and sorted, then the waste will be exchanged for money. The remaining waste will be weighed and valued at a certain amount, then sold to factories that have partnered with waste banks.
Co-Authors Aidil Amin Effendy Alfiani, Nur Hafni Anak Agung Elik Astari Aprih Santoso Apriningsih, Dewa Ayu Putu Ardiansyah, Wisnu Ari Sudiartini, Ni Wayan Ariani, Ni Kadek Ayu Artaningsih, Ni Kadek Ashfaq Hossain Khan Asrowardi, Imam Azhar Affandi Budhiyasa, Putu Denok Sunarsi Devi, Ni Made Satya Risma Dewi, Ni Made Rai Candra Diantara, Putu Jeje Surat Ekastuti, Ida Ayu Agung Emaya Kurniawati Endang Kustini Hastono Hastono Hignasari, L. Virginayoga Hulandari, Ni Ketut Puspita I Gusti Ayu Diah Werdhi Srikandi WS I Gusti Ayu Ketut Giantari I GUSTI LANANG GOLDEN JAYADI I Ketut Rahyuda I Made Aditya Wardana I Made Arya I Nengah Aristana I Nyoman Sucipta I Putu Budiarsa I Putu Gde Sukaatmadja Iis Noviyanti Kadek Pradnya Prayoga Kardini, Ni Luh Komang Agus Rudi Indra Laksmana Laksmana, Komang Agus Rudi Indra Mahendra, I Made Agus Mohammad Farhan Zeb Khan Muna, Gusti Ayu Sapta Ni Kadek Anggi Dwi Arnita Ni Ketut Murdani Ni Ketut Murdani Ni Ketut Murdani Murdani Ni Luh Ketut Ayu Sudha Sucandrawati Ni Made Yudhaningsih Ni Pande Kadek Candraningsih Ni Pande Kadek Candraningsih Ni Putu Andini Desiyanti Laksmi Ni Putu Ayu Trefi Cahaya Wati Ningrum, Safitri Novita Anjasari Nuriani, Ni Nyoman Trisna Pratama, I Gede Juni Putra, I Nyoman Septin Adi Putri, Ida Ayu Sasmitha Putu Ari Mulyani Putu Ari Mulyani, Putu Ari Putu Jeje Surat Diantara Santi, Putu Nia Purnama Sari, Kadek Diana Sari, Ni Kadek Nova Yulita Sari, Ni Made Mutiara Sri Asih, Anak Agung Ketut Sri Suprapti Srikandi WS, I Gusti Ayu Diah Werdhi Subawa Gede Agus Sudiartini Ni Wayan Ari Sunarsi, Denok Suriantari, Ni Kadek Eni Suwidia, I Putu Tresna Dewi, Putu Yuli Utami, Ni Luh Marcela Yati Wahyuni, Evy Widani, Made Widani, Ni Made Wira Putri, Luh Gd.Devani Astrid wishanesta, i kadek donny Yanti, Ni Wayan Nova Yuliani, Ni Kadek Tiara Yusmini, Ni Made