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All Journal PIRAMIDA JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK JURNAL PENDIDIKAN TAMBUSAI International Journal of Supply Chain Management GANEC SWARA Majalah Ilmiah Bijak Jurnal Pengabdian Dharma Laksana Jurnal Ilmu Komputer dan Bisnis JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) PINISI Discretion Review Jurnal Ilmiah Vastuwidya Jurnal Ilmiah Satyagraha Jurnal Ilmiah Cakrawarti Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Educational Administration, Management, and Leadership Jurnal Ekonomi Efektif Jurnal Neraca Peradaban Jurnal Tadbir Peradaban INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Indonesian Journal of Business Analytics (IJBA) Jurnal Ekonomi Utama (Juria) Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya International Journal of Applied Business and International Management Journal of International Conference Proceedings Jurnal Visi Manajemen (JVM) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Innovative: Journal Of Social Science Research Jurnal Ilmiah Swara MaNajemen (Swara Mahasiswa Manajemen) International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) PASCIDEV: Pasundan Social Science Development ROUTERS: Jurnal Sistem dan Teknologi Informasi Transforma: Jurnal Manajemen Kompartemen: Kumpulan Orientasi Pasar Konsumen Implikasi: Jurnal Manajemen Sumber Daya Manusia Marketica: Jurnal Ilmiah Pemasaran International Journal of Economics, Business and Innovation Research
Wayan Ardani
Mahendradatta University
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Presidensi G20 sebagai Sarana Marketing dan Branding Pariwisata Indonesia serta Pengaruhnya terhadap Peningkatan Kunjungan Wisatawan pada Era Pandemi Covid-19 (Studi Kasus di Hotel Melia Bali) Santi, Putu Nia Purnama; Ardani, Wayan; Putri, Ida Ayu Sasmitha
Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya Vol. 1 No. 1 (2022): Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya
Publisher : ELRISPESWIL - Lembaga Riset dan Pengembangan Sumberdaya Wilayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (626.703 KB) | DOI: 10.54371/jms.v1i1.167

Abstract

Presidensi G20 merupakan  wewenang dalam memimpin sebuah forum G20 yang beranggotakan 19 Negara dan 1 Uni Eropa dimana forum ini dibuat demi menyelesaikan permasalahan yang dihadapi oleh anggota negara yang bergabung di G20 baik dari segi ekonomi, politik maupun kemajuan negara anggota G20. Dan untuk periode yang pertemuan G20 tahun ini Indonesia resmi untuk mengetuai salah satu forum tersebut dalam periode 1 tahun, hal ini menjadikan kesempatan dalam memperkenalkan Indonesia dan juga mengangkat nama Indonesia di mata dunia. Penelitian ini dilaksanakan dengan tujuan untuk mengetahui Pengaruh dari Presidensi G20 sebagai sarana Marketing dan Branding Pariwisata Indonesia serta pengaruhnya terhadap peningkatan Kunjungan wisatawan pada era pandemi covid-19 dalam studi kasus di Hotel Melia Bali. Untuk yang menjadi populasi dalam penelitian ini adalah wisatawan yang pernah berkunjung maupun menginap di Hotel Melia Bali, dengan sample yang digunakan adalah purposive sampling yang diambil berdasarkan rumus Rao Purba adalah 100 responden. Metode yang digunakan dalam pencarian data adalah observasi dan penyebaran kuisioner dengan teknik pengolahan data atau analisis yang digunakan adalah PLS (Partial Least Square). Dengan hasil yang didapatkan bahwa Presidensi G20 sebagai saran Marketing dan Branding Pariwisata Indonesia serta pengaruhnya terhadap peningkatan Kunjungan wisatawan pada era pandemi covid-19 di Hotel Melia Bali adalah positif dan signifikan. Hal ini menunjukan Presidensi G20 dapat dijadikan sebuah peluang untuk mempromosikan dan juga mengangkat citra pariwisata yang akan berdampak pada peningkatan kunjungan wisatawan. Pihak manajemen dari Hotel Melia Bali dapat memaksimalkan dalam promosi dalam upaya meningkatkan hunian maupun kunjungan Hotel Melia Bali dengan adanya pertemuan dari G20 tersebut.
Peningkatan Kunjungan Wisatawan Melalui Penerapan Komunikasi Pemasaran Terpadu Pasca Pandemi Suriantari, Ni Kadek Eni; Ardani, Wayan; Widani, Ni Made
Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya Vol. 2 No. 2 (2023): Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya
Publisher : ELRISPESWIL - Lembaga Riset dan Pengembangan Sumberdaya Wilayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54371/jms.v2i2.288

Abstract

This study aims to analyzethe influence of integrated marketing communications partially and simultaneously on increasing visits to Aan Secret Waterfall. The data analysis technique uses multiple linear regression analysis using quantitative research. The results showed that advertising had a positive and significant effect on increasing visits to Aan Secret Waterfall with a regression coefficient value of 0.196. Sales promotions have a positive and significant effect on increasing visits to Aan Secret Waterfall with a regression coefficient of 0.173. Public relations and publicity have a positive and significant effect on increasing visits to Aan Secret Waterfall with a regression coefficient of 0.186. Direct marketing and interactive marketing have a positive and significant effect on increasing visits to Aan Secret Waterfall with a regression coefficient value of 0.169. Marketingword of mouth (WOM) has a positive and significant effect on increasing visits to Aan Secret Waterfall with a regression coefficient value of 0.214. Personal selling has a positive and significant effect on increasing visits to Aan Secret Waterfall with a regression coefficient of 0.204. Advertising, sales promotion, public relations and publicity, direct marketing and interactive marketing, marketingword of mouth and personal sales have a simultaneous effect on increasing visits to Aan Secret Waterfall with a contribution of 82.5%.
Pengaruh Pelatihan Kerja Kompensasi Finansial dan Pengembangan Karir terhadap Kinerja Karyawan Suwidia, I Putu; Ardani, Wayan; Widani, Made
Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya Vol. 2 No. 2 (2023): Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya
Publisher : ELRISPESWIL - Lembaga Riset dan Pengembangan Sumberdaya Wilayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54371/jms.v2i2.289

Abstract

The aim of this research is to determine the effect of job training, financial compensation and career development on employee performance at the CV Best Indonesian Gift Company. The method for determining the sample in this research is using saturated sampling (census). The total sample was 36 respondents. The data analysis techniques used in this research are Validity Test, Reliability Test, Classical Assumptions, and Multiple Linear Regression Analysis. The results of this study indicate that job training (X1), financial compensation (X2), and career development (X3), is assumed to be equal to 0 (zero), then employee performance (Y) will increase. The results of this study indicate that job training (X1), financial compensation (X2), and career development (X3) is assumed to be equal to 0 (zero), then employee performance (Y) will increase. Test the significance of multiple correlation using the F test, simultaneously job training, financial compensation and career development have a positive and significant effect on employee performance. The significance test uses the t test, partially job training, financial compensation and career development have a positive and significant effect on employee performance at the CV Best Indonesian Gift Company.
Analisis Faktor yang Mempengaruhi Adopsi E-Commerce dan Pengaruhnya terhadap Kinerja UMKM (Studi Kasus pada PT. Gieb Indonesia Denpasar) Sari, Ni Kadek Nova Yulita; Ardani, Wayan; Kardini, Ni Luh
Jurnal Pendidikan Tambusai Vol. 8 No. 2 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini memiliki tujuan untuk menganalisis faktor apa saja yang mempengaruhi pengadopsian E-Commerce dan dampaknya terhadap kinerja UMKM dengan studi kasus yang dilaksanakan pada PT. GIEB Indonesia Denpasar. Pada penelitian ini memakai data primer yang didapatkan Dari respon kuisioner yang diberikan oleh responden dengan sampel sejumlah 133 yang dipilih menggunakan teori Hair (1998). Metode penelitian yang diterapkan dalam studi ini adalah metode kuantitatif. Analisis yang dilakukan meliputi analisis regresi berganda, yang berfungsi untuk menguji hipotesis, serta uji konfirmatori untuk menilai kelayakan penelitian ini. Hasil penelitian menunjukan bahwa faktor teknologi memiliki nilai signifikasi 0,049 berpengaruh positif dan signifikan terhadap adopsi E-Commerce, faktor organisasional memiliki nilai signifikasi 0,000 berpengaruh positif dan signifikan terhadap adopsi E-Commerce, dan faktor lingkungan memiliki nilai signifikasi 0,000 berpengaruh positif dan signifikan terhadap adopsi E-Commerce pada PT. GIEB Indonesia. Secara simultan faktor Adopsi E-Commerce memberikan dampak positif dan signifikan terhadap kinerja UMKM
Inovasi Bisnis Berbasis Inovasi Hijau untuk Mewujudkan Sustainability Pada Kuliner Warung Nasi Tekor di Denpasar Ekastuti, Ida Ayu Agung; Wira Putri, Luh Gd.Devani Astrid; Ardani, Wayan; Srikandi WS, I Gusti Ayu Diah Werdhi
Innovative: Journal Of Social Science Research Vol. 3 No. 1 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i1.14752

Abstract

Inovasi merupakan salah satu faktor penting dalam meningkatkan keunggulan bersaing perusahaan. Tujuan dari penelitian ini adalah untuk menganalisis inovasi bisnis berbasis inovasi hijau yang dilakukan di Warung Nasi Tekor untuk mewujudkan bisnis keberlanjutan (sustainability business). Penelitian ini merupakan penelitian deskriptif dengan pendekatan kualitatif. Teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Model aalisis yang digunakan adalah data Miles dan Huberman, yang mencangkup tahapan pengumpulan data, reduksi data, penyajian data dan penarikan kesimpulan. Hasil penelitian ini menunjukan Warung Nasi Tekor mempunyai celah yang sangat besar dalam pengembangan bisnis berkelanjutan dengan tetap mempertahankan konsep inovasi hijau dan menjaga konsistensi cita rasa khas Bali, melestarikan keunikan Bali tempo dulu, pengembangan variasi menu, dan promosi yang lebih intensif pada tingkat nasional maupun internasional. Hasil penelitian ini diharapkan menjadi referensi bagi pelaku bisnis kuliner terkait pentingnya inovasi dalam mewujudkan bisnis keberlanjutan.
Peningkatan Keunggulan Bersaing UMKM Melalui Penerapan E-Marketing dan Inovasi Produk Ardani, Wayan
Marketica: Jurnal Ilmiah Pemasaran Vol 1 No 2 (2024): Marketica: Jurnal Ilmiah Pemasaran
Publisher : Sapta Arga Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh e-marketing, dan inovasi produk terhadap keunggulan bersaing UMKM Desa Taro Gianyar. Dalam penelitian ini data dikumpulkan mealui observasi, wawancara dan kuesioner terhadap 41 responden dengan teknik purpossive sampling. Analisis yang digunakan Analisis Regresi Linear Berganda menggunakan software SPSS version 23.00. Dari uji t dan uji f menunjukkan variabel e-marketing dan inovasi produk berpengaruh positif dan signifikan baik secara parsial maupun simultan terhadap keunggulan bersaing. hasil e-marketing, dan inovasi produk, berpengaruh signifikan baik secara parsial dan simultan terhadap keunggulan bersaing. Berdasarkan hasil uji Koefisien Determinasi 0,765 atau 76,5% variasi variabel keunggulan bersaing dapat dijelaskan oleh e-marketing dan inovasi produk, sedangkan sisanya sebesar 0,235 atau 23,5% diterangkan oleh variabel lain yang tidak diteliti dalam penelitian ini seperti harga, promosi, lokasi dan word of mouth. Penelitian ini diharapkan dapat memberikan referensi bagi pelaku UMKM dalam merumuskan strategi pemasaran yang berkaitan dengan e-marketing dan inovasi produk sehingga dapat meningkatkan keunggulan bersaing.
PENGARUH INOVASI PRODUK DAN KINERJA PEMASARAN TERHADAP KEUNGGULAN BERSAING UMKM DI PIA KUKUS MADE BALI Putu Jeje Surat Diantara; Wayan Ardani; Putu Ari Mulyani
Jurnal Ilmiah Satyagraha Vol. 8 No. 1 (2025): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims (1) to determine the effect of product innovation and oncompetitive advantage in Pia Kukus Made Bali MSMEs; (2) to determine the effect ofmarketing performance on competitive advantage in Pia Kukus Made Bali MSMEs; and (3)to determine the effect of product innovation and marketing performance simultaneously oncompetitive advantage in Pia Kukus Made Bali MSMEs. This research is a research withcausal quantitative methods. The subjects in this study, namely Pia Kukus Made Baliconsumers and the objects of this research include product innovation, marketingperformance, and competitive advantage. In this study using a sample of 100 respondentswho are consumers of Made Bali Steamed Pia. The data source is primary data collectedthrough questionnaires. The data analysis used is validity test, reliability test, classical assumption test, t test, F test, and coefficient of determination test using SPSS 25. The resultsof this study are: (1) Product innovation has a positive and significant effect on thecompetitive advantage of MSMEs; (2) Marketing performance has a positive and significanteffect on the competitive advantage of; (3) Product innovation and marketing performancetogether have a positive and significant effect on the competitive advantage of MSMEs.
The Influence of PLN Empowered Village Innovation on Capacity HR in Manistutu Village, Jembrana Regency, Bali I Made Arya; Komang Agus Rudi Indra Laksmana; Wayan Ardani; Ni Luh Ketut Ayu Sudha Sucandrawati
International Journal of Economics, Business and Innovation Research Vol. 5 No. 01 (2026): December - January, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i01.2854

Abstract

This study investigates the impact of the "Desa Berdaya PLN" innovation on human resource capacity in Manistutu Village, Bali, utilizing a sequential explanatory mixed-methods design to evaluate the program's shift from traditional Corporate Social Responsibility (CSR) to Creating Shared Value (CSV). The research employs Structural Equation Modeling-Partial Least Squares (SEM-PLS) to analyze quantitative data from program beneficiaries, followed by in-depth interviews to contextualize the findings. The results demonstrate that the innovation program has a positive and significant direct effect on community knowledge, skills, and superior competence, with knowledge and skill enhancement serving as a crucial mediator in this relationship. Conclusively, the study affirms that integrating energy infrastructure with structured capacity-building effectively transforms rural human capital, though sustainable empowerment requires further addressing market access and strengthening local institutional governance
Conflict Management Style and Employee Performance: Leadership and Emotional Intelligence as Moderation Wardana, I Made Aditya; Sri Asih, Anak Agung Ketut; Ardani, Wayan; Aristana, I Nengah
Jurnal Ilmiah Sumber Daya Manusia Vol 6 No 3 (2023): MEI: JENIUS (JURNAL ILMIAH MANAJEMEN SUMBER DAYA MANUSIA)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JJSDM.v6i3.29740

Abstract

Increasing competition forces all businesses to develop. These demands often lead to a conflict which will later have an impact on the performance of employees, especially SMEs. Therefore, conflict management is needed so that the stability of the situation can be maintained. The purpose of this study was to analyze and explain the effect of conflict management style on employee performance, and to determine the role of leadership and emotional intelligence as moderating variables. This research involved UKM employees in regencies/cities in Bali. Data collection uses a questionnaire with the snowball method, the questionnaire is distributed electronically using the Google form. The data used were 174 respondents and then analyzed using the Smart PLS application. The findings of this study indicate that the style of conflict management has a significant effect on the performance of SMEs. Leadership shows a moderating role with a tendency to reduce the interaction of conflict management styles on performance. Meanwhile, emotional intelligence acts as a full moderator of the influence of conflict management styles on the performance of SME employees.
The Role of Technology-Based Review Management in Mediating the Influence of Online Reviews on Hotel Brand Image and Guest Loyalty at Ayodya Resort Bali I Putu Budiarsa; Ni Made Yudhaningsih; Wayan Ardani
Indonesian Journal of Business Analytics Vol. 6 No. 1 (2026): February 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i1.16248

Abstract

The global hospitality industry has undergone a profound digital transformation, positioning online reviews as decisive influencers of traveller decisions. At the same time, the emergence of fraudulent review practices prompted six major platforms Amazon, Booking.com, Expedia Group, Glassdoor, Tripadvisor, and Trustpilot to establish the Coalition for Trusted Reviews in October 2023, underscoring the strategic urgency of authentic digital reputation management. This study investigates the role of technology-based review management as a mediator in the relationship between online guest reviews and two critical outcomes: hotel brand image and guest loyalty. Data were collected from 96 purposively sampled respondents guests who stayed at the resort within the preceding 12 months and analysed through Partial Least Squares Structural Equation Modelling (PLS-SEM) using SmartPLS 4.0. Of the seven hypotheses tested, six were supported. Online reviews positively and significantly influenced both brand image (β = 0.589, p < 0.001) and guest loyalty (β = 0.441, p < 0.001). Technology-based review management likewise exerted significant positive effects on brand image (β = 0.258, p = 0.003) and guest loyalty (β = 0.474, p < 0.001). findings have strategic implications for luxury hospitality operators seeking competitive differentiation through technology-enabled reputation innovation.
Co-Authors Aidil Amin Effendy Alfiani, Nur Hafni Anak Agung Elik Astari Aprih Santoso Apriningsih, Dewa Ayu Putu Ardiansyah, Wisnu Ari Sudiartini, Ni Wayan Ariani, Ni Kadek Ayu Artaningsih, Ni Kadek Ashfaq Hossain Khan Asrowardi, Imam Azhar Affandi Budhiyasa, Putu Denok Sunarsi Devi, Ni Made Satya Risma Dewi, Ni Made Rai Candra Diantara, Putu Jeje Surat Ekastuti, Ida Ayu Agung Emaya Kurniawati Endang Kustini Hastono Hastono Hignasari, L. Virginayoga Hulandari, Ni Ketut Puspita I Gusti Ayu Diah Werdhi Srikandi WS I Gusti Ayu Ketut Giantari I GUSTI LANANG GOLDEN JAYADI I Ketut Rahyuda I Made Aditya Wardana I Made Arya I Nengah Aristana I Nyoman Sucipta I Putu Budiarsa I Putu Gde Sukaatmadja Iis Noviyanti Kadek Pradnya Prayoga Kardini, Ni Luh Komang Agus Rudi Indra Laksmana Laksmana, Komang Agus Rudi Indra Mahendra, I Made Agus Mohammad Farhan Zeb Khan Muna, Gusti Ayu Sapta Ni Kadek Anggi Dwi Arnita Ni Ketut Murdani Ni Ketut Murdani Ni Ketut Murdani Murdani Ni Luh Ketut Ayu Sudha Sucandrawati Ni Made Yudhaningsih Ni Pande Kadek Candraningsih Ni Pande Kadek Candraningsih Ni Putu Andini Desiyanti Laksmi Ni Putu Ayu Trefi Cahaya Wati Ningrum, Safitri Novita Anjasari Nuriani, Ni Nyoman Trisna Pratama, I Gede Juni Putra, I Nyoman Septin Adi Putri, Ida Ayu Sasmitha Putu Ari Mulyani Putu Ari Mulyani, Putu Ari Putu Jeje Surat Diantara Santi, Putu Nia Purnama Sari, Kadek Diana Sari, Ni Kadek Nova Yulita Sari, Ni Made Mutiara Sri Asih, Anak Agung Ketut Sri Suprapti Srikandi WS, I Gusti Ayu Diah Werdhi Subawa Gede Agus Sudiartini Ni Wayan Ari Sunarsi, Denok Suriantari, Ni Kadek Eni Suwidia, I Putu Tresna Dewi, Putu Yuli Utami, Ni Luh Marcela Yati Wahyuni, Evy Widani, Made Widani, Ni Made Wira Putri, Luh Gd.Devani Astrid wishanesta, i kadek donny Yanti, Ni Wayan Nova Yuliani, Ni Kadek Tiara Yusmini, Ni Made