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All Journal MATICS : Jurnal Ilmu Komputer dan Teknologi Informasi (Journal of Computer Science and Information Technology) JUTI: Jurnal Ilmiah Teknologi Informasi Habitat International Research Journal of Business Studies (E-Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JMM (Jurnal Masyarakat Mandiri) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat MONSU'ANI TANO Jurnal Pengabdian Masyarakat Jurnal Bisnis Tani ABIDUMASY : Jurnal Pengabdian kepada Masyarakat Jurnal Karya Abdi Bioscientist : Jurnal Ilmiah Biologi Jurnal Pengabdian Perikanan Indonesia AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Jurnal Ilmiah SOSIO AGRIBIS AGRIEKSTENSIA International Research Journal of Business Studies Jurnal Pengabdian Masyarakat IPTEKS
Ramadhani, Mirza
Universitas Pembangunan Nasional Veteran Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Veterinary Other

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SOSIALISASI DAN PENDAMPINGAN DIGITAL MARKETING MELALUI KONTEN SOFT SELLING BERBASIS HARD TRENJACKING Nabiilah Lintang Wardani Prayogo; Muhammad Rivaldo; Adetria Nur Salsabilla Prasetyo; Sicilia Dwi Anggraeni; Dewi Sekar Arum; Mirza Ramadhani
JMM (Jurnal Masyarakat Mandiri) Vol 10, No 4 (2026): Agustus
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v10i4.40267

Abstract

Abstrak: Pemanfaatan media sosial sebagai sarana promosi di CV Kajeye Food telah dilakukan melalui Instagram, TikTok, dan WhatsApp, namun pemahaman karyawan mengenai digital marketing, soft selling, dan trendjacking masih rendah sehingga konten promosi cenderung berorientasi pada hard selling. Kegiatan pengabdian ini bertujuan meningkatkan pengetahuan dan keterampilan karyawan dalam menerapkan strategi digital marketing berbasis soft selling dan trendjacking. Metode yang digunakan adalah pendekatan edukatif partisipatif melalui observasi, sosialisasi, pendampingan praktik pembuatan konten, dan evaluasi. Mitra kegiatan adalah CV Kajeye Food dengan delapan karyawan sebagai peserta. Evaluasi dilakukan melalui wawancara terstruktur dan observasi berdasarkan indikator pemahaman digital marketing, soft selling, trendjacking, dan kemampuan membuat konten promosi. Hasil menunjukkan peningkatan pada seluruh indikator, dari 25% sebelum kegiatan menjadi 75% setelah kegiatan. Peserta mampu mengidentifikasi tren media sosial, menerapkan teknik soft selling, serta menghasilkan konten promosi yang lebih kreatif dan relevan dengan karakteristik audiens digital.Abstract: CV Kajeye Food has utilized social media platforms, including Instagram, TikTok, and WhatsApp, for product promotion. However, employees’ understanding of digital marketing, soft selling, and trendjacking remained limited, resulting in promotional content that relied heavily on hard-selling approaches. This community service program aimed to enhance employees’ knowledge and skills in implementing digital marketing strategies based on soft selling and trendjacking. The program employed a participatory educational approach consisting of observation, socialization, hands-on mentoring, and evaluation. The partner was CV Kajeye Food, involving eight employees as participants. Evaluation was conducted through structured interviews and observations using indicators of digital marketing knowledge, soft-selling understanding, trendjacking comprehension, and promotional content creation skills. The results showed an improvement across all indicators, increasing from 25% before the program to 75% after implementation. Participants were able to identify social media trends, apply soft-selling techniques, and produce more creative and audience-relevant promotional content.
A LITTLE FARMER’S: PROGRAM PENGENALAN PROFESI PETANI PADA ANAK USIA DINI MELALUI METODE STORY TELLING INTERAKTIF Dwi Laila Maulida; Endang Yektiningsih; Mirza Ramadhani; Yennyka Leilasari; Putri Nurmalitasari; Akbar Hari Putra
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 2 (2025): April
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i2.29468

Abstract

Abstrak: A Little Farmer’s adalah program yang dibuat sebagai upaya untuk pengenalan dan edukasi tentang profesi petani pada anak yang disesuaikan dengan kemampuan, kebutuhan, dan metode yang menarik sehingga menciptakan ketertarikan pada anak terhadap profesi petani. Seperti yang kita ketahui bahwa regenerasi petani masih menjadi isu klasik dalam sektor pertanian yang ditandai dengan rendahnya minat generasi muda terhadap pertanian. Salah satu penyebab utama rendahnya minat generasi muda yaitu kurangnya pengetahuan dan pemahaman tentang profesi petani sejak dini. Kegiatan pengabdian tentang pengenalan profesi petani bertujuan utuk meningkatkan kreativitas, melatih sensori dan motorik anak serta memberikan edukasi tentang alat alat pertanian yang digunakan petani sehingga terbentuk ketertarikan anak terhadap profesi petani. Metode Story Telling interaktif dikemas dalam bentuk sosialisasi dan pendampingan untuk Anak TK. Jumlah peserta yang mengikuti sosialisasi sebanyak 50 orang. Kegiatan evaluasi dilakukan melalui observasi langsung untuk melihat seberapa jauh pemahaman siswa tentang profesi petani. Hasil menunjukkan bahwa 78 % siswa mampu untuk menceritakan kembali bagaimana pengalaman yang sudah didapat di depan kelas.Abstract: A Little Farmer’s is an educational program designed to introduce children to the farming profession through approaches tailored to their age, needs, and interests. This program aims to foster children's enthusiasm for farming through interactive and engaging methods. The regeneration of farmers remains a longstanding challenge in the agricultural sector, marked by the low interest of younger generations in pursuing farming careers. One of the main causes of this low interest is the lack of knowledge and understanding about the farming profession from an early age. Through the A Little Farmer’s program, children are encouraged to explore the farming profession while enhancing their creativity, developing sensory and motor skills, and learning about the tools commonly used by farmers. This is achieved through interactive storytelling sessions presented in the form of socialization and hands-on guidance, specifically designed for kindergarten students. The program was attended by 50 children, and its success was evaluated through direct observation to assess how well they understood the farming profession. The results showed that 78% of the participants were able to confidently share their experiences in front of the class. 
Implementasi Raised Bed Berbasis Limbah Organik pada Pertanian Perkotaan untuk Mendukung Food Coping Strategy: Implementation of Raised Bed Based on Organic Waste in Urban Agriculture to Support Food Coping Strategy Wanti Mindari; Mirza Ramadhani; Oentari Prilaningrum Sutanto; Melinda Trisya Yulianto; Qonita Mumtazia Kamilah
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 11 No. 5 (2026): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v11i5.10778

Abstract

Urban farming has emerged as one of the solutions to strengthen food security, improve environmental quality, and provide economic benefits in urban areas. One commonly applied method is the raised bed system, which optimizes the use of limited land and enhances the efficiency of soil media management. However, farmer groups often face challenges in managing organic waste and optimizing growing media in restricted spaces. This community service program was implemented in collaboration with the Minasari Farmers Group located on Jemursari XIX Street, Jemur Wonosari Sub-district, Wonocolo District, Surabaya, involving 23 members. The stages of activities included site survey and green space landscape design, construction of raised beds, application of Hugelkultur techniques using organic waste (banana trunks, twigs, and other biomass materials), delivery of crop cultivation training, and program evaluation. The results showed that the application of Hugelkultur-based raised beds improved the quality of planting media, expanded opportunities for vegetable and herbal crop cultivation, and supported circular economy principles (3R: Reduce, Reuse, Recycle). Through this program, the Minasari Farmers Group is expected to become a model for productive, aesthetically pleasing, and sustainable urban farming in Surabaya.
Co-Authors Achmad Aqil Susanto Achmad Kusyairi Adelia, Kezia Adetria Nur Salsabilla Prasetyo Akbar Hari Putra Akbar Hariputra Alzena Diandra Rayhani Angga Pratama Putra Ayu Sayyidah Alafiyah, Ajeng Bagus Cahyo Nugroho Cinta Ramayanti D.P, Della Aprillia Darlis Heru Murti Devi, Azizah Rusita Dewi Sekar Arum Dewi, Rahma Wilda Kusuma Dharma Setiawan Dwi Laila Maulida Dwi Laila Maulida EFFY YUSWITA Endang Yektiningsih Exist Saraswati Fauzan Mustofa Fitria Dina Riana Gilang Rusrita Aida Hartati Wahyuningtyas, Agustina Shinta Illahi, Rhochmad Wahyu Karuniawan Puji Wicaksono Kejora Handarini Kusuma, Bayu Adi Kusyairi, Achmad M Tajuddin Noor Mayshela, Alfreda Putri Melinda Trisya Yulianto Muhammad Rivaldo Nabiilah Lintang Wardani Prayogo Ningtyas, Rosidah Wahyu Nisrina - Qotrunnada Novi Haryati Novi Haryati Nugroho, Bagus Cahyo Oentari Prilaningrum Sutanto Oetami Madyowati, Sri Oktaviya, Ananta Paramyta Nila Permanasari, Paramyta Nila Perwirani, Nindya Ayu Leonita Prasmita Dian Wijayati Putri Nurmalitasari Putri, Rosita Widya Qonita Mumtazia Kamilah Rachmadhan, Aditya Arief Rahmiati, Retnani Rhochmad Wahyu Illahi Rhochmad Wahyu Illahi Rohman, Ach. Ainur Rosidah Wahyu Ningtyas Rosita Widya Putri Salsabilah, Kholida Hanum Saraswati, Exist Sari, Putri Nurmalita Sholihah, Dewi Deniaty Sicilia Dwi Anggraeni Sigit Sucahyo, Bambang Siswahyudianto Sri Hartini, Suzana Syah, Nisrina Qotrunnada Yafi Alam Tarisya Alzura, Bilqis Viana Salsabila Tauda Wanti Mindari Wirawan, Indra Yafi Alam Syah Yennyka Leilasari Yennyka Leilasariyanti Yesi Mustika Ningsih Yesi Mustika Ningsih Yusrudin, Yusrudin Yuyun Yuniati