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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH YUME : Journal of Management Journal of Education, Humaniora and Social Sciences (JEHSS) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Golden Ratio of Marketing and Applied Psychology of Business Golden Ratio of Mapping Idea and Literature Format Jurnal Ekonomi dan Pembangunan All Fields of Science Journal Liaison Academia and Sosiety Journal Liaison Academia and Society Majalah Ilmiah METHODA UPMI Proceeding Series Journal Journal of Technology and Computer (JOTECHCOM) Jurnal Pengabdian Kepada Masyarakat dan Desa (PASSA) Ekonomika : Jurnal Ekonomi dan Pembangunan
Hiya, Nirmadarningsih
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Pengaruh E-Promosi Dan Kualitas Produk Terhadap Penjualan Produk Houseware Melalui Citra Merek Sebagai Variabel Interverning Pada Pt. Mustika Abadi Altic Houseware Medan Hulu, Natalius; Karim, Ahmad; Hiya, Nirmadarningsih
YUME : Journal of Management Vol 8, No 1 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.8275

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh e-promosi dan kualitas produk terhadap penjualan produk houseware melalui citra merek sebagai variabel intervening pada PT Mustika Mitra Abadi Altic Houseware Medan. Populasi dalam penelitian ini adalah konsumen yang pernah membeli produk houseware PT Mustika Mitra Abadi Altic Houseware Medan. Sampel penelitian ditentukan sebanyak 50 responden dengan menggunakan teknik purposive sampling. Hasil pengujian hipotesis menunjukkan bahwa e-promosi berpengaruh positif dan signifikan terhadap citra merek, Kualitas produk juga berpengaruh positif dan signifikan terhadap citra merek. Selanjutnya, citra merek terbukti berpengaruh positif dan signifikan terhadap penjualan produk. Selain itu, baik e-promosi maupun kualitas produk secara langsung juga berpengaruh signifikan terhadap penjualan produk, dengan kualitas produk memiliki pengaruh yang lebih kuat dibandingkan e-promosi. Penelitian ini juga mengungkapkan bahwa citra merek memediasi pengaruh e-promosi dan kualitas produk terhadap penjualan produk. Artinya, pengaruh e-promosi dan kualitas produk terhadap penjualan akan semakin kuat apabila didukung oleh citra merek yang baik. Berdasarkan hasil penelitian ini, disarankan kepada PT Mustika Mitra Abadi Altic Houseware Medan untuk terus meningkatkan strategi e-promosi yang lebih inovatif dan interaktif agar dapat menjangkau lebih banyak konsumen secara efektif. Perusahaan juga perlu menjaga dan meningkatkan kualitas produk yang ditawarkan agar dapat mempertahankan dan meningkatkan citra merek di mata konsumen.Kata Kunci:  E-Promosi, Kualitas Produk, Citra Merek, Penjualan, Houseware
PENGARUH KOMPENSASI, BUDAYA ORGANISASI, GAYA KEPEMIMPINAN DAN DISIPLIN KERJA TERHADAP KEPUASAN KERJA KARYAWAN RESTORAN SARI LAUT NELAYAN MEDAN ekonomi, jurnal; Hiya, Nirmadarningsih
Ekonomika Journal Vol 13 No 2 (2021): Ekonomika, September 2021
Publisher : Fakultas Ekonomi Universitas Almuslim Bireuen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51179/eko.v13i2.645

Abstract

Research to determine the influence of compensation, organizational culture, style leadership and work discipline on job satisfaction of Sari Laut Restaurant employees Medan fishermen. With descriptive methods, This type of research is quantitative data, primary data obtained through questionnaires. The sample for this research was 110 employees at the company employee. Analysis uses multiple linear regression models. Results testing which shows that partially or simultaneously the compensation variable, organizational culture, leadership style and work discipline have a positive and significant influence on employee job satisfaction  
Tata Kelola Olahraga Nasional: Perspektif Hukum dan Administrasi Negara Tampubolon, Khairuddin; Elazhari, Elazhari; Alinur, Alinur; Mahuli, Jenda Ingan; Hiya, Nirmadarningsih
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 6, No 3 (2024): Journal of Education, Humaniora and Social Sciences (JEHSS), February
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v6i3.2048

Abstract

National sports governance in Indonesia is an important focus in building character, and discipline and achieving optimal achievements at the national and international levels. This article explains the importance of national sports governance from the perspective of state law and administration. The principles of good governance, such as accountability, transparency, community participation, fairness, and effectiveness, are the main foundation in national sports management. Clear regulations, including Law Number 3 of 2005 concerning the National Sports System, provide a strong legal basis. However, several challenges such as a legal framework that is not yet comprehensive, lack of coordination among stakeholders, limited resources, and abuse of authority need to be addressed. Improving regulations, strengthening coordination, increasing transparency, and accountability, and developing human resources in the field of sports are needed. This effort is expected to improve sports achievements and achieve better national sports development goals in the future.
Co-Authors Alinur, Alinur Andriani, Maya Asry, Wina Azzanuddin, Azzanuddin Bambang Sugiharto Bangun, Nirwana Br. Debataraja, Lisherly Reginancy Dina Arfianti Siregar ekonomi, jurnal Elazhari, Elazhari Eliyin, Eliyin Fajrillah, Fajrillah Gaol, Nickytha Linch De Hans Lumban Hani, Sheila Harkim, H. Hasyim Syarif, Shamir Hidayat, M. Hariadi Hulu, Natalius Hutagaol, Jarungjung Jaya Zega, Agus Jenda Ingan Mahuli Karim, Ahmad Khairuddin Tampubolon Lafau, Ertina Lombu, Destriani Mahuli, Jenda Ingan Mahyudin Situmeang MARDIANA Misdawati, Misdawati Muhammad Syafii Novita, Vivianti Nurlinda Nurlinda, Nurlinda Pantas Sianturi, Pantas Parinduri, Ramadha Yanti Putra, Purwa Hasan Rahmaniah, Rahmaniah Razali, Muhammad Reza Hanafi Lubis Roswita Oesman Samah, Eri Sibuea, Nunti Simamora, Harkim Simanungkalit, Rejekia Vaizal Situmorang, Mananda Syafi’i, Muhammad Syarif, Shamir Hasyim Yusri Yusri Zega, Arius zulfa, Ira