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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH YUME : Journal of Management Journal of Education, Humaniora and Social Sciences (JEHSS) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Education, Social Studies, And Management (IJESSM) Golden Ratio of Marketing and Applied Psychology of Business Golden Ratio of Mapping Idea and Literature Format Jurnal Ekonomi dan Pembangunan All Fields of Science Journal Liaison Academia and Sosiety Journal Liaison Academia and Society Majalah Ilmiah METHODA UPMI Proceeding Series Journal Journal of Innovative and Creativity Journal of Technology and Computer (JOTECHCOM) Jurnal Pengabdian Kepada Masyarakat dan Desa (PASSA) Ekonomika : Jurnal Ekonomi dan Pembangunan
Hiya, Nirmadarningsih
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Pengaruh E-Promosi Dan Kualitas Produk Terhadap Penjualan Produk Houseware Melalui Citra Merek Sebagai Variabel Interverning Pada Pt. Mustika Abadi Altic Houseware Medan Hulu, Natalius; Karim, Ahmad; Hiya, Nirmadarningsih
YUME : Journal of Management Vol 8, No 1 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.8275

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh e-promosi dan kualitas produk terhadap penjualan produk houseware melalui citra merek sebagai variabel intervening pada PT Mustika Mitra Abadi Altic Houseware Medan. Populasi dalam penelitian ini adalah konsumen yang pernah membeli produk houseware PT Mustika Mitra Abadi Altic Houseware Medan. Sampel penelitian ditentukan sebanyak 50 responden dengan menggunakan teknik purposive sampling. Hasil pengujian hipotesis menunjukkan bahwa e-promosi berpengaruh positif dan signifikan terhadap citra merek, Kualitas produk juga berpengaruh positif dan signifikan terhadap citra merek. Selanjutnya, citra merek terbukti berpengaruh positif dan signifikan terhadap penjualan produk. Selain itu, baik e-promosi maupun kualitas produk secara langsung juga berpengaruh signifikan terhadap penjualan produk, dengan kualitas produk memiliki pengaruh yang lebih kuat dibandingkan e-promosi. Penelitian ini juga mengungkapkan bahwa citra merek memediasi pengaruh e-promosi dan kualitas produk terhadap penjualan produk. Artinya, pengaruh e-promosi dan kualitas produk terhadap penjualan akan semakin kuat apabila didukung oleh citra merek yang baik. Berdasarkan hasil penelitian ini, disarankan kepada PT Mustika Mitra Abadi Altic Houseware Medan untuk terus meningkatkan strategi e-promosi yang lebih inovatif dan interaktif agar dapat menjangkau lebih banyak konsumen secara efektif. Perusahaan juga perlu menjaga dan meningkatkan kualitas produk yang ditawarkan agar dapat mempertahankan dan meningkatkan citra merek di mata konsumen.Kata Kunci:  E-Promosi, Kualitas Produk, Citra Merek, Penjualan, Houseware
PENGARUH KOMPENSASI, BUDAYA ORGANISASI, GAYA KEPEMIMPINAN DAN DISIPLIN KERJA TERHADAP KEPUASAN KERJA KARYAWAN RESTORAN SARI LAUT NELAYAN MEDAN ekonomi, jurnal; Hiya, Nirmadarningsih
Ekonomika Journal Vol 13 No 2 (2021): Ekonomika, September 2021
Publisher : Fakultas Ekonomi Universitas Almuslim Bireuen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51179/eko.v13i2.645

Abstract

Research to determine the influence of compensation, organizational culture, style leadership and work discipline on job satisfaction of Sari Laut Restaurant employees Medan fishermen. With descriptive methods, This type of research is quantitative data, primary data obtained through questionnaires. The sample for this research was 110 employees at the company employee. Analysis uses multiple linear regression models. Results testing which shows that partially or simultaneously the compensation variable, organizational culture, leadership style and work discipline have a positive and significant influence on employee job satisfaction  
Tata Kelola Olahraga Nasional: Perspektif Hukum dan Administrasi Negara Tampubolon, Khairuddin; Elazhari, Elazhari; Alinur, Alinur; Mahuli, Jenda Ingan; Hiya, Nirmadarningsih
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 6, No 3 (2024): Journal of Education, Humaniora and Social Sciences (JEHSS), February
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v6i3.2048

Abstract

National sports governance in Indonesia is an important focus in building character, and discipline and achieving optimal achievements at the national and international levels. This article explains the importance of national sports governance from the perspective of state law and administration. The principles of good governance, such as accountability, transparency, community participation, fairness, and effectiveness, are the main foundation in national sports management. Clear regulations, including Law Number 3 of 2005 concerning the National Sports System, provide a strong legal basis. However, several challenges such as a legal framework that is not yet comprehensive, lack of coordination among stakeholders, limited resources, and abuse of authority need to be addressed. Improving regulations, strengthening coordination, increasing transparency, and accountability, and developing human resources in the field of sports are needed. This effort is expected to improve sports achievements and achieve better national sports development goals in the future.
Comparative Analysis of Indonesia's Human Development Achievements Among ASEAN Countries Judijanto, Loso; Hasibuan, Posman WH; Dharmawan, Donny; Hiya, Nirmadarningsih; Nugroho, Agustinus
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 3 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i3.932

Abstract

In a development concept that focuses on humans, development must be carried out in a balanced manner. This balance must be established between building capabilities and utilizing them. This means that human development does not only focus on human capabilities, such as the ability to achieve better health, a longer life, or a higher level of education. This research aims to analyze the comparison of Indonesia's human development achievements among ASEAN countries. This study was conducted through a qualitative comparative study. To help explain this comparative study, secondary data from the United Nations Development Programme regarding the human development index of ASEAN countries from 1990 to 2023 were used. The results show that the comparison of Indonesia's human development achievements through the human development index among ASEAN countries shows a continuous upward trend. Indonesia's human development index ranked 6th out of 11 ASEAN countries in 2023, with a score of 0.73. The highest human development indexes are still held by Singapore and Brunei Darussalam, with scores of 0.95 and 0.84, respectively. Meanwhile, Cambodia and Myanmar have the lowest human development indexes, both with the same score of 0.61.
Pengaruh Kepemimpinan dan Komunikasi terhadap Kinerja Pegawai melalui Motivasi Kerja sebagai Variabel Intervening pada UPTD Puskesmas Kuta Tinggi Kecamatan Simpang Kanan Kabupaten Aceh Singkil Manik, Eka Kristina; Bangun, Nirwana Br; Hiya, Nirmadarningsih
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.9280

Abstract

This study aims to determine the effect of leadership and communication on employee performance through work motivation as an intervening variable at UPTD Puskesmas Kuta Tinggi, Simpang Kanan District, Aceh Singkil Regency. The research method used is a quantitative method with data collection techniques through distributing questionnaires to employees. The population in this study consisted of all employees of UPTD Puskesmas Kuta Tinggi totaling 85 people, and the entire population was used as the research sample using a saturated sampling technique. Data analysis was carried out using the SPSS version 30 program through validity tests, reliability tests, classical assumption tests, t-tests (partial), coefficient of determination tests (R²), and path analysis. The results of the study indicate that leadership has a significant effect on employee performance, communication has a significant effect on employee performance, and work motivation has a significant effect on employee performance. In addition, leadership and communication also have a significant effect on work motivation. The results of the path analysis show that work motivation is able to mediate the effect of leadership and communication on employee performance. Thus, it can be concluded that good leadership and communication can increase employee work motivation, which in turn has an impact on improving employee performance at UPTD Puskesmas Kuta Tinggi, Simpang Kanan District, Aceh Singkil Regency.
Co-Authors Agustinus Nugroho Alinur, Alinur Andriani, Maya Asry, Wina Azzanuddin, Azzanuddin Bambang Sugiharto Bangun, Nirwana Br Bangun, Nirwana Br. Debataraja, Lisherly Reginancy Dina Arfianti Siregar - Donny Dharmawan Efni Siregar & Vivianti Novita - ekonomi, jurnal Elazhari, Elazhari Eliyin, Eliyin Fajrillah, Fajrillah Gaol, Nickytha Linch De Hans Lumban Hani, Sheila Harkim, H. Hasibuan, Posman WH Hasyim Syarif, Shamir Hidayat, M. Hariadi Hulu, Natalius Hutagaol, Jarungjung Jaya Zega, Agus Jenda Ingan Mahuli Judijanto, Loso Karim, Ahmad Khairuddin Tampubolon Lafau, Ertina Lombu, Destriani Mahuli, Jenda Ingan Mahyudin Situmeang Manik, Eka Kristina MARDIANA Misdawati, Misdawati Muhammad Syafii Nurlinda Nurlinda, Nurlinda Pantas Sianturi, Pantas Parinduri, Ramadha Yanti Putra, Purwa Hasan Rahmaniah, Rahmaniah Razali, Muhammad Reza Hanafi Lubis Roswita Oesman Samah, Eri Sibuea, Nunti Simamora, Harkim Simanungkalit, Rejekia Vaizal Situmorang, Mananda Syafi’i, Muhammad Syarif, Shamir Hasyim Yusri Yusri Zega, Arius zulfa, Ira