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Sulardi .
Universitas Muhammadiyah Malang
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Journal : International Journal of Management, Economic and Accounting

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Rice Marketing Supports The Improvement Of Farmers Welfare In Sukamaju Village Sunggal Ocdy Amelia; Sulardi; Hardiansyah Putra; Muhammad Bahij Albaqy
International Journal of Management, Economic and Accounting Vol. 2 No. 2 (2024): December 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v2i2.302

Abstract

This study aims to determine the increase in rice craftsmen's income, and the impact of regional and village productivity development, the sampling method is using Total Sample (census) is a data collection where the entire population is investigated without exception. All populations used as samples are 5 samples. The analysis method used is descriptive and SWOT Matrix. The success of increasing rice collectors' income can be realized if supported by the availability of good rice, the availability of tools and machines, and capital loans to collectors, where this study plays an active role in running and increasing the income of rice craftsmen's businesses. From the results of visits and interviews, the average value of rice craftsmen's business income in the research area was Rp. 8,171,500.-/month. This shows that business activities have a fairly moderate income in creating family welfare. The right SWOT strategy for rice craftsmen in Sunggal in developing their business and increasing their income is the Aggressive Strategy based on the SO strategy. The quality factor of the rice is a factor that can be utilized by Craftsmen in Sunggal to increase the selling price. So that the income received by the craftsmen's businesses will also increase and be sufficient to support their families.
Swot Analysis Of Marketing System Soy Milk In Sunggal Deli Serdang Ocdy Amelia; Sulardi; Hardiansyah Putra; Muhammad Bahij Albaqy
International Journal of Management, Economic and Accounting Vol. 2 No. 2 (2024): December 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v2i2.303

Abstract

Soy milk is a beverage product made from soybeans with the aim of increasing protein consumption. Soy milk itself has been widely known as an alternative milk to replace cow's milk for people who are allergic and do not like cow's milk or for those who cannot afford the relatively expensive price of cow's milk. The process of processing soybeans into good soy milk can create added value and also the utility value of the product so that it can increase the development of the current soy milk business. The partner in this activity is the soy milk business. In this home industry, the marketing management carried out is limited to products entrusted by street vendors, stalls and shops located near the production site. The lack of marketing management certainly causes the marketing area of the product to be less extensive. Therefore, a broader marketing management is needed.
Co-Authors Achmad Zulfikar Fauzi Agnes Refiana Sembiring Agus Sugianto Agus Sugianto Agus Suparman Akbar, Syaeful Amelia, Ocdy Amiruddin Anggesta, Meltia Dwi Anggreani, Novi Anugrah, Muhammad Sulchansyah Nur Arifiyanti, Nabilla Armaniar, Armaniar Asmara, Daffa Amelia Asri Wulan Asyra, Nurazizzah Aulia Miranti Larasathi Bambang Sugeng Basyaruddin Basyaruddin, Basyaruddin Budi Susilo, Fransiskus Anggoro Darmiyati, Iin Darmiyati, Zela Madani Didiek Pramono Dimyati Dimyati Efrianty, Novalia Endang Widayati Fachrina Wibowo, Fachrina Fatma Fauzi, Achmad Zulfikar Fauzi, Achmad Zulfikar Febrian, Ricky Firdaus Firdaus Firdaus Fitri Melinia Nasution Furuhitho, X Gunaedy Utomo Hakim, Tharmizi Halim Dedy Perdana Halim Dedy Perdana Hamriyani Ryka Handayani Handayani Harahap, Ariani Syahfitri hardiansyah putra Hardiansyah Putra HP, Lilik Setiawan  Hustinawaty Hustinawaty, Hustinawaty Indarto , Arief Ipan Sampe Irfan Abdullah Irfan Hidayat, Irfan Jamal, Mardewi Juliansyah Juliansyah Juniarso Juniarso Kalik, Eufrasia Amelia Lette Karim, Abdul Gafar Lestiyono, Sidik Lisa Agustina, Lisa Lubis, Najla Lukman LUKMAN, LUKMAN M. Wasito Maimunah Siregar Majid, Faqih Adillah Malrin, Engeline Mamuaya, Arjuna Brifling Manik, Mika Silviana Manik, Nijusiho Mhd Alfalah PB Miranti, Berlina Dwi Mohamad Nur Muhammad Bahij Albaqy Muhammad Ibnu Al Alif Muhammad Sidik Tarigan Muhammad Syafiqurrahman Muhammad Wasito N S, Halimah NILA ALFA FAUZIAH Nur Sultan Salahuddin Nuruddin Kafy El Ridlo Ocdy Amelia Putri, Nazwa Adiesta Kurnia Randanan, Eltimeyansi Chrisye Relly Andayani Ridlo, Nuruddin Kafy El Rifki Aditya, Rifki Rohima Sera Afifah Ruth Riah Ate Tarigan Ryka, Hamriani Sampe, Ipan Sanjaya, Muhammad Diki Sari, Sri Purnomo Sigit Dwi Prasetyo Sikumbang, Supriyanto Sri Suranta, Sri Suger, Herik Sunarto Sunarto Supiani Supiani, Supiani Suprayitno, Abdi Susetyo, Alim Nur Susilo, Arya Cahya Syahaputra, Bambang Surya Adji Tarigan, M.Sidik Tarigan, Ruth Riah Ate Tatag Yufitra Rus Tharmizi Hakim Toding, Maykel Gratia Tri Handayani Tri Sulistyaningsih, Tri Wahono Widodo Wahyu Prakosa Wardani, Lutvia Wasito, M Waskita, Kukuh Jalu Wicaksono, R. Bambang Widodo, Pria Agung Willard, Karnila Wiyono, Joko Yudi Satrio Adiwibowo Z., Arifin,