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Erike Anggraeni
Universitas Islam Negeri Raden Intan Lampung
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Al-Muzara'ah

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Non-Bank Sharia Housing Purchasing Decision Segment: Is a Sustainable Halal Lifestyle Important as Moderation? Erike Anggraeni; Normasyhuri, Khavid; Siti Nurohmah
AL-MUZARA'AH Vol. 12 No. 1 (2024): AL-MUZARA'AH (June 2024)
Publisher : Department of Islamic Economics, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jam.12.1.27-50

Abstract

Researchers focus on looking at the relationship between price and digital marketing and whether a sustainable halal lifestyle can strengthen or weaken non-bank sharia-based housing purchase decision making. Quantitative in this study using SmartPLS 3.0. Primary data was collected from respondents, namely consumers of non-bank Islamic housing by taking samples using purposive sampling and using 500 samples. Data is collected by accessing the Google form and the indicator measurement is the Likert scale. The results of the study provide the fact that price and digital marketing have a positive relationship with non-bank sharia housing purchase decisions. A sustainable halal lifestyle strengthens the relationship between price and digital marketing on purchasing decisions for non-bank sharia housing. This study is expected to be able to identify market opportunities and provide a reference for sharia housing developers to be able to develop housing concepts that are innovative and in line with market demands and understand and respond to the needs and preferences of buyers who live a halal lifestyle.
Co-Authors Abdulloh Majid ahmad habibi Ahmad Habibi Akbar, Estelee Elora Al Farid, Leonard Jiro Aminah Nur Habibah Anas Malik Andri Andri Andriansyah Bastian Ansori Yahya Aprinita, Nurul Aula Nurul Ma'rifah AULA NURUL MA'RIFAH Aula Nurul Ma'rifah Aula Nurul Ma'rifah Aziz Hanif Mahfud Aziz Qoirullah Azizah, Ana Chosiatul Basrowi Basrowi Basrowi Basrowi Basrowi Basrowi, Basrowi Biliyana Bramtheo, Fernandes Tesar Danuarta, Aginda Dedi Satriawan Desty Pristyani Dewi Tradena Ditta Nurhidayanti Dwitami, Yuska Supra Ersi Sisdianto Evi Ekawati Farhat Al Dura, Fati Fauzi Fauzi Fauziyah, Asfiatul Fitria, Sela Nur Gustika Nurmalia Hanif Hanif Heni Noviarita Hervin Yoki Pradikta Ika Wahyuningsih Imam Shoffan Hasyim Indico Yudha Ardhana Indico Yudha Ardhana Iqbal, Muhammad Is Susanto Is Susanto Istiar Purnomo Khavid Normasyhuri Khavid Normasyhuri Khavid Normasyhuri Khavid Normasyhuri Khavid Normasyhuri Khoirul Abror Kusuma, Tri Atmaja Pramudita Wisnu Liya Ermawati M Nasor M NASOR M. Yusuf Bahtiar, M. Yusuf MA'RIFAH, AULA NURUL Madnasir Mayang Saskia Anggraini Melati Istiani Muhammad Kurniawan Muhammad Kurniawan Muhammad Nasor Muhammad Nasor Muhammad Nasor, Muhammad Nanang Defri Wahyu Pratama Nasor Nasor Nasor, M Nasor, Nasor Nasruddin Nasruddin Nelsa Ummi Saputi Normasyhuri, Khavid Nurhayati Nurhayati Nurhayati Nurohmah, Siti Nurul Hida Yati Nurul Ma'rifah, Aula Okta Supriyaningsih Ovaliani Anna Sasmita Peby Selviona Pertiwi Utami Pitaloka, Winda Pramudita Wisnu Kusuma, Tri Atmaja Pratiwi, Dwi Indah Purnomo, Istiar Qoirullah, Aziz Rela Setia Relit Nur Edi Restie Utamie, Zathu Reza, Aditya Okta Ridwansyah Ridwansyah Ridwansyah Ridwansyah Rohmah, Rifka Nazilatur Ruslan Abdul Ghafur Ruslan Abdul Ghofur Ruslan Abdul Ghofur Noor Salma, Aulia Mutiara Saputra, Adli Rikanda Sari, Yuniar Siska Yuli Anita Siti Nurohmah Sri Nenden Ayu F Susanto, Is Syamsul Hilal Syamsul Hilal Syauki, Ahmad Thonsa, Elsi Alga Todi, Dhiya' Salsabila Triamalia, Riska Tulus Suryanto Utami, pertiwi Utamie , Zathu Restie Weny Rosilawati Wisnu Kusuma, Tri Atmaja Pramudita Wiwin Yustina Yeni Susanti Yessi Avita Sari Yuli Dahlia Saputri Yulistia Devi Yuniar Sari Zathu Restie Utamie Zuliandika, Muhammad Rizki