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Erike Anggraeni
Universitas Islam Negeri Raden Intan Lampung
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Journal : Economic Reviews Journal

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Pengaruh Green Packaging Terhadap Keputusan Pembelian Ramah Lingkungan Produk Ajinomoto dengan Kesadaran Lingkungan Sebagai Variable Mediasi dalam Perspektif Bisnis Islam Farhat Al Dura, Fati; Anggraeni, Erike; Restie Utamie, Zathu
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.950

Abstract

This study aims to analyze the influence of green packaging on environmentally friendly purchase decisions of Ajinomoto products, with environmental awareness as a mediating variable in the perspective of Islamic business ethics. The research uses a quantitative approach with 100 respondents consisting of housewives in Bandar Lampung who have purchased Ajinomoto products with eco-friendly packaging. Data were collected using questionnaires and analyzed using SmartPLS 4. The results show that green packaging has a positive and significant effect on purchase decisions, green packaging has a positive and significant effect on environmental awareness, environmental awareness has a positive and significant effect on purchase decisions, and environmental awareness mediates the relationship between green packaging and purchase decisions. From an Islamic business perspective, the implementation of green packaging aligns with the principles of khalifah fil ardh (human stewardship of the earth) and mizan (balance), which encourage ethical, sustainable, and environmentally responsible consumption.
Co-Authors Abdulloh Majid Ahmad Habibi ahmad habibi Akbar, Estelee Elora Al Farid, Leonard Jiro Aminah Nur Habibah Anas Malik Andri Andri Andriansyah Bastian Ansori Yahya Aprinita, Nurul Aula Nurul Ma'rifah AULA NURUL MA'RIFAH Aula Nurul Ma'rifah Aula Nurul Ma'rifah Aziz Hanif Mahfud Aziz Qoirullah Azizah, Ana Chosiatul Basrowi Basrowi Basrowi Basrowi Basrowi Basrowi, Basrowi Biliyana Bramtheo, Fernandes Tesar Danuarta, Aginda Dedi Satriawan Desty Pristyani Dewi Tradena Ditta Nurhidayanti Dwitami, Yuska Supra Ersi Sisdianto Evi Ekawati Farhat Al Dura, Fati Fauzi Fauzi Fauziyah, Asfiatul Fitria, Sela Nur Gustika Nurmalia Hanif Hanif Heni Noviarita Hervin Yoki Pradikta Ika Wahyuningsih Imam Shoffan Hasyim Indico Yudha Ardhana Indico Yudha Ardhana Iqbal, Muhammad Is Susanto Is Susanto Istiar Purnomo Khavid Normasyhuri Khavid Normasyhuri Khavid Normasyhuri Khavid Normasyhuri Khavid Normasyhuri Khoirul Abror Kusuma, Tri Atmaja Pramudita Wisnu Liya Ermawati M Nasor M NASOR M. Yusuf Bahtiar, M. Yusuf MA'RIFAH, AULA NURUL Madnasir Mayang Saskia Anggraini Melati Istiani Muhammad Kurniawan Muhammad Kurniawan Muhammad Nasor Muhammad Nasor Muhammad Nasor, Muhammad Nanang Defri Wahyu Pratama Nasor Nasor Nasor, M Nasor, Nasor Nasruddin Nasruddin Nelsa Ummi Saputi Normasyhuri, Khavid Nurhayati Nurhayati Nurhayati Nurohmah, Siti Nurul Hida Yati Nurul Ma'rifah, Aula Okta Supriyaningsih Ovaliani Anna Sasmita Peby Selviona Pertiwi Utami Pitaloka, Winda Pramudita Wisnu Kusuma, Tri Atmaja Pratiwi, Dwi Indah Purnomo, Istiar Qoirullah, Aziz Rela Setia Relit Nur Edi Restie Utamie, Zathu Reza, Aditya Okta Ridwansyah Ridwansyah Ridwansyah Ridwansyah Rohmah, Rifka Nazilatur Ruslan Abdul Ghafur Ruslan Abdul Ghofur Ruslan Abdul Ghofur Noor Salma, Aulia Mutiara Saputra, Adli Rikanda Sari, Yuniar Siska Yuli Anita Siti Nurohmah Sri Nenden Ayu F Susanto, Is Syamsul Hilal Syamsul Hilal Syauki, Ahmad Thonsa, Elsi Alga Todi, Dhiya' Salsabila Triamalia, Riska Tulus Suryanto Utami, pertiwi Utamie , Zathu Restie Weny Rosilawati Wisnu Kusuma, Tri Atmaja Pramudita Wiwin Yustina Yeni Susanti Yessi Avita Sari Yuli Dahlia Saputri Yulistia Devi Yuniar Sari Zathu Restie Utamie Zuliandika, Muhammad Rizki