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All Journal Jurnal Pendidikan Bahasa Inggris Magister Scientiae Primary: Jurnal Pendidikan Guru Sekolah Dasar Jurnal Ilmu Komunikasi LingTera PREMISE: Journal of English Education and Applied Linguistics English Review: Journal of English Education International Research Based Education Journal Indonesian EFL Journal ELSE (Elementary School Education Journal) : Jurnal Pendidikan dan Pembelajaran Sekolah Dasar Linguistic, English Education and Art (LEEA) Journal Tunjuk Ajar: Jurnal Penelitian Ilmu Pendidikan Scientific Journal of Reflection : Economic, Accounting, Management and Business JURNAL EDUCATION AND DEVELOPMENT CARADDE: Jurnal Pengabdian Kepada Masyarakat Lectura : Jurnal Pendidikan Jurnal Basicedu ENGLISH JOURNAL ELT-Lectura Edumaspul: Jurnal Pendidikan EDUKATIF : JURNAL ILMU PENDIDIKAN SAP (Susunan Artikel Pendidikan) Jurnal Sora: Pernik Bahasa Asing Linguists: Journal of Linguistics and Language Teaching Diseminasi : Jurnal Pengabdian kepada Masyarakat Budimas : Jurnal Pengabdian Masyarakat English Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Nuansa Akademik: Jurnal Pembangunan Masyarakat Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (JANAYU) Journal La Sociale Journal of Language, Literature, and English Teaching (JULIET) Journal of Education Research Linguistic, English Education and Art (LEEA) Journal Jurnal Basicedu Studies in English Language and Education Jurnal Pengabdian Pada Masyarakat LINGUISTS : JOURNAL OF LINGUISTICS AND LANGUAGE TEACHING
Ardiasih, Lidwina Sri
Universitas Terbuka
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Journal : Jurnal Ilmu Komunikasi

 1 
Brand Awareness and Brand Association in Continuing Studies at Open and Distance Higher Education Sri Sediyaningsih; Ace Sriati Rachman; Lidwina Sri Ardiasih; Gunawan Wiradharma; Melisa Arisanty
Jurnal Ilmu Komunikasi Vol 21, No 3 (2023): Desember 2023
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v21i3.8843

Abstract

Distance Education has great potential to become a model for the world's future education. The rapid development of technology, the demands of the global professional world, as well as various extraordinary events, such as the COVID-19 pandemic which could recur at any time, are the main reasons for the need to implement distance education. Therefore, to maintain the existence of distance education, research is needed that can look at perceptions of brand equity, namely brand awareness and brand association with perceived quality. This research aims to explain how society accepts open and distance state colleges, particularly among students in Indonesia. The research subjects were 812 respondents obtained through probability sampling using multistage random sampling from three regions in Indonesia, namely Vocational High School Bina Warga Bandung representing western Indonesia, Public High School 16 Makassar representing Central Indonesia, and Public High School 1 Jayapura representing the eastern part of Indonesia. The results of the research show that there is a strong relationship between brand awareness and community brand association on the desire to continue studying at open and distance higher education institutions. This research providing recommendations for PTJJ should not only focus on promotion/marketing strategies to increase interest in continuing community studies at PTJJ but also focus on strategies that can increase brand equity.
Brand Awareness and Brand Association in Continuing Studies at Open and Distance Higher Education Sediyaningsih, Sri; Rachman, Ace Sriati; Ardiasih, Lidwina Sri; Wiradharma, Gunawan; Arisanty, Melisa
Jurnal Ilmu Komunikasi Vol 21 No 3 (2023): Desember 2023
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v21i3.8843

Abstract

Distance Education has great potential to become a model for the world's future education. The rapid development of technology, the demands of the global professional world, as well as various extraordinary events, such as the COVID-19 pandemic which could recur at any time, are the main reasons for the need to implement distance education. Therefore, to maintain the existence of distance education, research is needed that can look at perceptions of brand equity, namely brand awareness and brand association with perceived quality. This research aims to explain how society accepts open and distance state colleges, particularly among students in Indonesia. The research subjects were 812 respondents obtained through probability sampling using multistage random sampling from three regions in Indonesia, namely Vocational High School Bina Warga Bandung representing western Indonesia, Public High School 16 Makassar representing Central Indonesia, and Public High School 1 Jayapura representing the eastern part of Indonesia. The results of the research show that there is a strong relationship between brand awareness and community brand association on the desire to continue studying at open and distance higher education institutions. This research providing recommendations for PTJJ should not only focus on promotion/marketing strategies to increase interest in continuing community studies at PTJJ but also focus on strategies that can increase brand equity.
Co-Authors Ace Sriati Rachman Agustina Syafriani Ai Yusi Kurniawati Amir Tengku Ramli Amir Tengku Ramly Andang Saehu Andang Saehu, Andang Arini Noor Izzati Audi Yundayani Bachtiar Bachtiar Bachtiar Bachtiar Bambang Ismanto Basyir, Muslim. Benny Nugraha Brillianing Pratiwi Chrissy Andrea Putri D. Abdul Kohar Dessy Yudha Santhi Dwi Rukmini Dwi Winarsih Efendi, Yudi Emzir Emzir, Emzir Eneng Rohanah Eneng Yuliana Eton Eton Eton, Eton Fauzy Kosasih Fauzy Rahman Kosasih Fitriana, Fina Gusti Yarmi Gusti Yarmi Handayani, Dina Fuji Hanna Sundari Happy Karlina Marjo Hermawati, Atit Houtman Ida Siti Hamidah Ifa Fachriyah Jaka Warsihna Jesi Alexander Alim Jesi Alexander Alim Juhana Juhana Juhana Juhana Juhana, Juhana Juhana, Juhana Lesnussa, Ersih Lyza Yustika Ma'rufah, Anis Mastiasa Nadra, Made Maya Puspitasari Maya Puspitasari, Maya Melinda Roza Melisa Arisanty Melisa Arisanty Meylina Meylina Meylina, Meylina Muhammad Sulaiman Najemi, Silvia Nengsi Fatmawati Rifamole Ngadiso Ngadiso Nia Kurniawati Nina Daniati Nunung Prasetyo Nunung Supratmi Nurlaela, Dewi Putro, Ahmad Agung Yuwono Quamilla, Vini Rahayu Dwi Riyanti Rahmad Husein Rahmiaty Rahmiaty Rahmiaty, Rahmiaty Rima Rahmawati Ronaldo Kho Ruminda Ruminda Saabighoot, Yus Alvar Santhi, Dessy Dwi Yudha Sediyaningsih, Sri Setya Rochmad Catur Cahyadi Solly Aryza Sri Dewi Nirmala Sri Sediyaningsih Sudaryani, Harlina Sugeng Widakdo Sungkur, Sensianus Suratinah Suratinah Syahruddin Syahruddin Syarif, A. Adlan Udi Samanhudi Widya Rizky Pratiwi, Widya Rizky Wiradharma, Gunawan Yarmi, Gusti Yonri Sudirahayu Yudha Santhi, Dessy Dwi Yuliana, Eneng Yumna Rasyid, Yumna Zuhairi, Aminudin