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All Journal Jurnal Manajemen Update CommIT (Communication & Information Technology) Jurnal Pekommas Jurnal Teknologi Informasi dan Ilmu Komputer Journal of Information Systems Engineering and Business Intelligence JOIV : International Journal on Informatics Visualization Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) RABIT: Jurnal Teknologi dan Sistem Informasi Univrab IJIS - Indonesian Journal On Information System Jurnal Ipteks Terapan ComTech: Computer, Mathematics and Engineering Applications Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Jurnal Tekno Kompak Jurnal Teknologi Informasi dan Pendidikan JUTIS : Jurnal Teknik Informatika Journal of Information Systems and Informatics Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat TEPIAN International Journal Of Science, Technology & Management (IJSTM) Dharma Sevanam : Jurnal Pengabdian Masyarakat Jurnal Komunikasi, Sains dan Teknologi (JKST) jabdimasunipem International Transactions on Artificial Intelligence (ITALIC) Journal of Applied Research In Computer Science and Information Systems Proletarian : Community Service Development Journal
Erick Fernando B311087192
Bina Nusantara University
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Journal : International Transactions on Artificial Intelligence (ITALIC)

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Foundations for AI Driven Communication Models Qualitative Analysis of Indonesian Language Adaptation E-Commerce Sunarya, Po Abas; Prabowo, Dimas Aditya; Angel, Mary; Fitriawati, Nora; Fernando, Erick; Susetyono, Eko; Madani, Muchlishina
International Transactions on Artificial Intelligence Vol. 3 No. 2 (2025): May
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/italic.v3i2.798

Abstract

In the rapidly evolving digital economy, effective communication between sellers and customers on e-commerce platforms plays a pivotal role in shaping user experience and satisfaction. This study explores the adaptation of the Indonesian language within these interactions, focusing on the linguistic styles, usage patterns, and communication challenges faced by sellers and customers. Employing a qualitative descriptive approach, data were collected from direct conversations and product descriptions on leading Indonesian e-commerce platforms. Findings reveal a dominant use of semi-formal and informal language styles, enhanced by abbreviations, emojis, and popular digital jargon, which collectively foster a sense of familiarity and responsiveness. However, balancing language standardization with the demands for fast and engaging communication remains a significant challenge. The results underline the critical need for communication models that can adapt to the dynamic nature of digital discourse while maintaining clarity and politeness. This research lays the groundwork for developing intelligent communication systems powered by artificial intelligence, which can effectively interpret and generate contextually appropriate language in e-commerce settings. The insights gained here offer valuable foundations for future work in creating AI-driven tools aimed at enhancing digital customer engagement and satisfaction through culturally and linguistically aware communication strategies.
Co-Authors ., Adiyanto ., winanti Ade saputra Adiyanto , Adiyanto Adiyanto Adiyanto Agistiawati, Eva Agustian, Wahid Rahmat Ahadi, Ahadi Ali Sadikin Andwiyan, Denny Angel, Mary Anugrah, Sandy Anwar, Moh. Nuril Ari Wibowo, Tony Asri Mulyani Basuki, Sucipto Beny Beny Budi Haryanto Cahya Kumoro, Dwi Ferdiyatmoko Cahyadi, Larissa Belva Chandra, Zaki Ma'rufan Chidir, Gusli Clarissa, Eleane Cyrilla Condrobimo, A. Raharto Condrobimo, A.Raharto Dede Kurniadi Denny Prabowo, Yulius Derist Touriano Dewi, Wulan Rahma Dina Fitria Murad Eldora, Karin Ervana, Ervana Eugenia, Janice Florence Fauzi Ahmad Muda Fauziyah, Asyifa Fayzhall, Mivy Fayzhall, Miyv Faza, Ahmad Fernando, Andhika Fianty, Melissa Indah Firman Anindra Fitriawati, Nora Gatc, Jullend Gazali Gazali Goestjahjanti, Francisca Sestri Gozali, Edy Haloho, Heppy New Year Hartati, Ria Hasna, Shofwatun Hendri Hendri Hendriyati, Penny Hermawati, Lusi Hetty Rohayani Hulu, Paulinus Hussein Hamid, Muhammad Hutagalung, Dhaniel Ionia Veritawati Irza, Dhany Kharisma Isbah, Latif Palikal Istajib Kulla Himmy’azz JAINURI, JAINURI Jaka Suwita Johan, Monika Evelin Jumiran, Jumiran Karnawi Kamar, Karnawi Karyono Karyono Kulla Himmy'azz, Istajib Kulla Himmyázz, Istajib Kumoro, Dwi Ferdi Cahya Kumoro, Dwi Ferdiyatmoko Cahya Kurniabudi, Kurniabudi Kusumawardani, Fadilla Liga, Wendy Luthfian, Muhamad Madani, Muchlishina Maspiyanti, Febri Mastra, Riadika Meyliana Meyliana Muldani Rachmat, Imam Mulyono, Herry Murtako, Amir Napitupulu, Bonar Napitupulu, Bonar Bangun Jeppri Novita Olin, Maria Nurasiah Nurasiah ., Nurasiah Nurasiah Nurasiah Nuryanti, Yulis Oktabrianto, Oktabrianto Oktarina, Thina Olin, Maria Novita Parlindungan, Davis Roganda Pattymahu, Gracia Christabel Henrietta Po Abas Sunarya Prabowo, Dimas Aditya Prabowo, Yulius Purno, Marhaendro Purwaningrum, Dwi Putriani, RDN Dwi Rachma Dewi, Wulan Rachman, Andi Ridho Rachmat, Imam Muldani Raden Mohamad Herdian Bhakti Riyanto Riyanto Riyanto Rizfie, Muhammad Dala Sahadah, Dewi Nely Sestri Goestjahjanti, Francisca Setiawan, Johan Setiawan, Rizky Siagian, Padapotan Siagian, Pandapotan Siagian, Pandapotan Sidik, Achmad Silitonga, Nelson Silitongga, Nelson Silvian, Vergio Siti Maesaroh Sri Lestari Sri Mulyati Sudiyono, Rachma Nadhila Sukriyah, Sukriyah Supiana, Nana Supriyanto . Supriyanto Supriyanto Surjandy, Surjandy Suroso Suroso Susetyono, Eko Sutardi, Didi Syabanera, Nasya Dochka Tiara, Beby Tjahjana, David Touriono, Derist Umiyati, Hesti Wardiansyah Wardiansyah, Wardiansyah Winanti WINANTI, WINANTI Wisnu Murti, Nugroho Wiyono, Nuri Yoga Prihastomo Yudhatama, Dhimas Yudho, Mohammad Rizky Yulia, Yayah Yulius Denny Prabowo, Yulius Denny Yunitasari Yunitasari, Yunitasari Yusuf Yusuf