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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development) Nazhruna: Jurnal Pendidikan Islam Jurnal Pendidikan Edutama JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Inovasi Pendidikan Ekonomi Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ecogen INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Indonesian Community Journal J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) E-JRM Jurnal Pendidikan Islam KOPEMAS
Eka Farida
Universitas Islam Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Pengaruh Kelas Sosial, Harga, Promosi Dan Lokasi Terhadap Keputusan Pembelian Rumah (Studi Pada PT. Jawara Bangun Persada, Karangploso Malang) Helga Dita Agustin; Eka Farida; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 23 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of social class, price, promotion, and location on the decision to purchase a study house at PT Jawara Bangun Persada, Karangploso, Malang. The sample used in this study were 58 respondents. The data analysis method used is quantitative data analysis. To solve the problem in this research, using validity test, reliability test, normality test, multiple linear regression test, multicollinearity test, heteroscedasticity test, classical assumption test. This study uses multiple linear regression analysis with the help of SPSS 25. The results of this study indicate that the result  of the statement of class Social, Harga, Promot ion and Location in the results of the Purchase Decision test show that only the Social Class variable has a negative and insignificant effect, while the Price, Promotion variable , and Location has a significant and significat effect on purchasing decision. Keywords: Social Class, Promotion, Price, Location, Developmet
Analisis Swot Dalam Menentukan Strategi Pemasaran Pada Umkm Di Masa Pandemi Covid-19 (Studi Kasus Pada Pentol Pedas Alesha Bumiayu Kota Malang) Yulia Ifatur Rohma; Eka Farida; Arini Fitria Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 24 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is: 1) To find out the SWOT analysis and marketing strategy on MSMEs of Pentol Pedas Alesha, 2) To find out the application of SWOT analysis to determine marketing strategies for MSMEs of Pentol Pedas Alesha,3) To find out the marketing strategies applied to MSMEs Pentol Pedas Alesha. The results of the study used SWOT Analysis by identifying internal and external factors, namely the position of strength (Strenght) is greater with the total score obtained by 2.86 compared to the weakness position (Weakness) of 0.60. Then on the external factors of the company the opportunity position (Opportunity) is greater with a score of 2.24 compared to the threat position (Threats) of 0.50. The results of the calculations from the analysis showed that the implementation of the strategy in MSMEs using the Growth Oriented Strategy, because it was in the quadrant 1 position, where the quadrant was a very favorable situation.  Keywords: SWOT Analysis, Marketing Strategy, MSMEs
Pengaruh Store Atmosphere dan Lokasi Terhadap Kepuasan Pelanggan Melalui Keputusan Pembelian Pada Warung Parikaton Malang Alvia Dwi Cahyaningrum; Eka Farida; Ita Athia
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of store atmosphere, product quality, location on customer satisfaction through purchasing decisions. The population in this study were all customers of Warung Parikaton Malang. The sampling method in this study used a purposive sampling method. Quantitative analysis was performed using SmartPLS. In this study, the results showed that the store atmosphere, product quality, and location did not significantly influence purchasing decisions. Store atmosphere and product quality have no significant effect on customer satisfaction. Location has a significant effect on customer satisfaction, and customer satisfaction has a significant effect on purchasing decisions. In addition, there is an indirect effect of store atmosphere and product quality which does not significantly affect customer satisfaction through customer purchasing decisions. Meanwhile, location has a significant effect on customer satisfaction through purchasing decisions. Keywords: Store Atmosphere, Product Quality, Location, Customer Satisfaction, Purchasing Decisions
Pengaruh Persepsi Kemudahan, Persepsi Manfaat Dan Fitur Layanan Terhadap Minat Menggunakan E-Wallet Pada Aplikasi Dana (Studi Kasus Pada Mahasiswa FEB Universitas Islam Malang Angkatan 2019) Eka Dewi Fitriyanti; Eka Farida; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the effect of perceived convenience, perceived benefits and service features on the interest in using e-wallets in the DANA study application for students of the Faculty of Economics & Business class of 2019, Islamic University of Malang. The type of research used is quantitative. The research sample was taken by purposive sampling technique with the Malhotra formula used to take the sample, namely the number of items x 5 so that the total sample is 85 respondents. The data analysis method used in this study is quantitative data analysis using multiple linear regression analysis. Testing the data used is testing the simultaneous hypothesis (Test F) and testing the partial hypothesis (Test t). The results of his research show that perceived convenience partially has no effect on interest in using e-wallets. Perceived benefits partially have no effect on interest in using e-wallets. Service features have a significant and positive influence on interest in using e-wallets. Meanwhile, simultaneously perceived convenience, perceived benefits and service features have a significant effect on interest in using e-wallets. Keywords: Perceived Convenience, Perceived Benefits, Service Features, and Interest in Using E-Wallet
Pengaruh Online Customer Review, Promo Special Event Day, Dan Star Seller Terhadap Keputusan Pembelian Pada Marketplace Shopee Candra Kurniawati Ningsih; Eka Farida; Kartika Rose Rachmadi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The aim of this study is to determine the effect of online customer reviews, special event day promotions and purchasing decisions of star vendors in Shopee Marketplace. The data used in this study used primary data to determine the number of active business students and distributed surveys and secondary data to the participants. The universe of this study was the students of Malang Islamic University Faculty of Economics in 2019, 2020 and 2021, while the sample of this study was 70 participants according to certain criteria. The analytical method used in this study is a multi -linear analysis that uses F tests and T tests to test hypotheses. Research shows that it has a significant impact on purchasing decisions at the Shopee Marketplace. On the other hand, online customer reviews and special event day promotions have a significant impact on the purchasing decisions of Shopee Marketplace, and star sellers may not affect the purchasing decisions of Shopee Marketplace. Keywords: Online Customer Reviews, Special Event Day Promos, Star Sellers
Pengaruh Komunikasi Interpersonal Dan Lingkungan Kerja Terhadap Kepuasan Kerja Karyawan Di UMKM Universal Kabupaten Tulungagung Shafa Labiba; Eka Farida; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of interpersonal communication and work environment on job satisfaction in Universal UMKM. The data used in this study used primary data obtained from interviews, observations and questionnaires and secondary data obtained from documentation. The population of this study were all Universal UMKM employees, while the sample in this study was 40 respondents. The analytical method used in this study is multiple linear analysis by testing the hypothesis using the F test and t test. The research shows that interpersonal communication and the work environment simultaneously have a positive and significant effect on job satisfaction. While partially interpersonal communication has a positive and significant effect on job satisfaction. The work environment has a positive and significant effect on job satisfaction. Keywords: Interpersonal Communication, Work Environment, and Job Satisfaction
Pengaruh Kompensasi, Motivasi dan Komitmen Organisasi Terhadap Kinerja Karyawan pada PT Nuroho Software Consulting Surabaya Yulia Sugianti; Eka Farida; Ita Athia
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the effect of compensation, motivation, and organizational commitment on employee performance at PT Nuroho Software Consulting Surabaya. The type of approach taken is a quantitative approach. With this type of research explanatory research. The sample used in this study were 71 employees using a saturated sample. The data analysis method used in this study is multiple linear regression analysis. Testing the data used is testing the simultaneous hypothesis (Test F) and testing the partial hypothesis (Test t). The research results show that compensation partially affects the performance of employees at PT Nuroho Software Consulting Surabaya. Motivation partially does not affect employee performance at PT Nuroho Software Consulting Surabaya. Organizational commitment has no effect on employee performance at PT Nuroho Software Consulting Surabaya. While simultaneously compensation, motivation and organizational commitment have a significant effect on employee performance at PT Nuroho Software Consulting Surabaya. Keywords:Compensation, Motivation, Organizational Commitment and Employee Performance 
Pengaruh Kualitas Produk, Harga dan Kualitas Pelayanan Terhadap Keputusan Pembelian (Studi Kasus THRIFT MEGA STORE Sumberjo, Kota Batu) Salma Sundya Retha; Eka Farida; Restu Millaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of quality product, price, and quality service on purchase decision at THRIFT MEGA STORE. The research used is a quantitative method. The population in this consumers for all groups in the THRIFT MEGA STORE, as many 115 consumers. While the sample used in this consumer were 100 samples. The data used is primary data using a questionnaire. The data analysis method used is instrument test: validity and reliability test, normality test, classic assumption test: multicollinearity test and heteroscedasticity test, multiple linear regression analysis, hypothesis testing: simultaneous test, partial test and coefficient of determination. From the results of the study simultaneously obtained results that product quality, price and service quality have a significant effect on purchasing decisions, product quality variables have a not significant positive effect on purchasing decisions, price variables have a significant positive effect on purchasing decisions and service quality variables have a significant positive effect on purchasing decisions .  Keywords: Quality of Product, price, quality of service, purchase decision
Pengaruh Kualitas Pelayanan, Sarana Prasarana dan Promosi dalam Meningkatkan Minat Baca di Perpustakaan Al-Hikam Moh Ulil Ampri; Eka Farida; Restu Millaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to determine the effect of service quality, infrastructure and promotion on increasing reading interest. The research used is a quantitative method. The population in this study were the students of the Al-Hikam Malang Islamic boarding school as many as 356 students. While the samples used in this study were 78 samples. The data used is primary data using a questionnaire. The data analysis method used is instrument test: validity and reliability test, normality test, classic assumption test: multicollinearity test and heteroscedasticity test, multiple linear regression analysis, hypothesis testing: simultaneous test, partial test and coefficient of determination. From the results of the study simultaneously obtained results that service quality, infrastructure and promotion have a significant effect on reading interest, service quality variable has a positive effect on reading interest, infrastructure variable has no significant positive effect on reading interest and promotion variable has no significant positive effect on reading interest . positive but not significant effect on reading interest Keywords: Quality of Service, Infrastructure, Promotion, Interest in Reading
Pengaruh Brand Image, Influencer, Dan Content Marketing Instagram Terhadap Keputusan Pembelian Produk Kecantikan Scarlett Whitening (Studi Kasus Pada Mahasiswa Tiga Fakultas Besar Universitas Islam Malang) Popy Hidayanti; Eka Farida; Ita Athia
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research, which was done on students from the three main faculties of the Islamic University of Malang, intends to identify and assess the influence of brand image, influencers, and Instagram content marketing on the choice to buy Scarlett Whitening cosmetic goods. The research is quantitative in nature. The research sample was collected using a proportionate stratified random sampling methodology or a proportional stratified random sampling method based on the Maholtra formula, which divides the number of indicators by 5, resulting in a sample size of 90 respondents. Multiple linear regression analysis is the data analysis technique used in this investigation. Using the (t test) for partial testing and (F test) for simultaneous testing of the hypotheses. The findings of this study suggest that brand perception, influencer, the choice to buy Scarlett Whitening cosmetic products is significantly influenced by both Instagram content marketing and. Influencers and Instagram content marketing have a substantial impact on buying choices for Scarlett Whitening cosmetic goods, whereas brand image and influencers have a minimal impact. Keywords: Brand Image, Influencer, Instagram Content Marketing, and Purchase Decision
Co-Authors Abdul Kodir Djaelani Abdullah Aslim Abdur Rahman Ach Taufiqurrahman Achmad Syukron Chalim Afi Rachmat Slamet Afi Rahmat Slamet Agam Rizkiyan Alfian Budi Primanto Alfian Budi Primanto Alvia Dwi Cahyaningrum Alya Nurul Sa’diyah Aminah Silvi Lestari Annisa Sari Arini Fitria Mustapita Bambang Banu Siswoyo Basalamah, Muhammad Ridwan Bastomi, Mohamad Candra Kurniawati Ningsih Danang Prio Utomo Devin Koko Febiriliansyah Dewi Endah Fajariana, Dewi Endah Diah Nurhayati Mailasufa Dyah Ayu Firkah Islamiah Dyah Nur Uswatun Hasanah Eka Dewi Fitriyanti Eka Pitri Ramdani Ery Tri Djatmika RWW Fabi Marulita Basuki Fahrul Ulum Fahrurrozi Rahman Fahrurrozi Rahman Farah Nauliana Firdaus Ali Syabana Firdaus Ali Sya’bana Fitri Fadhila Hadi Sunaryo Helga Dita Agustin Heri Ahmad Suyudi Hofifatul Musyarrofah Ifa Khoiria Ningrum Iis Nabila Ikrima Nizzul Mefiandini Irziana Fakhira Ita Athia Kamil, Insan Kandidatus Angge Kartika Rose Rachmadi Khairun Anisah Khalikussabir, Khalikussabir Khoirul Anam Kholidah, Neneng Rika Jazilztul Khusniah Enggarwati Kurniati Kurniati Lista Sefti Anggraeni M. Agus Salim M. Aliyuddin M. Ilham Al Farizi M. Khoirul Anwarudin Broto Suharto Melisari Melisari Meri Kurniawati Miftakhul Jannah Mit Witjaksono Moch Irvan Rusyadi Moch Regy Kurniawan Mochammad Suaidi Moh Imam Bushiri Moh Ulil Ampri Mohamad Fathanudin Abas Mohammad Rizal Muamar Kadhafi Muh. Fahrurrozi Muhammad Akbar Cakra Negara Muhammad Mubarok Muhammad Yasir Ridha Mumilatul Mufidah Neneng Rika Jazilatul Kholidah Nori Nottalia Nur Hidayati Nur Syahraini Nuriati Nuriati Nuriati Nuriati Padli, Feri Pardiman Pardiman Pardiman Pita Hadi Sriwahyuni Popy Hidayanti Rachma Rizki Puspita Ismara Ramadhan, Tri Sugiarti Ratna Fitri Hidayah Raudatul Jannah Restu Millaningtyas Restu Millaningtyas Rois Arifin Rosa Yuliati Saiful Rizal Salma Sundya Retha Salman AL Farizy Sarjono Sarjono Selvia Sulaksana Andi Putri Shafa Labiba Siti Asiyah Sunaryo, Hadi Supriyanto Supriyanto Syarifatul Mufida Syndu Artanto Tahsim Tahsim Taufiq Hidayat Tri Sugiarti Ramadhan Viga Esa Rizkhie Wahyu Dwi Agustin Widarko, Agus Yongki Dwi Ardiansyah Yulia Ifatur Rohma Yulia Sugianti Zainatun Fajria Zeinal Abidin Zerlinda Aliffatus Sholehah