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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development) Nazhruna: Jurnal Pendidikan Islam Jurnal Pendidikan Edutama JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Inovasi Pendidikan Ekonomi Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ecogen INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Indonesian Community Journal J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) E-JRM Jurnal Pendidikan Islam KOPEMAS
Eka Farida
Universitas Islam Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Journal : E-JRM

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Pengaruh Brand Awereness, Brand Image Dan Brand Trust Terhadap Keputusan Pembelian Produk Laptop Lenovo Ikrima Nizzul Mefiandini; Eka Farida; Ita Athia
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the influence of brand awareness, brand image, and brand trust on Lenovo laptop purchasing decisions made by Lenovo laptop users in the city of Malang. The type of research used is quantitative. The sample for this study was taken using the accidental sampling technique or sampling that was carried out by chance, that is, anyone who met the researcher by chance could be used as a sample using the Maholtra formula, namely the number of indicators × 5 so that the total sample was 80 respondents. The data analysis method used in this study is multiple linear regression analysis. Using (F test) for simultaneous hypothesis testing and (t test) for partial testing. The results of this study indicate that simultaneously brand awareness, brand image, and brand trust have a significant effect on purchasing decisions for Lenovo laptops. Meanwhile, partially brand awareness has no significant effect on purchasing decisions, brand image partially has a significant effect on purchasing decisions, and brand trust has no significant effect on purchasing decisions for Lenovo laptops. Keywords: Brand Awereness, Brand Image, Brand Trust, and Purchase Decision.
Pengaruh Karakteristik Personal, Komunikasi serta Karakteristik Struktur Organisasi terhadap Komitmen Organisasi (Studi Pada Pengurus Unit Aktivitas Mahasiswa (UAM) FEB UNISMA 2020-2021) Abdullah Aslim; Eka Farida; Afi Rachmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of personal characteristics, communication and organizational structure characteristics on organizational commitment. The research used is descriptive quantitative method. The population in this study were 463 UAM FEB UNISMA administrators for the 2020-2021 period. While the sample used is probability sampling with 82 samples. The results of this study indicate that simultaneously personal characteristics, communication, and organizational characteristics have a significant effect on organizational commitment, while partially organizational structure characteristics have no significant effect on organizational commitment. Keywords: Personal Characteristics, Communication, Organizational Structure Characteristics, Organizational Commitment
Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Promosi Terhadap Kepuasan Konsumen Pada Soto Seger Rempah Warung Sahabat Muda Malang Khairun Anisah; Eka Farida; Mohamad Bastomi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine and explain the effect of product quality, service quality and promotion on consumer satisfaction at the Soto Seger Spice Warung Sahabat Muda Malang. The sample used in this study was 75 respondents using the Malhotra method of porposive sampling technique. The data analysis method used in this study is quantitative data analysis using multiple linear regression analysis. Testing the data used is a partial hypothesis testing (t test). The results of this study indicate that partially (t test) the variables of product quality and service quality have a significant positive effect on customer satisfaction at the soto seger spice stalls Sahabat Muda Malang, the promotion variable has no significant effect on customer satisfaction at the Soto Seger Spices stalls Sahabat Muda Malang. Keywords: Product & Service Quality, Promotion, Satisfaction.
Pengaruh Kualitas Produk, Lokasi Dan Tata Letak Terhadap Keputusan Pembelian Pada Super Indo Tlogomas (Studi Kasus Mahasiswa Fakultas Ekonomi dan Bisnis) Salman AL Farizy; Eka Farida; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract  This study aims to determine and analyze the influence of product quality, location and layout on purchasing decisions at Super Indo Tlogomas. The type of approach taken is a quantitative approach. With the type of explanatory research. The population in this study is students of the faculty of economics and business. The samples used in this study were 95 samples. The data used is primary data using questionnaires. The data analysis methods used are instrument tests: validity and reliability tests, normality tests, classical assumption tests: multicollinearity tests and heteroscedasticity tests, multiple linear regression analysis, hypothesis tests: simultaneous tests, partial tests and coefficients of determination. From the results of the study simultaneously obtained the results that product quality, location and layout have a significant effect on purchasing decisions. Product quality has a significant positive effect on purchasing decisions. Location has a significant positive effect on purchasing decisions. The layout has a positive insignificant effect on purchasing decisions. Keywords: Product Quality, Location, Layout and Purchasing decision.
Co-Authors Abdul Kodir Djaelani Abdullah Aslim Abdur Rahman Ach Taufiqurrahman Achmad Syukron Chalim Afi Rachmat Slamet Afi Rahmat Slamet Agam Rizkiyan Alfian Budi Primanto Alfian Budi Primanto Alvia Dwi Cahyaningrum Alya Nurul Sa’diyah Aminah Silvi Lestari Annisa Sari Arini Fitria Mustapita Bambang Banu Siswoyo Basalamah, Muhammad Ridwan Bastomi, Mohamad Candra Kurniawati Ningsih Danang Prio Utomo Devin Koko Febiriliansyah Dewi Endah Fajariana, Dewi Endah Diah Nurhayati Mailasufa Dyah Ayu Firkah Islamiah Dyah Nur Uswatun Hasanah Eka Dewi Fitriyanti Eka Pitri Ramdani Ery Tri Djatmika RWW Fabi Marulita Basuki Fahrul Ulum Fahrurrozi Rahman Fahrurrozi Rahman Farah Nauliana Firdaus Ali Syabana Firdaus Ali Sya’bana Fitri Fadhila Hadi Sunaryo Helga Dita Agustin Heri Ahmad Suyudi Hofifatul Musyarrofah Ifa Khoiria Ningrum Iis Nabila Ikrima Nizzul Mefiandini Irziana Fakhira Ita Athia Kamil, Insan Kandidatus Angge Kartika Rose Rachmadi Khairun Anisah Khalikussabir, Khalikussabir Khoirul Anam Kholidah, Neneng Rika Jazilztul Khusniah Enggarwati Kurniati Kurniati Lista Sefti Anggraeni M. Agus Salim M. Aliyuddin M. Ilham Al Farizi M. Khoirul Anwarudin Broto Suharto Melisari Melisari Meri Kurniawati Miftakhul Jannah Mit Witjaksono Moch Irvan Rusyadi Moch Regy Kurniawan Mochammad Suaidi Moh Imam Bushiri Moh Ulil Ampri Mohamad Fathanudin Abas Mohammad Rizal Muamar Kadhafi Muh. Fahrurrozi Muhammad Akbar Cakra Negara Muhammad Mubarok Muhammad Yasir Ridha Mumilatul Mufidah Neneng Rika Jazilatul Kholidah Nori Nottalia Nur Hidayati Nur Syahraini Nuriati Nuriati Nuriati Nuriati Padli, Feri Pardiman Pardiman Pardiman Pita Hadi Sriwahyuni Popy Hidayanti Rachma Rizki Puspita Ismara Ramadhan, Tri Sugiarti Ratna Fitri Hidayah Raudatul Jannah Restu Millaningtyas Restu Millaningtyas Rois Arifin Rosa Yuliati Saiful Rizal Salma Sundya Retha Salman AL Farizy Sarjono Sarjono Selvia Sulaksana Andi Putri Shafa Labiba Siti Asiyah Sunaryo, Hadi Supriyanto Supriyanto Syarifatul Mufida Syndu Artanto Tahsim Tahsim Taufiq Hidayat Tri Sugiarti Ramadhan Viga Esa Rizkhie Wahyu Dwi Agustin Widarko, Agus Yongki Dwi Ardiansyah Yulia Ifatur Rohma Yulia Sugianti Zainatun Fajria Zeinal Abidin Zerlinda Aliffatus Sholehah