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All Journal Jurnal Pendidikan Anak Usia Dini Undiksha Jurnal Keuangan dan Perbankan JDM (Jurnal Dinamika Manajemen) JAM : Jurnal Aplikasi Manajemen UNEJ e-Proceeding SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Bisma: Jurnal Bisnis dan Manajemen MABIS: Manajemen dan Bisnis Jurnal Ilmiah Membangun Desa dan Pertanian Altasia : Jurnal Pariwisata Indonesia Abdimas Universal Jurnal MEBIS (Manajemen dan Bisnis) INTEGRITAS : Jurnal Pengabdian Jurnal Abdi Insani Jurnal Manajemen Pelayanan Hotel Madaniya Jurnal Kepariwisataan AJAD : Jurnal Pengabdian kepada Masyarakat Batara Wisnu : Indonesian Journal of Community Services Journal of International Conference Proceedings VALUE: Journal of Business Studies International Journal of Society and Law eJEBA
Gusti Ayu Wulandari
University Of Jember
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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GENERATE VISIT INTENTION TO THE MYSTICAL PLACES BY DEVELOPING EWOM, DESTINATION IMAGE, AND ATTRIBUTES Gusti Ayu Wulandari; Gusti Ayu Agustina Riski; Adelia Bening Fransisca
JURNAL KEPARIWISATAAN Vol 25 No 2 (2026): Jurnal Kepariwisataan
Publisher : Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v25i2.2565

Abstract

Pilgrim tourism is a unique market segment because it caters to consumers with varying levels of religiosity and spirituality. This study aims to investigate the impact of electronic word of mouth (eWOM), destination image, and destination attributes on interest in visiting pilgrimage tourism destinations. This quantitative study analyzed primary data from 310 respondents, who were spread across the islands of Java and Bali due to their similar characteristics, rooted in the exact cultural origins. Respondent data were analyzed using multiple linear regression. The results show that all independent variables, comprising eWOM, destination image, and destination attributes, have a significant positive effect on interest in visiting, particularly in mystical and pilgrimage destinations. There needs to be synergistic integration among these indicators, as pilgrimage tourism has a distinct context in which the segment consists of tourists with specific interests. Managers need to create a unique destination image that is both distinctive and inviting, while also enhancing tourism attributes such as supporting accommodations, which should be promoted through relevant media, particularly social media.
Co-Authors Abriana, Roshinta Meta Adelia Bening Fransisca Agung Budi Sulistiyo Agustina Riski, Gusti Ayu Alif Mirzania Aprillianto , Bayu Bahari Bahari, Bahari Bambang Irawan Bayu Aprillianto Bunga Maharani Cahyani, Devina Widya Cempaka Paramita Cempaka Paramita Cempaka Paramita, Cempaka Chairina, *, Raden Roro Lia Destari, Fajar Diah Yulisetiarini Diana Sulianti K Tobing Didik Pudjo Musmedi Didith Pramunditya Ambara Elok Sri Utami Ema Desia Prajitiasari Enggita Salsabila Evi Nurul Jannah Fathorazz, Moehammad Fathorazz, Moehammad Fivien Muslihatiningsih Frizky Yuniarta Gusti Ayu Agustina Riski Gusti Ayu Agustina Riski Ika Barokah S. Ika Barokah Suryaningsih Imam Suroso Intan Nurul Awwaliyah Izza Savina Firdaus Ketut Indraningrat Kristian Suhartadi Widi Nugraha Markus Apriono Mas’ud, Imam Merinda, Shohibatun Nisa Moehammad Fathorazzi Muhammad Miqdad Muhammad Rayhan Athallah Muhammad Rayhan Athallah N. Ari Subagio Nila Anindya Anggraini Novi Wulandari Novi Wulandari Widiyanti Purnamie Titisari Raden Andi Sularso, Raden Andi Ramadina, Novia Amalsya Riski, Gusti Ayu Agustina Rizal Syahrial Riadi Rosa Nuril Safitri Sadimantara, Fahria Nadiriati Salsabila, Enggita Salsabila, Raissa Aulia Sari, Tria Putri Novia Sudaryanto Sudaryanto Sulistyo, Agung Budi Susanto, Arnis Budi Syahfitri, hello-cindy Vanya Pinkan Maridelana Vellya Wahyu Nur Istianti Yuliani Anas Maliki