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PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN KONSUMEN MENGGUNAKAN JASA SPOORING PADA CV. DAYTON MOTOR Rahayu Rahayu; Devi Samsuddin; Samsuddin Samsuddin
Jurnal Produktivitas: Jurnal Fakultas Ekonomi Universitas Muhammadiyah Pontianak Vol 4, No 2 (2017): Jurnal Produktivitas: Jurnal Fakultas Ekonomi Universitas Muhammadiyah Pontianak
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (152.239 KB) | DOI: 10.29406/jpr.v4i2.813

Abstract

Permasalahan yang diangkat dalam penelitian ini adalah adakah Pengaruh Bauran Pemasaran Terhadap Keputusan Konsumen menggunakan Jasa Spooring Pada CV dayton Motor. Bentuk penelitian ini adalah analisis deskriptif dengan menggunakan analisis regresi linier sederhana, prosedur  penelitian yang menghasilkan data deskriptif berupa kata-kata tertulis maupun lisan dari objek yang diamati. Populasi dalam penelitian ini adalah semua orang yang menggunakan jasa servis pada CV Dayton Motor. Teknik pengambilan sampel dalam penelitian ini diambil dengan metode pengumpulan sampel secara sengaja (purposive sampling) yaitu sebanyak 100 responden.Hasil pengujian regresi linier sederhana dapat ditulis persamaan regresi linier sederhana Y = 2,641 + 0,378X. Konstanta (a) sebesar 2,641 menerangkan bahwa apabila Bauran Pemasaran bernilai 0 (nol) maka keputusan pembelian nilainya sebesar 2,461, sedangkan untuk koefisien regresi (b) sebesar 0,378 artinya jika nilai bauran pemasaran meningkat sebesar satu satuan maka nilai keputusan konsumen akan meningkat 0,378. Sedangkan untuk hasil koefisien korelasi (r) nilai korelasinya sebesar 0,336 artinya hubungan antara bauran pemasaran dan keputusan konsumen menggunakan jasa Spooring mempunyai hubungan positif namun lemah. Jika nilai variabel bauran pemasaran meningkat maka keputusan konsumen menggunakan jasa Spooring pada CV Dayton Motor juga akan meningkat, dan untuk koefisien determinasi (R2) nilainya sebesar 11.30% artinya keputusan konsumen menggunakan jasa Spooring pada CV Dayton Motor dipengaruhi oleh bauran pemasaran sebesar 11,30% sedangkan sisanya dipengaruhi oleh variabel lainnya. Dari hasil pengujian kelayakan model (Uji F) hasilnya yaitu model regresi linier sederhana  dapat digunakan untuk memprediksi keputusan pembelian menggunakan jasa Spooring yang dipengaruhi oleh Bauran Pemasaran, terbukti dengan nilai F hitung lebih kecil dari signifikan tingkat keyakinan 0,05. Kata kunci: Bauran Pemasaran dan Keputusan Pembelian.
REKONSTRUKSI MAQÂSID AL-SYARΑAH DALAM PARADIGMA FIQH NEGARA-BANGSA Rahayu Rahayu
Al - Muamalat: Jurnal Hukum dan Ekonomi Syariah Vol 1 No I (2016): Edisi Januari-Juni 2016
Publisher : IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Basically there is no contradiction between Islamic law and Human Rights (HAM). Because the purpose of Islamic law is to realize the favor of human life, which includes basic human needs. The problem is, the formulation of maqasid sharia which is called by al-Ghazali as a real favor, in addition, maqasid al-khalq or maslahah gharîbah currently still not accommodate the basic needs of people who live in the nation-state system, it is tend to give the favor to individual oriented (fardiyyah). While the nation-state paradigm is more oriented towards the realization of public benefit (ijtima'iyyah). In ijtihad fiqh nation state, maqasid al-syar'iah as a value ​​that guide the process of reasoning, because it is the final movement (al-'illah al-ghâiyyah). By making maqasid sharia as a value, it will affect a shift paradigm maqasid sharia from the principles of protection which tends to maintain the minimum boundaries to become a necessity for the values of fundamental, which is oriented towards to realize a favor maximally
TANTANGAN PRODI HUKUM EKONOMI SYARIAH DALAM MENGHADAPI ERA PASAR BEBAS ASEAN (MEA) Rahayu Rahayu
Al - Muamalat: Jurnal Hukum dan Ekonomi Syariah Vol 1 No I (2016): Edisi Januari-Juni 2016
Publisher : IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/muamalat.v1iI.597

Abstract

This article aims to give some suggestions and solutions for academicians, especially for students in majoring Muamalah at Syariah Faculty IAIN Langsa in deal with the era of ASEAN Economic Community or MEA. MEA is mutual agreement to integrate a various ASEAN countries (Indonesia, Singapura, Malaysia, Brunei Darussalam, Thailand, Kamboja, Vietnam, Laos dan Myanmar). Where the countries has a socio-culture background, politic, economic, ideological interest into ASEAN community. As an integrated ASEAN is expected to cooperate in improving efficiency and spuring the economic competitiveness of ASEAN which is indicated through the free flow: goods, services, investment, labor and capital. MEA is a chance and also as a challenge for academicians and for muamalah students in the era of ASEAN Economic Community or MEA.
PENGARUH RISK PERCEPTION TERHADAP INTENTION TO SHOP ONLINE DENGAN ATTITUDE TOWARD ONLINE SHOPPING SEBAGAI VARIABEL INTERVENING rahayu rahayu
Majalah Ekonomi Vol 22 No 2 (2017): Desember
Publisher : Fakultas Ekonomi Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (396.329 KB)

Abstract

Tujuan penelitian ini menguji dan menganalisis pengaruh risk perception terhadap attitude toward online shopping serta menguji dan menganalisis pengaruh secara tidak langsung variabel risk perception terhadap intention to shop online yang dimediasi variabel attitude toward online shopping pada toko sepatu online. Jenis penelitian ini adalah penelitian kuantitatif, populasi penelitian seluruh pengguna situs internet yang berpotensi melakukan transaksi online, karena jumlah populasi tidak terbatas, maka diambil dengan batas sampel maksimum 100 ditambah 20 % yaitu 120 responden. Teknik analisis data yang digunakan adalah Two Stage Least Square (TSLS). Hasil penelitian, nilai R square = 0,801 dan nilai probabiitas sebesar 0,000 maka hipotesis pertama yang diajukan bahwa “Diduga risk perception berpengaruh signifikan terhadap attitude toward online shopping pada toko sepatu online” terbukti benar dan diterima. Pada pengujian tahap kedua nilai R square sebesar 0,823, dan nilai probabilitas sebesar 0,000 maka hipotesis kedua yang diajukan dalam penelitian “Diduga attitude toward online shopping memediasi pengaruh risk perception terhadap intention to shop online pada toko sepatu online di Sidoarjo” terbukti benar dan diterima. Pada pengujian ketiga, besarnya pengaruh tidak langsung bahwa variabel attitude toward online shopping memediasi pengaruh antara risk perception (X1) terhadap intention to shop online sebesar 0,580 atau 58 %.
Flouting Maxims in The First Grader (2010) Movie Rahayu Rahayu; Susilawati Susilawati
Concept : Community Concern for English Pedagogy and Teaching Vol 5 No 2 (2019): July - December 2019
Publisher : Program Studi Pendidikan Bahasa Inggris, Fakultas Keguruan dan Ilmu Pendidikan, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jconcept.v5i2.1394

Abstract

This study investigated about the flouting of Grice’s maxims in The First Grader movie. This study concerned on finding the types of flouting maxim that occur in the movie and examine the reasons why the characters of The First Grader movie flouted the Grice’s maxims in the dialogue. The present study employs descriptive qualitative research, by analyzing critically each conversation occurr in the movie. The data of the study were in the form of utterances that contained a flouting maxim. The context of conversation in the movie also took a part as the evidence if it is flouting maxims. Implicatures that caused by the speaker is also become the important element in investigated the reason why those maxim are flouted by considering the linguistic context, cultural context, and situational context. The results of the research showed from twenty five utterances that indicated flouting maxim, all types of maxim were flouted in the movie. They were maxim of quantity (18,5%), maxim of quality (22,2%) , maxim of relation (29,6%), and maxim of manner (29,6%). From the finding and analysis, the writers concluded that in several conditions the characters of the movie were flouting the maxims because of some reasons. The major reason that occur in the movie are to give sarcasm, to express angry, and to convince someone. Keywords: Cooperative Principle: Flouting maxim: Context of conversation: Implicatures, Movie;
Pengenalan Bentuk Wajah Manusia Pada Citra Menggunakan Metode Fisherface Muthmainnah Muthmainnah; Rahayu Rahayu
TECHSI - Jurnal Teknik Informatika Vol 8, No 1 (2016)
Publisher : Teknik Informatika Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/techsi.v8i1.128

Abstract

Pengenalan wajah merupakan langkah awal yang penting yang dibutuhkan oleh berbagai aplikasi komputer.  Objek pengenalan yang digunakan untuk studi pengenalan sudah banyak, salah satunya adalah bentuk wajah. Pada tugas akhir ini dikembangkan suatu sistem pengenalan bentuk wajah pada manusia. Sistem ini dibangun Sistem dibangun dari pengkondisian citra dengan penerapan operator sobel, dan selanjutnya citra terkondisi tersebut dilatih dan diuji. Proses pengenalan bentuk wajah ini dilakukan dengan menggunakan metode Fisherface yang diawali dengan ekstensi file.bmp. Hasil dari penelitian ini adalah membuat sistem pengenalan bentuk wajah manusia dengan empat pengenalan bentuk wajah yaitu Panjang, Persegi, Oval dan Bulat. Sampel akan di latih masing-masing 1 sampel dan di uji masing-masing 8 sampel. Hasil penelitian menunjukkan bahwa keakuratan sistem dengan presentase rata-rata keberhasilan pengenalan bentuk wajah ini berkisar dari 65%, sedangkan persentase rata-rata kesalahan 38%. Tingkat keakuratan pengenalan bentuk wajah dalam penelitian ini sangat ditentukan oleh jumlah pelatihan. Semakin tinggi jumlah pelatihan semakin besar pula presentase hasil dari keakuratan pada sistem ini dalam pengenalan bentuk wajah manusia.
Evaluation of Change Management, Technology Information Systems and K3 Management at PT Trans Jakarta Rahayu Rahayu; Bambang Fajarisman
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6375

Abstract

Trans Jakarta buses are transportation for the city of Jakarta and its surroundings, Trans Jakarta buses are intended for the people of Jakarta and its surroundings. Trans Jakarta bus operations almost every month have accidents that cause death for the driver and the bus is damaged and the passengers are afraid. The DKI government's policies, which often change due to the pandemic, have an impact on Trans Jakarta's operations. Trans Jakarta's change management is not ready with this policy. The technology and information systems that are running have only reached Trans Jakarta customers, on the other hand, the internal operational management of Trans Jakarta has not maximized the technology and information, as evidenced by the frequent occurrence of Negligence in the field that has not been covered by central management with frequent bus accidents because the driver works more than standard hours. set. To answer the hypothesis, namely the implementation of change management, technology and information systems, and K3 management, the researchers in this study used qualitative research and collected secondary data through literature. The results of this study are implementations that are in accordance with the needs of Trans Jakarta management, namely change management models, technology and information systems models, and K3 management systems.
Brand Loyalty on Online Taxi in Jakarta Rahayu Rahayu
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6742

Abstract

The performance of online taxi that is considered not good and online taxi drivers are trying to improve it. Through the determined hypothesis, the researchers would like to analyze the influence of word of mouth variable, service quality, and brand as the dependent variables towards customer loyalty as dependent variable or in form of hypothesis. The hypotheses are (1) What the impact of word by mouth variable to loyalty variable is, (2) What the impact of service quality to loyalty variable is, and (3) What the impact of brand variable to loyalty variable. The customers of online taxi keeps increasing; however, there are negative impressions from the customers in using online taxi because of the negative word by mouth, bad service, drivers and taxi without identity because the cars are private-owned car that is used for online taxi. The study uses verificative and descriptive research methods, while the data collection uses survey method with samples of 217 customers of online taxi in Jakarta, Indonesia in 2019- 2020. Sampling technique used is purpose sampling. The analysis tools used toward the variables uses average analysis and to respond the hypothesis, the analysis tool used is Structural Equation Model by using software lisrel. Descriptive analysis tool from some respondents answered positive and some answered negative. The SEM analysis tools for responding the hypothesis test are (1) Word of Mouth influences positively and significant to Customer Loyalty, (2) Service Quality influence positively and significant to Customer Loyalty and (3) Brand influences positively and significant to Customer Loyalty. Word of mouth influences significantly to loyalty for 0, 33. Service Quality influences significantly to loyalty for 0,41, and brand influences significantly for 0,54. Word of mouth, service quality and brand altogether imfluence loyalty for 79 %. Brand with the influence of 0,54 is the most dominant than word of mouth and service quality variable. 
Pengaruh Locus of Control, Emotional Quotient, Skeptisme dan Kompleksitas Tugas terhadap Kualitas Audit di KAP Kota Palembang Felix Andrian; Sri Rahayu; Netty Herawaty; Rahayu Rahayu
Jurnal Ilmiah Universitas Batanghari Jambi Vol 22, No 3 (2022): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v22i3.2449

Abstract

This research was conducted with the aim of examining the factors that are thought to affect audit quality in Palembang City. The population in this study were auditors who worked at KAP in Palembang City. This research was conducted with a total population of 10 KAP offices in Palembang City which had 64 auditors as respondents in this study. The results of the study concluded that locus of control, emotional intelligence, skepticism, and task complexity have an effect on audit quality.
Dampak inovasi terhadap customer value co-creation behavior yang dimediasi customer engagement Rahayu Rahayu
Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Vol 19, No 1 (2023): Februari
Publisher : Faculty of Economics and Business, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v19i1.12471

Abstract

Jenis studi ini merupakan  explanatory research menggunakan pendekatan  kuantitatif. Perolehan sampel menggunakan teknik purposive sampling. Survei dilakukan secara online dengan google form yang disebar dimedia sosial dan diperoleh 226 responden yang merupakan pelanggan produk “batik tulis “ yang diproduksi oleh pengusaha kecil menegah di Jawa Timur. pengujian hipotesis menggunakan SEM SmartPLS. Ada enam hipotesis yang diajukan dalam studi ini, keenam hipotesis tersebut menunjukkan hubungan yang positip dan semua diterima.  Variabel customer engagement (CE) memediasi pengaruh antara innovativeness dan customer value co-creation behavior (CVCB). Innovativeness yang melibatkan pelanggan akan mampu menciptakan produk/jasa yang mendekati selera konsumen karena adanya refleksi dari pengalaman konsumen