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Heru Ryanto Budiana
Fakultas Ilmu Komunikasi Universitas Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Dinamika Komodifikasi dalam penerapan identitas visual pada media promosi pariwisata: Studi Watashi travel RM Anto Harprianto; Reiza D. Dienaputra; Kevin Muhamad Lukman; Heru Ryanto Budiana; Uswatun Hasanah
Jurnal Desain Vol 13 No 3 (2026): Jurnal Desain
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jd.v13i3.3137

Abstract

Industri pariwisata pascapandemi diwarnai oleh tegangan antara aturan visual korporat dan representasi alam yang dinamis. Penelitian ini mengevaluasi dinamika komodifikasi dalam penerapan identitas visual Watashi Travel pada media promosi fisik dan digital. Dengan menggunakan pendekatan kualitatif deskriptif dan strategi studi kasus tunggal, data penelitian dibatasi pada korpus visual yang meliputi dokumen Graphic Standard Manual (GSM), foto dokumentasi promosi fisik dalam Company Profile, serta observasi digital terhadap sembilan unggahan statis pada feed Instagram @watashitravel. Data visual dianalisis melalui integrasi kerangka semiotika Barthes dan analisis data visual. Hasil penelitian menunjukkan bahwa kepatuhan terhadap pedoman visual tidak hanya berfungsi sebagai keberhasilan manajerial atau estetis, tetapi juga dapat dibaca sebagai praktik komodifikasi visual. Logogram dan skema warna analogus biru-hijau secara semiotik mereduksi karakteristik alam menjadi komoditas visual yang aman, terukur, dan tepercaya (trustworthy). Pada media fisik bereksposur tinggi, penempatan logo merepresentasikan upaya simbolik untuk menata ulang citra alam dalam bingkai korporasi. Sementara itu, konsistensi tata letak pada platform digital membentuk “realitas yang dikurasi” (curated reality), yaitu representasi pariwisata yang lebih seragam, teratur, dan mudah dikonsumsi secara visual. Penelitian ini menyimpulkan bahwa penerapan GSM secara konsisten berfungsi sebagai instrumen strategis untuk mengarahkan narasi pariwisata dan menstandardisasi pengalaman wisata menjadi produk konsumsi visual yang kredibel.
Media Bureaucracy and Citizen Journalism: Challenges For Mass Media Reporting Practices in Indonesia Andri Saleh; Yanti Setianti; Heru Ryanto Budiana
ULTIMA Comm Vol 14 No 2 (2022): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v14i2.2891

Abstract

The emergence of citizen journalism in a news story has its own dilemma. On the one hand, citizen journalism presents a news story on an event quickly, naturally, and without intervention from any party. But on the other hand, citizen journalism also has the potential to deliver fake news (hoaxes) and news that does not pay attention to journalistic rules and codes of ethics. This dilemma actually poses its own challenges for the mass media to accommodate citizen journalism reporting into a rigid and hierarchical media bureaucracy. This study aims to obtain an overview of bureaucracy in the mass media in a news story and find out the consequences of mass media collaboration with citizen journalism. The method used in this study is a qualitative research method using the classical organizational communication theory by Max Weber, namely bureaucracy. Informants consist of editors-in-chief, editors, journalists, and public relations selected from several mass media representing print media (Pikiran Rakyat), electronic media (MNC Media and RRI), and online media (Kumparan and Mojok). The results of this study show that bureaucracy is absolutely needed in all forms of reporting, both through conventional mass media and citizen journalism. Pikiran Rakyat, MNC Media, and RRI make information from citizen journalism as initial information which is then processed through bureaucratic procedures such as verification, confirmation, and follow-up to be used as news material. Meanwhile, Kumparan and Mojok provide space for citizen journalism through several channels while still following the prevailing media bureaucracy. This is done in maintaining the validity of news by paying attention to journalistic rules and codes of ethics.
Penerapan Teknik Editing L Cut dan J Cut dalam Video Feature Merangkai Tradisi dan Eksplorasi Modern Tarawangsa Sumedang Syahrul Ramadhan; Santi Susanti; Heru Ryanto Budiana
Abstrak : Jurnal Kajian Ilmu seni, Media dan Desain Vol. 1 No. 2 (2024): Maret : Abstrak : Jurnal Kajian Ilmu seni, Media dan Desain
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/abstrak.v1i6.392

Abstract

Tarawangsa is a traditional musical instrument from West Java that has distinctive sound characteristics and is often used in various traditional ritual ceremonies. However, in the modern era, the younger generation's interest in this cultural heritage has begun to fade due to the dominating influence of contemporary music. The purpose of writing this report is to explain the application of L Cut and J Cut editing techniques in the video feature Merangkai Tradisi dan Eksplorasi Modern Tarawangsa Sumedang and to introduce and preserve Tarawangsa music through collaboration with modern music that can attract the attention of the younger generation without losing its traditional essence. The method of creating this video feature includes three stages, namely the pre-production stage or designing and planning the work, the production stage or recording visual and narrative elements, and the post-production stage or editing and finalizing the work. The result of the application of these techniques is a video that is not only visually appealing, but also able to convey messages effectively about the preservation of Tarawangsa music. In conclusion, the use of L Cut and J Cut in the video feature Merangkai Tradisi dan Eksplorasi Modern Tarawangsa Sumedang can convey the message of culture, history, and preservation of the Tarawangsa Arts in a more dynamic and fun way.
Co-Authors Aang Koswara Aat Ruchiat Nugraha Achmad Abdul Basith Adawiyah, Jihan Rizki Ahmadsyah Farras Fauzan Andri Saleh Anwar Sani ARINA QONITA Arvian, Farrel Fauzan Atwar Bajari Auliani Anwar Ayu Puspa Yurita Azmi Maharani Centurion Chandratama Priyatna Chindy Ayu Anggraini Diah Fatma Sjoraida Dipa, Adzkia Kirana Encang Saepudin Evi Novianti Evie Ariadne Shinta Dewi Evie Ariadne Shinta Dewi, Evie Ariadne Shinta Fajar Syuderajat Fasya Al Rahmah Fatma Nurshuma Shalawat Azh-zahra Feliza Zubair Feliza Zubair Feliza Zubair Fidya Zahra Afifah Firna Grania FX. Ari Agung Prastowo Gede Adi Wiswa Mitra Artawan Hanny Hafiar Hanny Hafiar Hayati, Neni Nur Iriana Bakti Jenny Ratna Suminar Kairupan, Natasha Helena Kartika, Ghinaa Azalia Kevin Muhamad Lukman Kokom Komariah Komang Gde Adikresna D Lutfi Khoerunnisa Mamun Murod Mariani Mariani Maudy Poedjadi Mayasari, Dhira Meifira Khairunnisa Murod, Ma'mun Neni Nur Hayati Nuryah Asri Sjafirah Nuryah Asri Sjafirah Nuryah Asri Sjafirah, Nuryah Asri Nuryah Asri Sjarifah Oklitha Arifah Priyo Subekti Priyo Subekti Priyo Subekti Rahman Mulyawan Ramdani, Adisti Citra Rangga Saptya Mohamad Permana Reinatya Ghaida Hardisty Reiza D. Dienaputra Rikhansa, Nadhifa Rinintha Mazaya RM Anto Harprianto Rosnandar Romli Saleh, Andri Santi Susanti Shalhan Ridhan Warliana Susanne Dida Susie Perbawasari Syahrul Ramadhan Syalina Syalina Tiara Amelia Toto Sugito Uswatun Hasanah Yanti Setianti Yoga Wiratama Sulistyawan