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All Journal Jurnal Ilmu Sosial dan Humaniora AJIE (Asian Journal of Innovation and Entrepreneurship) JURNAL INDRIA (Jurnal Ilmiah Pendidikan Prasekolah dan Sekolah Awal) JMM (Jurnal Masyarakat Mandiri) Islamic Management: Jurnal Manajemen Pendidikan Islam Martabe : Jurnal Pengabdian Kepada Masyarakat Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Dedication : Jurnal Pengabdian Masyarakat EARLY CHILDHOOD : JURNAL PENDIDIKAN GOLDEN AGE: JURNAL PENDIDIKAN ANAK USIA DINI Kumawula: Jurnal Pengabdian Kepada Masyarakat ACADEMICS IN ACTION Journal of Community Empowerment Performance : Jurnal Bisnis dan Akuntansi utile: Jurnal Kependidikan Jurnal Fokus Manajemen Bisnis Jurnal Jendela Bunda Program Studi PG-PAUD Universitas Muhammadiyah Cirebon Nusantara Science and Technology Proceedings Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Jurnal Pengabdian UNDIKMA Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal Visi Pengabdian Kepada Masyarakat International Journal of Social Science, Education, Communication and Economics Pedagogik : Jurnal Pendidikan Guru Sekolah Dasar Majalah Ilmiah Manajemen The Es Economics and Entrepreneurship The Eastasouth Management and Business West Science Business and Management Dedication : Jurnal Pengabdian Masyarakat International Journal of Economics, Management and Accounting International Journal of Management and Business Applied
Leonita Siwiyanti
Universitas Muhammadiyah Sukabumi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Analyze Brand Ambassadors and Advertising Through Brand Image on Buyer Decisions: (Case Study: Purchase of BTS Meal at Mcdonald's Sukabumi) Fauziah, Rossa Amalia; Siwiyanti, Leonita; Sudarma, Ade
The Es Economics and Entrepreneurship Vol. 3 No. 02 (2024): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v3i02.390

Abstract

The purpose of this study is to see how advertising and brand representation influence consumer purchasing decisions, both directly and through brand image as a mediating variable. The background of the study was McDonald's strategic collaboration with BTS, which capitalized on the group's global popularity to attract customers through BTS Meal products. This phenomenon shows how marketing elements are crucial in influencing consumer behavior, especially children. This study used a quantitative approach with primary data collected through questionnaires. Respondents were customers who had purchased the BTS Meal at McDonald's Sukabumi. Structural Equation Model (SEM) was used to analyze the data. The study showed that advertising and brand ambassadors have a significant influence on the formation of brand image, which in turn affects consumers' decision to purchase goods. Advertising has a direct impact, but brand ambassadors do not. The implications of this study suggest companies should prioritise marketing strategies that utilise innovative and consistent advertising if they want to build a strong brand reputation. The right brand ambassador can enhance brand reputation, but to influence purchasing decisions directly, a more comprehensive strategy must be integrated. The results offer guidelines for other businesses to create successful marketing campaigns that utilise the synergy of branding elements to enhance brand appeal and increase consumer loyalty. To build stronger emotional connection with consumers, the study emphasises the importance of understanding the social and cultural dynamics of the target market.
Analysis of e-WOM and Product Quality on Online Purchase Intention Through Brand Image Mediation: (Case Study: Tokopedia Online Buying Interest in Sukabumi City) Rahmatullah, Irfan; Siwiyanti, Leonita; Sudarma, Ade
The Eastasouth Management and Business Vol. 3 No. 02 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i02.420

Abstract

This study seeks to examine the impact of Electronic Word of Mouth (e-WOM) and product quality on online purchase intention, with brand image serving as a mediating variable. The focus of the research is users of the Tokopedia e-commerce platform in Sukabumi City. This study uses a quantitative approach by collecting data through questionnaires from 100 respondents who have made at least two purchases on Tokopedia. The data analysis approach employed was the Structural Equation Modelling Partial Least Square (SEM-PLS) method. The findings indicate that electronic word-of-mouth and product quality significantly impact brand image, although do not directly affect online purchase intention. The brand image has been demonstrated to buffer the relationship between e-WOM and product quality with online purchase intention. Positive reviews and a strong brand image increase consumer trust and drive purchase decisions. This research provides practical implications for e-commerce businesses to take advantage of positive reviews, maintain product quality, and build a brand image to increase consumer loyalty.
WOMEN'S LEADERSHIP IN AISYIYAH ORGANIZATIONS: (Study on Implementation and Challenges at The Regional Level) Siwiyanti, Leonita; Komariah, Kokom; Ramdan, Asep Muhamad
Islamic Management: Jurnal Manajemen Pendidikan Islam Vol. 8 No. 01 (2025): Islamic Management: Jurnal Manajemen Pendidikan Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/im.v8i01.8419

Abstract

This study analyzes the implementation and challenges of women's leadership in Aisyiyah organizations at the regional level, especially in Sukabumi Regency. The background of this study is based on the importance of women's leadership in religious organizations that still face gender stereotypes. Using a quantitative-descriptive approach, data were collected through questionnaires and interviews with 20 leaders and 100 members of Aisyiyah. The results of the study show that women's leadership is considered adequate and has a positive impact on the success of the program. However, challenges such as limited resources and cultural barriers are still felt. Leaders use collaborative strategies, training, and participatory approaches to address them. These findings confirm the importance of leadership training and structural support to optimize women's contributions in religious organizations.
Peran Mubalighat dalam Pembentukan dan Pengembangan Qaryah Thayyibah di PCA Gegerbitung rizqiani, Ika Sofia; Siwiyanti, Leonita; Suyaman, Prahasti; Sri Wahyuni, Yuyun
Yumary: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 4 (2025): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v5i4.3650

Abstract

Purpose: This study aims to empower the women cadres of Aisyiyah in the Gegerbitung branch of Sukabumi Regency through Qaryah Thayyibah training, focusing on enhancing their knowledge, skills, and economic welfare. Methodology: The research employed Participatory Action Research (PAR) methodology involving planning, action, and reflection phases. Data collection instruments included pretest and posttest evaluations, direct observation, and participatory discussions. The study also utilized training sessions, mentoring, and community engagement as part of the intervention. Results: The findings indicate a significant increase in participants’ knowledge and skills across health, education, religion, social, and economic domains. The mentoring program successfully enhanced the independence of participants in managing family economic enterprises such as banana and cassava chips production. Conclusions: The implementation of PAR-based training and mentoring effectively improved the capacity and welfare of Aisyiyah women cadres, fostering a self-reliant and prosperous community in the Gegerbitung area. Limitations: The study was limited by its focus on a single community branch and a relatively short mentoring period, which may affect the generalizability and long-term impact assessment. Contribution: This research contributes to community development, women empowerment, and participatory methodologies in social and economic welfare enhancement within Islamic community organizations.
Profil Kompetensi Pedagogik Pendidik Anak Usia Dini Zultiar, Indra; Siwiyanti, Leonita
utile: Jurnal Kependidikan Vol. 2 No. 2 (2016): Utile: Jurnal Kependidikan
Publisher : FKIP Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jut.v2i2.284

Abstract

Seorang pendidik pada lembaga pendidikan anak usia harus memenuhi syarat menjadi pendidik PAUD. Syarat yang harus dikuasai adalah memiliki empat kompetensi, yaitu kompetensi pedagogik, kompetensi sosial, kompetensi kepribadian dan kompetensi profesional. Kompetensi pedagogik merupakan salah satu jenis kompetensi yang mutlak perlu dikuasai oleh guru dan merupakan kompetensi khas yang membedakan guru dengan profesi lainnya. Penelitian ini menggunakan pendekatan kuantitaf dengan metode survey yang bersifat menjelaskan suatu fenomena yang terjadi dewasa ini pada pendidik anak usia dini. Analisa data yang digunakan adalah analisa statistik deskripstif yaitu analisa yang penyajian datanya melalui tabel, grafik, diagram lingkaran, pictogram, dan sebagainya. Hasil dari peneletian ini adalah bahwa kompetensi pedagogik pendidik anak usia dini di kota Sukabumi sudah cukup baik dari tujuh aspek yang di nilai. Dan aspek yang paling berperan adalah aspek ketiga yaitu penguasaan guru dalam pengembangan kurikulum dalam pembelajaran.
Upaya Peningkatan Kemampuan Kognitif Anak Usia Dini Melalui Metode Pencampuran Warna Sederhana Maulidina, Ranita; Siwiyanti, Leonita; Zultiar, Indra; juhanda, aa
utile: Jurnal Kependidikan Vol. 6 No. 1 (2020): utile: Jurnal Kependidikan
Publisher : FKIP Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jut.v6i1.763

Abstract

Penelitian Tindakan Kelas ini bertujuan untuk dapat melihat peningkatan kemampuan kognitif anak usia dini melalui metode pencampuran warna sederhana pada anak usia dini di TK Aisyiyah Bustanul Athfal 1. Hasil dari penelitian tersebut membuktikan bahwa penerapan media gambar pola dan pencampuran warna secara sederhana anak mengalami peningkatan secara signifikan. Persentase pencampuran warna secara sederhana yang berada pada kategori mampu 45% kategori mampu dengan di bimbing 36% dan kategori mampu 18 %. Jadi penggunaan media gambar pola dan pencampuran warna secara sederhana sangat efektif dalam pembelajaran peningkatan kemampuan kognitif anak.
Analisis Pendidikan dan Pelatihan dalam Peningkatan Kompetensi Profesional Pendidik PAUD di Kota Sukabumi Zahra Isnaini, Fatimah; Siwiyanti, Leonita; Hurri, H. Ibnu
utile: Jurnal Kependidikan Vol. 6 No. 2 (2020): utile: Jurnal Kependidikan
Publisher : FKIP Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jut.v6i2.878

Abstract

Ditemukan adanya minim kualifikasi S1 PAUD yang dimiliki pendidik PAUD di Kota Sukabumi karena banyaknya yang belum memenuhi kualifikasi S1 PAUD dan S1 yang belum linear. Melalui pendidikan dan pelatihan yang diadakan oleh HIMPAUDI dan instansi lain seperti Dinas Pendidikan Kota Sukabumi, semua pendidik PAUD dituntut untuk selalu aktif memberikan pengarahan kepada peserta didik, melakukan observasi pada proses pembelajaran di sekolah. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh pendidikan dan pelatihan dalam meningkatkan kompetensi profesional pendidik PAUD di kota sukabumi. Data yang dikumpulkan dari lapangan berupa data kuantitatif yang diolah dengan menggunakan statistika dan metode deskriptif. Pengaruh pendidikan dan pelatihan dalam meningkatkan kompetensi profesional pendidik PAUD di kota sukabumi terhadap kinerja guru dapat diperlihatkan dari hasil uji hipotesis yang diambil kesimpulan bahwa pendidikan dan pelatihan memiliki pengaruh dalam peningkatan kompetensi profesional pendidik PAUD di Kota Sukabumi.
Analisis Absorptive Capacity Terhadap Sustainable Business Rahadian, Rahadian; Siwiyanti, Leonita
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 6 No. 2 (2025): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v6i2.3874

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are an important economic sector in Indonesia that contributes significantly to GDP and job creation, but face challenges in implementing sustainable business practices, especially related to limited access to technology, leadership style, and digital marketing. This study aims to analyze the effect of entrepreneurial leadership and digital marketing on sustainable business, with absorptive capacity as a mediating variable. Using a quantitative approach, this study tested the hypothesis on 133 traditional food MSMEs in Sukabumi City selected through purposive sampling, with data analysis using Structural Equation Modeling (SEM) via SPSS AMOS. The results showed that entrepreneurial leadership and digital marketing positively and significantly influenced absorptive capacity. In addition, entrepreneurial leadership also had a positive and significant effect on sustainable business. Although digital marketing did not have a significant direct effect on sustainable business, absorptive capacity was shown to have a positive and significant effect on sustainable business. These findings indicate that entrepreneurial leadership and digital marketing increase the adaptability of MSMEs by increasing the capacity to absorb external information, which in turn supports adaptive strategies and business sustainability. Overall, entrepreneurial leadership and absorptive capacity are the main drivers of MSME business sustainability, emphasizing the importance of mastering digital technology and entrepreneurial leadership strategies to achieve sustainability.
Women's entrepreneurial leadership on culinary micro small medium enterprises success: The mediating role of absorptive capacity Siwiyanti, Leonita; Suryana, Suryana; Furqon, Chairul; Hendrayati, Heny; Marimon, Frederic
Jurnal Fokus Manajemen Bisnis Vol. 15 No. 2 (2025)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v15i2.13335

Abstract

In many developing economies, culinary businesses run by women face dynamic market challenges that demand adaptive leadership and effective knowledge utilization. This study explores the influence of women’s entrepreneurial leadership on the business success of micro, small, and medium enterprises in the culinary sector with absorptive capacity as a mediating factor. A survey method was used to gather quantitative data from 350 women entrepreneurs, and partial least squares structural equation modeling was used for statistics analysis. The results show that women's leadership qualities, such as empathy, teamwork, and flexibility, significantly improve company performance. Additionally, absorptive capacity serves a critical mediating function by allowing entrepreneurs to obtain, absorb, and apply outside knowledge for innovation and market adaptation. The study emphasizes how crucial it is to support women's entrepreneurial leadership and knowledge-absorption skills to promote long-term company growth. These findings provide valuable insights for policymakers, educators, and business practitioners in designing targeted interventions to support women entrepreneurs in resource-constrained environments.
Analisis Interpersonal Justice dan Store Atmosphere yang Dimediasi oleh Prior Experience terhadap Revisit Intention: (Studi Kasus Café se Kecamatan Cibadak) Santika, Fidea; Siwiyanti, Leonita; Sudarma, Ade
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 6 No. 2 (2025): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v6i2.3915

Abstract

This study aims to analyze the influence of interpersonal justice and store atmosphere on repeat visit intentions, based on customers' previous experiences at cafes in the Cibadak District. The research method employs a quantitative approach, collecting data through questionnaires distributed to café customers, to obtain perception data on fairness, atmosphere, experience, and intention to repeat visits. Data analysis was conducted using statistical techniques to examine the causal relationship between variables and assess the mediating role of customer experience. The results indicate that interpersonal fairness has a positive and significant impact on the customer experience, directly increasing repeat visitor intent. In addition, the store atmosphere also makes a positive contribution indirectly by strengthening the customer experience, but the direct influence of the store atmosphere on visitor intent is not significant. Previous experience has proven to be an important mediator in strengthening the relationship between interpersonal justice and the store atmosphere against repeat visit intentions. The practical implications of these findings highlight the importance of café managers to prioritize the quality of interpersonal interactions and create a comfortable and engaging store atmosphere to maintain customer loyalty. This research contributes theoretically by enriching the service marketing literature, especially in the context of local consumer behavior in the café industry. These findings provide new insights for the development of a holistic, integrated customer experience-based marketing strategy in the face of increasingly fierce business competition.
Co-Authors Aa Juhanda Ade Sudarma Alhidayatullah Arrina Lestari, Nurni Asep M.Ramdan Asep Muhamad Ramdan Asep Munajat Asriyanik . Chairul Furqon, Chairul Desipa Silvia Dicky Jhoansyah Din Azwar Uswatun Dini Fitriani, Dini Dini Kartika Erik Candra Pertala Fatimah Zahra Isnaini Fauziah, Rossa Amalia Firman Septiadi Halimah Nursiva Heny Hendrayati Ibnu Hurri Ika Sofia Rizqiani Imas Purnamasari Indra Zultiar Jujun Ratnasari Khairul Amal, Muhammad Kokom Komariah Kokom Komariah Laksono Trisnantoro M. Arief Ramdhany M.Ramdan, Asep Marimon, Frederic Maulana Yusup, Muhammad Maulana, Adrian Maulana, Hilman Sayyid Maulidina, Ranita Muhamad Ramdan, Asep Muhammad Khairul Amal Neneng Hamidah Nisrina Sofiliandini Novy Anggraini Nur Siti Rahma Nurhalimah, Lani Nuriman Nurmilah, Risma Nurmillah, Risma Nurni Arrina Lestari Nursiva, Halimah Poppyariyana, Alfian Ashshidiqi Prahasti Suyaman Purnomo, Budi Supriatono Purwoko, Agus Putri Mulya Purwaningsih Rahadian, Rahadian Rahmatullah, Irfan Ranita Maulidina Rengga Gunawan, Alif Risma Nurmilah Riva Rifiyah Sayidah Santika, Fidea Sheilsa Agvitasari Siska Hestiana Sri Wahyuni, Yuyun Sudarma, Ade Suherman, *Muhammad Tanziil Sulistiana, Alivia Suryana Suryana Syamsul Hadi Senen, Syamsul Hadi Trisnawati Windi Yanti Yuliana, Rena Zahra Isnaini, Fatimah