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All Journal Jurnal Ilmu Sosial dan Humaniora AJIE (Asian Journal of Innovation and Entrepreneurship) JURNAL INDRIA (Jurnal Ilmiah Pendidikan Prasekolah dan Sekolah Awal) JMM (Jurnal Masyarakat Mandiri) Islamic Management: Jurnal Manajemen Pendidikan Islam Martabe : Jurnal Pengabdian Kepada Masyarakat Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Dedication : Jurnal Pengabdian Masyarakat EARLY CHILDHOOD : JURNAL PENDIDIKAN GOLDEN AGE: JURNAL PENDIDIKAN ANAK USIA DINI Kumawula: Jurnal Pengabdian Kepada Masyarakat ACADEMICS IN ACTION Journal of Community Empowerment Performance : Jurnal Bisnis dan Akuntansi Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Ilmiah Manajemen Kesatuan utile: Jurnal Kependidikan Jurnal Fokus Manajemen Bisnis Jurnal Jendela Bunda Program Studi PG-PAUD Universitas Muhammadiyah Cirebon Nusantara Science and Technology Proceedings Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Jurnal Pengabdian UNDIKMA Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal Visi Pengabdian Kepada Masyarakat International Journal of Social Science, Education, Communication and Economics Pedagogik : Jurnal Pendidikan Guru Sekolah Dasar Majalah Ilmiah Manajemen The Es Economics and Entrepreneurship The Eastasouth Management and Business West Science Business and Management Dedication : Jurnal Pengabdian Masyarakat International Journal of Economics, Management and Accounting International Journal of Management and Business Applied
Leonita Siwiyanti
Universitas Muhammadiyah Sukabumi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Analisis Waktu Pengiriman dan Harga Produk Terhadap Tingkat Penjualan di Mediasi oleh Kepercayaan Maulana Yusup, Muhammad; Alhidayatullah, Alhidayatullah; Siwiyanti, Leonita
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 6 No. 3 (2025): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v6i3.3922

Abstract

This study aims to analyze the effect of delivery time and price on sales level with trust as a mediating variable among rice store consumers in Sukabumi Regency. The research applied a quantitative approach with a causal associative method. Data were collected from 112 respondents using questionnaires and analyzed using Structural Equation Modeling (SEM) with AMOS. The results revealed that delivery time positively and significantly influences both trust and sales level. Trust also has a positive and significant effect on sales level. Conversely, price does not significantly affect trust but has a negative and significant impact on sales. These findings indicate that logistical efficiency plays a more important role in building trust and increasing sales than pricing strategies. Therefore, business practitioners are advised to focus more on delivery accuracy and speed rather than merely competing on price.
Analysis of City Branding and Smart City on The Decision to Visit Geopark Ciletuh Sukabumi Sulistiana, Alivia; Sudarma, Ade; Siwiyanti, Leonita
International Journal of Social Science, Education, Communication and Economics Vol. 3 No. 4 (2024): October
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sj.v3i4.395

Abstract

This study aims to analyze city branding and smart city on the decision to visit Ciletuh Geopark, Sukabumi Regency. The method used in this study is a quantitative descriptive method. The results of this study indicate that City Branding has an effect on City Image, Smart City has a positive effect on City Image, City Image has an effect on the decision to visit, meaning that the better the City Branding that is implemented, the more it will increase the visitor's decision to visit Ciletuh Geopark, City Branding has no effect on the decision to visit, and Smart City has an effect on the decision to visit. This study contributes to the development of marketing management science, especially in the field of city branding and smart city in the tourism industry. The results of this study emphasize the importance of applying these concepts to improve visitor experience and satisfaction, and offer additional insights on how to optimize destination marketing strategies through technological innovation and more effective branding approaches.
Leadership Training for Migrant Workers in Building A Resilient Generation and Competitive Siwiyanti, Leonita; Ratnasari, Jujun
Jurnal Pengabdian UNDIKMA Vol. 6 No. 2 (2025): May
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v6i2.15437

Abstract

This community service activity aims to provide interactive leadership training to the children of migrant workers and raise awareness of the importance of education and self-development. The programme aims to help children develop social and leadership skills that can be used in daily life. The methods include interactive discussions, focus groups, and participatory group work. The main activity is assembling a puzzle that is part of a group exercise, accompanied by delivering inspirational stories about great leaders to motivate participants to practise cooperation and decision-making in real-life situations. The training involved children of migrant workers aged 10-18 years in migrant communities in Malaysia. The evaluation instruments for this activity include participant satisfaction questionnaires and pre-post tests to measure knowledge and skill improvement. The collected data was analysed using descriptive statistical techniques, and a comparison of pre- and post-training test results was made to assess the effectiveness of the programme. The results of the activity showed a significant improvement in leadership understanding and confidence, as well as communication and teamwork skills. Participants were more enthusiastic and active in discussions and were able to apply the concept of leadership in daily life. Experience- and practice-based approaches have proven to be more effective than theoretical approaches, which allow participants to learn through real practice. This programme empowers children of migrant workers to be better prepared for challenges and to play an active role in their communities. In addition, this training model can be adapted for leadership development programmes in other marginalised communities.
Literature Dynamics Leadership Development: Bibliometric Analysis to Identify Research Trends Siwiyanti, Leonita; Senen, Syamsul Hadi
West Science Business and Management Vol. 1 No. 05 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v1i05.431

Abstract

In today's digitally modern world, characterized by dynamic business landscapes, effective leadership is crucial and cannot be overstated. Strong, decisive, and capable leaders are crucial in overcoming obstacles and complexity related to the company's 5.0 dynamic. The purpose of this study is to investigate the current state of leadership research by focusing on factors that significantly affect leadership. Motivated by the need to create a comprehensive body of literature on peer pressure, this study used a bibliometric approach, identifying 163 studies using the terms "leadership development" and "strong leadership" from the Scopus database. The most frequently reviewed articles are analyzed to highlight key contributions and provide general information about this field. All of the aforementioned information covers several aspects such as the relationship between managers and employees, manager characteristics, and strong management influence on employees' work and creativity. The practical implications of this research have the potential to serve as a valuable reference for researchers and practitioners, assisting in the development of clear and concise conclusions with the relevant context. Organizations should be encouraged to integrate their internal processes with the results of their bibliometric analysis. This study highlights the importance of leadership in managing business ventures and daily operations, as well as providing insights into the current state of research and the role of researchers in developing critical understanding of leadership
STUDI LITERATUR: MENERAPKAN ETIKA BISNIS BAGI KEPUASAN KONSUMEN DALAM ISLAM siwiyanti, Leonita; Nurhalimah, Lani; Fitriani, Dini; Maulana, Hilman Sayyid; Maulana, Adrian
Majalah Ilmiah Manajemen STIE Aprin Palembang Vol 11 No 3 (2022): Majalah Ilmiah Manajemen STIE Aprin
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Aprin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (474.893 KB) | DOI: 10.58437/mim.v11i3.126

Abstract

Studi literatur ini dilakukan untuk mengumpulkan berbagai jenis informasi terhadap penerapan etika bisnis terhadap kepuasan konsumen menurut pandangan Islam. Metode yang digunakan dalam studi ini yaitu studi literatur yang dimana kita harus mengumpulkan beberapa jenis penelitian terlebih dahulu untuk menjawab penerapan etika bisnis terhadap kepuasan konsumen. Maka hasil dari studi ini yaitu penerapan etika bisnis sangat berpengaruh terhadap kepuasan konsumen, karena dengan para pelaku bisnis menerapkan semua kode etik dalam bisnis maka akan terciptanya suatu kepuasan tersendiri bagi para konsumen. Selain itu, sikap yang harus ditanamkan dalam seorang pebisnis yaitu seperti jujur, amanah, tidak merugikan orang lain, dan selalu berbuat baik. Berdasarkan hasil studi literatur ini maka dapat disimpulkan bahwa etika tergadap kepuasan konsumen memegang peranan yang sangat penting sebagai salah satu alat komunikasi dalam berbisnis.
Determinants Of Investment Portfolio Performance: A Systematics Literature Review Yuliana, Rena; Siwiyanti, Leonita; Purnomo, Budi Supriatono; Purnamasari, Imas
The Eastasouth Management and Business Vol. 2 No. 02 (2024): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v2i02.184

Abstract

A thorough grasp of the variables influencing portfolio performance is necessary given the significance of investment portfolio management in the face of shifting financial market dynamics. This study uses a method called the Systematic Literature Review (SLR) approach with an emphasis on Prefered Reporting Item for Systematic Review and Meta-Analysis (PRISMA) 2020, which has not been discovered in prior research on the same issue. The study highlights the importance of ratios like Sharpe, Treynor, Jensen, and Sortino in assessing investment portfolio success. It also highlights the impact of non-financial variables like household preferences on performance. Return is crucial, and diversification can lower risk and boost returns. The study emphasizes the use of Value-at-Risk (VaR) for dynamic risk evaluation.
PELATIHAN STRATEGI PEMASARAN TERPADU TERINTEGRASI DIGITAL MELALUI PEMANFAATAN MEDIA SOSIAL PADA UMKM KOTA SUKABUMI Komariah, Kokom; Siwiyanti, Leonita; Asriyanik, Asriyanik; M.Ramdan, Asep; Nurmilah, Risma
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 6 (2023): martabe : jurnal pengabdian kepada masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i6.1887-1892

Abstract

Peran Digitalisasi di era teknologi pada saat ini  sudah menjadi kebutuhan masyarakat khususnya pelaku usaha dalam mempromosi kan produknya melalui platform online, Media Sosial, Website, dll, Tetapi tidak semua pelaku usaha  menggunakan teknologi tersebut, banyak hambatan yang mereka temukan dalam mempromosikan produknya oleh karena itu  tujuan pengabdian ini yaitu memberikan pelatihan dan peningkatan keterampilan  dalam hal pemasaran terpadu dan pemanfaatan media sosial melalui digital marketing  di UMKM wilayah Kota sukabumi yang tergabung dalam Anggota SEA (Sukabumi Enterpreuner Association), Aktivitas yang dilakukan melalui Pelatihan Strategi Pemasaran terpadu dan Pemanfaatan Media Sosial
Analysis of the Effect of Memberly Card and Customer Experience on Customer Loyalty in Mediation by Customer Satisfaction (Case Study on Tasik Pharmacy in Sukabumi City) Rengga Gunawan, Alif; Sudarma, Ade; Siwiyanti, Leonita
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 9 (2025): February
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i9.237

Abstract

In the pharmaceutical industry, customer loyalty is a crucial factor for the sustainability of the pharmacy business. One strategy used to increase customer loyalty is to implement a Memberly Card membership program and provide a quality shopping experience (Customer Experience). However, there are still limitations in understanding how these two factors affect Customer Loyalty, especially considering the role of Customer Satisfaction as a mediating variable. This study aims to analyze the effect of Memberly Card and Customer Experience on Customer Loyalty, with Customer Satisfaction as a mediating variable. This study was conducted on customers of Apotek Tasik in Sukabumi City using a quantitative approach with a cross-sectional research design. The purposive sampling method was used to determine a sample consisting of 126 respondents, according to the Hair formula (2018). Data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM). The results of the study indicate that Memberly Card has a positive and significant effect on Customer Satisfaction (β = 0.506; p = 0.012) and Customer Loyalty (β = 0.457; p = 0.016). Likewise, Customer Experience has a positive effect on Customer Satisfaction (β = 0.293; p = 0.036) and Customer Loyalty (β = 0.268; p = 0.033). In addition, Customer Satisfaction is proven to have a positive and significant effect on Customer Loyalty (β = 0.215; p = 0.027). These findings indicate that membership-based loyalty programs and positive customer experiences can increase customer satisfaction and loyalty to pharmacies. This study provides practical implications for pharmacy managers to improve loyalty programs and improve customer experience to strengthen customer loyalty. This study also enriches the literature on factors that influence Customer Loyalty in the pharmaceutical industry.
DISEMINASI PENINGKATAN KAPASITAS PENGELOLA BUMDES DAN UMKM DI KECAMATAN GEGERBITUNG Arrina Lestari, Nurni; Khairul Amal, Muhammad; Siwiyanti, Leonita
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 5, No 5 (2022): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v5i5.1665-1673

Abstract

Village development is a priority in national development, one way is by building BUMDes and MSMEs to develop village potential with the aim of improving community welfare. Government assistance in the form of village funds is provided to achieve this goal. However, as time goes by, many BUMDes and MSMEs are unable to develop even to the point of stalling. The method of implementing this community service activity is carried out with the stages of observation, training, and mentoring. Based on observations, it was found that some BUMDes managers did not develop businesses based on village potential and there was still a lack of knowledge of village managers about BUMDes. Furthermore, at the training stage, it resulted in an increase of 57% in the understanding of BUMDes and MSME managers. However, in terms of assistance, it is very necessary to have support from regional leaders so that further training needs to be improved, especially in increasing human resources so that good regeneration of BUMDes and MSMEs management is needed in the Gegerbitung District, Sukabumi Regency.
PENYULUHAN DIGITAL MARKETING DI DESA TUGUBANDUNG KABUPATEN SUKABUMI Hestiana, Siska; Siwiyanti, Leonita
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 9 (2023): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i9.3234-3242

Abstract

Pengabdian masyarakat di Desa Tugubandung, Kabupaten Sukabumi bertujuan untuk mempromosikan wisata melalui digital marketing. Hal ini dikarenakan para pelaku UMKM di Desa Tugubandung masih melakukan pemasaran produk berupa objek wisata dan produk UMKM secara tradisional. Metode yang dilakukan pada pengabdian masyarakat ini yaitu berupa penyuluhan mengenai pariwisata dan digital marketing yang dapat meningkatkan pemahaman masyarakat dalam hal promosi objek wisata dan produk UMKM secara digital. Desa Tugubandung memiliki potensi wisata yang besar berupa alam dan segala sumber dayanya, hasil alam ini dimanfaatkan menjadi produk-produk yang diolah di industri rumahan seperti produk teh rosella, makanan rengginang, enye, dan sebagainya. Pemasaran yang masih bersifat tradisional kurang mendukung potensi wisata yang dimiliki daerah ini, sehingga digitalisasi pemasaran sangat diperlukan untuk menyangga potensi wisata tersebut dan memungkinkan desa ini menjadi desa wisata di masa yang akan datang. Penyuluhan dilakukan dengan cara pemberian informasi terkait produk seperti packaging, dan cara memasarkan produk di beberapa platform digital seperti WhatsApp bisnis, dan media sosial lainnya. 
Co-Authors Aa Juhanda Ade Sudarma Alhidayatullah Arrina Lestari, Nurni Asep M.Ramdan Asep Muhamad Ramdan Asep Munajat Asriyanik . Chairul Furqon, Chairul Desipa Silvia Dicky Jhoansyah Din Azwar Uswatun Dini Fitriani, Dini Dini Kartika Erik Candra Pertala Fatimah Zahra Isnaini Fauziah, Rossa Amalia Firman Septiadi Halimah Nursiva Heny Hendrayati Ibnu Hurri Ika Sofia Rizqiani Imas Purnamasari Indra Zultiar Jujun Ratnasari Khairul Amal, Muhammad Kokom Komariah Kokom Komariah Laksono Trisnantoro M. Arief Ramdhany M.Ramdan, Asep Marimon, Frederic Maulana Yusup, Muhammad Maulana, Adrian Maulana, Hilman Sayyid Maulidina, Ranita Muhamad Ramdan, Asep Muhammad Khairul Amal Neneng Hamidah Nisrina Sofiliandini Novy Anggraini Nur Siti Rahma Nurhalimah, Lani Nuriman Nurmilah, Risma Nurmillah, Risma Nurni Arrina Lestari Nursiva, Halimah Poppyariyana, Alfian Ashshidiqi Prahasti Suyaman Purnomo, Budi Supriatono Purwoko, Agus Putri Mulya Purwaningsih Rahadian, Rahadian Rahmatullah, Irfan Ranita Maulidina Rengga Gunawan, Alif Risma Nurmilah Riva Rifiyah Sayidah Santika, Fidea Sheilsa Agvitasari Siska Hestiana Sri Wahyuni, Yuyun Sudarma, Ade Suherman, *Muhammad Tanziil Sulistiana, Alivia Suryana Suryana Syamsul Hadi Senen, Syamsul Hadi Trisnawati Windi Yanti Yuliana, Rena Zahra Isnaini, Fatimah