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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Ilmu Sosial dan Humaniora Ekuitas: Jurnal Pendidikan Ekonomi Media Ekonomi dan Manajemen Dia: Jurnal Administrasi Publik AKSES: Jurnal Ekonomi dan Bisnis An-Nisbah: Jurnal Ekonomi Syariah Business UHO: Jurnal Administrasi Bisnis Journal of Economic, Bussines and Accounting (COSTING) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Inovasi Bisnis (Inovbiz) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Islamic Management: Jurnal Manajemen Pendidikan Islam Martabe : Jurnal Pengabdian Kepada Masyarakat Sketsa Bisnis Jurnal Riset Inspirasi Manajemen dan Kewirausahaan OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Almana : Jurnal Manajemen dan Bisnis E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis JMD: Jurnal Riset Manajemen & Bisnis Dewantara Dedication : Jurnal Pengabdian Masyarakat Kumawula: Jurnal Pengabdian Kepada Masyarakat JURNAL EKOBIS DEWANTARA ACADEMICS IN ACTION Journal of Community Empowerment JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Syntax Idea HIRARKI : Jurnal Ilmiah Manajemen Dan Bisnis Performance : Jurnal Bisnis dan Akuntansi Al-Kharaj: Journal of Islamic Economic and Business Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan BUDGETING : Journal of Business, Management and Accounting Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Annals of Human Resource Management Research Journal of Management Studies and Development e-Jurnal Apresiasi Ekonomi Dedication : Jurnal Pengabdian Masyarakat Journal of Economics and Management Scienties Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Ekuitas Jurnal Pnedidikan Ekonomi An-Nisbah: Jurnal Ekonomi Syariah Journal of Ekonomics, Finance, and Management Studies
Asep Muhamad Ramdan
Universitas Muhammadiyah Sukabumi
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Analisis Gaya Kepemimpinan Demokratis dan Kaderisasi Kepemimpinan terhadap Kinerja Karyawan Sita Nurwahidah; Asep Muhamad Ramdan; Faizal Mulia Z
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 13 No 2 (2023): Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v13i2.2574

Abstract

The purpose of this study was to determine the influence of democratic leadership style and leadership regeneration on employee performance at PT Harendong Green Farm Lebak-Banten. The method used in this research is descriptive and associative research with a quantitative approach. The sampling technique in this study used saturated sampling, the samples taken in this study were 30 employees. Data analysis techniques used validity and reliability tests, classic assumption tests, multiple linear regression including correlation coefficients, determination, research model testing and research hypothesis testing. The results of the study using the coefficient of determination test (R2) show that democratic leadership and regeneration of leadership affect employee performance by 35.28% while the remaining 64.72% is influenced by other factors outside of this study. Based on the multiple correlation coefficient test, it can be seen from the R value of 0.594 which means that there is a moderate relationship between democratic leadership and leadership regeneration on employee performance. The results of the F test, namely the value of Fcount 7.371> F table 3.340 indicates that Fcount is greater than Ftable. The variables of democratic leadership and leadership regeneration have a positive and significant effect on employee performance. Keywords : Democratic Leadership Style, Leadership Regeneration Employee Performance
ANALISIS CUSTOMER RELATIONSHIP MANAGEMENT DAN NILAI PELANGGAN TERHADAP LOYALITAS PELANGGAN Karin Maulia Sulaeman; Asep Muhamad Ramdan; Dicky Jhoansyah
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 13 No 2 (2023): Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v13i2.2594

Abstract

The purpose of this study is to analyze customer relationship management and customer value on customer loyalty. The author uses quantitative research methods with descriptive and associative approaches. The population used in this study were customers of PT KAI DAOP I Sukabumi Station. In this study, researchers used a purposive sampling technique. From the customer population of PT KAI Sukabumi, the researchers decided to use the Cochra formula, with a total of 385 samples. The data analysis technique used is the classical assumption test, multiple linear regression analysis which includes the coefficient of determination, multiple correlation coefficient and partial test (t test).The results showed that partially customer relationship management and customer value have an effect on customer loyalty. The contribution of the influence of customer relationship management variables and customer value on customer loyalty is 58.4%. While the remaining 41.6% is influenced by other variables outside the sales of this regression or variables that are not examined.
Dampak Tekanan Pekerjaan dan Lingkungan Kerja Toxic Terhadap Kinerja Karyawan Jasmine Balqist; Asep Muhamad Ramdan; Resa Nurmala
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 13 No 2 (2023): Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v13i2.2608

Abstract

The purpose of this study was to determine the impact of job stress and toxic work environment on employee performance at PT Tirta Jaya Mandiri Regional Drinking Water Company. The methods used in this research are descriptive and associative with a quantitative approach. The sampling technique in this study used saturated sampling, the samples taken in this study were 30 employees. The data analysis technique uses validity and reliability tests, classical assumption tests, multiple linear regression including correlation coefficients, determination, research hypothesis submission. The results of the study using the coefficient of determination test show that job stress and the work environment affect employee performance by 63% while the remaining 37% is influenced by other factors outside of the study. Based on the multiple correlation coefficient test, it can be seen from the R value of 0.794, which means that there is a fairly high relationship between job pressure and the work environment on employee performance. The results of the F test, namely the value of Fcount 7.371> F table 3.354, show that Fcount is greater than Ftable. Job pressure and work environment variables have a positive and significant effect on employee performance.
Pengaruh Electronic Word Of Mouth Terhadap Online Purchase Intention Melalui Brand Image Sebagai Variabel Mediasi Adinda Indriana; Asep Muhamad Ramdan; R. Deni Muhammad Danial
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 1 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i1.3802

Abstract

The research was aimed at determining the mediation’s influence of brand image in the relationship of electronic word of mouth on online purchase intention. The research method used in the research was descriptive and associative with quantitative. The populations in the research were college student in Sukabumi as a followers @scarlett_whitening instagram account, while using probability sampling method by distributing online questionnaires to 400 respondents. The technique of analyzing data applied by the researcher was Structural Equation Modelling (SEM) by using software IBM SPSS AMOS 24. The results of the research show that electronic word of mouth positively and significantly toward brand image, brand image influences positively and significantly toward online purchase intention, and brand image mediates the relationship between electronic word of mouth on online purchase intention. Keywords: Electronic Word of Mouth, Brand Image, Online Purchase Intention
Analisis Knowledge Sharing Dan Individual Innovation Capability Terhadap Kinerja Karyawan Bank BPR Sukabumi Salia Zahra Maulida; Asep Muhamad Ramdan; Resa Nurmala
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 2 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i5.1363

Abstract

Tujuan dari penelitian ini adalah untuk menggambarkan pengaruh knowledge sharing dan individual innovation capability terhadap kinerja karyawan Bank BPR Sukabumi. Peneliti menggunakan pendekatan kuantitatif dengan menggunakan metode deskriptif dan asosiatif. Adapun perusahaan yang dijadikan sebagai populasi dalam penelitian ini adalah Bank BPR Sukabumi menggunakan teknik nonprobability sampling atau sampel jenuh dengan jumlah sampel 34 orang karyawan Bank BPR Sukabumi dengan kriteria-kriteria tertentu. Teknik analisis yang digunakan adalah analisis korelasi ganda, analisis regresi linear berganda uji koefisien determinasi serta uji hipotesis secara parsial (t test) dan secara simultan menggunakan F test. Hasil penelitian, berdasarkan hasil t test menunjukan bahwa knowledge sharing memberikan pengaruh positif signifikan terhadap variabel kinerja karyawan. Berdasarkan hasil f test menunjukan bahwa variabel knowledge sharing dan individual innovation capability secara simultan memberikan pengaruh signifikan terhadap variabel kinerja karyawan.
Effect of Influencer Marketing and Green Marketing on Brand Awareness of Traditional Culinary SMEs in West Java Asep Muhamad Ramdan; Leonita Siwiyanti; Kokom Komariah; Muhamad Arief Ramdhany
Jurnal Ilmu Sosial dan Humaniora Vol 12 No 3 (2023)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jish.v12i3.66147

Abstract

The brand awareness of traditional culinary Small Medium Enterprises (SMEs) in West Java can arise from green marketing initiatives triggered by influencer marketing and company commitment. In this article, we explore the effect of influencer marking and green marketing moderated by consumer trust in influencers on SMEs' brand awareness. The population framework in this study is more than 26,000 traditional culinary SMEs in West Java. The representative sample is 380 based on the calculation. Inferential analysis employed Partial Least Squares Structural Equation Modelling (PLS-SEM). The results find that influencer marketing positively affects both green marketing initiatives and brand awareness. Green marketing initiatives positively influence brand awareness, and consumer trust in influencers enhances brand awareness. Consumer trust in influencers also moderates the effects of both influencer marketing and green marketing initiatives on brand awareness. Additionally, green marketing initiatives mediate the relationship between influencer marketing and brand awareness, serving as a channel through which influencer marketing impacts brand awareness. These findings highlight the importance of influencer marketing, green marketing initiatives, and consumer trust in shaping brand awareness in a sustainable context.
Kapabilitas Pemasaran dalam Meningkatkan Kinerja Pemasaran pada Coffee Shop Famela Sophya Suciati; R. Deni Muhammad Danial; Asep Muhamad Ramdan
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 8 No. 1 (2020)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v8i1.24419

Abstract

The purpose of this research is to determine the effect of marketing capabilities in improving marketing performance. The method in this research uses a quantitative method with an associative approach. This research uses a sample of 37 coffee shops with the owner being the respondent. The technique in order to collect a number of data used for this research is primary data, namely observation, interviews and questionnaires and secondary data used is literature study. This research conducts testing to determine the valid and reliable data used. The technique to process a number of data is done using the correlation coefficient test, the coefficient of determination test, the simple linear regression test and the hypothesis test used is the significance test (T test). The conclusions of this research indicate that there is a significant influence of the marketing capability variable on marketing performance.
Peran Kesadaran Halal dan Efektivitas Iklan Youtube Terhadap Minat Pembelian Kosmetik Sariayu Elvira Dewi Santika; Asep Muhamad Ramdan; Deni Muhammad Danial
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 9 No. 1 (2021)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v9i1.30638

Abstract

This study aims to determine the effect of halal awareness and advertising effectiveness on purchase intention. The data analysis technique used is multiple linear regression analysis and non-prbability sampling techniques. Data collection was done by distributing questionnaires using google form to 103 respondents in Sukabumi and data process using IBM SPSS software version 24. The simultaneously and partially halal awareness and advertising effectiveness on purchase intentions had a significant and positive effect on purchase intentions. The results of the F test, namely the value of Fcount 75,727 > 3,08 shows that Fcount is greater than Ftable and the results of the correlation in this study have a very strong value, namely 0,776 it can show that from each variable there is an influence between the halal awareness variable and the effectiveness of advertising on buying interest. The results of the t-test, which is 6.908 > 1.983, show that Tcount is greater than Ttable, so it can be concluded that the halal awareness and advertising effectiveness variables have a significant influence on buying interest.
Analisis Web Design Quality terhadap Customer Trust melalui E-Satisfaction sebagai Variabel Mediasi Nurhamidah, Nadiza Septiyani; Ramdan, Asep Muhamad; Saori, Sopyan
Business UHO: Jurnal Administrasi Bisnis Vol 8, No 2 (2023):
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/bujab.v8i2.41156

Abstract

The research was aimed at determining the mediation’s of electronic satisfaction in the relationship of web design on customer trust. The research method used in the research was descriptive and associative method with a quantitative. The technique of sampling deployed was probability sampling by distributing online questionnaires to as many as 250 to the people of Sukabumi City who use the Sociolla website. The technique of analysis data applied was structural Equation Modeling (SEM) with the help of the AMOS 22 software. The result of the reseacrh indicate that Sociolla web has been successful in building good web design, e-satisfaction and customer trust in the eyes of customers. Web design has a positive and significant towards e-satisfaction which is amounted to 7,412; e-sastifaction has a positive and significant towards customer trust which is amounted to 3,494; and e-satisfaction mediates teh relationship between web design and customer trust which is amounted to 1,060. Therefore, it can be concluded that e-satisfaction acts as a mediator of the relationship between web design and customer trust
PENDAMPINGAN PEMASARAN UMKM SUKABUMI MELALUI APLIKASI WARUNG DIGITAL Siwiyanti, Leonita; Ramdan, Asep Muhamad; Komariah, Kokom; Asriyanik, Asriyanik; Nurmillah, Risma
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 6, No 2 (2023): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v6i2.45323

Abstract

Perkembangan teknologi yang semakin maju membawa perubahan dalam dunia usaha, tren pemasaran digital semakin meningkat. Banyak kendala yang dihadapi pelaku UMKM, seperti: kurangnya sumber daya manusia yang mampu membangun bisnis digital untuk produk UMKM, keterbatasan operator UMKM dalam konsep pemasaran digital dan mengimplementasikan aplikasi pemasaran digital. Pengabdian pada masyarakat ini bertujuan memberikan layanan bagi para pelaku UMKM yang tergabung dalam SEA dalam menjual produknya agar dapat meningkatkan penjualan dan perekonomian masyarakat. Pemasaran yang digunakan adalah berupa aplikasi warung digital dengan nama seapreneur.id. Tujuan dari layanan ini adalah untuk membantu mitra seapreneur.id dan mitra anggotanya yaitu UMKM-nya yang tergabung dalam SEA-nya menjual produk untuk meningkatkan penjualan dan meningkatkan perekonomian. Metode yang digunakan dengan cara sosialisasi, pelatihan, pendampingan dan terakhir dengan launching aplikasi seapreneur kepada konsumen. Sehingga dengan adanya kegiatan pendampingan ini para pelaku UMKM semakin luas jangkauan pemasarannya baik nasional maupun internasional. The development of increasingly advanced technology brings changes in the business world, and digital marketing trends are increasing. There are many obstacles faced by MSME players, such as a lack of human resources who can build a digital business for MSME products, limitations of MSME operators in digital marketing concepts, and implementing digital marketing applications. This community service aims to provide services for MSME players who are members of SEA in selling their products to increase sales and the community's economy. The marketing used is in the form of a digital warung application with the name seapreneur, id The purpose of this service is to help seapreneur.id partners and their member partners, namely MSMEs, which are members of their SEA, sell products to increase sales and improve the economy.  The method is used through socialization, training, mentoring, and finally by launching the seapreneur application to consumers.  So that with this mentoring activity, MSME players will expand their marketing reach both nationally and internationally.
Co-Authors A. Stephen Abdul Azis Haiqal Abdul Gani Acep Samsudin Ackbar Pirdaus Adinda Indriana Adistia Afra Maulia Ai Nurhalimah Aisha, Salsabil aljaidi, salha said Alwi Noer Muhamad Andini Widya Yasa Anggry Tri Hernizar anisa nurfitriani Anita Yuliana Annisa Nur Hidayah Apriliani Sya’diah Asriyanik . Astriani Puji Lestari Aulia Agustian Ayi Muhyidin Azizah, Shella Farhatul Clara Candra Komala Cut Ani Rohana Danial, Deni Muhammad Dara Balinda Utami Nur Islam Deni Muhammad Danial Dicky Jhoansyah Dina Apriani Elah Elah Elvira Dewi Santika Ema Hilma Meilani Eneng Susan Erik Candra Pertala Erry Sunarya Evrida hayati Fahmi Hidayahtullah Faizal Mulia Z Faizal Mulia Z Fajar Riza Ul Haq Famela Sophya Suciati Fany Mutia Rizki Farijah, Alni Nuraeni Farijah, Alni Nuraeni Fasmala, Aji Heryana Fauzi, Hamdi Waslan Febriyan Subagya Fendira lutfianisa Feny Aldiana Fuji Siti Nurfitrah Gladis Sarah Aurelia Halimatul Fitriah Hana Qurota A'yun Handawani, Aprilia Salsiah Hanifah, Bunga Haq, Qubaila Nurul Hasan Wirayuda Hendita Yosepa Herwanto, Bayu Marga Nurmaulana Ibnu Agung Permana Ike Rachmawati Ilfam Yaksi Ilham Budiman Indri Safitri Indri Safitri, Indri Intan Firmantiny Yulia Jasmine Balqist Jhoansyah , Dicky Juliaristanti, Vira Kambali, Laraswati Karin Maulia Sulaeman Koernia, Zahra Zakiyyah Kokom Komariah Kokom Komariah Komala, Clara Candra Leonita Siwiyanti Lestari, Nurila Ayu Lia Amelia Lienry Salsia Putri Suryadi lisa pebrila Lisda Lisda Lisnawati Lisnawati Lisnawati M. Arief Ramdhany Maria Ulpah Marsya Ma’ruvinna El-Mekka Rostianto Maulana Resya, Rizki Maulani, Almah Mella Azhar Nisrina Meysha Alyani Vinasti Mita Tri Utami Mochammad Maulana Hasan Jaelani Muchammad Alfan Purnama Muhamad Alvi Irpansyah Muhamad Alvi Irpansyah Nabiel Salim Antariksa Nandy Gumilang M Nashif Fauzan Abdillah Natasya, Ayudiya Nor Norisanti Novy Anggraini Nur Ajeng Setia Wiguna Nuraeni, Ranti Nurfatimah, Nyimas Nurhalimah, Sifa Nurhamidah, Nadiza Septiyani Nuri Firdayanti Nurinda Rahmawati Nurmala, Resa Nurmillah, Risma Permadi, Intan Kamil Dwi Pratama, Dimas Putra Prilla Waristina Gunarto Purwaningsih, Fitriana Ayu Putri Hawa Alkatiri R Deni Muhammad Danial Rahmadhani, Aqiela Rahmah Ummi Rahyadi, Muhamad Reyhan Ramdani, Nugi M. Rani Santika Rayhan Ar Rasyid Reni Uniana Reny Sukmawani Resa Nurmala Resha Afrilla Respi Saputri Restu, Wulan Fuji Reza Aditya Nurmada Ria Ulvia Erza Riana Afriansyah Ridha Kholidah Rihan Rahmawati Rijaldi, Sya'rony Muhammad Rosanti Rosanti Safuroh, Nyimas Salia Zahra Maulida Salma Tamsyiatissanusiyah Salsabil Aisha Sami Raras Sandra Dwi Pratiwi Sansan Nurhasanah Santika, Elvira Dewi Santika, Rani Saputri, Respi Seira Aryatilandi Selfia Ratna Kasih Selfia Ratna Kasih selvi rahmawati Septiani, Fanysa Siska Oktavia Sita Nurwahidah Siti Nuraminah Siti Nurlela Sari Sonia Firdaus Sopyan Saori Sopyan Sauri Sri Fitri Widianingsih Sri Nuranti Sri Tania Nurhasanah Suandi, Zeri Fratama Suciati, Famela Sophya Sulaeman, Karin Maulia Sunarya, Erry Surahman, Zakilla Stephania Syawaliyah, Nisrina T. Venkatesan Tarisa Nur Fadilah Tegar Maulidi Putra Tetty Sufianty Zafar Tuti Mulyani Ulfah Siti Lathiifah Ummi, Rahmah Utami Qaulan Tsaqila Vira Juliaristanti Wenny Amelina Wulan Fuji Restu Wulan Puspitasari Wulansari, Febi Yeni Nur Apriliyani Yosepa, Hendita