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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Ilmu Sosial dan Humaniora Ekuitas: Jurnal Pendidikan Ekonomi Media Ekonomi dan Manajemen Dia: Jurnal Administrasi Publik AKSES: Jurnal Ekonomi dan Bisnis An-Nisbah: Jurnal Ekonomi Syariah Business UHO: Jurnal Administrasi Bisnis Journal of Economic, Bussines and Accounting (COSTING) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Inovasi Bisnis (Inovbiz) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Islamic Management: Jurnal Manajemen Pendidikan Islam Martabe : Jurnal Pengabdian Kepada Masyarakat Sketsa Bisnis Jurnal Riset Inspirasi Manajemen dan Kewirausahaan OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Almana : Jurnal Manajemen dan Bisnis E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis JMD: Jurnal Riset Manajemen & Bisnis Dewantara Dedication : Jurnal Pengabdian Masyarakat Kumawula: Jurnal Pengabdian Kepada Masyarakat JURNAL EKOBIS DEWANTARA ACADEMICS IN ACTION Journal of Community Empowerment JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Syntax Idea HIRARKI : Jurnal Ilmiah Manajemen Dan Bisnis Performance : Jurnal Bisnis dan Akuntansi Al-Kharaj: Journal of Islamic Economic and Business Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan BUDGETING : Journal of Business, Management and Accounting Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Annals of Human Resource Management Research Journal of Management Studies and Development e-Jurnal Apresiasi Ekonomi Dedication : Jurnal Pengabdian Masyarakat Journal of Economics and Management Scienties Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Ekuitas Jurnal Pnedidikan Ekonomi An-Nisbah: Jurnal Ekonomi Syariah Journal of Ekonomics, Finance, and Management Studies

Asep Muhamad Ramdan

Universitas Muhammadiyah Sukabumi

Author-ID : 2461717

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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ANALISIS STRUKTUR MODAL, PERTUMBUHAN PENJUALAN DAN UKURAN PERUSAHAAN TERHADAP KINERJA PERUSAHAAN (STUDI KEUANGAN PADA PERUSAHAAN SUBSEKTOR MAKANAN DAN MINUMAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2017-2020) Tarisa Nur Fadilah; Dicky Jhoansyah; Asep Muhammad Ramdan
Business UHO: Jurnal Administrasi Bisnis Vol 7, No 2 (2022): Business UHO: Jurnal Administrasi Bisnis
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/bujab.v7i2.27225

Kondisi rata-rata industri di perusahaan MLBI mengalami penurunan yang sangat signifikan sebesar 89% pada periode 2019 ke tahun 2020 yang menyebabkan turunnya pula kinerja perusahaan. Penelitian ini bertujuan untuk mengetahui dan menganalisis seberapa besar pengaruh Struktur Modal, Pertumbuhan Penjualan dan Ukuran Perusahaan terhadap Kinerja Perusahaan pada perusahaan makanan dan dan minuman yang terdaftar di Bursa Efek Indonesia (BEI) periode 2017-2020. Metode analisis yang digunakan dalam penelitian ini adalah deskriptif dan asosiatif dengan pendekatan kuantitatif. Teknik analisis data yang digunakan yaitu analisis regresi linear berganda. Teknik pengambilan sampel yang digunakan pada penelitian ini adalah teknik purposive sampling. Berdasarkan teknik pengambilan sampel tersebut maka diperoleh sebanyak 13 perusahaan. Adapun jenis data yang digunakan adalah data sekunder. Berdasarkan hasil penelitian ini menunjukan bahwa : (1) Struktur modal tidak berpengaruh terhadap kinerja perusahaan dengan nilai sebesar -0,038. (2) Pertumbuhan Penjualan berpengaruh terhadap kinerja perusahaan dengan nilai sebesar 0,167. (3) Ukuran Perusahaan berpengaruh secara signifikan terhadap kinerja perusahaan dengan nilai sebesar 0.020.

Analisis Orientasi Pasar dan Inovasi Produk Untuk Meningkatkan Keunggulan Bersaing pada UMKM Kue Kering Fahmi Hidayahtullah; Erry Sunarya; Asep Muhamad Ramdan
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 2 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i2.1405

Penelitian ini bertujuan untuk mengetahui pengaruh orientasi pasar dan inovasi produk terhadap keunggulan bersaing. Metode deskriptif dan asosiatif dengan pendekatan kuatitatif. Penentuan sempel menggunakan teknik sempel jenuh. Populasi sampel 32 Pemilik UMKM Kue Kering di Kecamatan Cisaat. Pengukuran menggunakan skala semantic differensial dengan teknik analisis data yang digunakan dalam penelitian ini. Hasi dari peneltian ini menunjukkan orientasi pasar berpengaruh positif dan signifikan terhadap Keunggulan Bersaing. Selanjutnya inovasi produk tidak berpengaruh signifikan terhadap Keunggulan Bersaing. Kontribusi yang diberikan antara orientasi pasar dan inovasi produk terhadap keunggulan bersaing dengan interpretasi sangat kuat.

DUPONT SYSTEM ANALYSIS FOR MEASURING FINANCIAL PERFORMANCE OF COSMETICS COMPANIES AND HOUSEHOLD GOODS LISTED ON INDONESIA STOCK EXCHANGE PERIOD 2011-2016 Astriani Puji Lestari; Nor Norisanti; Asep M Ramdan
Jurnal Apresiasi Ekonomi Vol 6, No 3 (2018)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

The purpose of this research is to measure the financial performance of cosmetics companies and household goods listed on the Indonesia Stock Exchange period 2011-2016 using DuPont System analysis techniques including net profit margin (NPM), asset turnover (ATO), return on assets (ROA), equity multiplier (EM), return on equity (ROE). This research uses descriptive method, secondary data used is company documentation and financial report in the form of balance sheet and income statement of PT. Akasha Wira International Tbk, PT. Kino Indonesia Tbk, PT. Mandom Indonesia Tbk, PT. Martina Berto Tbk, PT. Mustika Ratu Tbk and PT. Unilever Indonesia Tbk in 2011 until 2016. The results showed that the performance of cosmetics companies and household goods experienced fluctuations in return on equity (ROE), PT. Unilever Indonesia Tbk is a company that has good financial performance because it has net profit margin value, asset turn over, return on asset, equity multiplier and return on equity is highest compared to other similar companies in the sub sector during the period 2011-2016. Keywords: Financial performance, Net Profit Margin (NPM), Asset Turn Over (ATO), Return On Assets (ROA), Equity Multiplier (EM), Return On Assets (ROE)[bold]

Pemberdayaan Wirausahawan Masyarakat Tuna Karya di Desa Wisata Hanjeli Waluran Mandiri Leonita Siwiyanti; Asep Muhamad Ramdan
Dedication : Jurnal Pengabdian Masyarakat Vol 4 No 2 (2020)
Publisher : LPPM Universitas PGRI Argopuro Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31537/dedication.v4i2.357

Pengangguran merupakan permasalahan yang masih belum dapat diatasi sampai saat ini di Indonesia. Berbagai Upaya untuk mengatasi permasalahan ini sudah ditempuh oleh pemerintah yang salah satunya membuka Lapangan Pekerjaan baru. KKN Kewirausahaan merupakan salah satu varian KKN yang diselenggarakan oleh LPPM Universitas Muhammadiyah Sukabumi. Program yang dilaksanakan di Desa Waluran Mandiri yaitu kewirausahaan dengn memberdayakan masyarakat tuna karya guna mengenmbangkan usaha Edu Wisata Hanjeli. Tujuan program pengabdian pada masyarakat ini adalah untuk menjawab permasalahan dan memberdayakan potensi yang ada di desa Waluran Mandiri, yaitu; melaksanakan pemetaan potensi yang mendukung produk pariwisata, menumbuhkan minat serta keterampilan berwirausaha masyarakat tuna karya dan menginisiasi Usaha Rintisan Masyarakat Tuna Karya (URIMASTU). Kegiatan yang dilaksanakan pada pengabdian masyarakat dengan melibatkan mahasiswa KKN adalah 1) melaksanakan Kegiatan Pendataan dan Pemetaan Potensi Desa; 2) melaksanakan Sosialisasi Program KKN dan FGD; 3) membentuk kelompok kerja usaha dan pelatihan Kewirausahaan; dan 4) merintis usaha Edu Wisata Hanjeli. Berdasarkan hasil dari kegiatan pengabdian pada masyarakat maka melalui program usaha Edu Wisata Hanjeli yang mengembangkan keahlian para warga masyarakat dengan mengelola sumber daya alam yang sangat berpotensi untuk mensejahterakan warganya.

Analisis Peran Online Customer Review Dalam Memediasi Hubungan Online Customer Rexperience Terhadap Peningkatan Marketplace Rating Utami Qaulan Tsaqila; Asep Muhamad Ramdan; Resa Nurmala
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 1 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i1.6215

Marketplace is one of the impacts from development of e-commerce systems in the world. Marketplace are in great demand by all types of groups because they are able to increase the effectiveness and efficiency of users in shopping online. Starting from the choice of goods with various prices, brands, quality, to easy and fast transaction and shipping processes. However, along with its development, competition between marketplace companies has become increasingly stringent, causing several companies to experience a decline due to newcomers offering new experiences. This research was made with the aim of knowing the extent to which the influence of online user experience (online customer experience) in increasing marketplace ratings through online customer reviews as a mediating variable. Quantitative research method with proportional random sampling technique is the research method used for this research. Data collection was carried out by distributing questionnaires to 250 respondents consisting of students who have used the Bukalapak application from each tertiary institution in the city of Sukabumi. The data analysis technique in this study used structural equation modeling (SEM) using AMOS software version 22. The final results of the study showed that there was a positive influence from online customer reviews in mediating the relationship between online customer experience and marketplace rating. Ratings on companies can increase if they succeed in creating the best experience for users after using online shopping applications. Keywords: Marketplace, Marketplace Rating, Online Customer Experience, Online Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i1.6366

Waktu Kerja Fleksibel Dan Supervisi Dalam Meningkatkan Kinerja Karyawan Studi: Sales Eksekutif Pt. Theta Nusantara Jaya Daerah Cianjur Dan Sukabumi Hasan Wirayuda; Asep Muhamad Ramdan; Resa Nurmala
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 1 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i1.6471

This study aims to determine whether the application of flexible working time and supervision has an influence and can improve the performance of executive sales employees at PT. Theta Nusantara Jaya Cianjur and Sukabumi areas. The research method used is a quantitative method. The sample in this study were 42 respondents who are sales executives of PT. Theta Nusantara Jaya Cianjur and Sukabumi areas using saturated sampling technique. Data were obtained through a research questionnairewhich was distributed to all samples containing 24 servers regarding the variables of flexible working time, supervision and employee performance, using a differential semantic measurement system. Furthermore, the data that has been obtained will be analyzed with various tests to answer the hypothesis in this study. The results showed that there is a positive and sinificant influence between monitoring variables on employee performance and simultaneously the application of flexible working time and supervision can improve the performance of executive sales employees at PT. Theta Nusantara Jaya Cianjur and Sukabumi areas.

Analisis Kepuasan Konsumen dan harga terhadap Loyalitas Pelanggan Dina Apriani; Asep Muhammad Ramdan; Dicky Jhoansyah
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 1 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i1.6736

Competition among local shoe users in retaining consumers and attracting new consumers is a challenge for business people. As one of the efforts to get loyal customers, the local shoe business must develop strategies to attract consumers, including increasing customer satisfaction and also pricing strategies. This study aims to analyze the effect of consumer satisfaction and price on customer loyalty of local shoe users in Sukabumi City. The method in this study used an associative descriptive method with quantitative use. The population in this study were users of local Ventela brand shoes in the city of Sukabumi, the sampling technique was probability sampling with random sampling, and the number of samples in this study was 252 respondents. Data analysis techniques in this study used the correlation coefficient, determination coefficient, simultaneous test (F test), multiple linear regression, and partial test (t-test). The results of the simultaneous analysis show that consumer satisfaction has a positive effect on customer loyalty, and this is consistent with prices which indicate that prices partially have a positive and significant effect on customer loyalty. Keywords: Consumer Satisfaction; Price; Customer Loyalty

Analisis Social Influence dalam Memediasi Luxury Brand Perception terhadap Purchase Intention anisa nurfitriani; Asep Muhamad Ramdan; Faizal Mulia Z
Business UHO: Jurnal Administrasi Bisnis Vol 8, No 1 (2023): Business UHO: Jurnal Administrasi Bisnis
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/bujab.v8i1.40176

The fashion industry in Indonesia has experienced very rapid growth. Fashion is something that makes someone always want to change their appearance. Public awareness in seeking information about international fashion is one of the development factors in the fashion industry. The increasing human lifestyle poses a challenge to the fashion industry to always create new innovations. Because at this time the fashion industry is experiencing a fairly rapid increase, ranging from local to international brands and various models. The purpose of this study was to determine the mediating effect of Luxury Brand Perception in the relationship between Luxury Brand Perception and Purchase Intention. The research method used in this research is quantitative research with a descriptive and causal approach. The sample technique used is probability sampling by distributing questionnaires to 250 residents of Sukabumi City. The data analysis technique used is Structural Equation Modeling (SEM) with the help of AMOS version 24 software. The results of this study indicate that H&M's fashion products have succeeded in building good luxury brand perception, social influence, and purchase intention in the eyes of the people of Sukabumi City. Luxur brand perception has a significant positive effect on social influence of 10,106, social influence has a positive and significant effect on purchase intention of 5,929 and social influence mediates the relationship between luxury brand perception and purchase intention of 6,929. So it can be concluded that social influence acts as a mediator of the relationship between luxury brand perception and purchase intention. Keywords: Luxury Brand Perception, Social Influence, Purchase Intention.

ANALISIS SUASANA KAFE DAN GAYA HIDUP TERHADAP KEPUTUSAN BERKUNJUNG PADA KAFE BERBASIS HOTEL Reni Uniana; Asep Muhamad Ramdan; Dicky Jhoansyah
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 13 No 2 (2023): Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v13i2.2573

Today the cafe business is increasingly everywhere, because the cafe business has also penetrated the hospitality industry. Z generation is the largest population in Indonesia. Eating and drinking outside activities occupy the fifth position from the allocation of z generation funds. The problem in this study is the price offered by hotel-based cafes which is quite expensive for z generation in Sukabumi City. This study is to determine the effect of café atmosphere and lifestyle on visiting decisions. This study uses multiple linear regression data processing techniques. The sample of this study are 383 people from z generation who had visited a cafe based on data collection via a Google questionnaire using cluster sampling techniques. The results of partial testing (t-test) of two independent variables the atmosphere of the cafe and lifestyle, each of which has a significant positive influence on the decision to visit. Simultaneous test results show that the atmosphere of the cafe and lifestyle together influence purchasing decisions. The coefficient of determination show that the cafe atmosphere and lifestyle contribute 11.7649% to visiting decisions while the remaining 88.2351% can be influenced by other variables except in this study.

Co-Authors A. Stephen Abdul Azis Haiqal Abdul Gani Acep Samsudin Ackbar Pirdaus Adinda Indriana Adistia Afra Maulia Ai Nurhalimah Aisha, Salsabil aljaidi, salha said Alwi Noer Muhamad Andini Widya Yasa Anggry Tri Hernizar anisa nurfitriani Anita Yuliana Annisa Nur Hidayah Apriliani Sya’diah Asriyanik . Astriani Puji Lestari Aulia Agustian Ayi Muhyidin Azizah, Shella Farhatul Clara Candra Komala Cut Ani Rohana Danial, Deni Muhammad Dara Balinda Utami Nur Islam Deni Muhammad Danial Dicky Jhoansyah Dina Apriani Elah Elah Elvira Dewi Santika Ema Hilma Meilani Eneng Susan Erik Candra Pertala Erry Sunarya Evrida hayati Fahmi Hidayahtullah Faizal Mulia Z Faizal Mulia Z Fajar Riza Ul Haq Famela Sophya Suciati Fany Mutia Rizki Farijah, Alni Nuraeni Farijah, Alni Nuraeni Fasmala, Aji Heryana Fauzi, Hamdi Waslan Febriyan Subagya Fendira lutfianisa Feny Aldiana Fuji Siti Nurfitrah Gladis Sarah Aurelia Halimatul Fitriah Hana Qurota A'yun Handawani, Aprilia Salsiah Hanifah, Bunga Haq, Qubaila Nurul Hasan Wirayuda Hendita Yosepa Herwanto, Bayu Marga Nurmaulana Ibnu Agung Permana Ike Rachmawati Ilfam Yaksi Ilham Budiman Indri Safitri Indri Safitri, Indri Intan Firmantiny Yulia Jasmine Balqist Jhoansyah , Dicky Juliaristanti, Vira Kambali, Laraswati Karin Maulia Sulaeman Koernia, Zahra Zakiyyah Kokom Komariah Kokom Komariah Komala, Clara Candra Leonita Siwiyanti Lestari, Nurila Ayu Lia Amelia Lienry Salsia Putri Suryadi lisa pebrila Lisda Lisda Lisnawati Lisnawati Lisnawati M. Arief Ramdhany Maria Ulpah Marsya Ma’ruvinna El-Mekka Rostianto Maulana Resya, Rizki Maulani, Almah Mella Azhar Nisrina Meysha Alyani Vinasti Mita Tri Utami Mochammad Maulana Hasan Jaelani Muchammad Alfan Purnama Muhamad Alvi Irpansyah Muhamad Alvi Irpansyah Nabiel Salim Antariksa Nandy Gumilang M Nashif Fauzan Abdillah Natasya, Ayudiya Nor Norisanti Novy Anggraini Nur Ajeng Setia Wiguna Nuraeni, Ranti Nurfatimah, Nyimas Nurhalimah, Sifa Nurhamidah, Nadiza Septiyani Nuri Firdayanti Nurinda Rahmawati Nurmala, Resa Nurmillah, Risma Permadi, Intan Kamil Dwi Pratama, Dimas Putra Prilla Waristina Gunarto Purwaningsih, Fitriana Ayu Putri Hawa Alkatiri R Deni Muhammad Danial Rahmadhani, Aqiela Rahmah Ummi Rahyadi, Muhamad Reyhan Ramdani, Nugi M. Rani Santika Rayhan Ar Rasyid Reni Uniana Reny Sukmawani Resa Nurmala Resha Afrilla Respi Saputri Restu, Wulan Fuji Reza Aditya Nurmada Ria Ulvia Erza Riana Afriansyah Ridha Kholidah Rihan Rahmawati Rijaldi, Sya'rony Muhammad Rosanti Rosanti Safuroh, Nyimas Salia Zahra Maulida Salma Tamsyiatissanusiyah Salsabil Aisha Sami Raras Sandra Dwi Pratiwi Sansan Nurhasanah Santika, Elvira Dewi Santika, Rani Saputri, Respi Seira Aryatilandi Selfia Ratna Kasih Selfia Ratna Kasih selvi rahmawati Septiani, Fanysa Siska Oktavia Sita Nurwahidah Siti Nuraminah Siti Nurlela Sari Sonia Firdaus Sopyan Saori Sopyan Sauri Sri Fitri Widianingsih Sri Nuranti Sri Tania Nurhasanah Suandi, Zeri Fratama Suciati, Famela Sophya Sulaeman, Karin Maulia Sunarya, Erry Surahman, Zakilla Stephania Syawaliyah, Nisrina T. Venkatesan Tarisa Nur Fadilah Tegar Maulidi Putra Tetty Sufianty Zafar Tuti Mulyani Ulfah Siti Lathiifah Ummi, Rahmah Utami Qaulan Tsaqila Vira Juliaristanti Wenny Amelina Wulan Fuji Restu Wulan Puspitasari Wulansari, Febi Yeni Nur Apriliyani Yosepa, Hendita

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