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Analisis Social Media Influencer Terhadap Impulse Buying Melalui Content Marketing Sebagai Varaibel Mediasi Pada Pengguna Kosmetik Di Indonesia Ridha Kholidah; Asep Muhamad Ramdan; Sopyan Sauri
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11481

Abstract

Bagi organisasi atau perusahaan saat ini, media sosial banyak digunakan sebagai media atau alat untuk melakukan komunikasi pemasaran. Taktik dan strategi disusun berdasarkan kapabilitas yang dimiliki dan target yang ingin diraih bagi suatu perusahaan. Tujuan penelitian ini adalah untuk mengetahui pengaruh social media influencer terhadap impulse buying yang dimediasi oleh cobtent marketing pada produk Skintific di Kota Sukabumi. Metode yang digunakan dalam penelitian ini adalah kuantitatif dengan pendekatan deskriptif dan analisis asosiatif. Sampel pada penelitian ini sebanyak 120 responden yang merupakan pengguna produk Skintific dari 6 kelurahan di Kota Sukabumi. Data diperoleh melalui kuesioner penelitian yang disebarkan seluruh sampel berisi 24 pernyataan mengenai variabel social media influencer, content marketing dan impulse buying. Selanjutnya data yang diperoleh akan dilakukan berbagai pengujian seperti uji validitas dan reabilitas menggunakan bantuan software PLS 4.1.0. Hasil penelitian menunjukan pengaruh signifikan antara social media influencer dapat meningkatkan pembelian impulse buying pada pengguna Skintific di Kota Sukabumi.
Analisis Website Quality Terhadap Online Booking Intention Melalui E-Trust Pada Website Online Travel Agent Elah Elah; Asep Muhamad Ramdan; Nor Norisanti
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11483

Abstract

Tourism travel at this time has become a lifestyle for the community, along with the times, the tourism sector continues to grow along with the development of information, transportation and technology. Which makes it easier for people to do the buying and selling process digitally such as the help of e-commerce and websites. The tourism industry is currently very tight, making the competitiveness between destination managers even higher. So that Tiket.com as one of the destination providers is not always the first choice of the community in using these travel services which has an impact on decreasing consumer transactional interest in Tiket.com. The purpose of the study is to ascertain how website quality and e-trust as mediation affect online booking intention. This research uses quantitative research methods with a descriptive approach. The sampling method used was the probability sample approach used, by distributing questionnaires to 180 tiket.com application users in Sukabumi City. The data analysis technique used was using SmartPLS software version 3.2.9. The results of this research show that the significant influence between website quality can increase online booking intention on Tiket.com application users in Sukabumi City.
ANALYSIS OF CONTINGENCY LEADERSHIP AND SITUATIONAL LEADERSHIP ON JOB SATISFACTION THROUGH WORK MOTIVATION AS A MEDIATING VARIABLE Wulansari, Febi; Ramdan, Asep Muhamad; Nurmala, Resa
Islamic Management: Jurnal Manajemen Pendidikan Islam Vol. 8 No. 01 (2025): Islamic Management: Jurnal Manajemen Pendidikan Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/im.v8i01.7794

Abstract

This study examines the effect of contingency leadership style and situational leadership on job satisfaction with work motivation as a mediating variable. The phenomenon of the problem raised is the low job satisfaction of employees at Altha Medika Dua Clinic Sukabumi, which can have a negative impact on productivity and service quality. This study aims to analyze the extent to which the two leadership styles affect job satisfaction and the role of work motivation in this relationship. The research method used was a quantitative method with a survey approach using questionnaires distributed to 30 employees of Altha Medika Dua Clinic Sukabumi. The data analysis technique used Structural Equation Modeling (SEM) with the PLS program. The data collected included primary data from questionnaires and secondary data from literature studies. The results showed that both contingency leadership and situational leadership had a positive and significant influence on job satisfaction. In addition, work motivation is proven to mediate the relationship between contingency and situational leadership on job satisfaction. Work motivation itself also has a significant influence on job satisfaction. These results indicate the importance of adaptive and situational leadership and increased work motivation to improve employee job satisfaction at Altha Medika Dua Clinic Sukabumi.
ANALYSIS OF ENTREPRENEURIAL ORIENTATION ON BUSINESS PERFORMANCE WITH ABSORPTIVE CAPACITY AS AN INTERVENING VARIABLE Kambali, Laraswati; Danial, R Deni Muhammad; Ramdan, Asep Muhamad
Islamic Management: Jurnal Manajemen Pendidikan Islam Vol. 8 No. 01 (2025): Islamic Management: Jurnal Manajemen Pendidikan Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/im.v8i01.7951

Abstract

This study aims to analyze the influence of entrepreneurial orientation on business performance of fashion MSMEs in Sukabumi with absorptive capacity as an intervening variable. Entrepreneurial orientation, which includes innovation, proactiveness and risk-taking, is believed to play a significant role in improving business performance through the ability of MSMEs to absorb, assimilate and exploit external knowledge. The study used quantitative methods with Partial Least Square (PLS) data analysis techniques. Data were collected through questionnaires involving 100 fashion MSMEs in Sukabumi. The results showed that entrepreneurial orientation has a significant positive influence on absorptive capacity (t-statistic = 28.215, p < 0.05) and business performance (t-statistic = 3.610, p < 0.05). Absorptive capacity also significantly affects business performance (t-statistic = 4.618, p < 0.05) and mediates the relationship between entrepreneurial orientation and business performance (t-statistic = 4.630, p < 0.05). The most dominant absorptive capacity dimension is exploitation, which reflects the ability of MSMEs to generate new knowledge-based innovations. The conclusion of this study is that entrepreneurial orientation supported by absorptive capacity can improve the business performance of fashion MSMEs. This research provides practical implications for MSME actors to strengthen entrepreneurial orientation and develop absorptive capacity through training and access to external knowledge.
Pengaruh Kepemimpinan Adaptif Dan Transformasi Digital Dalam Meningkatkan Produktivitas Karyawan (Survei Pada PT. Selamat Lestari Mandiri Toyota Kota Sukabumi) Abdul Azis Haiqal; Tetty Sufianty Zafar; Asep Muhamad Ramdan
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.8235

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh kepemimpinan adaptif dan tranformasi digital dalam meningkatkan produktivitas karyawan PT. Selamat Lestari Mandiri Kota Sukabumi. Responden dalam penelitian ini sebanyak 115 orang ditujukan kepada karyawan PT. Selamat Lestari Mandiri Kota Sukabumi. Metode penelitian ini menggunakan metode kuantitatif dengan pendekatan deskriptif dan asosiatif. Dalam penilitian ini dilakukan Uji normalitas, Uji statistik secara simultan (Uji F) dan Uji statistik secara parsial (Uji T). Hasil dalam penelitian ini menunjukan bahwa adanya pengaruh positif secara simultan antara Kepemimpinan adaptif dan Tranfromasi Digital dalam meningkatkan Produktivitas Karyawan, dengan hasil 187.429 > 3.08 yang artinya nilai F Hitung lebih besar dari F Tabel. Sedangkan, secara parsial Kepemimpinan Adaptif berpengaruh positif dan signifikan terhadap Produktivitas Karyawan, hal ini dibuktikan dengan nilai yang didapatkan dari hasil T Hitung yaitu sebesar 1.858 lebih besar dari T Tabel yaitu sebesar 1.288, dengan nilai signifikansi 0,001 < 0,05. Dan Tranformasi Digital berpengaruh positif dan signifikan terhadap Produktivitas Karyawan, hal ini buktikan dengan nilai yang didapatkan dari hasil T Hitung yaitu sebesar 10.887 lebih besar dari T Tabel yaitu sebesar 1.288, dengan nilai signifikansi 0.000 < 0.05
ANALISIS DISTINCTIVE CAPABILITY DALAM MENINGKATKAN KINERJA BISNIS MELALUI PERAN KEUNGGULAN BERSAING PADA UMKM FURNITURE Lisda Lisda; Asep M Ramdan; Sopyan Saori
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.10829

Abstract

UMKM Furniture menjadi salah satu sektor unggulan di Indonesia yang memiliki potensi besar. Namun, saat ini kontribusi yang diberikan terhadap perekonomian di Indonesia tengah mengalami penurunan. Salah satu faktor penyebab permasalahan tersebut yaitu disebabkan oleh penurunan kinerja. Tujuan dari penelitian ini yaitu untuk mengetahui pengaruh distinctive capability dalam meningkatkan kinerja bisnis melalui peran keunggulan bersaing. Metode penelitian menggunakan pendekatan kuantitatif. Populasi pada penelitian ini yaitu UMKM Furniture di Kabupaten berjumlah 100 UMKM dengan kerangka sampel menggunkan teknik cluster sampling dan stratified random sampling. Teknik inferensial menggunakan Partial Least Square Structural Equation Modelling (PLS-SEM). Berdasarkan hasil penelitian menunjukkan bahwa terdapat pengaruh positif dan signifikan antara distinctive capability terhadap keunggulan bersaing. Keunggulan bersaing secara positif dan signifikan berpengaruh terhadap kinerja bisnis, Dan keunggulan bersaing memediasi secara parsial hubungan antara distinctive capability terhadap kinerja bisnis secara positif dan signifikan.
WOMEN'S LEADERSHIP IN AISYIYAH ORGANIZATIONS: (Study on Implementation and Challenges at The Regional Level) Siwiyanti, Leonita; Komariah, Kokom; Ramdan, Asep Muhamad
Islamic Management: Jurnal Manajemen Pendidikan Islam Vol. 8 No. 01 (2025): Islamic Management: Jurnal Manajemen Pendidikan Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/im.v8i01.8419

Abstract

This study analyzes the implementation and challenges of women's leadership in Aisyiyah organizations at the regional level, especially in Sukabumi Regency. The background of this study is based on the importance of women's leadership in religious organizations that still face gender stereotypes. Using a quantitative-descriptive approach, data were collected through questionnaires and interviews with 20 leaders and 100 members of Aisyiyah. The results of the study show that women's leadership is considered adequate and has a positive impact on the success of the program. However, challenges such as limited resources and cultural barriers are still felt. Leaders use collaborative strategies, training, and participatory approaches to address them. These findings confirm the importance of leadership training and structural support to optimize women's contributions in religious organizations.
Analysis of Restaurant Popular Reputation on Customer Satisfaction With Customer Review As A Mediation Variable Ulfah Siti Lathiifah; Asep Muhamad Ramdan; Sopyan Saori
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 1 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i1.6813

Abstract

The abstract contains a brief description of the purpose: This study aims to determine the analysis of popular restaurants, reputation, and customer satisfaction with customer reviews in Sukabumi City. This research is motivated by Popular restaurants in Sukabumi facing challenges in maintaining customer satisfaction due to inconsistent food quality, suboptimal service, and mismatch between price and quality. In the midst of fierce competition, restaurant reputation is an important factor in building consumer trust and satisfaction.Methods: Using a quantitative descriptive method using a semantic differential scale-based questionnaire distributed online and directly. The sampling technique used was accidental sampling, distributed to 200 respondents. Data were analyzed using validity and reliability tests, tests and analyses included validity tests, reliability, R-square tests, F-square tests, and hypothesis testing using the bootstrapping method to see the direct and indirect effects between variables using SEM-PLS analysis through SmartPLS 3 software.Results: The study shows that reputation significantly affects customer satisfaction, both directly and through customer reviews as a partial mediator. While the direct effect is stronger, customer reviews still enhance consumer perceptions. The research model is predictive, with valid and reliable indicators, making the findings generalizable.Implications: of this study are that restaurants need to focus on maintaining and improving their reputation through the quality of service, food, and comfort, because this has a direct impact on customer satisfaction. In addition, it is important for restaurants to actively manage and respond to customer reviews, because customer reviews can strengthen the influence of reputation on consumer satisfaction.
Analysis of Green Marketing on Purchasing Decisions for Ades mineral water and Brand Image as an Intervening variable (Survey on Ades mineral water consumers in Sukabumi City) Nashif Fauzan Abdillah; Asep Muhamad Ramdan; Resa Nurmala
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 1 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i1.6972

Abstract

This study aims to analyze the effect of Green Marketing on Purchasing Decisions for Ades mineral water, with Brand Image as the Intervening variable. In the context of increasing consumer awareness of environmental issues, marketing strategies that focus on sustainability are becoming increasingly important. The research method used was a survey with a questionnaire distributed to 210 respondents of Ades mineral water consumers in Sukabumi City. The data obtained were analyzed using path analysis to test the relationship between the variables studied. The results of this study indicate that Green Marketing has a positive and significant influence on Brand Image, and Brand Image has a positive effect on Purchasing Decisions. In addition, Brand Image is proven to act as an intervening variable that strengthens the relationship between Green Marketing and Purchasing Decisions. These findings indicate that effective Green Marketing strategies can enhance Brand Image and, in turn, influence Consumer Purchasing Decisions. This research provides insights for companies in designing marketing strategies that are more sustainable and responsive to the needs of consumers who care about the environment.
Analisis Empowering Leadership dan Person-Organization Fit terhadap Innovative Work Behaviour (Survei Pada Karyawan PT Afixkogyo Indonesia Suandi, Zeri Fratama; Ramdan, Asep Muhamad; Nurmala, Resa
Journal of Economics and Management Scienties Volume 7 No. 4, September 2025
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v7i4.124

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh empowering leadership dan person-organization fit terhadap innovative work behaviour pada karyawan PT Afixkogyo Indonesia. Objek penelitian ini dilaksanakan di PT Afixkogyo Indonesia. Pendekatan yang dilakukan yaitu metode kuantitatif, jumlah populasi dan jumlah sampel adalah seluruh karyawan di lokasi penelitian yang berjumlah 89 orang dengan teknik pengambilan sampel menggunakan teknik sampel jenuh (sensus). Prosedur pengumpulan data menggunakan metode observasi dan penyebaran kuesioner dengan pengukuran semantic differential. Teknik analisis data dalam penelitian ini adalah pengujian instrumen penelitian, pengujian asumsi klasik, analisis regresi linier berganda dan pengujian hipotesis dengan menggunakan aplikasi SPSS ver. 23. Hasil penelitian menunjukkan bahwasanya secara individual, empowering leadership dan person-organization fit berpengaruh positif serta signifikan terhadap innovative work behaviour. Selain itu, hasil uji simultan memperjelas bahwa kedua variabel secara bersama-sama memberikan pengaruh yang signifikan terhadap innovative work behaviour. Hal ini mengindikasikan bahwa gaya kepemimpinan yang memberdayakan serta kesesuaian nilai antara individu dan organisasi berperan penting dalam mendorong perilaku kerja yang inovatif di lingkungan kerja industri.
Co-Authors A. Stephen Abdul Azis Haiqal Abdul Gani Acep Samsudin Ackbar Pirdaus Adinda Indriana Adistia Afra Maulia Ai Nurhalimah Aisha, Salsabil Aji Heryana Fasmala aljaidi, salha said Alwi Noer Muhamad Andini Widya Yasa Anggry Tri Hernizar anisa nurfitriani Anita Yuliana Annisa Nur Hidayah Apriliani Sya’diah Ariane Widi Wardah Asriyanik . Astriani Puji Lestari Aulia Agustian Ayi Muhyidin Ayudiya Natasya Azizah, Shella Farhatul Bayu Marga Nurmaulana Herwanto Clara Candra Komala Cut Ani Rohana Danial, Deni Muhammad Dara Balinda Utami Nur Islam Deni Muhammad Danial Deni Muhammad Danial Dicky Jhoansyah Dila Fadillah Dimas Putra Pratama Dina Apriani Elah Elah Elvira Dewi Santika Ema Hilma Meilani Eneng Susan Erik Candra Pertala Erry Sunarya Evrida hayati Fahmi Hidayahtullah Faizal Mulia Z Faizal Mulia Z Fajar Riza Ul Haq Famela Sophya Suciati Fany Mutia Rizki Farijah, Alni Nuraeni Farijah, Alni Nuraeni Fauzi, Hamdi Waslan Febriana Dwi Saputri Febriyan Subagya Fendira lutfianisa Feny Aldiana Fuji Siti Nurfitrah Gladis Sarah Aurelia Gunawan, Detia Halimatul Fitriah Hana Qurota A'yun Handawani, Aprilia Salsiah Hanifah, Bunga Haq, Qubaila Nurul Hasan Wirayuda Hendita Yosepa Ibnu Agung Permana Ike Rachmawati Ilfam Yaksi Ilham Budiman Indri Safitri Indri Safitri, Indri Intan Firmantiny Yulia Jasmine Balqist Jhoansyah , Dicky Juliaristanti, Vira Kambali, Laraswati Karin Maulia Sulaeman Koernia, Zahra Zakiyyah Kokom Komariah Kokom Komariah Komala, Clara Candra Leonita Siwiyanti Leonita Siwiyanti Lia Amelia Lienry Salsia Putri Suryadi lisa pebrila Lisda Lisda Lisnawati Lisnawati Lisnawati M. Arief Ramdhany Maria Ulpah Marsya Ma’ruvinna El-Mekka Rostianto Maulani, Almah Meidina Putri Sakinah Mella Azhar Nisrina Meysha Alyani Vinasti Mita Tri Utami Mochamad Raditya Hakim Mochammad Maulana Hasan Jaelani Muchammad Alfan Purnama Muhamad Alvi Irpansyah Muhamad Alvi Irpansyah Muhamad Arief Ramdhany Muhamad Reyhan Rahyadi Muhammad Fadhlan Nurfadillah Nabiel Salim Antariksa Nandy Gumilang M Nashif Fauzan Abdillah Nida Hopia Nisrina Syawaliyah Nor Norisanti Novy Anggraini Nur Ajeng Setia Wiguna Nurhalimah, Sifa Nurhamidah, Nadiza Septiyani Nuri Firdayanti Nurinda Rahmawati Nurmala, Resa Nurmillah, Risma Nyimas Nurfatimah Nyimas Safuroh Permadi, Intan Kamil Dwi Prilla Waristina Gunarto Purwaningsih, Fitriana Ayu Putri Hawa Alkatiri R Deni Muhammad Danial Rahmadhani, Aqiela Rahmah Ummi Ramdani, Nugi M. Rani Santika Ranti Nuraeni Ratu Siti Azzahra Nur Alya Rayhan Ar Rasyid Reni Uniana Reny Sukmawani Resa Nurmala Resha Afrilla Respi Saputri Restu, Wulan Fuji Reza Aditya Nurmada Ria Ulvia Erza Riana Afriansyah Ridha Kholidah Rifad Hidayah Pangestu Rihan Rahmawati Rijaldi, Sya'rony Muhammad Risma Nurmillah Riyadhusyifa Alwi Hidayat Rizki Maulana Resya Rosanti Rosanti Salia Zahra Maulida Salma Tamsyiatissanusiyah Salsabil Aisha Sami Raras Sana Rifatil Muna Sandra Dwi Pratiwi Sansan Nurhasanah Santika, Elvira Dewi Santika, Rani Saputri, Respi Seira Aryatilandi Selfia Ratna Kasih Selfia Ratna Kasih selvi rahmawati Septiani, Fanysa Shafrizal Muhammad Zen Shindi Rahma Fhatika Siska Oktavia Sita Nurwahidah Siti Nuraminah Siti Nurlela Sari Sonia Firdaus Sopyan Saori Sopyan Sauri Sri Fitri Widianingsih Sri Nuranti Sri Tania Nurhasanah Suandi, Zeri Fratama Suciati, Famela Sophya Sunarya, Erry Syalwa Amelia Syifa Intan Celsi Amelia T. Venkatesan Tarisa Nur Fadilah Tegar Maulidi Putra Tetty Sufianty Zafar Tetty Sufianty Zafar Tuti Mulyani Ulfah Siti Lathiifah Ummi, Rahmah Utami Qaulan Tsaqila Vira Juliaristanti Wenny Amelina Wulan Fuji Restu Wulan Puspitasari Wulansari, Febi Yanti Lestari Pujiastuti Yeni Nur Apriliyani Yosepa, Hendita Yunita Dwi Adzani Mahrifa Zakilla Stephania Surahman