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Sholihatul Hamidah Daulay
Universitas Islam Negeri Sumatera Utara
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Language Variation Used by Food Vloggers on TikTok and Its Influence on Audience Language Use Mutia Putri; Sholihatul Hamidah Daulay
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 03 (2026): Volume 12 No. 03, September 2026 Published
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i03.16184

Abstract

This study investigates language variation employed by food vloggers on TikTok and examines its subsequent influence on how audiences communicate in digital spaces. As short-form video content continues to reshape sociolinguistic norms among Indonesian youth, food vloggers have emerged as influential language agents who blend Bahasa Indonesia with English, deploy culinary-specific slang, and adopt trending expressions that resonate with younger audiences. Drawing on a qualitative descriptive approach, this research collected data from TikTok food vlogs, including video transcripts, captions, comments, and hashtags, from five prominent Indonesian food vlogger accounts throughout 2023 to 2024. The analysis was guided by sociolinguistic frameworks proposed by Labov (1972), Hymes (1974), Fishman (1972), and Trudgill (2000). Findings reveal four dominant patterns of language variation: code switching between Bahasa Indonesia and English, code mixing within single utterances, the use of culinary slang, and the appropriation of prestige language to construct social identity. Expressions such as "worth it," "creamy banget," "hidden gem," and "healing sambil ngopi" are not merely descriptive but serve as markers of modern, globally-oriented identity. Audience analysis further shows that followers increasingly replicate these linguistic patterns in their comment sections, suggesting a significant bidirectional influence between content creators and viewers. This study contributes to growing scholarly interest in digital sociolinguistics, youth language, and the role of social media influencers in shaping communicative norms.
Co-Authors Abdul Halim Daulay Achmad Ramadhan Adelia Fitriani Afanin Nabila Ahmad Husein Nst Akhyaruddin Akhyaruddin Alya Syahlani Saragih Andika Rifandi Annisa Faradilla Arinda Salsabilla Arya Wiranda Atika Winari Putri Atika Winari Putri Aula Adnin Ritonga Ayu Sri Rezeky Ayumi Pratiwy Tanjung Baiti Ginting Bajuri Sahnan Benni Ichsanda Rahman Hz Dardanila, Dardanila Deasy Yunita Siregar Devika Adelita Diah Khoirunnisa Harahap Dinda Gustiana Dinda Jauhara HS Dita Khairunnisa Eka Sagita Emeliya Sukma Dara Damanik Emeliya Sukma Dara Damanik Endang Wardah Ningsih Erik D Siregar Erra Malinda Fazar Azriani Putri Fitri Aisyah Amini Nst Fitri Randia Ningsih Gumarpi Rahis Pasaribu Hotma Berutu Indriana Dewi Mawarni Marpaung Ira Suryani Isnaini Siagian Jihan Aldie Fathani Khadijah Khadijah Khairatun Nisa Lainatusshifa Saragih Lintang Bidadari Lisa Sersanawawi Mardianto, Mardianto Maslathif Dwi Purnomo Mega Witjaksana Mega Witjaksana Mentari Octa Muhammad Dalimunte Muhammad Dalimunthe Muhammad Ichlasul Amal Mutia Putri N. Aini Hasyim Munthe Borneo Nabilah Azmi Nanda Novita Noni Sulistia Novi Lestari Nurhaliza Nurhaliza Nurika Khalila Daulay Nuriza Annisa NURSYAHDIYAH NURSYAHDIYAH Nurul Atika Lubis Rabi’atun Adawiyah Rahmadsyah Rangkuti Rahmatilah Ainy Habeahan Raisah Armayanti Nasution Reflina Reflina Reflina3 Rizaldi Pulungan Rodiyah Pasaribu Rora Rizky Wandini Rora Rizky Wandini Rora Rizky Wandini Rora Rizky wandini Salminawati Shaumiwaty Shaumiwaty Siti Ferissa Fitriani Siti Ismahani Siti Khadijah Azzahra Siti Maysarah Surya Wijaya Purnama Syaukani Syaukani Tara Pratiwi Thareq Ahmad Alqawwiy Tifani Fadhillah Titi Nuraini Utami Dewi Viki Rahmadhani Vivi Chairani Wahdini Rizki Amali Wahyu Iskandar Wildan As’at Taufik Hasibuan Willy Suari Winda Junarda Wisda Naura Yani Lubis Yani Lubis Yani Lubis Lubis Yunda Walia Shafaa Yunie Amalia Rakhmita Zainuddin Saragih Zulfikar Noor