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Deasy Silvya Sari
Departemen Hubungan Internasional, Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Padjadjaran
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Journal : Eduvest - Journal of Universal Studies

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Cultural Diplomacy of The Republic of Korea in The Middle East: A Netnographic Analysis of Jungkook BTS’s Performance at The Fifa World Cup 2022 Ayu, Maulida; Rezasyah, Teuku; Sari, Deasy Silvya
Eduvest - Journal of Universal Studies Vol. 4 No. 11 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i11.49951

Abstract

Jungkook from BTS (Bangtan Boys) made history as the first Asian singer to perform at the opening ceremony of FIFA World Cup 2022. While his performance symbolized a significant moment for the Korean wave and its role in Korean cultural diplomacy on the global stage, it drew criticism from some Western countries. This response stemmed from concerns about human rights issues in Qatar, such as the treatment of migrant workers involved in constructing Al-Bayt Stadium. This study aims to analyze the objectives of South Korea's cultural diplomacy in the Middle East through Jungkook’s appearance at the FIFA World Cup 2022 opening ceremony. Employing a netnographic approach, the research involved analyzing social media commentary, particularly by categorizing relevant keywords from Twitter (X) posts connected to this topic. Using frameworks in cultural diplomacy, constructivism, and nation branding, the study finds that Jungkook’s performance served to foster mutual understanding, strengthen international cooperation between Qatar and South Korea, establish a positive image in the Middle East, and further promote South Korea's nation branding on a global scale.
Co-Authors AA Sudharmawan, AA Abyasa, Ken Prama Acob, Joel Rey Adira Diva Aisha Sunardi Aditiany, Savitri Aditya Sukma Bimantoro Adrian Maulana Firmansyah Ahmad, Radja Kusuma Maulidhan Akim Akim Akim, Akim aldy akbar maulana Aldy Nofansya Alena Alenka Ali Zahid Anza Zahya Qeysha Arfin Sudirman Arry Bainus, Arry Aulia, Kirana Putri Aulia, Shafira Ayu, Maulida Azizurrohman, Muhammad Azzumar, Muhammad Arsy Chandra Purnama, Chandra Deniati, Nia Dewantoro, Ridlo Bayu Alam Dina Yulianti Dina Yulianti Dina Yulianti Dina Yulianti, Dina Dinda Citra Widyani Donny Juliandri Prihadi Dyota, Demetrius Eka Kadharpa, Eka Elisa Kusumawardhani Eljatin, M. Azim Jabar Enceng Sakti Alamsyah Ering, Maurits Bhoas Falhan Hakiki Falhan Hakiki Farhan Arda Nugraha Feby Diah Miranti Ghina Hanamunika Habibullah, Ali Zahid HAMIDAH Haryanto, Teguh Dwi Hasan Sidik Hendar hendar Heryadi, R Dudy Hidayat, Nashwa Safa Jihan Nadra Liani Joel A Roy Khairunisaa, Selsya Shafa Kiagus Zaenal Mubarak Kiagus Zainal Mubarak Kinanti, Alyandani Ayu Kisworo, Ary Lie, Nathanael Jusac Marlian, Shela Mas Halimah Maximillian, Renata Mohammad Benny Alexandri Mozaffari Falarti Muawal, Fakhri Sabiq Muhammad Erza Mahendra Muhammad Fadhlan Firasyan Aclamuf Muhammad Fawwaz Afif Muhammad Rifqi Naufal Nabiilah, Rifia Azka Nainggolan, Tiffany Abigail Nasyika Fitriarifahrul Sholiha Natasya Shalika Putri Neneng Konety Ni Made Cantya Fauza Adelamajid Nugraha, Farhan Arda Nugroho, Naufal Hilmi Nursiswati Nursiswati Nursiswati Nurul Adhaniah Pasaribu, Rachel Graceya Epipania Junissi Phoebe Inggrid Angeline Romauli Pujo Widodo, Pujo Putri, Astricta Amalia R. Dudy Heryadi R. Widya Setiabudi Sumadinata R.M.T. Nurhasan Affandi Rachma, Hurina Rachmat Fauzan Rahmawan, Muhamad Fikri Ratih Purbasari Ratna Meisa Dai Ratna Meisa Dai Ratna Meisa Dai Ratna Meisa Dai Ratna Meisa Dai Rezasyah, Teuku Rifia Azka Nabiilah RMT Nurhasan Affandi Santi Rukminita Anggraeni, Santi Rukminita Savitri Aditiany Savitry aditiany Shebahi, Fikky Itsbatul Waqiey Esh Shela Marlian Shela Marlian Siti Aliyuna Pratisti Suhendrik Suhendrik Suroto, Alip Tais, Muhammad Sultan Audi Tanti Iswati Tarigan, Eka Taufik Hidayat Taufik Hidayat Taufik Hidayat Teuku Rezasyah Uksan, Arifuddin Usi Alfiani Nur Vieri Abdurrafi Virtuous Setyaka Windy Dermawan Yani Kusmiati Yusuf Fadillah Tirta K Yusuf, Dedi Zaenal Muttaqin Zaenal Muttaqin Zaenal Muttaqin Zaenal Muttaqin