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All Journal Dekave : Jurnal Desain Komunikasi Visual Jurnal Imajinasi Pixel : Jurnal Ilmiah Komputer Grafis Ars: Jurnal Seni Rupa dan Desain DeKaVe Tanra : Jurnal Desain Komunikasi Visual Fakultas Seni dan Desain Universitas Negeri Makassar ANDHARUPA Arty: Jurnal Seni Rupa Jurnal Bahasa Rupa Journal of Education and Instruction (JOEAI) IKRA-ITH ABDIMAS Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Gelar : Jurnal Seni Budaya Jurnal Ilmu Komputer dan Desain Komunikasi Visual Besaung : Jurnal Seni Desain dan Budaya Jurnal Nawala Visual Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia VCD : Journal of Visual Communication Design Jurnal Pendidikan Dasar Perkhasa Nusantara Science and Technology Proceedings Nivedana : Jurnal Komunikasi dan Bahasa Jurnal Ilmiah Wahana Pendidikan Judikatif: Jurnal Desain Komunikasi Kreatif MAVIB Journal : Jurnal Multimedia Audio Visual and Broadcasting Jurnal Media Informatika Kaisa: Jurnal Pendidikan dan Pembelajaran Jurnal Citrakara Suluh: Jurnal Seni Desain Budaya Jurnal Ilmu Sosial, Pendidikan Dan Humaniora Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Innovative: Journal Of Social Science Research Seniman: Jurnal Publikasi Desain Komunikasi Visual Student Research Journal Jurnal Bahasa Rupa Jeskovsia (Jurnal Desain Komunikasi Visual Asia) Jurnal Cendekia Ilmiah Jurnal Bahasa Rupa Deskomvis: Jurnal Ilmiah Desain Komunikasi Visual, Seni Rupa dan Media Jurnal Publikasi Ilmu Komputer dan Multimedia
Masnuna, Masnuna
Progdi Desain Komunikasi Visual, Fakultas Arsitektur Dan Desain Universitas Pembangunan Nasional Veteran Jawa Timur
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Perancangan Karakter Maskot Digital PKBM Sebaya Siduarjo:Pendekatan Visual Dalam Konteks Media Sosial Interaktif: Desain Komunikasi Visual Bilqis Agneza Herwanda; Masnuna Masnuna; Febi Arifianto, Pungky
Jurnal Publikasi Ilmu Komputer dan Multimedia Vol. 4 No. 2 (2025): Mei: Jurnal Publikasi Ilmu Komputer dan Multimedia
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupikom.v4i2.3867

Abstract

This study aims to Increase brand awareness through mascot design as a visual identity of PKBM Sebaya, Create a distinctive character that is able to represent the vision and mission of PKBM Sebaya Sidoarjo, Build a unique, professional and attractive impression to be recognized by customers, Help make it easier for customers to remember PKBM Sebaya through the appeal of the mascot in social media content. The research method used is qualitative descriptive analysis. Data collection techniques used in this study include interview methods, direct observation and questionnaires that are distributed directly to respondents through social media, the questionnaire used is a Google form formula. The data analysis technique used in this study is a qualitative descriptive analysis of the TOWN Matrix which is used for the results of PKBM observations. The results of the study indicate that the design of the mascot for PKBM Sebaya Sidoarjo aims to strengthen visual identity and increase the appeal of social media content, which has become less attractive. This mascot is expected to be able to increase public awareness of PKBM Sebaya. The design process is carried out through qualitative and quantitative data collection, analyzed using the TOWS Matrix approach to determine the right strategy. The main media of design are character design and mascot dolls, supported by various promotional media such as graphic standard manuals, t-shirts, x-banners, and others. This strategy is expected to significantly increase the appeal and public awareness of PKBM Pebaya
Kala Sebagai Desain Karakter Buku Interaktif Prokrastinasi Akademik Untuk Mahasiswa 18-25 Tahun : Desain Komunikasi Visual Fairuz Adilah; Masnuna Masnuna; Sri Wulandari
Jurnal Publikasi Ilmu Komputer dan Multimedia Vol. 5 No. 2 (2026): Mei: Jurnal Publikasi Ilmu Komputer dan Multimedia
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupikom.v5i2.7000

Abstract

Academic procrastination is a common behavior among students that can lead to delays in study completion. This study aims to design a character as an educational medium for procrastination through an interactive book tailored to students aged 18–25, using the Research and Development (R&D) method with the ADDIE model and a mixed-method approach. The results show that the designed character is able to represent procrastination behavior both visually and narratively, supported by a semi-realistic illustration style and desaturated colors that reflect a passive psychological condition. The evaluation results indicate positive responses, where the character is considered relatable and helps audiences better understand procrastination behavior. Therefore, character design can serve as a more communicative visual medium compared to text-based media and has the potential to be further developed into digital platforms.
Analysis of the Effectiveness of Instagram Social Media Content in Building Interest in Visiting Suruan Eco Park Muhammad Addy Firmansyah; Aditya Rahman Yani; Masnuna Masnuna
CITRAKARA Vol. 8 No. 2 (2026): JULI 2026
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the current digital era, social media plays an important role in promoting tourism destinations as it enables rapid information dissemination and direct interaction with audiences through visual and narrative content. One of the platforms frequently used for tourism promotion is Instagram, as it has distinctive visual strengths that can shape perceptions and influence visit intentions. Suruan Eco Park is a nature-based tourism destination located in Tuban Regency that offers recreational experiences centered on natural landscapes and water-based activities. However, despite utilizing social media as a promotional tool, the number of tourist visits remains relatively low. This condition is presumed to be caused by the limited effectiveness of social media content management. This study aims to analyze the effectiveness of Instagram social media content of Suruan Eco Park in building prospective visitors’ intention to visit. The analysis focuses on content strategy, engagement level, and audience perception. The research employs a descriptive qualitative method with data collection techniques including observation of Instagram content, interviews with visitors, and the distribution of questionnaires through social media to obtain audience responses. The results indicate that Suruan Eco Park’s Instagram content is still dominated by one-way promotional communication and has not been supported by an effective and consistent visual communication strategy. Weak visual identity and destination image, limited narrative content, and the lack of strategic content evaluation result in the destination’s unique characteristics and advantages not being conveyed optimally. Although the existence of Suruan Eco Park has been introduced to the public, the persuasive power and engagement level of the content remain low, thus failing to significantly encourage visit intentions. This research is expected to contribute academically to the fields of Visual Communication Design and digital tourism, as well as serve as an evaluative reference and foundation for developing more effective and targeted visual communication strategies for Suruan Eco Park’s Instagram content. Keywords: social media, visit intention, nature tourism, Suruan Eco Park
Translating local wisdom into visual identity: an ADDIE-based framework for logo design in Brumbung Village Masnuna Masnuna; Rijal Jadhuk Firmansyah
Gelar: Jurnal Seni Budaya Vol. 24 No. 1 (2026)
Publisher : Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/glr.v24i1.8334

Abstract

This study addresses the limited research on how local wisdom can be systematically translated into rural visual identity systems. It aims to identify the local wisdom values of Brumbung Village and articulate them into a logo-based visual identity. The novelty lies in adapting the ADDIE framework as a cultural-interpretive design model for transforming historical, social, and agrarian values into visual communication elements. Using a qualitative design-based approach, data were collected through semi-structured interviews, participant observation, documentation, and validation sessions with village officials, cultural experts, and community representatives. Data were analyzed through thematic coding, symbolic interpretation, and visual translation. The resulting logo integrates symbols of protection, continuity, water, and community solidarity. Evaluation with 44 respondents indicates that the logo is perceived as culturally relevant and representative of Brumbung Village. This study contributes to visual identity, visual semiotics, and place identity research by offering a systematic framework for translating local wisdom into visual communication.
Co-Authors Aditya Rahman Yani Afifah, Annisa Fitri Aileena Solicitor Costa Rica El Chidtian Akbar Firmansyah Alfian Candra Ayuswantana Alfiyan Hidayatullah Allifia, Zidni Enggar Amaliya Nur Hanani Putri Kinasih Aris Sutejo Arva Rangga Yudhistira Athika Dwi Wiji Utami Balqis, Martiza Bayu Setiawan BAYU SETIAWAN Bayu Wibisono, Aryo Biantoro, Zahranie Suga Eka Putri bilqis agneza herwanda Dahlia Pinem Danar Rizkiardi Daniar, Aninditya Danna Norisa Putriyani Danu Zulfan Irnanda Dewi, Kartika Chandra Cahya Diana Aqidatun Nisa Diaz Tri Mustikaningrum Dwi Oktavian Widyatama Enggar Allifia, Zidni Fairuz Adilah Faisal Amri Diarrahman Faisal Ilham Perdana Fatihah Nahya Izayanah Febi Arifianto, Pungky Firdaus, Clara Oktavia Firmansyah, Mochammad Al Hadad Gadis Cantik Bunga Tunjungwangi Hamam Asyhari Haq, Nathaniela Sabitah Heidy Arviani Houri Gita Semesta I Putu Rayga Ondias Putra Ilmiah Rizki Okalia Indra, Diva Irmaliya Irwandi, Wahyu Triputra Jian Fitriana Kadiasti, Ristia Kusuma Wardani, Nungky Indah Mashuda, Muhammad Muhammad Addy Firmansyah Muhammad Rafif Farhan Nur Azizah Susetyaningsih Nur Latifatuz Zakiyah Nyimas Qonita Oscar Ade Gunawan Pradana, Andhika Putra Pungky Febi Arifianto Pusporini Pusporini Putra Uji Deva Satrio Putra Winarno, Athallah Ramadhan Putri, Regina Dian Larasati Putri, Werdany Ayudya Qonita, Nyimas Restu Ismoyo Aji Rifqi, Tifani Jihaniar Rijal Jadhuk Firmansyah Rohmatulloh, Mas Ahmad Akbar Romadhona, Mahimma Safeyah, Muchlisiniyati Safitri Nur Ramadhani Saniyah Azzaliyah Putri Saputra, Sleng Sarah Zhafirah Savira Nanda Budiafosma Sharah Shabina Sonhaji Arif SRI WULANDARI Sunarya, Wendy Syaflin, Sylvia Lara Vandhu Hidayat Vandhu Hidayat Wandanissyika, Adelladia Teshania Wandiyo Wandiyo, Wandiyo Wibowo, Nur Cahyo Widyasari Widyasari Widyasari, Widyasari Wiwik Dwi Susanti Wulandari, Sri Yanuar Aldin Yasmin Firda Safira Yudanti, Seni Tri