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All Journal E-Journal Of Cultural Studies Jurnal Pendidikan Seni Rupa Ars: Jurnal Seni Rupa dan Desain Corak : Jurnal Seni Kriya Jurnal Kajian Bali Jurnal Sosioteknologi ANDHARUPA MUDRA Jurnal Seni Budaya PRABANGKARA Segara Widya: Jurnal Penelitian Seni Jurnal Bahasa Rupa Panggung Wikrama Parahita : Jurnal Pengabdian Masyarakat Visualita : Jurnal Online Desain Komunikasi Visual Dewa Ruci : Jurnal Pengkajian dan Penciptaan Seni Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Jurnal Desain Pantun: Jurnal Ilmiah Seni Budaya Jurnal Nawala Visual VCD (Journal of Visual Communication Design) Jurnal SASAK : Desain Visual dan Komunikasi Jurnal Cahaya Mandalika International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Educational Review, Law And Social Sciences (IJERLAS) International Journal of Multidisciplinary Research and Literature (IJOMRAL) Amarasi : Jurnal Desain Komunikasi Visual Jurnal Desain Komunikasi Visual Nirmana Jomantara International Journal of Art and Culture Abdi Widya: Jurnal Pengabdian Masyarakat Jurnal Dimensi Seni Rupa dan Desain Jurnal Dimensi DKV Seni Rupa dan Desain Jurnal: International Journal of Engineering and Computer Science Applications (IJECSA) Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Bali-Dwipantara Waskita: Seminar Nasional Republik Seni Nusantara International Journal of Economic, Finance and Business Statistics (IJEFBS) Panggung Jurnal Bahasa Rupa Global Art Creativity Conference Jurnal Bahasa Rupa
I Wayan Swandi
Institut Seni Indonesia Denpasar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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Computational Aesthetics in Improving Regional Election Mascot Branding Using Hue Saturation Value Method Hasbullah, Hasbullah; Swandi, I Wayan; Udayana, Anak Agung Gde Bagus; Dewi, Alit Kumala
International Journal of Engineering and Computer Science Applications (IJECSA) Vol. 4 No. 2 (2025): September 2025
Publisher : Universitas Bumigora Mataram-Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/ijecsa.v4i2.5159

Abstract

The digital era has a visual appeal that plays a crucial role in strengthening identity and public involvement in political campaigns, particularly in the election of the regional head of Mataram City. The role of visual mascots is important in attracting public attention. Through the intensity of color in digital media, it can attract attention and persuade the public to like it, thus building trust in the branding of the Mataram city election. However, the deviation value from the dominant color intensity in the Mataram City election mascot on the computer screen remains unclear. The core issue lies in identifying the exact value of the color intensity in the mascot design, which serves as a digital aesthetic element in strengthening the branding identity of the Mataram City election. This study aims to analyze the color intensity of the mascot design as a reflective attraction in the regional political campaign in Mataram City. The method used is Hue, Saturation, Value (HSV), with cultural and psychological color analysis image processing techniques to attract public participation and perception. The results of the study indicate that the color intensity based on HSV segmentation increases. The average color Hue has a deviation of 0.0319, Saturation has a deviation of 0.0255, and Value has a deviation of 0.9409, all of which are attributed to the dominant color in the mascot design on the computer screen. The HSV color intensity in the design of the Mataram city election mascot, especially on the screen, has an average value that intersects with each other, resulting in unity and forming an aesthetically pleasing visual. In conclusion, the brightness of the dominant color is a crucial aspect of creating aesthetic elements that capture the audience's attention. The implications of the study's results serve as a basic reference for creating graphic designs using computer technology. 
Animation Design Stage in Merarik as a Medium for Introducing Culture and Customs Satria, Christofer; Raharja, I Gede Mugi; Suteja, I Kt; Swandi, I Wayan
International Journal of Engineering and Computer Science Applications (IJECSA) Vol. 4 No. 2 (2025): September 2025
Publisher : Universitas Bumigora Mataram-Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/ijecsa.v4i2.5161

Abstract

The creative industry today, animation is one of the popular media used by many entertainment industries and to introduce the customs and culture of a region. Animation is a process in which an image or object is manipulated to create a predetermined movement flow. Merarik is the escape or kidnapping of a girl from the supervision of her guardian and her social environment has been formed as a cultural heritage that is passed down from generation to generation for the Sasak people in general and merarik has several stages that must be passed through to run it. The purpose of this design is where the designer wants to provide information about the meaning and stages in the design. The methodology used in this design is the pipeline method, which is a method that includes several stages (pre-production, production and post-production). The results of this design are in the form of animations of the stages in merarik which are designed with 2D techniques as a medium that explains the process of elopement (merarik) in Sasak culture. Animation is made with the limited animation genre which is usually done in Japanese animated films. The implications of the results of this study as a medium for learning and preserving the Merarik culture which has recently been rarely found among the Sasak people
The Humanitarian Narrative of Pramoedya within the Local Cultural Traditions of Tenganan Pegringsingan Try Adi Stanaya, I Komang; Swandi, I Wayan; Suteja, I Kt; Garwa, I Ketut
Proceeding Bali-Bhuwana Waskita: Global Art Creativity Conference Vol. 5 (2025): Proceedings Bali-Bhuwana Waskita: Global Art Creativity Conference
Publisher : UPT Pusat Penerbitan LP2MPP ISI Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31091/bbwp.v5i1.623

Abstract

Pramoedya Ananta Toer is widely known for his humanitarian narratives that place human beings at the center of values. This idea finds its relevance in Tenganan Pegringsingan Village, Bali, which is rich in traditions and a value-based social structure. Although both reflect humanitarian values, there is still limited research linking Pramoedya’s humanism with the cultural practices of indigenous communities such as those in Tenganan. The results of this study reveal three key points. First, there is a connection between Pramoedya’s narrative and the social practices in Tenganan, reflecting the relationship between ideas and the implementation of values. Second, the respect given to traditional leaders is based on their social responsibility, not merely their status. Third, the traditional structure in Tenganan demonstrates collective humanitarian values through mutual cooperation (gotong royong). These findings affirm that Pramoedya’s humanistic values are not only alive in literary works but also manifested within contextual local cultural practices.
Ecological Folklore "I Swarnangkara" and Pramoedya Ananta Toer's View in The Perspective of Realism-Socialist Literature Dwiyani, Ni Kadek; Swandi, I Wayan; Karja, I Wayan; Bayu Pramana, I Made
Proceeding Bali-Bhuwana Waskita: Global Art Creativity Conference Vol. 5 (2025): Proceedings Bali-Bhuwana Waskita: Global Art Creativity Conference
Publisher : UPT Pusat Penerbitan LP2MPP ISI Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31091/bbwp.v5i1.637

Abstract

Ecological folklore is a part of literature that is widely developed by raising environmental themes through theme responses and moral messages conveyed as an effort to save the environment. One example of ecological literature in the form of Balinese folklore that also tends to convey character education values to save the forest is Balinese oral literature entitled "I Swarnangkara". The purpose of the study is to examine the existence of oral literature "I Swarnangkara" in Pramoedya Ananta Toer's view in the perspective of Socialist Realist Literature. The method used is descriptive qualitative to facilitate the delivery of the results of the analysis elaborated with the theory of Ecological Literature and Socialist Realist Literature. The object of the research is the oral literature "I Swarnangkara" which represents the message of saving the forest by a young man who grew up in Watukaru Village, precisely in Watukaru forest in Wongaya Gede Village, Tabanan Regency. The results show that the existence of oral literature "I Swarnangkara" contains social realist values that highlight efforts to save the forest environment as a strategy to balance the role of humans and nature for survival. The existence of ecological literature "I Swarnangkara" in the perspective of Social Realist Literature shows that oral literature can function as an educational medium to foster responsibility in protecting nature, especially forests which are the axis and source of oxygen for the world.
DESAIN WEBSITE INTERAKTIF SASTRA DAERAH "GO'ET" UNTUK ANAK SEKOLAH DASAR INPRES CUNCA LAWIR faran, sefri; Swandi, Wayan; Sustiawati, Ni Luh
Segara Widya : Jurnal Penelitian Seni Vol. 13 No. 2 (2025)
Publisher : Institut Seni Indonesia Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31091/sw.v13i2.3349

Abstract

Go’et is a form of traditional oral literature that can be an effective medium for educating the Manggarai people, as it contains moral, social, and cultural values that are closely related to everyday life. Through go’et, the younger generation can learn about local wisdom, ethics, and respect for tradition. However, in this modern era, go’et is increasingly rarely mastered and understood by the younger generation due to the lack of direct cultural inheritance. Therefore, it is important to introduce and teach go’et from an early age, especially through formal education, so that this cultural heritage remains preserved and is able to shape the character and identity of the nation’s future generations. Addressing this issue, go’et has now been incorporated as a core topic in local curriculum subjects at the elementary school level. SD Inpres Cunca Lawir is one of the schools integrating go’et into local curriculum learning. However, in classroom implementation, discussions on go’et still face challenges, particularly regarding limited supporting facilities. Therefore, innovative learning media are needed to support the learning process so that go’et material can be presented more effectively and engagingly to students. The government’s recommendations regarding digital learning provide a solution for addressing the go’et topic digitally. The learning media were designed using the ADDIE approach and S.P. Gustami’s creation method, resulting in an interactive website for Manggarai go’et regional literature. An interactive website was chosen because it allows students to engage actively, and the website is equipped with features such as learning materials, a glossary of terms, and quizzes to encourage active student interaction.
Desain Karakter Maskot Sebagai Media Pengenalan Wayang Sasak Untuk Anak-Anak Sekolah Dasar Kharismanata, I Gede Anjas; Swandi, I Wayan; Ratna, Tjok Istri
Jurnal SASAK : Desain Visual dan Komunikasi Vol. 6 No. 1 (2024): SASAK
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/sasak.v6i1.3895

Abstract

Wayang Sasak merupakan salah satu budaya seni yang keberadaannya kurang diketahui oleh masyarakat terkhususnya anak anak sekolah dasar, sehingga membutuhkan upaya dalam pengenalan wayang sasak yang bersifat kreatif dan interaktif. penelitian ini bertujuan merancang karakter maskot sebagai medium pengenalan wayang sasak terhadap anak anak, serta dapat menjadi sebuah media komunikasi pengembangan karater dalam upaya bentuk pelestarian pada media lainya. Penelitian ini mengunakan metode kuantitaif dengan tahapan pengambilan data antara lain Observasi, Wawancara dan dokumentasi. Pada Tahap rancangan menggunakan pendekatan metode Design thingking, teori alih wahana dan teori transformasi dalam perancangan karakter maskot. Hasil dari penelitian ini berupa rancangan maskot berupa bentuk 2D wayang sasak yang telah di transformasi dengan dipadukan dengan bentuk manusia yang mengopsi unsur unsur pada tokoh utama wayang sasak yang di rancang dengan berbagai arah persepaktif antara lain arah depan arah kiri, arah kanan, dan arah belakang. Perancangan maskot wayang sasak salah satu usaha menumbuhkan pengetahuan tentang wayang sasak terhadap generasi muda yang diharapkan dapat mewarisi nilai nilai filosofi yang terkandung di dalamnya.
VISUAL NARATIF LUKISAN WAYANG KAMASAN PADA BALE KAMBANG TAMAN GILI PURI KLUNGKUNG-BALI Cahyadi, I Wayan Agus Eka; Adnyana, I Wayan; Mudra, I Wayan; Swandi, I Wayan
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 3 No. 2 (2022)
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

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Abstract

Lukisan wayang Kamasan adalah seni lukis tradisional yang berasal dari Desa Kamasan di Kabupaten Klungkung, Bali, Indonesia. Lukisan ini menggambarkan cerita epik atau mitologi Hindu. Lukisan wayang Kamasan memiliki sistem hierarki yang ketat dalam penyusunan elemen visualnya. Setiap elemen lukisan memiliki makna simbolis, dan komposisi keseluruhan menggambarkan nilai-nilai religius dan filosofis yang mendalam. Seni lukis wayang Kamasan telah menjadi bagian integral dari warisan seni dan budaya Bali. Meskipun diciptakan sebagai hiasan, lukisan ini juga dinilai sebagai karya seni yang memiliki nilai estetika tinggi dan kaya akan makna simbolis.Artikel ini menganalisis visual naratif dari lukisan wayang Kamasan yang terdapat pada Bale Kambang Taman Gili Puri Klungkung-Bali. Penelitian ini menggunakan metode kualitatif, data penelitian dikaji dengan menggunakan teori bahasa rupa Primadi Tabrani yang menyebutkan lukisan tradisional termasuk lukisan wayang kamasan merupakan media komunikasi visual.Hasil penelitian menunjukkan bahwa lukisan wayang Kamasan di Bale Kambang tidak hanya merupakan ekspresi seni visual, melainkan juga memiliki peran signifikan dalam kehidupan masyarakat Bali. fungsinya meliputi pendidikan, ramalan, hiburan, sejarah, identitas budaya, dan ekspresi seni. Artikel ini berkontribusi dalam pemahaman bahwa keseluruhan lukisanwayang Kamasan menjadi bagian integral dari warisan budaya Bali, yang terus dilestarikan dan dihargai oleh masyarakatnya.
Pengolahan Limbah Gawai Menjadi Produk Dengan Nilai Sentimental Dalam Pendirian Usaha Rintisan Bingkai Jadoel Project Pradnya Ananda, I Made Mardawa; Swandi, I Wayan; Bagus udayana, Anak Agung Gde
AMARASI: JURNAL DESAIN KOMUNIKASI VISUAL Vol 5 No 01 (2024): Amarasi: Jurnal Desain Komunikasi Visual
Publisher : Program Studi Desain Komunikasi Visual

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Abstract

With the rapid development and innovation in the world of Indonesian gadgets, manufacturers are starting to present a selection of cheap gadgets with modern specifications that can easily attract consumers' attention in Indonesia. However, this is often a reason for consumers to replace their devices when the latest variant is released to the public, either because they feel bored or the device they are using is old/outdated, or because the cheap price means the device cannot last long. This creates quite a serious problem because only a small portion of old gadgets can be reused and most of these gadgets end up as waste which can be dangerous to health because of the chemicals contained in the waste gadgets. However, the problem of gadget waste also presents several business opportunities, especially for those who pursue business in the creative industry. One form of product produced from processing this waste is the Teardown Frame. How this type of product can become a business opportunity in building a start-up business is the main priority of this research, a qualitative approach method is used to collect the necessary data and information, through Observation, Literature, Interviews, and Participants which helps the author in determining what business model is appropriate for this business as well as the production flow of the Teardown Frame product. Through this approach method, it can be concluded that this type of business has a fairly narrow market segment with a focus on the group/community of old-school goods enthusiasts as the main market segment, where the main quality offered is the nostalgic feeling of the product.
PERANCANGAN IDENTITAS VISUAL PADA EVENT KEEP ON STAGE DI PREGINA SHOWBIZ BALI Pranawa, I.G.A.Ngurah Bagus Rama; Nuriarta, I Wayan; Swandi, I Wayan
AMARASI: JURNAL DESAIN KOMUNIKASI VISUAL Vol 5 No 02 (2024): Amarasi: Jurnal Desain Komunikasi Visual
Publisher : Program Studi Desain Komunikasi Visual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59997/amarasi.v5i02.3894

Abstract

Keep on Stage is a concept for a music performance event that is designed by Pregina Showbiz Bali with the intent to conserve the spirit to keep doing live performances on a stage. But, the Keep on Stage event does not yet have any visual identity to present itself to the public. Therefore, Keep on Stage needs a visual identity design that is strong so It can be recognized and remembered. This design uses the creation method developed by Hawkins on the book “Creating Through Dance” that is Exploration, Improvisation, and Formation. This design also uses method of collecting data like interview, observation, literature study, and documentation. This design creates brand visual identity like logo and illustration assets that is apllicated on promotion media like Instagram post, Billboard, T-Banner, T- Shirt, and Nametag. The idea of conserving the spirit of music performance that Pregina Showbiz Bali wants to show through Keep on Stage event are presented on the visual identity that have been designed.
PERANCANGAN MEDIA EDUKASI PUBLIK TENTANG FUNGSI DAN LAYANAN PERUM BULOG KANTOR WILAYAH BALI SEBAGAI PERUSAHAAN LOGISTIK PANGAN Permatahati, Ayu Leony Mahadewi Putri; Swandi, I Wayan; Udayana, Anak Agung Gde Bagus
AMARASI: JURNAL DESAIN KOMUNIKASI VISUAL Vol 6 No 1 (2025): Amarasi: Jurnal Desain Komunikasi Visual
Publisher : Program Studi Desain Komunikasi Visual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59997/amarasi.v6i1.4740

Abstract

Public education media plays an important role in conveying information to the public effectively, especially regarding government agency and company services that have a direct impact on public welfare. Perum Bulog Kanwil Bali as a food logistics company has a strategic function in maintaining the availability and stability of food prices in the Bali region. However, the lack of public understanding of Bulog's role and services creates a need for educational media that can convey information clearly and attractively. This study aims to design public education media that educates the public about the functions and services of Perum Bulog Kanwil Bali, especially in the management of food logistics such as procurement, distribution, and storage of staple foods. The methods used in designing this media include analyzing the information needs of the community, reviewing literature, and applying the principles of visual communication design. The resulting media include infographics, animated videos, and digital campaigns that can be accessed through various platforms.
Co-Authors Alit Kumala Dewi Alvin Raditya Sutopo Anak Agung Bagus Aditya Keshawa Putra Anak Agung Bagus Wirawan Anak Agung Gde Bagus Udayana Anak Agung Gede Aris Septiana Putra Artadi, I Made Pande Artawan, Cokorda Alit Artayasa, Artayasa Artha, I Gede Agus Indram Bayu Arya Pageh Wibawa Ayu Krisna Gayatri Sari Dewi BAYU PRAMANA, I MADE BAYU SEGARA PUTRA, GEDE BRENDA MEIDYTA SARI, BRENDA MEIDYTA BRYANT ALFREDO, BRYANT christofer satria Debora Okdila Santoso Denise Kusuma Devi, Ni Made Chandra Oktavia Dewi, Ayu Krisna Gayatri Sari Elsye Andriani Delfi Elvian Andreani, Ni Putu Ersania, Ayu Bella Ervin Feliana Faisal, Yusuf faran, sefri FENTINNIA YASODHARA, FENTINNIA Garwa, I Ketut Hasbullah - Hasbullah Hasbullah Hasbullah Hasbullah Hasbullah, S.ST. Hutomo Setia Budi I Gede Anjas Kharismanata I Gede Mudana I Gusti Ngurah Agung Mahaputra I Made Agung Windu Sancaya I Made Agung Windu Sancaya I Made Dwiarya Swandi I Nengah Wirakesuma I Nyoman Artayasa I Nyoman Larry Julianto I Nyoman Larry Julianto I Nyoman Lodra I Nyoman Widhi Adnyana I Nyoman Yoga Sumadewa I Nyoman, suardina I Putu Agus Aditya Mega Putra I Putu Bagus Jayadaru I Putu Tony Aditya I Wayan Adnyana I Wayan Adnyana I Wayan Mudra, I Wayan I Wayan Nuriarta I Wayan Putra Adhi Prayoga Ida Bagus Ketut Trinawindu Janottama, I Putu Arya Kadek Dwiyani Kharismanata, I Gede Anjas Made Gana Hartadi Markadi, Bhimo Wicaksono MENDY HOSANA M., MENDY HOSANA Mendy Hosana, Mendy Ni Luh Sustiawati Nyoman Maruta Gautama Permatahati, Ayu Leony Mahadewi Putri Pradnya Ananda, I Made Mardawa Pranawa, I.G.A.Ngurah Bagus Rama Pratama, Nicholas Wila Adi Purnama Adi Wirawan Raharja, I Gede Mugi Ratna Anggraini Ratna Cora Sudharsana, Tjok Istri Remawa, Anak Agung Gede Rai Santosa, Hendra Sarjani, Ni Ketut Pande Seanny Kurniawati Halim Sony Prasetya Wanandi Sophia Lerina Chandra Suteja, I Kt Swandi, I Made Dwiarya Try Adi Stanaya, I Komang Udayana, Anak Agung Gede Bagus Vincentius Michael Sugiharto virginia puspadewi hadinoto Vonny Taniwijaya Wahyu Indira Wasista, I Putu Udiyana Wayan Karja Wina Pertiwi putri Wardani Wirawan, I Gusti Ngurah WULAN PURNAMASARI, WULAN Yogantara, Wayan Arfian YONANDO YONANDO, YONANDO