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All Journal E-Journal Of Cultural Studies Jurnal Pendidikan Seni Rupa ARS: Jurnal Seni Rupa Dan Desain Corak : Jurnal Seni Kriya Jurnal Kajian Bali Jurnal Sosioteknologi ANDHARUPA MUDRA Jurnal Seni Budaya PRABANGKARA Jurnal Bahasa Rupa Panggung Wikrama Parahita : Jurnal Pengabdian Masyarakat Visualita : Jurnal Online Desain Komunikasi Visual Dewa Ruci : Jurnal Pengkajian dan Penciptaan Seni Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Jurnal Desain Pantun: Jurnal Ilmiah Seni Budaya Jurnal Nawala Visual VCD (Journal of Visual Communication Design) Jurnal SASAK : Desain Visual dan Komunikasi Jurnal Cahaya Mandalika International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Educational Review, Law And Social Sciences (IJERLAS) International Journal of Multidisciplinary Research and Literature (IJOMRAL) Amarasi : Jurnal Desain Komunikasi Visual Jurnal Desain Komunikasi Visual Nirmana Jomantara International Journal of Art and Culture Abdi Widya: Jurnal Pengabdian Masyarakat Jurnal Dimensi Seni Rupa dan Desain Jurnal Dimensi DKV Seni Rupa dan Desain Jurnal: International Journal of Engineering and Computer Science Applications (IJECSA) Bali-Dwipantara Waskita: Seminar Nasional Republik Seni Nusantara International Journal of Economic, Finance and Business Statistics (IJEFBS) Panggung Jurnal Bahasa Rupa Global Art Creativity Conference
I Wayan Swandi
Institut Seni Indonesia Denpasar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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PERANCANGAN MEDIA EDUKASI PUBLIK TENTANG FUNGSI DAN LAYANAN PERUM BULOG KANTOR WILAYAH BALI SEBAGAI PERUSAHAAN LOGISTIK PANGAN Permatahati, Ayu Leony Mahadewi Putri; Swandi, I Wayan; Udayana, Anak Agung Gde Bagus
AMARASI: JURNAL DESAIN KOMUNIKASI VISUAL Vol 6 No 1 (2025): Amarasi: Jurnal Desain Komunikasi Visual
Publisher : Program Studi Desain Komunikasi Visual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59997/amarasi.v6i1.4740

Abstract

Public education media plays an important role in conveying information to the public effectively, especially regarding government agency and company services that have a direct impact on public welfare. Perum Bulog Kanwil Bali as a food logistics company has a strategic function in maintaining the availability and stability of food prices in the Bali region. However, the lack of public understanding of Bulog's role and services creates a need for educational media that can convey information clearly and attractively. This study aims to design public education media that educates the public about the functions and services of Perum Bulog Kanwil Bali, especially in the management of food logistics such as procurement, distribution, and storage of staple foods. The methods used in designing this media include analyzing the information needs of the community, reviewing literature, and applying the principles of visual communication design. The resulting media include infographics, animated videos, and digital campaigns that can be accessed through various platforms.
Kajian Literatur Sistematis Desain User Interface dan User Experience Media Animasi Dalam Meningkatkan Konsentrasi Anak Berkebutuhan Khusus Tunagrahita Ayu Bella Ersania; I Nyoman Larry Julianto; I Wayan Swandi
Jurnal Sosioteknologi Vol. 24 No. 1 (2025): MARCH 2025
Publisher : Fakultas Seni Rupa dan Desain ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/sostek.itbj.2025.24.1.3

Abstract

This systematic literature review investigates the role of User Interface (UI) and User Experience (UX) in animated learning media for enhancing the concentration of children with intellectual disabilities. Drawing from 30 selected publications, the study highlights previous findings that well-designed digital media can significantly improve learning outcomes for children with special needs. Using inclusive criteria, the researchincorporates observations of learning environments and interviews with educators at SLB Negeri 2 Denpasar. The effectiveness of UI/UX elements is assessed through the Questionnaire for User Interface Satisfaction (QUIS) and the User Experience Questionnaire (UEQ). Key insights emphasize the impact of intuitive and engaging design in sustaining concentration and aiding comprehension. The study offers practical guidelines for developing accessible and effective learning tools, underscoring the importance of inclusive design practices in special education and providing a valuable foundation for future educational technology advancements.
UNPACKING THE MEANING OF SYMBOLS AND TEXTS FEMALE FIGURE IN THE TRUCK Pratama, Nicholas Wila Adi; Swandi, I Wayan; Udayana, Anak Agung Gede Bagus; Artadi, I Made Pande
International Journal of Multidisciplinary Research and Literature Vol. 4 No. 2 (2025): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v4i2.305

Abstract

A common phenomenon from time to time is that you can always find visual aspects on the tailgate of various visual idioms, ranging from images of women, idols, panoramas, words of satire, motivation, and humorous diction. Often the themes depicted are nearby phenomena and events that are “hits” in the community. Then it becomes a habitus that reinforces that the image on the truck bed turns the street into a showcase. The research focus is realized in the objectives of this study; (1) Describing visual data through 5 images in the form of female public figures who are often discussed in the world of entertainment information in Indonesia. (2) Analyzing the visual form of the female public figure is considered to represent the meaning of symbols and texts that can be interpreted. The research method used is descriptive qualitative through a hermeneutic approach to describe the contextual experience of the results of obtaining research data on the female figure on the tailgate. The research procedure was carried out through the process of collecting field data, identifying the results of further observations, literature review, extracting data through primary sources through in-depth interviews with selected sources including; members of the poor truck community, individuals who apply formal authority and local informal actors. The researcher used the principle of Paul Ricouer's Critical Hermeneutics study. The results of the research presented; (1) unfold the interpretation of symbolic meaning, that the tailgate artwork often uses symbols in the medium of expression of the tailgate to describe various social conditions and cultural contexts of everyday life which are an integral part of cultural identity. (2) Analyzing the visual text in specific styles and techniques of art creation to present a characteristic, a hallmark of a period of development of truck visual art and the identity of the truck user or driver
Brand Image in Cosmetic Packaging Design with a Visual Appeal Approach (Case Study: MS Glow) Ni Made Chandra Oktavia Devi; I Nyoman Larry Julianto; I Wayan Swandi
VCD Vol. 9 No. 2 (2024): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v9i2.4580

Abstract

The study identified the brand image of the cosmetic packaging moisturizer MS Glow. MS Glows is a local cosmetics brand in Indonesia, one of its best products is Moisturizers which won the first championship as the best local moisturizer of the year 2022. Qualitative descriptive methods with observation techniques, literature, and documentation are used in this research. The theoretical framework used included a visual appeal approach (Kotler and Amstrong) and brand image (Keller). The results showed that the moisturizer packaging of three variants (yuzu, watermelon, cactus, and grape seed) consists of primary, secondary, and tertiary packaging. Practical shapes, lightweight materials, colors in harmony with product variants, a combination of serif and sans serif letters, illustrations highlighting the main materials, and an asymmetrical layout. Three brand image components, namely the strength of the brand association, the benefits of its association, and the uniqueness of brand associations evaluate the ideal and accurate design of the MS Glow moisturizer packaging so that products spread across the market can be trusted. This study shows that an ideal visual appeal can build relevant packaging and open up opportunities for MS Glow to create products with their distinctive image.
THE VALUE OF SUBAHNALE IDENTITY IN THE DIGITAL DESIGN MATARAM CITY REGIONAL ELECTION MASCOT Hasbullah Hasbullah; I Wayan Swandi; Anak Agung Gde Bagus Udayana; Alit Kumala Dewi
Proceeding Bali-Bhuwana Waskita: Global Art Creativity Conference Vol. 4 (2024): Proceedings Bali-Bhuwana Waskita: Global Art Creativity Conference
Publisher : UPT Pusat Penerbitan LP2MPP ISI Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31091/bbwp.v4i1.489

Abstract

Subahnale’s existence is not only in digital mascot designs but is widely used by the younger generation in illustration designs and others. However, what values are contained in Subahnale’s motives in communicating in the Mataram city elections? This research aims to examine the value of Subahnale’s identity in the digital design of the Mataram City Pilkada mascot. Using qualitative methods, data collection was carried out through interviews, visual analysis of Subahnale motifs, and literature reviews and was based on Roland Barthes' semiotic theory. The research results show that Subahnale’s mascot design will increase its aesthetic appeal. Subahnale is digitally relevant in modern visual communication, demonstrating emotional value that encourages community involvement and strengthens local identity. The implications of the results of this research strengthen the political value of branding in safe, honest, and fair regional election activities.
Destination Branding Desa Wisata Yehembang Kangin Kabupaten Jembrana–Bali Elvian Andreani, Ni Putu; Julianto, I Nyoman Larry; Swandi, I Wayan
PANGGUNG Vol 35 No 2 (2025): Representasi, Transformasi, dan Negosiasi Budaya dalam Media, Seni, dan Ruang So
Publisher : LP2M ISBI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26742/panggung.v35i2.2876

Abstract

Desa Wisata Yehembang Kangin merupakan salah satu desa di wilayah Kabupaten Jembrana yang terdiri dari lima banjar dengan potensi yang beragam. Penelitian ini bertujuan untuk memetakan potensi dan wilayah Desa Wisata Yehembang Kangin serta mengevaluasi kesesuaian konsep destination branding dengan pengelolaan destinasi berbasis pemberdayaan masyarakat. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus. Data dikumpulkan melalui observasi, wawancara, dan studi pustaka, kemudian dianalisis secara interaktif melalui reduksi data, penyajian data, dan penarikan kesimpulan. Pemetaan potensi dilakukan berdasarkan komponen desa wisata, seperti daya tarik wisata, fasilitas pendukung, aksesibilitas, dan kelembagaan, serta aspek lingkungan hidup yang mencakup keberlanjutan ekosistem, pengelolaan sumber daya alam, dan keselarasan budaya dengan lingkungan. Hasil penelitian menunjukkan bahwa Desa Wisata Yehembang Kangin memiliki potensi utama berupa keunikan daya tarik budaya, panorama alam, serta potensi agrowisata yang terintegrasi dengan kehidupan masyarakat lokal. Konsep destination branding yang diterapkan telah berhasil mendukung identitas desa wisata ini melalui pemberdayaan masyarakat, promosi nilai lokal, dan pengelolaan berbasis partisipasi komunitas, sehingga menciptakan identitas yang kuat dan berdaya saing sebagai destinasi wisata.
ANALISIS MAKNA DAN BENTUK BUSANA ADAT DAHA DAN TRUNA DESA BUNGAYA KARANGASEM Delfi, Elsye Andriani; Mudra, I Wayan; Swandi, I Wayan
Ars: Jurnal Seni Rupa dan Desain Vol 23, No 3 (2020): Desember 2020
Publisher : Fakultas Seni Rupa dan Desain, Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/ars.v23i3.4473

Abstract

Busana adat daha  dan truna Desa Bungaya adalah busana yang wajib digunakan saat upacara Dewa Yadnya yang biasanya  berlokasi di Pura Bale Agung Desa Bungaya Karangasem. Busana adat daha dan truna ini merupakan salah satu bagian unik dari adat dan tradisi yang sudah diwariskan turun-temurun oleh leluhur di Desa Bungaya. Busana adat ini secara visual nampak sangat sederhana namun memiliki filosofi yang  erat kaitannya dengan nilai-nilai dalam agama. Oleh karena itu bentuk yang menyusun busana ini memiliki makna yaitu makna konotatif dan denotatif. Makna dalam satu bentuk atau bentuk lainnya, menyampaikan pengalaman sebagian besar umat manusia di semua masyarakat dan  bentuk menjadi begitu penting karena mampu mempengaruhi perasaan estetis para penikmat seni ketika pertama melihat suatu karya seni rupa. Adapun tujuan dalam penulisan ini adalah untuk mengetahui lebih dalam tentang bagaimana unsur pada desain mode yang terkandung didalamnya yaitu bentuk dalam busana adat daha dan truna di Desa Bungaya yang mengandung suatu makna. Penulisan ini menggunakan metode penelitian deskriptif kualitatif dengan teknik pengumpulan data observasi, wawancara dan kepustakaan. Berdasarkan analisa data yang dilakukan, didapat kesimpulan yaitu unsur bentuk dalam busana adat daha dan truna terdapat bentuk geometris, non geometris dan bentuk siluet yang menyusun busana adat dan dalam bentuk tersebut mengandung makna konotatif dan denotatif.
Preservation of a Rare Art, Okokan, through the Quality Improvement in Musical Instrument Quality and Merchandise Design Swandi, I Wayan; Julianto, I Nyoman Larry; Mudra, I Wayan
Wikrama Parahita : Jurnal Pengabdian Masyarakat Vol. 9 No. 1 (2025): May 2025
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jpmwp.v9i1.9673

Abstract

An Okokan art group named "Omelan I Kayu Bolong" in Banjar Dinas Kukuh Kangin, Kukuh Village, Kerambitan District, Tabanan Regency, is a partner in the implementation of the Community Partnership Program (CPP). The issues of the partner are that the musical instruments for the Okokan performance have been dull, and the paint has peeled off. Meanwhile, the partner had no merchandise to promote this Okokan art group. CPP aims to improve the capability of this art group, revitalize the Okokan musical instrument by re-coating ornaments, and design merchandise. CPP was implemented with the training to be attended by the partners, which started with a Focus Group Discussion and continued with training for coating the Okokan ornament and designing the merchandise. The CPP improved the partner's skill in re-coating the Okokan musical instrument and merchandise design as the media for promotion, in the form of Okokan miniature, logo, poster, and T-shirt.
DIFFUSION-INNOVATION THROUGH VISUAL COMMUNICATION OF TRUCK BACK PAINTINGS IN THE COMMUNITY TRUCK OF MALANG (KTM) Pratama, Nicholas Wila Adi; Swandi, I Wayan; Udayana, Anak Agung Gede Bagus; Artadi, I Made Pande
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 5 No. 1 (2025): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v5i1.329

Abstract

The phenomenon of truck bed painting has encouraged the author to further recognize it through field research conducted personally between 2016 and 2017 through the holding of a truck modification contest held by the Malang Truck Community (KMT). Currently, the community has implemented digital printing techniques as a new technique that has never been used by other artists or other truck communities. The visualization technique that was initially painted manually has now shifted to digital printing techniques that have succeeded in cutting costs to be cheaper, faster in the process, increasing the number of orders every day. The research question is how does diffusion-innovation occur in truck bed painting? The purpose of the research is to describe in detail the results of the study of diffusion and innovation that describe the tendency to use elements typical of local culture in truck bed visuals and create works of art that become an integral part of the identity of the community that uses them. Qualitative research methods using data collection techniques through in-depth interviews, observations, and visual analysis as well as deepening other relevant findings. Then determine the research participants, such as truck artists, truck owners, members of the Malang Truck Community (KTM) or local communities. Selecting a representative sample that covers various aspects of visual innovation in the context of the development of truck painting art. The results of the study found that there had been a process of innovation diffusion in truck bed painting art in the Malang Truck Community (KTM) where through visual aspects it was able to communicate ideas, messages, and meanings that encouraged the spread of new technology, new ideas, and new policy perspectives in an area where the truck community carried out a sustainable creative process.
Computational Aesthetics in Improving Regional Election Mascot Branding Using Hue Saturation Value Method Hasbullah, Hasbullah; Swandi, I Wayan; Udayana, Anak Agung Gde Bagus; Dewi, Alit Kumala
International Journal of Engineering and Computer Science Applications (IJECSA) Vol. 4 No. 2 (2025): September 2025
Publisher : Universitas Bumigora Mataram-Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/ijecsa.v4i2.5159

Abstract

The digital era has a visual appeal that plays a crucial role in strengthening identity and public involvement in political campaigns, particularly in the election of the regional head of Mataram City. The role of visual mascots is important in attracting public attention. Through the intensity of color in digital media, it can attract attention and persuade the public to like it, thus building trust in the branding of the Mataram city election. However, the deviation value from the dominant color intensity in the Mataram City election mascot on the computer screen remains unclear. The core issue lies in identifying the exact value of the color intensity in the mascot design, which serves as a digital aesthetic element in strengthening the branding identity of the Mataram City election. This study aims to analyze the color intensity of the mascot design as a reflective attraction in the regional political campaign in Mataram City. The method used is Hue, Saturation, Value (HSV), with cultural and psychological color analysis image processing techniques to attract public participation and perception. The results of the study indicate that the color intensity based on HSV segmentation increases. The average color Hue has a deviation of 0.0319, Saturation has a deviation of 0.0255, and Value has a deviation of 0.9409, all of which are attributed to the dominant color in the mascot design on the computer screen. The HSV color intensity in the design of the Mataram city election mascot, especially on the screen, has an average value that intersects with each other, resulting in unity and forming an aesthetically pleasing visual. In conclusion, the brightness of the dominant color is a crucial aspect of creating aesthetic elements that capture the audience's attention. The implications of the study's results serve as a basic reference for creating graphic designs using computer technology. 
Co-Authors Alit Kumala Dewi Alit Kumala Dewi Alvin Raditya Sutopo Anak Agung Bagus Aditya Keshawa Putra Anak Agung Bagus Wirawan Anak Agung Gde Bagus Udayana Anak Agung Gede Aris Septiana Putra Artadi, I Made Pande Artawan, Cokorda Alit Artha, I Gede Agus Indram Bayu Arya Pageh Wibawa Ayu Bella Ersania Ayu Krisna Gayatri Sari Dewi BAYU PRAMANA, I MADE BAYU SEGARA PUTRA, GEDE BRENDA MEIDYTA SARI, BRENDA MEIDYTA BRYANT ALFREDO, BRYANT christofer satria Debora Okdila Santoso Delfi, Elsye Andriani Denise Kusuma Dewi, Ayu Krisna Gayatri Sari Dwiyani, Ni Kadek Elvian Andreani, Ni Putu Ervin Feliana Faisal, Yusuf FENTINNIA YASODHARA, FENTINNIA Garwa, I Ketut Hartadi, Made Gana Hasbullah - Hasbullah Hasbullah Hasbullah Hasbullah Hasbullah Hasbullah Hutomo Setia Budi I Gede Anjas Kharismanata I Gede Mudana I Gusti Ngurah Agung Mahaputra I Made Agung Windu Sancaya I Made Agung Windu Sancaya I Made Dwiarya Swandi I Nengah Wirakesuma I Nyoman Artayasa I Nyoman Artayasa I Nyoman Larry Julianto I Nyoman Larry Julianto I Nyoman Larry Julianto I Nyoman Larry Julianto I Nyoman Lodra I Nyoman Widhi Adnyana I Nyoman Yoga Sumadewa I Nyoman, suardina I Putu Agus Aditya Mega Putra I Putu Bagus Jayadaru I Putu Tony Aditya I Wayan Adnyana I Wayan Adnyana I Wayan Agus Eka Cahyadi I Wayan Agus Eka Cahyadi I Wayan Mudra I Wayan Mudra, I Wayan I Wayan Putra Adhi Prayoga Ida Bagus Ketut Trinawindu Janottama, I Putu Arya Karja, I Wayan Made Gana Hartadi Markadi, Bhimo Wicaksono MENDY HOSANA M., MENDY HOSANA Mendy Hosana, Mendy Ni Ketut Pande Sarjani, Ni Ketut Ni Made Chandra Oktavia Devi Nuriarta, I Wayan Nyoman Maruta Gautama Permatahati, Ayu Leony Mahadewi Putri Pradnya Ananda, I Made Mardawa Pranawa, I.G.A.Ngurah Bagus Rama Pratama, Nicholas Wila Adi Purnama Adi Wirawan Putra, Gede Bayu Segara Raharja, I Gede Mugi Ratna Anggraini Ratna Cora Sudharsana, Tjok Istri Remawa, Anak Agung Gede Rai Santosa, Hendra Seanny Kurniawati Halim Sony Prasetya Wanandi Sophia Lerina Chandra Suteja, I Kt Swandi, I Made Dwiarya Try Adi Stanaya, I Komang Udayana, Anak Agung Gede Bagus Vincentius Michael Sugiharto virginia puspadewi hadinoto Vonny Taniwijaya Wahyu Indira Wasista, I Putu Udiyana Wina Pertiwi putri Wardani Wirawan, I Gusti Ngurah WULAN PURNAMASARI, WULAN Yogantara, Wayan Arfian YONANDO YONANDO, YONANDO