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All Journal E-Journal Of Cultural Studies Jurnal Pendidikan Seni Rupa Ars: Jurnal Seni Rupa dan Desain Corak : Jurnal Seni Kriya Jurnal Kajian Bali Jurnal Sosioteknologi ANDHARUPA MUDRA Jurnal Seni Budaya PRABANGKARA Segara Widya: Jurnal Penelitian Seni Jurnal Bahasa Rupa Panggung Wikrama Parahita : Jurnal Pengabdian Masyarakat Visualita : Jurnal Online Desain Komunikasi Visual Dewa Ruci : Jurnal Pengkajian dan Penciptaan Seni Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Jurnal Desain Pantun: Jurnal Ilmiah Seni Budaya Jurnal Nawala Visual VCD : Journal of Visual Communication Design Jurnal SASAK : Desain Visual dan Komunikasi Jurnal Cahaya Mandalika International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Educational Review, Law And Social Sciences (IJERLAS) International Journal of Multidisciplinary Research and Literature (IJOMRAL) Amarasi : Jurnal Desain Komunikasi Visual Jurnal Desain Komunikasi Visual Nirmana Jomantara International Journal of Art and Culture Abdi Widya: Jurnal Pengabdian Masyarakat Jurnal Dimensi Seni Rupa dan Desain Jurnal Dimensi DKV Seni Rupa dan Desain Jurnal: International Journal of Engineering and Computer Science Applications (IJECSA) Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Bali-Dwipantara Waskita: Seminar Nasional Republik Seni Nusantara International Journal of Economic, Finance and Business Statistics (IJEFBS) Panggung Jurnal Bahasa Rupa Global Art Creativity Conference Open Access DRIVERset Jurnal Bahasa Rupa Jurnal Studi Seni Visual dan Desain: Les-Guet's
I Wayan Swandi
Institut Seni Indonesia Denpasar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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Ideologi Visual Media Representatif Konstruksi Citra Budaya Bali Swandi, I Wayan; Nuriarta, I Wayan; Julianto, I Nyoman Larry
PANGGUNG Vol 33 No 2 (2023): Ideologi, Identitas, dan Kontekstualitas Seni Budaya Media
Publisher : LP2M ISBI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26742/panggung.v33i2.2623

Abstract

Bali dikenal sebagai daerah tujuan pariwisata yang berbudaya. Padahal di abad ke-17, Bali dikenal sebagai pulau kejam dengan masyarakatnya yang suka menjarah kapal karam. Penelitian ini bertujuan untuk mendeskripsikan secara kritis konstruksi citra Bali oleh kolonial Belanda dengan memanfaatkan peran media-media representatif. Metode yang digunakan adalah deskriptif kualitatif kritis. Hasilnya menunjukan bahwa media-media representatif seperti brosur, folder, dan desain sampul buku yang dibuat oleh kolonial Balanda telah berhasil mengkonstruksi citra budaya Bali. Dengan menghadirkan ilustrasi perempuan, patung, upacara Ngaben, dan keindahan alam Bali, citra yang melekat pada pulau Bali sampai saat ini adalah sebagai pulau surga terakhir. Bali memiliki berbagai daya tariknya tersendiri untuk dikunjungi baik keindahan alam maupun tradisi yang masih dijaga kuat. Ideologi visual yang dimunculkan adalah ideologi ketenangan, kenyamanan, dan keindahan pulau Bali. Bali adalah surga terakhir bagi para wisatawan Barat. Kata Kunci: Ideologi Visual, Budaya Bali, Kajian Budaya, Desain Komunikasi Visual
Pengabdian Masyarakat di Desa Temesi, Gianyar: “Mural Temesi Mewali ka Guru” (Kembali ke Jati Diri Untuk Membangun Ekonomi Desa Temesi) Subtema Mural “Karang Desa” Wibawa, Arya Pageh; Swandi, I Wayan; Trinawindu, Ida Bagus Ketut; Janottama, I Putu Arya; Putraka, Agus Ngurah Arya; Putra, Gede Bayu Segara; Indira, Wahyu; Artha, I Gede Agus Indram Bayu; Wirawan, I Gusti Ngurah; Swandi, I Made Dwiarya
Abdi Widya: Jurnal Pengabdian Masyarakat Vol 3 No 1 (2024): Abdi Widya: Jurnal Pengabdian Masyarakat
Publisher : Pusat Penerbitan LP2MPP ISI Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59997/awjpm.v3i1.3572

Abstract

Desa Temesi merupakan salah satu desa yang berada di Kecamatan Gianyar, Kabupaten Gianyar, Bali. Desa Temesi merupakan salah satu yang menjadi desa binaan PKK Provinsi Bali dengan tema “Aku Hatinya PKK” dan “Desa Peduli Gigi (Deligi)” menuju Bali Bebas Karies tahun 2030. Pada tanggal 15 maret 2023 telah dilaksanakan pembukaan melukis mural yang dihadiri oleh dosen Program Studi Desain Komunikasi Visual dan dekan Fakultas Seni Rupa dan Desain, Institut Seni Indonesia Denpasar. Pelaksanaan melukis mural ini dimulai dari tanggal 15 sampai 24 maret, selama 10 hari. Tujuan dari program mural ini adalah untuk memperindah dan menambah wawasan masyarakat tentang potensi yang ada di Desa Temesi. Tema besar dari mural yang akan dibuat adalah “Mural Temesi Mewali ka Guru” (kembali ke jati diri untuk membangun ekonomi Desa Temesi). Tema ini teebagi menjadi tiga subtema yaitu karang desa, karang awak, dan karang umah. Karang desa memiliki arti mengangkat potensi-potensi yang ada dan dimiliki oleh Desa Temesi seperti berbagai tumbuhan yang unik, kehidupan masyarakat, lingkungan, obyek wisata, dan sebagainya yang digambarkan dalam mural. Mural dapat diartikan sebagai cara menggambar atau melukis diatas permukaan luas yang bersifat permanen lainnya. Tahapan kegiatan ini adalah persiapan, pelaksanaan, dan evaluasi. Mural diharapkan dapat memperindah Desa.
Kajian Literatur Sistematis Desain User Interface dan User Experience Media Animasi Dalam Meningkatkan Konsentrasi Anak Berkebutuhan Khusus Tunagrahita Ersania, Ayu Bella; Julianto, I Nyoman Larry; Swandi, I Wayan
Jurnal Sosioteknologi Vol. 24 No. 1 (2025): MARCH 2025
Publisher : Fakultas Seni Rupa dan Desain ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/sostek.itbj.2025.24.1.3

Abstract

This systematic literature review investigates the role of User Interface (UI) and User Experience (UX) in animated learning media for enhancing the concentration of children with intellectual disabilities. Drawing from 30 selected publications, the study highlights previous findings that well-designed digital media can significantly improve learning outcomes for children with special needs. Using inclusive criteria, the researchincorporates observations of learning environments and interviews with educators at SLB Negeri 2 Denpasar. The effectiveness of UI/UX elements is assessed through the Questionnaire for User Interface Satisfaction (QUIS) and the User Experience Questionnaire (UEQ). Key insights emphasize the impact of intuitive and engaging design in sustaining concentration and aiding comprehension. The study offers practical guidelines for developing accessible and effective learning tools, underscoring the importance of inclusive design practices in special education and providing a valuable foundation for future educational technology advancements.
THE VALUE OF SUBAHNALE IDENTITY IN THE DIGITAL DESIGN MATARAM CITY REGIONAL ELECTION MASCOT Hasbullah, Hasbullah; Swandi, I Wayan; Udayana, Anak Agung Gde Bagus; Dewi, Alit Kumala
Proceeding Bali-Bhuwana Waskita: Global Art Creativity Conference Vol. 4 (2024): Proceedings Bali-Bhuwana Waskita: Global Art Creativity Conference
Publisher : UPT Pusat Penerbitan LP2MPP ISI Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31091/bbwp.v4i1.489

Abstract

Subahnale’s existence is not only in digital mascot designs but is widely used by the younger generation in illustration designs and others. However, what values are contained in Subahnale’s motives in communicating in the Mataram city elections? This research aims to examine the value of Subahnale’s identity in the digital design of the Mataram City Pilkada mascot. Using qualitative methods, data collection was carried out through interviews, visual analysis of Subahnale motifs, and literature reviews and was based on Roland Barthes' semiotic theory. The research results show that Subahnale’s mascot design will increase its aesthetic appeal. Subahnale is digitally relevant in modern visual communication, demonstrating emotional value that encourages community involvement and strengthens local identity. The implications of the results of this research strengthen the political value of branding in safe, honest, and fair regional election activities.
Cultural Promotion Through Digital Media: Showcasing Sasak Women Sumadewa, I Nyoman Yoga; Artayasa, I Nyoman; Remawa, Anak Agung Gede Rai; Swandi, I Wayan
International Journal of Economic, Finance and Business Statistics Vol. 2 No. 3 (2024): Juni 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijefbs.v2i3.2085

Abstract

The role of women in the Sasak Tribe, apart from being a housewife, also has an important role in their social life. The role of Sasak women starts from childhood, becoming a skilled girl. This is a provision, because Sasak women are required to not only be good at taking care of the household and family, but also contribute to the family economy. Packaging Sasak women in the form of digital works so that the values contained are easy to accept among the current generation with an approach to the community or research target is carried out in various ways. The digital character is designed with full of values, in which it also includes forms of local wisdom from the point of view of life and local cultural wisdom in the form of daily habits and behavior in social interactions. The creation of this work uses the design thinking method of empathize, define, ideate, prototype, and test that is a process of realization of the phenomena that occur in society today, especially Sasak women, aesthetic elements that appear in this work such as the use of several accessories that add aesthetics and must be worn by Sasak women when attending events.
Komunikasi Visual Kajang Dalam Upacara Ngaben di Bali Swandi, I Wayan; Nuriarta, I Wayan
Jurnal Bahasa Rupa Vol. 6 No. 2 (2023): Jurnal Bahasa Rupa April 2023
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v6i2.1313

Abstract

Kajang is one of the essential elements in Balinese death rites. Kajang, as a symbol, has visual communication because it is a representation of the meanings of life. This research aims to classify the Kajang's appearance and interpret the Kajang's rerajahan from a visual communication perspective as the ceremony's spirit. The benefit of this research is that it can be used as a reference in classifying the visual appearance of awnings and is useful for understanding the meaning of awnings, so that awnings can be widely recognized by the Balinese people. The research method used is a critical qualitative method with the point of view of cultural studies.The results show that in the Hindu tradition, especially in Bali, Kajang is written in the Modre script and the Swalalita script and then placed on the curvature of the person to be incised. The types of Kajang in the composition of Ulaka Warih Ida Bhatara Dalem Benculuk Tegeh Kori, namely; (1) Kajang Klasa Walaka, (2) Kajang Pemijilan Walaka, (3) Kajang Kawitan Walaka, (4) Kajang Recedana Walaka, and (5) Kajang Sari/ Siwa Walaka. Kajang in Balinese Hindu tradition is a symbol (pengawak) of the spiritual and physical bodies of people who have died. In visual communication, Kajang is an illustration that explains a narrative of life. Religiously, the Kajang is a religious symbol with the meanings of human life.
ANALISIS MAKNA DAN BENTUK BUSANA ADAT DAHA DAN TRUNA DESA BUNGAYA KARANGASEM Elsye Andriani Delfi; I Wayan Mudra; I Wayan Swandi
Ars: Jurnal Seni Rupa dan Desain Vol 23, No 3 (2020): Desember 2020
Publisher : Ars: Jurnal Seni Rupa dan Desain

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/ars.v23i3.4473

Abstract

Busana adat daha  dan truna Desa Bungaya adalah busana yang wajib digunakan saat upacara Dewa Yadnya yang biasanya  berlokasi di Pura Bale Agung Desa Bungaya Karangasem. Busana adat daha dan truna ini merupakan salah satu bagian unik dari adat dan tradisi yang sudah diwariskan turun-temurun oleh leluhur di Desa Bungaya. Busana adat ini secara visual nampak sangat sederhana namun memiliki filosofi yang  erat kaitannya dengan nilai-nilai dalam agama. Oleh karena itu bentuk yang menyusun busana ini memiliki makna yaitu makna konotatif dan denotatif. Makna dalam satu bentuk atau bentuk lainnya, menyampaikan pengalaman sebagian besar umat manusia di semua masyarakat dan  bentuk menjadi begitu penting karena mampu mempengaruhi perasaan estetis para penikmat seni ketika pertama melihat suatu karya seni rupa. Adapun tujuan dalam penulisan ini adalah untuk mengetahui lebih dalam tentang bagaimana unsur pada desain mode yang terkandung didalamnya yaitu bentuk dalam busana adat daha dan truna di Desa Bungaya yang mengandung suatu makna. Penulisan ini menggunakan metode penelitian deskriptif kualitatif dengan teknik pengumpulan data observasi, wawancara dan kepustakaan. Berdasarkan analisa data yang dilakukan, didapat kesimpulan yaitu unsur bentuk dalam busana adat daha dan truna terdapat bentuk geometris, non geometris dan bentuk siluet yang menyusun busana adat dan dalam bentuk tersebut mengandung makna konotatif dan denotatif.
Character Design of Mahapatih Gajah Mada Based on Visual References from Bima and Brajanata/Kertala Statues Setia Budi, Hutomo; Adnyana, I Wayan; Swandi, I Wayan; Suardina, I Nyoman
VCD: Journal of Visual Communication Design Vol. 8 No. 1 (2023): VCD: Journal of Visual Communication Design
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v8i1.3956

Abstract

Mahapatih Gajah Mada was a great figure who united the archipelago in his time, but no statues have been found that depict the figure. Archaeologists disagree on the accuracy of the human head statue artifact referenced by Mr. Muhammad Yamin, as it does not have any markers that indicate it is a statue of Mahapatih Gajah Mada. To design an accurate visualization of the character design of Mahapatih Gajah Mada, this design is divided into 2 stages: data mining and character design. Data mining involves a data search related to Mahapatih Gajah Mada and culture during the Majapahit Kingdom Era. Character design involves designing the character design of Gajah Mada using data from the references that have been obtained. Data searches have revealed that Mahapatih Gajah Mada is likely to be the Brajanata/ Kertala character in the Panji story and the Bima character in the Mahabarata story. The character has a large, tall body, strapping, crossed mustache, and wavy curls, using a headdress in the form of a foreheadband with carvings, upper arm bands made with snake motifs, a belt with a Kala head patterned buckle, and an upawita (caste rope) that crosses from the left shoulder to the right waist depicting Gajah Mada's caste. For weapons, Gajah Mada carries a keris with a cundrik type (not notched) and an oval mace, which means that Gajah Mada is one of Lord Vishnu's attendants who has a guardian nature. The design of the oval mace takes reference from door guard statues. Keywords: Character Design, Gajah Mada, Majapahit kingdom
Brand Image in Cosmetic Packaging Design with a Visual Appeal Approach (Case Study: MS Glow) Devi, Ni Made Chandra Oktavia; Julianto, I Nyoman Larry; Swandi, I Wayan
VCD: Journal of Visual Communication Design Vol. 9 No. 2 (2024): VCD: Journal of Visual Communication Design
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v9i2.4580

Abstract

The study identified the brand image of the cosmetic packaging moisturizer MS Glow. MS Glows is a local cosmetics brand in Indonesia, one of its best products is Moisturizers which won the first championship as the best local moisturizer of the year 2022. Qualitative descriptive methods with observation techniques, literature, and documentation are used in this research. The theoretical framework used included a visual appeal approach (Kotler and Amstrong) and brand image (Keller). The results showed that the moisturizer packaging of three variants (yuzu, watermelon, cactus, and grape seed) consists of primary, secondary, and tertiary packaging. Practical shapes, lightweight materials, colors in harmony with product variants, a combination of serif and sans serif letters, illustrations highlighting the main materials, and an asymmetrical layout. Three brand image components, namely the strength of the brand association, the benefits of its association, and the uniqueness of brand associations evaluate the ideal and accurate design of the MS Glow moisturizer packaging so that products spread across the market can be trusted. This study shows that an ideal visual appeal can build relevant packaging and open up opportunities for MS Glow to create products with their distinctive image.
Strategi Komunikasi Branding Festival Olahraga Rekreasi Nasional Viii 2025 Sebagai Promosi Sport Tourism Nusa Tenggara Barat Hasbullah, S.ST.; Swandi, I Wayan; Artayasa, Artayasa
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 21 No 1 (2026): Widya Duta Sosial Budaya Maret 2026
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The organization of the 8th National Recreational Sports Festival (FORNAS) in 2025 will be a strategic momentum for West Nusa Tenggara (NTB) Province to solidify its position as a premier sports tourism destination. The main challenge in communicating this branding event is to change public perception of recreational sports so that they have the same prestige and tourist appeal as competitive sports. This research aims to analyze the branding communication strategies implemented in building the identity and positive image of FORNAS VIII 2025. This research uses a qualitative approach with a descriptive method. Data collection techniques were carried out through in-depth interviews with key stakeholders (KORMI NTB and the Tourism Office), observation of visual elements and communication media, and document studies. The conceptual basis of this research refers to branding strategy theory, which includes formulating brand identity, brand positioning, and brand communication. The research results indicate that the branding communication strategy for FORNAS VIII 2025 is centered on the concept of Cultural and Fitness Synergy. This strategy is implemented thru three main tactics: (1) Identity Visualization: Using local textile elements and NTB's endemic fauna in the logo and mascot to create strong visual differentiation; (2) Symbolic Narrative: Building the message that recreational sports are part of a lifestyle and cultural preservation, not just competition; and (3) Digital Activation: Utilizing social media to build engagement thru content that highlights the exoticism of NTB's tourist destinations. In conclusion, the branding communication carried out not only serves as a promotion for the event but also as an effective city branding tool for NTB post-pandemics, although it still requires consistency in messaging across various media lines.
Co-Authors Alit Kumala Dewi Alvin Raditya Sutopo Anak Agung Bagus Aditya Keshawa Putra Anak Agung Bagus Wirawan Anak Agung Gde Bagus Udayana Anak Agung Gede Aris Septiana Putra Artadi, I Made Pande Artayasa, Artayasa Arya Pageh Wibawa Ayu Krisna Gayatri Sari Dewi BAYU SEGARA PUTRA, GEDE BRENDA MEIDYTA SARI, BRENDA MEIDYTA BRYANT ALFREDO, BRYANT christofer satria Cokorda Alit Artawan Debora Okdila Santoso Denise Kusuma Devi, Ni Made Chandra Oktavia Dewi, Ayu Krisna Gayatri Sari Dewi, I Gusti Agung Ayu Alicia Pradnya Elsye Andriani Delfi Elvian Andreani, Ni Putu Ersania, Ayu Bella Ervin Feliana Faisal, Yusuf faran, sefri FENTINNIA YASODHARA, FENTINNIA Garwa, I Ketut Hasbullah - Hasbullah Hasbullah Hasbullah Hasbullah Hasbullah, S.ST. Hutomo Setia Budi I Gede Agus Indram bayu Artha I Gede Anjas Kharismanata I Gede Mudana I Gede Mugi Raharja I Gusti Ayu Pitriani, I Gusti Ayu I Gusti Ngurah Agung Mahaputra I Made Agung Windu Sancaya I Made Agung Windu Sancaya I Made Bayu Pramana I Made Dwiarya Swandi I Nengah Wirakesuma I Nyoman Artayasa I Nyoman Larry Julianto I Nyoman Larry Julianto I Nyoman Lodra I Nyoman Widhi Adnyana I Nyoman Yoga Sumadewa I Nyoman, suardina I Putu Agus Aditya Mega Putra I Putu Arya Janottama I Putu Bagus Jayadaru I Putu Tony Aditya I Wayan Adnyana I Wayan Adnyana I Wayan Agus Eka Cahyadi I Wayan Mudra, I Wayan I Wayan Nuriarta I Wayan Putra Adhi Prayoga Ida Bagus Ketut Trinawindu Kadek Dwiyani Kharismanata, I Gede Anjas Made Gana Hartadi Markadi, Bhimo Wicaksono MENDY HOSANA M., MENDY HOSANA Mendy Hosana, Mendy Ni Luh Sustiawati Nyoman Maruta Gautama Permatahati, Ayu Leony Mahadewi Putri Pradnya Ananda, I Made Mardawa Pranawa, I.G.A.Ngurah Bagus Rama Pratama, Nicholas Wila Adi Purnama Adi Wirawan Ratna Anggraini Ratna Cora Sudharsana, Tjok Istri Remawa, Anak Agung Gede Rai Santosa, Hendra Sarjani, Ni Ketut Pande Seanny Kurniawati Halim Sony Prasetya Wanandi Sophia Lerina Chandra Suteja, I Kt Swandi, I Made Dwiarya Try Adi Stanaya, I Komang Vincentius Michael Sugiharto virginia puspadewi hadinoto Vonny Taniwijaya Wahyu Indira Wasista, I Putu Udiyana Wayan Karja Wina Pertiwi putri Wardani Wirawan, I Gusti Ngurah WULAN PURNAMASARI, WULAN Yogantara, Wayan Arfian YONANDO YONANDO, YONANDO