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Journal : YUME : Journal of Management

The Influence of Price, Free Shipping, and Ease of Use on Purchase Decisions in the Tokopedia Marketplace (A Study on Tokopedia Marketplace Users in Bombana Regency) lestari, Sri ayu; Wonua, Almansyah Rundu; Titing, Andry Stepahnie
YUME : Journal of Management Vol 8, No 2 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i2.8350

Abstract

This study examines the influence of price perception, free shipping promotions, and ease of use on consumer purchasing decisions in the Tokopedia marketplace, particularly among users in Bombana Regency, Indonesia. Utilizing a quantitative research approach with Structural Equation Modeling (SEM) based on Partial Least Squares (PLS), data were collected from 130 respondents through structured questionnaires. The findings reveal that price perception has the strongest influence on purchasing decisions (β = 0.514, p = 0.000), confirming that cost considerations remain the primary determinant in online consumer behavior. Free shipping promotions also exhibit a significant but weaker impact (β = 0.182, p = 0.002), suggesting that while promotional incentives reduce perceived transaction costs, their effectiveness depends on overall pricing strategies. Ease of use further contributes to purchase decisions (β = 0.258, p = 0.008), indicating that user-friendly platform features enhance consumer engagement but may not outweigh financial incentives. These findings underscore the importance of a holistic approach to e-commerce marketing, where pricing optimization, promotional strategies, and platform usability must be integrated to maximize consumer retention. Future research should explore additional behavioral and psychological factors, such as brand trust, customer service quality, and digital engagement patterns, to provide deeper insights into online consumer behavior. Keywords: Price Perception, Free Shipping Promotion, Ease Of Use, Purchase Decision, E-Commerce, Digital Marketplace  
Balancing Leadership and Workload: Examining Their Impact on Employee Job Satisfaction in the Security Services Industry Putri, Sasha Triana; Suwarto, Suwarto; Titing, Andry Stepahnie
YUME : Journal of Management Vol 8, No 1.1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.8267

Abstract

This study examines the influence of leadership style and workload on employee job satisfaction, focusing on security personnel at PT. Kartika Cipta Indonesia. Using a quantitative approach and Structural Equation Modeling-Partial Least Squares (SEM-PLS), this research analyzes the relationships between leadership style, workload, and job satisfaction. Data were collected through a structured questionnaire distributed to 155 respondents, with measurement reliability assessed through Composite Reliability and Cronbach’s Alpha. The findings indicate that leadership style has a positive and significant impact on job satisfaction (β = 0.459, T = 5.382, P = 0.000), suggesting that effective leadership characterized by support, collaboration, and clear communication enhances employee satisfaction. Conversely, workload negatively affects job satisfaction (β = -0.464, T = 4.723, P = 0.000), implying that excessive job demands contribute to stress, burnout, and reduced work engagement. These results align with previous studies, reinforcing the importance of leadership effectiveness and workload management in organizational settings. The study highlights the need for organizations to foster supportive leadership while implementing strategic workload distribution to maintain a productive and satisfied workforce. Future research should explore the mediating effects of work engagement, psychological resilience, and organizational culture to deepen the understanding of these relationships across different industries. Keywords: Leadership style, workload, job satisfaction, SEM-PLS, security personnel, employee well-being   
Pengaruh Lingkungan Kerja Non Fisik dan Kepuasan Kerja terhadap Kinerja Pegawai Non Asn pada Kantor Sekretariat DPRD Kabupaten Kolaka Nirmalasari, Nirmalasari; Titing, Andry Stepahnie; Ismanto, Ismanto
YUME : Journal of Management Vol 8, No 3 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i3.10363

Abstract

Purpose: Tujuan penelitian ini untuk mengetahui Pengaruh Lingkungan Kerja Non Fisik Dan Kepuasan Kerja Terhadap Kinerja Pegawai non ASN pada Kantor Sekretariat DPRD Kabupaten Kolaka. Penelitian ini merupakan penelitian survey dengan menggunakan kuesioner sebagai instrumennya. Populasi pada penelitan ini seluruh Pegawai Non ASN di Kantor Sekretariat DPRD Kabupaten Kolaka yang berjumlah 50 Pegawai Non ASN, dengan menggunakan metode sensus yaitu mengambil seluruh populasi sebagai sampel penelitian, sehingga sampel dalam penelitian ini berjumlah 50 pegawai non ASN. Pengujian instrumen penelitian menggunakan uji validitas dan uji reabilitas dengan SPSS 25.0. Teknik analisis data yang digunakan adalah uji measurement model (outer model) dan pengujian model struktural (inner model) dengan Smart PLS 3.0. Hasil penelitian ini menunjukan bahwa terdapat pengaruh positif dan signifikan antara variabel Lingkungan Kerja Non Fisik terhadap Kinerja Pegawai. Hal ini ditunjukan oleh nilai Original Sample Estimate sebesar 0.384 yang berpengaruh positif dan nilai T-Statistic sebesar 2.303 > 1.64 dengan P-Value 0.011 dan signifikan terhadap Kinerja Pegawai. Hasil penelitian ini menunjukan bahwa terdapat pengaruh positif dan signifikan antara variabel Kepuasan Kerja terhadap Kinerja Pegawai. Hal ini ditunjukan oleh nilai Original Sample Estimate sebesar 0.623 yang berpengaruh positif dan nilai T-Statistic sebesar 3.631 > 1.64 dengan P-Value 0.000 dan signifikan terhadap Kepuasan Kerja.Kata Kunci : Lingkungan Kerja Non Fisik, Kepuasan Kerja, Kinerja
Co-Authors Adinda Anggraini Ayustira Adwi Agus Zul Bay Alamsyah, Hardi Almansyah Rundu Wonua Almansyah Rundu Wonua Almansyah Rundu Wonua Amir, Sarlinda Andini Andini Anita Anita Arafat Aziz R, La Ode Asrun Badia, Juslan Bambang Bambang Bay, Agus Zul Della Ayudia Lestari Dewi Santika Elin Meiliasasmita. R Ellys Nurhaliza Evi Sriwahyuni Fachry Abda El Rahman Fareski, Fahri Febby Annisa Djamaris Fedri Fedri Fhita Fhita Firdaus Fitri Kumalasari Fitri Kumalasari Fitri Kumalasari, Fitri Fitri Kumalasi Frans Sudirjo Handayani, Rezky Hanif Kurniadi Hastuti Hastuti Hefri Yodiansyah Hendrik Hendrik Hendrik Hendrik Hendrik Hendrik Hendrik Heri Prabowo Indah Febrianti Ismanto Ismanto Ismanto Ismanto Ismanto Ismanto Ismanto Ismanto, Ismanto Ismanto Iswan M, Andi Jimsan Jimsan Juniarti, Titin Kalemben, Estevani Kartomo Lestari, Sri Ayu Lista, Lista Masnia Masnia Milliana Mohammad Gifari Sono Muhamad Stiadi Muhammad Stiadi Mutmainna Basri Niar Astaginy Niar Astaginy Nirmalasari Nirmalasari Nudiya, Nudiya Nur Vebriani Nurfadillah Nurfadillah Nurhaifa, Nurhaifa Nurhaliza, Ellys Nurhalizah Nurhalizah Nurlela Nurlela Patra Iriansyah Putri Nur Putri, Sasha Triana Rifka Muliana Risdayanti Risdayanti Rosdiana Tajuddin Sahra Amanda Putri Salma Bumi Putri Ayu Samsidar Samsidar Saputra, Rifki Muh Sarnia Satria, Joshua Febri Selfiana Selfiana Shafira Syakhnur Silfina Saputri M Sitti Hasnani Sono, Mohammad Gifari Sri Astuti Sri Wahyuni Sudarnice, Sudarnice Supiani Supiani Suryadil Badwin Suryadil Badwin Suwarto Sunandar Suwarto Suwarto Tanjung, Akbar Tenri Wahyuni Titin Juniarti Ulfi Aurelia Wonua, Almansyah Rundu Yasmin Yasmin Yokie Radnan Yusuf A, Nimrah Rahmayanti Yuyun Anggraini Zul Bay, Agus