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All Journal Sosiohumaniora Jurnal Bisnis dan Manajemen Jurnal Ilmiah Manajemen dan Bisnis (JIMB) YUME : Journal of Management AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Administrasi dan Manajemen Jurnal Ekonomi Manajemen BENING ASSET: Jurnal Manajemen dan Bisnis BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Manajemen Bisnis Eka Prasetya Target : Jurnal Manajemen Bisnis BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT INVEST : Jurnal Inovasi Bisnis dan Akuntansi Jurnal Ekonomi MASTER: Jurnal Manajemen Strategik Kewirausahaan Journal of Trends Economics and Accounting Research CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Ekonomi dan Binsis Journal of Management and Social Sciences Journal of Artificial Intelligence and Digital Business Transformasi: Journal of Economics and Business Management Indonesian Research Journal on Education Innovative: Journal Of Social Science Research Journal of Economics and Business (JECOMBI) Jurnal Manajemen Kreatif dan Inovasi West Science Business and Management West Science Interdisciplinary Studies Sammajiva: Jurnal Penelitian Bisnis dan Manajemen PROCURATIO: Jurnal Manajemen dan Bisnis Jurnal Mahasiswa Kreatif Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset West Science Interdisciplinary Studies Student Research Journal Multifinance JEBD Intellektika: Jurnal Ilmiah Mahasiswa Journal of Innovative and Creativity Global Leadership Organizational Research in Management Jurnal Manajemen, Bisnis dan Kewirausahaan
Andry Stepahnie Titing
Universitas Sembilanbelas November
Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Transportation Other

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Pengaruh Brand Experience Dan Brand Trust Terhadap Loyalitas Konsumen Pada Penggunaan Produk Scarlett Whitening Di Kabupaten Kolaka Sitti Hasnani; Andry Stepahnie Titing; Hendrik
Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 2 (2023): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

The purpose of this study was to determine the effect of brand experience and brand trust on consumer loyalty in using Scarlett Whitening products in kolaka district. This research is a quantitative research model using a questionnaire in this study were all consumers who use scarlett whitening products with a total sample of 65 respondents using a purposive sampling technique. Data collection techniques are primary data and secondary data. The data obtained were analyzed using PLS analysis techniques through the SmartPLS Software. The results of this study show primary and secondary data. The data obtained were analyzed using PLS analysis techniques through the SmartPLS software. The results of this study indicate that brand experience has a positive and significant effect on consumer loyalty. This is evidenced by the t-count or t-statistic, which is 3.967, wich is higher than the t-table value, which is > 1.669. Brand trust also has a positive and significant effect on consumer loyalty because the t-count or t-statistic value of 3.046 is higher than the t-table value > 1.669. So brand experience and brand trust have a positive and significant effect on concumer loyalty by 74.1% while 25,9% is influenced by other factors not examined in this study .
Pengaruh Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian Motor Yamaha Jupiter-Z Cw Fi pada UD. Maju Kabupaten Bombana Fedri Fedri; Fitri Kumalasari; Andry Stepahnie
Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 2 (2023): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Penelitian ini bertujan untuk mengetahui: (1) Pengaruh kualitas produk terhadap keputusan pembelian pada UD Maju Bombana, (2) Pengaruh citra merek terhadap keputusan pembelian pada UD Maju Bombana. Penelitian ini menggunakan pendekatan dengan metode kuantitatif. Pengumpulan data dilakukan melalui observasi dan penyebaran kuesioner. Populasi dalam penelitian ini adalah para pengguna motor Yamaha Jupiter-Z CW F1. Sedangkan sampel dalam penelitian ini berjumlah 120 orang dengan teknik pengambilan sampel yaitu accidental sampling. Pengujian instrumen penelitian menggunakan uji validitas dan uji reliabilitas dengan SPSS 22.0. Teknik analisis data penelitian menggunakan metode Structural Equation Modeling (SEM-PLS) dengan SmartPLS 4.0. Berdasarkan hasil penelitian diketahui bahwa terdapat pengaruh yang positif dan signifikan antara variabel Kualitas Produk terhadap Keputusan Pembelian pada UD Maju Bombana yang ditunjukkan nilai t-statistic sebesar 2,800 dengan P-Value sebesar 0.005. sedangkan variabel Citra Merek terhadap Keputusan Pembelian pada UD Maju Bombana berpengaruh positif dan signifikan yang ditunjukkan nilai t-statistic sebesar 8.801 dengan nilai P-Value sebesar 0.000.
Co-Authors Adinda Anggraini Ayustira Adwi Agus Zul Bay Alamsyah, Hardi Almansyah Rundu Wonua Almansyah Rundu Wonua Almansyah Rundu Wonua Amir, Sarlinda Andini Andini Anita Anita Arafat Aziz R, La Ode Asrun Badia, Juslan Bambang Bambang Bay, Agus Zul Della Ayudia Lestari Dewi Santika Elin Meiliasasmita. R Ellys Nurhaliza Evi Sriwahyuni Fachry Abda El Rahman Fareski, Fahri Febby Annisa Djamaris Fedri Fedri Fhita Fhita Firdaus Fitri Kumalasari Fitri Kumalasari Fitri Kumalasari, Fitri Fitri Kumalasi Frans Sudirjo Handayani, Rezky Hanif Kurniadi Hastuti Hastuti Hefri Yodiansyah Hendrik Hendrik Hendrik Hendrik Hendrik Hendrik Hendrik Heri Prabowo Indah Febrianti Ismanto Ismanto Ismanto Ismanto Iswan M, Andi Jimsan Jimsan Juniarti, Titin Kalemben, Estevani Kartomo Lestari, Sri Ayu Lista, Lista Masnia Masnia Milliana Mohammad Gifari Sono Muhamad Stiadi Muhammad Stiadi Mutmainna Basri Niar Astaginy Niar Astaginy Nirmalasari Nirmalasari Nudiya, Nudiya Nur Vebriani Nurfadillah Nurfadillah Nurhaifa, Nurhaifa Nurhaliza, Ellys Nurhalizah Nurhalizah Nurlela Nurlela Patra Iriansyah Patwayati Patwayati Putri Nur Putri, Sasha Triana Rifka Muliana Risdayanti Risdayanti Rosdiana Tajuddin Sahra Amanda Putri Salma Bumi Putri Ayu Samsidar Samsidar Saputra, Rifki Muh Sarnia Satria, Joshua Febri Selfiana Selfiana Shafira Syakhnur Silfina Saputri M Sitti Hasnani Sono, Mohammad Gifari Sri Astuti Sri Wahyuni Sudarnice, Sudarnice Supiani Supiani Suryadil Badwin Suryadil Badwin Suwarto Sunandar Suwarto Suwarto Tanjung, Akbar Tenri Wahyuni Titin Juniarti Ulfi Aurelia Wonua, Almansyah Rundu Yasmin Yasmin Yokie Radnan Yusuf A, Nimrah Rahmayanti Yuyun Anggraini Zul Bay, Agus