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All Journal Sosiohumaniora Jurnal Bisnis dan Manajemen Jurnal Ilmiah Manajemen dan Bisnis (JIMB) YUME : Journal of Management AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Administrasi dan Manajemen Jurnal Ekonomi Manajemen BENING ASSET: Jurnal Manajemen dan Bisnis BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Manajemen Bisnis Eka Prasetya Target : Jurnal Manajemen Bisnis BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT INVEST : Jurnal Inovasi Bisnis dan Akuntansi Jurnal Ekonomi MASTER: Jurnal Manajemen Strategik Kewirausahaan Journal of Trends Economics and Accounting Research CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Ekonomi dan Binsis Journal of Management and Social Sciences Transformasi: Journal of Economics and Business Management Indonesian Research Journal on Education Innovative: Journal Of Social Science Research Journal of Economics and Business (JECOMBI) Jurnal Manajemen Kreatif dan Inovasi West Science Business and Management West Science Interdisciplinary Studies Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Jurnal Mahasiswa Kreatif Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset West Science Interdisciplinary Studies Student Research Journal Multifinance JEBD Intellektika: Jurnal Ilmiah Mahasiswa Journal of Innovative and Creativity Global Leadership Organizational Research in Management
Andry Stepahnie Titing
Universitas Sembilanbelas November
Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Transportation Other

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Journal : BENING

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Country Of Origin Dan Brand Reputation Terhadap Keputusan Pembelian Produk Mobil Wuling Di Kabupaten Kolaka Anita, Anita; Astaginy, Niar; Titing, Andry Stepahnie
BENING Vol 12, No 1 (2025): MEI 2025
Publisher : University of Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/bening.v3i1.7443

Abstract

This study investigates the impact of country of origin and brand reputation on the purchasing decisions of Wuling cars in Kolaka Regency. A quantitative method was employed to collect data from 120 respondents using a Likert scale questionnaire. Validity was assessed by comparing the calculated r with the table r, while reliability was measured using the Cronbach's Alpha method. The data were analyzed through Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results reveal that country of origin and brand reputation have a positive and significant influence on the purchasing decisions of Wuling cars in Kolaka Regency.
Co-Authors Adinda Anggraini Ayustira Alamsyah, Hardi Almansyah Rundu Wonua Almansyah Rundu Wonua Almansyah Rundu Wonua Amir, Sarlinda Andini Andini Anita Anita Arafat Aziz R, La Ode Asrun Badia, Juslan Bambang Bambang Basri, Mutmainna Bay, Agus Zul Dewi Santika Elin Meiliasasmita. R Ellys Nurhaliza Evi Sriwahyuni Fachry Abda El Rahman Fareski, Fahri Febby Annisa Djamaris Fedri Fedri Firdaus Fitri Kumalasari Fitri Kumalasari Fitri Kumalasari, Fitri Fitri Kumalasi Frans Sudirjo Handayani, Rezky Hanif Kurniadi Hastuti Hastuti Hefri Yodiansyah Hendrik Hendrik Hendrik Hendrik Hendrik Hendrik Hendrik Heri Prabowo Indah Febrianti Ismanto Ismanto Ismanto Ismanto Ismanto Ismanto Ismanto Ismanto, Ismanto Ismanto Iswan M, Andi Jimsan Jimsan Kalemben, Estevani Kartomo Lestari, Sri Ayu Masnia Masnia Milliana Mohammad Gifari Sono Muhamad Stiadi Muliana, Rifka Niar Astaginy Niar Astaginy Nirmalasari Nirmalasari Nudiya, Nudiya Nur Vebriani Nurfadillah Nurfadillah Nurhaifa, Nurhaifa Nurhaliza, Ellys Nurhalizah Nurhalizah Nurlela Nurlela Patra Iriansyah Putri, Sasha Triana Rosdiana Tajuddin Samsidar Samsidar Saputra, Rifki Muh Sarnia Satria, Joshua Febri Selfiana Selfiana Shafira Syakhnur Silfina Saputri M Sitti Hasnani Sono, Mohammad Gifari Sri Astuti Sri Wahyuni Sudarnice, Sudarnice Supiani Supiani Suryadil Badwin Suryadil Badwin Suwarto Sunandar Suwarto Suwarto Tanjung, Akbar Tenri Wahyuni Titin Juniarti Ulfi Aurelia Wonua, Almansyah Rundu Yasmin Yasmin Yokie Radnan Yusuf A, Nimrah Rahmayanti Yuyun Anggraini Zul Bay, Agus