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Journal : bening

Country Of Origin Dan Brand Reputation Terhadap Keputusan Pembelian Produk Mobil Wuling Di Kabupaten Kolaka Anita, Anita; Astaginy, Niar; Titing, Andry Stepahnie
BENING Vol 12, No 1 (2025): MEI 2025
Publisher : University of Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/bening.v3i1.7443

Abstract

This study investigates the impact of country of origin and brand reputation on the purchasing decisions of Wuling cars in Kolaka Regency. A quantitative method was employed to collect data from 120 respondents using a Likert scale questionnaire. Validity was assessed by comparing the calculated r with the table r, while reliability was measured using the Cronbach's Alpha method. The data were analyzed through Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results reveal that country of origin and brand reputation have a positive and significant influence on the purchasing decisions of Wuling cars in Kolaka Regency.
Co-Authors Adinda Anggraini Ayustira Adwi Agus Zul Bay Aidil, Aidil Alamsyah, Hardi Almansyah Rundu Wonua Almansyah Rundu Wonua Almansyah Rundu Wonua Amir, Sarlinda Andi Iswan M Andini Andini Anita Anita Arafat Badia, Juslan Bambang Bambang Dandi Awan Della Ayudia Lestari Dewi Santika Dirga Dirga Elin Meiliasasmita. R Ellys Nurhaliza Evi Sriwahyuni Fareski, Fahri Febby Annisa Djamaris Fedri Fedri Fhita Fhita Firdaus Fitri Kumalasari Fitri Kumalasari Fitri Kumalasari, Fitri Fitri Kumalasi Frans Sudirjo Hamka, Novita Sari Handayani, Rezky Hanif Kurniadi Hasna, Wa Hastuti Hastuti Hefri Yodiansyah Hendrik Hendrik Hendrik Hendrik Hendrik Hendrik Hendrik Heri Prabowo Indah Febrianti Ismanto Ismanto Jimsan Jimsan Kalemben, Estevani Kartomo La Ode Asrun Aziz R Lestari, Jihan Lestari, Sri Ayu Lista, Lista Masnia Masnia Milliana Mohammad Gifari Sono Muhamad Stiadi Muhammad Stiadi Mutmainna Basri Mutmainnah Niar Astaginy Niar Astaginy Nilamsari, Nilamsari Nimrah Rahmayanti Yusuf A Nudiya Nudiya Nur Vebriani Nurfadillah Nurfadillah Nurhaifa, Nurhaifa Nurhaliza, Ellys Nurhalizah Nurhalizah Nurlela Nurlela Patra Iriansyah Patwayati, Patwayati Putri Nur Putri, Sasha Triana Rifka Muliana Risdayanti Risdayanti Rosdiana Tajuddin Rusmiati, Riska Sahra Amanda Putri Salma Bumi Putri Ayu Samsidar Samsidar Sani Saputra, Rifki Muh Sarnia Satria, Joshua Febri Selfiana Selfiana Shafira Syakhnur Silfina Saputri M Siringo-Ringo, Febrina Enjelia Sitti Hasnani Sono, Mohammad Gifari Sri Astuti Sri Wahyuni Sri Wahyuni Sudarnice, Sudarnice Sulmainar, Sulmainar Supiani Supiani Suryadil Badwin Suryadil Badwin Suwarto Sunandar Suwarto Suwarto Suwarto Suwarto Tanjung, Akbar Tenri Wahyuni Titin Juniarti Titin Juniarti Ulfi Aurelia Wahyudi, Komang Veri Warsukni, Warsukni Wonua, Almansyah Rundu Yasmin Yasmin Yokie Radnan Yuyun Anggraini Zul Bay, Agus