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All Journal Dinamika Akuntansi Keuangan dan Perbankan INFERENSI Jurnal Mahasiswa Fakultas Hukum Interaktif: Jurnal Ilmu-Ilmu Sosial STOMATOGNATIC- Jurnal Kedokteran Gigi JURNAL EDUCATION AND DEVELOPMENT Jurnal Manajerial Musamus Journal Of Research Information and Communication Technology Social, Humanities, and Educational Studies (SHEs): Conference Series Prosiding Seminar Nasional Multidisiplin JOM FTK UNIKS : Jurnal Online Mahasiswa Fakultas Tarbiyah dan Keguruan Universitas Islam Kuantan Singingi Agroekotek View Akademika JIM (Jurnal Ilmu Manajemen) Indian Journal of Forensic Medicine & Toxicology Journal of Industrial and Engineering System Jumat Pertanian: Jurnal Pengabdian Masyarakat Jumat Pendidikan: Jurnal Pengabdian Masyarakat Humantech : Jurnal Ilmiah Multidisiplin Indonesia Journal of Education Research Al-Lahjah : Jurnal Pendidikan, Bahasa Arab dan Kajian Linguistik Arab Journal of Regional Economics Indonesia Jurnal Ilmiah Maternal Labatila: Jurnal Ilmu Ekonomi Islam Jurnal Manajerial Bisnis E-JRM JAMAS: Jurnal Abdi Masyarakat Al-Tarbiyah: Jurnal Ilmu Pendidikan Islam Jurnal Manajemen dan Pendidikan Agama Islam Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Indonesia (JPMI) Indonesian Journal of Islamic Religious Education (INJIRE) Jurnal Pengabdian Masyarakat Kesehatan Gigi FOKGII International Journal of Educational Evaluation and Policy Analysis Lensa Pendas Jurnal Teologi Islam Paradigma: Jurnal Filsafat, Sains, Teknologi, dan Sosial Budaya
Chusnul Chotimah
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Journal : E-JRM

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Pengaruh Penggunaan Media Youtube dan Kualitas Produk Terhadap Brand Awareness Gitar Elektrik Pada Konsumen CV Sang Adi Musik Indonesia Di Mojokerto Chusnul Chotimah; Nur Hidayati; Mohammad Rizal
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 09 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine the effect of using Youtube media and product quality on brand awareness of electric guitars among consumers of CV Sang Adi Musik Indonesia. The sampling technique used was purposive sampling so that a sample of 70 data was obtained. This study uses primary data using a questionnaire as a data collection method, validity test used as a data analysis technique, reliability test, normality test, multiple linear regression, and t test, with IBM Spss V-20 tools. The results showed that the use of Youtube Media and Product Quality simultaneously had a positive and significant effect on Brand Awareness. Partially, the use of Youtube media has a positive and significant effect on brand awareness, product quality has a positive and significant effect on Brand awareness. Keywords: Youtube Media, Product Quality, Brand Awareness.
Co-Authors Abd. Rohman Abdul Jalil Jalil, Abdul Jalil Administrator Administrator Adya Hermawati Ahmad Qowimun Nasheh Ahnanursiami Alloysius Vendhi Prasmoro, Alloysius Vendhi Amidanal Khikmah Andini Zulfah , Andini Zulfah Andy Fairuz Z, Eva Anggraini, Sofiah Anggraini Antar Sofyan Aprillia priseyla Longdong Asha Melinia Enjela , Asha Melinia Enjela Asthiyandha, Tauricha Azulfa, Nawwal Azulfa Bahrul Alam Syah Bustanur Bustanur Chairil Anwar Chyntia wongso Cyntia Ayu Kusumaning Koeswoyo Denny Siregar Desy Sri setyo wati Devi Dominika Dika Fitria W Dini Sirma Budi Dita Hendriani Elis kayanti Emi Fadil Abdillah Arifin Hartanti, Dyah Ayu Sri Helena Margareta Imam Junaris Imam Jurnalis Intan Ronna Zulia Citta Dhewi Irhamsyah Syarifuddin Isma Pebrianti Joko Ade Nursiyono Kardiana Metha Rozhana Kartika Andi Khaerul Agus KHOIRUN NISA KHOIRUN NISA' Kholishotul Amaliyah Kiswaluyo . M. Aliyul Wafa M. Wildan Awwiby Maghfira, Hafsha Fadhla Maqhfirah Amiruddin Masriadi Mohammad Dharma Utama Mohammad Rizal Muhammad Aksan Muhammad Hisommudin , Muhammad Hisommudin Muhammad Sulton Muhammad ‘Allam Al yamani Muryati Muryati Nur Hidayati Nurasisa Lestari Olivia Tanggu Solo Prasetyo, Indra Rieza Adhanti Rina Dian Rahmawati Rodhiyana, Siti Sofa Rodhiyana Roni Malavia Mardani Ruddy Winarko Sarahfin Aslan Septi Dwi Nursanti Sholikhah, Lia Istiqomatus Sholikhah Sinta Lutfiana Sisca Hermawati Siska Arum Sari , Siska Arum Sari Siska Febiana Sopiatun Nahwiyah Sujono Trinandari Prasetya Nugrahanti Tuti Heiriyani VERONIKA ICA Viva Khoirun Amala Viya Ananda Nur Sakdiyah Wahyu Widodo WAHYUDI Waslah Waslah, Waslah Yovieta Naura Rochmanning Ayu Zakiyyudin