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Peluang Dan Tantangan UMKM Di Indonesia Dalam Perkembangan e-Commerce: Studi Perbandingan Dengan UMKM Di Negara-negara ASEAN Darmastuti, Shanti; Juned, Mansur; Saraswati, Dini Putri; Utami, Rahmadini Agung Ayu; Raharjo, Pramudya
SOSIO DIALEKTIKA Vol 8, No 1 (2023)
Publisher : LP2M

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/sd.v8i1.8786

Abstract

E-commerce menjadi isu menarik dalam dinamika ekonomi politik tidak hanya di level internasional, tetapi juga di level regional, bahkan nasional. ASEAN merespons perkembangan e-commerce melalui kerja sama maupun kesepakatan yang dapat membantu negara anggota untuk dapat memanfaatkan e-commerce yang mendorong pertumbuhan ekonomi. UMKM sebagai salah satu tulang punggung ekonomi di beberapa negara anggota ASEAN dihadapkan dengan sejumlah peluang maupun tantangan terkait dengan e-commerce. Oleh karena itu, penelitian ini bertujuan untuk memberikan gambaran perkembangan e-commerce serta peluang dan tantangan UMKM di Indonesia, Malaysia, dan Thailand. Wawancara dengan pelaku UMKM di Indonesia serta studi dokumen dari artikel jurnal serta artikel dari internet menjadi teknik pengumpulan data dalam penelitian ini. Penelitian ini menemukan bahwa UMKM di Indonesia, Malaysia, dan Thailand memiliki sejumlah peluang dengan hadirnya e-commerce. Namun demikian, tantangan terkait teknologi dan kapasitas sumber daya manusia menjadi persoalan yang masih dihadapi oleh UMKM.
Indonesia’s Economic Diplomacy to South Korea in Increasing Coffee Exports in 2016 – 2021 Pertiwi, Dian; Darmastuti, Shanti; Yudhono, Raden Maisa
Jurnal MANDIRI: Ilmu Pengetahuan, Seni, dan Teknologi Vol 7 No 2: Desember 2023
Publisher : Lembaga Kajian Demokrasi dan Pemberdayaan Masyarakat (LKD-PM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33753/mandiri.v7i2.247

Abstract

As a coffee-producing country, Indonesia needs help exporting its coffee to South Korea, which has high coffee consumption. It causes the value and volume of Indonesian coffee exports to fall below expectations. This research aims to discuss the export of Indonesian coffee to South Korea by using international trade theory and the concept of economic diplomacy. This study uses descriptive qualitative methods with primary data from semi-structured interviews, while secondary data is obtained from documents and literature related to data collection collected from January – April 2023. The results of this study are economic diplomacy carried out to maximize Indonesian coffee exports in 2016 – 2021, consisting of business matching, coffeeversation, the Seoul coffee expo and Seoul café show, and the role of government and private actors. These efforts significantly increased the value and volume of Indonesian coffee exports to South Korea the following year.
Pelatihan Digital Marketing Bagi Kelompok Usaha Mikro, Kecil, Dan Menengah (UMKM) Di Kelurahan Serua, Bojongsari, Depok Putri Saraswati, Dini; Darmastuti, Shanti; Juned, Mansur; Raharjo, Pramudya; Adam Ghoffar, Shan; Matthew Sianturi, Andrew
AMMA : Jurnal Pengabdian Masyarakat Vol. 3 No. 3 : April (2024): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The digital era has brought changes in various sectors, including Micro, Small and Medium Enterprises (MSMEs), especially since the COVID-19 pandemic broke out throughout the world. The use of information and communication technology is an opportunity for MSMEs to market their products more efficiently. However, the limited knowledge of MSME actors is an obstacle. Serua Village, Bojongsari, Depok is also one of those with potential MSME groups but is hampered by the digital technology operating capabilities of the actors. Therefore, community service activities were carried out regarding digital marketing training for MSMEs in Serua Village, Bojongsari, Depok. From the results of the pre-test and post-test, progress was obtained from the participants, where participants understood the meaning of digital marketing and had tried to practice using digital platforms such as e-commerce.
Kerja Sama Keuangan antara Indonesia dan Jepang melalui Local Currency Settlement di Sektor Perdagangan pada periode 2020-2023 Waranggani, Iloni Azarine; Darmastuti, Shanti
Jurnal MADANI: Ilmu Pengetahuan, Teknologi, dan Humaniora Vol 7 No 1: Maret 2024
Publisher : Lembaga Kajian Demokrasi dan Pemberdayaan Masyarakat (LKD-PM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33753/madani.v7i1.347

Abstract

This research aims to analyze the implementation of financial cooperation from Indonesia-Japan trade through Local Currency Settlement in 2020-2023. This research uses descriptive qualitative method with primary and secondary data sources. Data were collected through interviews and literature studies. The author conducted interviews with Bank Indonesia and KADIN Indonesia. Data analysis techniques were done through data reduction, presentation, and conclusion drawing. Based on the research results, Local Currency Settlement cooperation between Indonesia and Japan shows a positive trend in both transaction volume and number of customers. At the beginning of its implementation in 2020, the transaction volume reached $30 million, which is a significant number considering that it was only implemented in October. The figure continued to increase in the following years, showing success in diversifying currencies for trade transaction settlement. However, the implementation still faces several challenges, such as low awareness of the benefits of Local Currency settlement, less liquid currency markets, limited financial market infrastructure, and the non-internationalization of local currency policies. Several strategies were carried out to overcome these challenges, such as providing customers incentives and conducting intensive and targeted educational campaigns. The conclusion of this study is that the Local Currency Settlement cooperation between Indonesia and Japan has successfully strengthened bilateral trade relations by reducing dependence on the US dollar, although challenges are still faced. Continued efforts to raise awareness, improve infrastructure, and encourage further collaboration between the two countries are needed to optimize the benefits of Local Currency Settlement in the future. Abstrak Penelitian ini bertujuan untuk menganalisis implementasi kerja sama keuangan dari perdagangan Indonesia-Jepang melalui Local Currency Settlement pada tahun 2020-2023. Penelitian ini menggunakan metode kualitatif deskriptif dengan sumber data primer dan sekunder. Data dikumpulkan melalui wawancara dan studi literatur. Penulis melakukan wawancara dengan Bank Indonesia dan KADIN Indonesia. Teknik analisis data dilakukan melalui reduksi data, penyajian data, dan pengambilan kesimpulan. Berdasarkan dari hasil penelitian, kerja sama Local Currency Settlement antara Indonesia dan Jepang menunjukkan tren positif baik dalam volume transaksi maupun jumlah nasabah. Pada awal pelaksanaannya di tahun 2020, volume transaksi mencapai $30 juta yang merupakan angka yang cukup signifikan mengingat baru dilaksanakan di bulan Oktober. Angka tersebut terus meningkat di tahun-tahun berikutnya, menunjukkan keberhasilan dalam diversifikasi mata uang untuk penyelesaian transaksi perdagangan. Namun, pelaksanaannya masih menghadapi beberapa tantangan seperti rendahnya kesadaran akan manfaat Local Currency settlement, pasar mata uang yang kurang likuid, keterbatasan infrastruktur pasar keuangan, dan adanya kebijakan non-internasionalisasi mata uang lokal. Untuk mengatasi tantangan tersebut, dilakukan beberapa strategi seperti pemberian insentif kepada nasabah dan mengadakan kampanye edukasi intensif dan targeted. Simpulan dari penelitian ini adalah kerja sama Local Currency Settlement antara Indonesia dan Jepang telah berhasil memperkuat hubungan perdagangan bilateral melalui pengurangan ketergantungan pada dolar AS, meski masih ada tantangan yang dihadapi. Diperlukan upaya terus-menerus dalam meningkatkan kesadaran, perbaikan infrastruktur, serta dorongan kolaborasi lebih lanjut antara kedua negara untuk mengoptimalkan manfaat Local Currency Settlement di masa mendatang. Kata Kunci: LCS, Kerja Sama Keuangan, Perdagangan, Rupiah, Yen
Pelatihan Strategi Branding Bagi Usaha Mikro, Kecil, dan Menengah (UMKM) di Kelurahan Pancoran Mas Depok Darmastuti, Shanti; Juned, Mansur; Saputra, Danis Tri; Nugroho, Yulan Adi; Ksatria, Nofa; Aysha, Faradilla Indah Siti
Indonesian Journal of Society Engagement Vol. 5 No. 3: Desember 2024
Publisher : Lembaga Kajian Demokrasi dan Pemberdayaan Masyarakat (LKD-PM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33753/ijse.v5i3.172

Abstract

Product marketing is one of the essential things for MSMEs to improve their business. In the current digitalization era, MSMEs must adopt and integrate technology into their business activities and carry out attractive branding of the products they market. In connection with the importance of branding, from the results of the preliminary study conducted by the community service team, it is known that there are still MSMEs in Pancoran Mas Depok that need to understand the benefits of branding in product marketing. Therefore, the team conducted training activities on branding strategies for MSME players in Pancoran Mas, Depok. This activity was carried out in several stages: coordination, pre-test filling, branding strategy training, and post-test filling. In addition to the training provided by the community service team, this community service activity also invited resource persons who are practitioners in the field of branding to give training on branding strategies in marketing products. From the training results, the participants considered the training beneficial for marketing products, especially those based on social media. The participants also thought branding through social media is essential in introducing products to consumers so business sustainability can run well.
Kerja Sama ASEAN di Bidang Ekonomi Digital: Tinjauan terhadap ASEAN Digital Economy Framework Agreement Darmastuti, Shanti; Nidatya, Nurfarah; Saraswati, Dini Putri; Nashir, Asep Kamaluddin
Jurnal MADANI: Ilmu Pengetahuan, Teknologi, dan Humaniora Vol 7 No 2: September 2024
Publisher : Lembaga Kajian Demokrasi dan Pemberdayaan Masyarakat (LKD-PM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33753/madani.v7i2.375

Abstract

The development of the digital economy requires every country to be responsive and able to adopt technological developments quickly to capture opportunities from the digital economy. Various efforts and policies are made to take advantage of digital economic developments that can contribute to economic growth. ASEAN is one form of regional cooperation that intensively pays attention to the development of the digital economy in the region. One of the cooperative framework efforts currently in process is the ASEAN Digital Economy Framework Agreement (DEFA). Through the ASEAN DEFA, it is expected that there will be harmonization among ASEAN member countries in digital economy policies. On the other hand, regarding the digital economy, ASEAN countries are still faced with several challenges in developing the digital economy, both in terms of access to digital technology and the skills of human resources in adapting to the development of digital technology. Therefore, this study aims to analyze the future cooperation of ASEAN DEFA, which is faced with several challenges by ASEAN member countries. Through analysis of various sources from previous research, journal articles, and other secondary data sources, the study's results show that there are still several digital economy challenges in the region, such as digital economy infrastructure development, the digital divide, the role of MSMEs in the digital economy, and policy harmonization. The region's variety of digital economy challenges requires mapping the readiness of ASEAN countries, collaboration and cooperation, and policy harmonization. This needs to be done so that member countries can benefit from implementing ASEAN DEFA in the future. Abstrak Perkembangan ekonomi digital menuntut setiap negara untuk responsif dan dapat melakukan adopsi perkembangan teknologi secara cepat dalam menangkap peluang dari ekonomi digital. Berbagai upaya dan kebijakan dibuat untuk memanfaatkan perkembangan ekonomi digital yang dapat berkontribusi terhadap pertumbuhan ekonomi. ASEAN menjadi salah satu bentuk kerja sama regional yang secara intensif memberikan perhatian terhadap perkembangan ekonomi digital di kawasan. Salah satu upaya kerangka kerja sama yang saat ini sedang berproses adalah ASEAN Digital Economy Framework Agreement (DEFA). Melalui ASEAN DEFA diharapkan nantinya terdapat harmonisasi antarnegara anggota ASEAN dalam kebijakan ekonomi digital. Di sisi lain, sehubungan dengan ekonomi digital, negara-negara ASEAN masih dihadapkan dengan sejumlah tantangan dalam pengembangan ekonomi digital baik dari sisi akses terhadap teknologi digital sampai dengan keterampilan sumber daya manusia dalam beradaptasi dengan perkembangan teknologi digital. Oleh karena itu, penelitian ini bertujuan untuk menganalisis kerja sama ASEAN DEFA ke depan yang dihadapkan dengan sejumlah tantangan yang dihadapi oleh negara anggota ASEAN. Melalui analisis dari berbagai sumber dari penelitian terdahulu serta artikel jurnal dan sumber data sekunder lainnya, hasil dari penelitian menunjukkan bahwa masih terdapat beberapa tantangan ekonomi digital di kawasan seperti pembangunan infrastruktur ekonomi digital, kesenjangan digital, peran UMKM dalam ekonomi digital, sampai dengan harmonisasi kebijakan di kawasan. Beragamnya tantangan ekonomi digital di kawasan membutuhkan adanya pemetaan kesiapan negara-negara ASEAN, kolaborasi dan kerja sama, serta harmonisasi kebijakan. Hal ini perlu dilakukan sehingga negara anggota dapat memperoleh manfaat dari implementasi ASEAN DEFA ke depannya. Kata Kunci: ASEAN DEFA, Ekonomi Digital, Kerja sama, Tantangan
Energi Terbarukan dalam Perspektif G20: Peluang dan Tantangan Saraswati, Dini Putri; Darmastuti, Shanti; Juned, Mansur; Utami, Rahmadini; Talmullah, Ali
Jurnal Green Growth dan Manajemen Lingkungan Vol. 14 No. 1 (2024): Jurnal Green Growth dan Manajemen Lingkungan
Publisher : Program Studi Magister Manajemen Lingkungan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jgg.141.03

Abstract

The climate crisis, which also disrupts global stability, forces countries to make an energy transition towards renewable energy. A multilateral forum consisting of 19 countries and the European Union, the G20 has a strategic role to play in promoting the issue of the energy transition. Moreover, all of its member countries are among the largest non-renewable energy consumers in the world. However, of course, not all of the G20 member countries consist of developed countries. Therefore, they have their own challenges and opportunities. This paper will explain the opportunities and challenges of the energy transition by G20 member countries, especially developing countries. The country samples taken were Indonesia, Brazil, India, Saudi Arabia, and China. The method used is a qualitative research method by conducting an interview with an informant and studying documents. The results of the research show that the member states of G20, especially developing countries, still face challenges in the energy transition.
Revitalisasi Peran Kepemudaan Melalui Karang Taruna Dalam Pengelolaan Sampah Plastik di Desa Baros, Kabupaten Serang Cahyani, Intan Putri; Darmastuti, Shanti; Afrimadona; Ali, Syarif
JURNAL ABDIMAS DOSMA (JAD) Vol. 1 No. 2 (2022): Juni
Publisher : IKATAN ALUMNI DOSEN MAGANG KEMENRISTEKDIKTI TAHUN ANGKATAN 2017

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (676.31 KB) | DOI: 10.70522/jad.v1i2.10

Abstract

Baros Village, Serang Regency has a strategic geographical location, but there are still various closely related environmental and community problems, namely waste. This is where the role of youth in plastic waste management is needed. Through several stages, the service team seeks to revitalize the youth role of the Baros Village Youth Organization through various and participatory initiatives in maintaining, maintaining, and improving environmental functions through plastic waste management. The Participatory Rural Appraisal model is used in this activity with considerations from problem identification until later at the completion stage, all involving partners. The counseling activities carried out are expected to provide a stimulus for Karang Taruna members to carry out plastic waste management activities that have economic benefits as well as a pilot project to increase the role of youth in village development. Although the counseling activity was carried out within limitations due to the Covid-19 Pandemic, the enthusiasm of Karang Taruna members who took part in this activity to become a driving force for waste management efforts in the Baros Village environment was very high.
Pelatihan Pemanfaatan Media Sosial Untuk Pemasaran Produk UMKM Di Kelurahan Pancoran Mas, Depok Darmastuti, Shanti; Juned, Mansur; Tri Saputra, Danis; Indah Siti Aysha , Faradilla; Adi Nugroho , Yulan; Ksatria, Nofa
AMMA : Jurnal Pengabdian Masyarakat Vol. 4 No. 5 : Juni (2025): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Using social media in product marketing is an innovative way to expand the market. Through social media, business actors, including Micro, Small, and Medium Enterprises (MSMEs), have the convenience of marketing products online. Understanding the correct utilization of social media is essential for MSMEs. Therefore, community service activities carried out in Pancoran Mas Village, Depok, aim to provide training on the use of social media for marketing MSME products. This training was attended by representatives of MSME players in Pancoran Mas Village who are engaged in various fields, including fashion, food, and crafts. The training activities also invited resource persons who have successfully run their businesses in the fashion sector. The training activities were carried out in several stages starting from coordination, filling in the pre-test, training on the use of social media, and filling in the post-test. Through training and sharing sessions, participants gained insights to strengthen their capacity to market their products through social media. The participants  well-received training on the utilization of social media.
Penyuluhan Sanitasi Bersih dalam Upaya Mewujudkan Sustainable Development Goals (SDGs) di Kelurahan Serua Depok Sophiana Widiastutie; Mansur Juned; Shanti Darmastuti; Steven Montesquieu Manurung; Shiella Najwa Shaliha
Jurnal Pengabdian UNDIKMA Vol. 4 No. 4 (2023): November
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v4i4.8831

Abstract

This service activity aims is to increase the knowledge and awareness of community members regarding the importance of clean sanitation in an effort to realize Sustainable Development Goals (SDGs) in Kelurahan Serua, Bojongsari, Depok. The method of implementing this service uses counselling with partners is Tim Pokja Sehat Kelurahan Serua, Bojongsari, Depok. The evaluation instrument for this service uses Pre-test and Post-Test evaluations and is analyzed descriptively. The results of this service show that participants' knowledge and awareness has increased regarding the importance of clean sanitation including waste management, clean water, healthy latrines, and correct waste management. So, it is hoped that the result of this service can have an impact on the realization of Sustainable Development Goals (SDGs).
Co-Authors Adam Ghoffar, Shan Adi Nugroho , Yulan Afrimadona Afrimadona Afrimadona Afrimadona, Afrimadona Al Bahits Annef Al Bahits Annef Ali, Syarif Anastasya Gabriela Nahampun Andi Kurniawan Andi Kurniawan Andi Kurniawan Andi Kurniawan Andrea Gladys Gabriella Andrew Matthew Sianturi Anisa Indira Prameswari Annef, Al Bahits Asep Kamaluddin Nashir Aysha, Faradilla Indah Siti Batubara, Esmeralda Putri Namora Butar-Butar, Naomi Niken Agustina Cahyani, Intan Putri Dairatul Ma'arif Darin Atiandina Dian Pertiwi Dinda Jasmine Dini Putri Saraswati Dini Putri Saraswati Dini Putri Saraswati Fatkhuri, Fatkhuri Fauzan Anggoro Susanto Fitri Chaerunisa Giffary Salsha Al Fajrin Giffary Salsha Al Fajrin Goldy Melina Febry Fajriani Hartanto Rosojati Hesti Rosdiana Hikmawan, Rizky Indah Siti Aysha , Faradilla Jati Satrio Ksatria, Nofa Laode Muhamad Fathun Mansur Juned Manurung, Steven Montesquieu Matthew Sianturi, Andrew Nazaruddien Agus Salim Putra Angkotasan Nugroho, Yulan Adi Nurfarah Nidatya Nurfarah Nidatya Prameswari, Anisa Indira Pramudya Raharjo Priscilla Dewi Kirana Putri Saraswati, Dini Putri, Melisa Triatika Putri Rachmasari Nur Al-Husin Raharjo, Pramudya Rahmadini Agung Ayu Utami Salam, Syahrul Saputra, Danis Tri Saraswati, Dini Putri Shaliha, Shiella Najwa Shan Adam Ghoffar Sherina Amellia Shiella Najwa Shaliha Sianturi, Andrew Matthew Sindy Yulia Putri Sophiana Widiastutie Sophiana Widiastutie Sri Issundari Steven Montesquieu Manurung Syahrul Salam Syarif Ali Syarif Ali Talmullah, Ali Treasa, Naoka Zayna Tri Saputra, Danis Utami, Rahmadini Utami, Rahmadini Agung Ayu Waranggani, Iloni Azarine Widiastutie, Sophiana Wiwiek Rukmi Dwi Astuti Wowiling, Andrea Aletta yudhono, raden maisa Zahrah, Alisa