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Firdaus Firdaus
Universitas Muhammadiyah Semarang
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Journal : journal of advanced multidisciplinary research

 1 
The Impact of Brand Image, Price, and Variety Seeking on Brand Switching Behavior Firdaus Firdaus; Budiman Budiman
Journal of Advanced Multidisciplinary Research Vol 2, No 2 (2021): December 2021
Publisher : Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (249.918 KB) | DOI: 10.30659/jamr.2.2.78-89

Abstract

Brand switching behavior is brand switching behavior by consumers or it is interpreted as a consumer's vulnerability to switch to another brand . The purpose of this study to determine the effect of brand image, price and variety seeking to brand switching behavior of the product Slai O'lai with Oreo products. Slai Olai has decreased significantly, whereas it is inversely proportional to Oreo Products which have experienced an increase. This picture shows the changes in consumer behavior makes the transition brand from Slai O'lai of Oreo Product. The population and research sample are residents of Semarang as many as 100 consumers. The sampling technique was carried out using purposive sampling method, namely the sampling technique used by the researcher if the researcher had certain considerations in taking the sample or determining the sample for certain purposes and processing the data using the SPPS version 21 program . The results showed that the fact that the brand shift of biscuit customers was influenced by the brand image, price and the need to look for variations.
Supply Chain Management on Inventory Indonesian Drug Industry Firdaus Firdaus; Roos Kities Andadari; Hari Murti Mahatma Putra; Sri Sulandjari
Journal of Advanced Multidisciplinary Research Vol 1, No 2 (2020): December 2020
Publisher : Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1304.117 KB) | DOI: 10.30659/jamr.1.2.63-72

Abstract

The development of the human population in the world, especially Indonesia, to date is approximately 260 million people, making Indonesia in a big challenge where Indonesia must be able to meet the domestic drug supplies needed by the community. The availability of drugs is still an obstacle in the National Health Insurance in Indonesia, this requires the role of the pharmaceutical industry in supporting drug availability by implementing good supply chain management. The focus of this discussion is to look at drug supplies in Indonesia in meeting people's needs and identify factors for production planning, production capacity and raw material procurement for the pharmaceutical industry in supporting the availability of drugs to support the National Health Insurance. This research is a descriptive study by collecting information from various literatures on pharmacy and medicines in Indonesia with a focus on the discussion of production planning, production capacity and raw material procurement and delivery to pharmaceutical companies in supporting drug availability. Because the planning for drug needs used as a basis for drug procurement is inaccurate so that pharmaceutical companies cannot make accurate production plans and the quantity of drugs for the community is inaccurate, time and unavailable at any time, the need for and procurement of materials still depends on imported raw materials from abroad around 95% with a lead time of 1-3 months so that it has the potential to deplete drug supplies and make the National Health Insurance in Indonesia worse.
Co-Authors Abdillah, Muhammad Husein Abdullah Abdullah Abdullah, Zailani Ade Octavia Adelia, Vita Adi Sucipto, Adi Agung Nusantara Ahmad Fahmi Akmal, Muhammad Rafi Aldiva Qolby Tiara Alif Rizky Bunganaen, Naufal Alim, Mucahmmad Rully Sjahirul Alis Arifa Rahman Alis Arifa Rahman Alis Arifah Rahman Amalia Wulandari, Nisa Amelia Amrudin Mahfud Jumai Amrudin Mahfud Jumai Ananda, Fariz Andro Dewanta Noegroho Andro Dewantara Noegroho Annisa Fajri Any Setyarini Ariyanto, Ahmad As'ari, Fajar Husain Asepta Hendriyanto Asepta Hendriyanto Asepta Hendriyanto Asepta Hendriyanto Asepta Hendriyanto Asepta Hendriyanto Bagus Abdillah Baskara, Andika Bilal, Bilal Budiman Budiman Callista Cahya Waroka Choirul Marganis, Vedro Dedik Purwanto Devanya Sonia Aulia Devi Dewantara Noegroho, Andro Dien Maulana Akbar Dina, Novia Rahma Dwi Yulian, Adinda Edy Purwanto Edy Purwanto Edy Purwanto Effendi, Meizar Eka Nada Shofa Alkhajar Elina Felda Elina Felda Andreani Ellen Proborini Endah Ratnasari Fatmawati, Azzahra Felda, Elina Fiderius Ismanto Fiderius Ismanto Fiderius Ismanto Fitri Amalia Pratama Fitria Ramadhani Fitria Ramadhani Haqq, Zulkifli Nurul Hari Murti Mahatma Putra Hartono, Joko Setyo Haryati, Fitri Hayati, Michelle Zuhrotul Hendar Prihardi Heru Yulianto Heru Yulianto Hibatullah, Ziyad Ilham Yusuf, Ilham Irma Puspitasari, Irma ISMANTO, FIDERIUS Isna, Nova Jatmiko, M.Roby Juma'i, A.M Jumai Jumai Jumai Jumai Jumai Jumai Jumai Jumai Jumai, Jumai Kukuh Mulyanto Kukuh Mulyanto Kukuh Mulyanto Kukuh Mulyanto Kukuh Mulyanto Kukuh Mulyanto Lasmiatun, Lasmiatun Lelani, Siska M Martini M. Roby Jatmiko M. Roby Jatmiko M. Roby Jatmiko M. Roby Jatmiko M. Rully Sjahirul Alim M. Sufi Ali Imran M.Roby Jatmiko MARTINI Martini Martini Martini Martini Martini Martini Martini Maulana, Satriyo Meizar Effendi Meizar Effendi Meizar Effendi Muchammad Rully Sjahirul Alim Muhamad Reza Pahlevi Muhamad Roby Jatmiko Muhammad Roby Jatmiko Muhammad Syaiful Huda Nadia Ayu Nisa Amalia Wulandari Nisrina, Ghina Noegroho, Andro Dewantara Nofikasari, Nofikasari Nur Aini, Farikha Nurhayati Nurhayati Nurhayati Nurhayati Nurhayati Nurhayati Nurhayati Nurhayati Nurhayati Nurhayati Nurrahmah, Wa Ode Sitti Nuruddin Mahmud Nuruddin Mahmud Nurul Dyah Ayu Fajrin Paramitha Maylina Afifah Pharatt Run Pradipta Risma Rukma Ardi Purwanto, Dedik Putri, Cut Wanda Cahya Raihan, M. Dhany Riza Aqil Wafi Rizky, Rizky Novian Hariyadi Roos Kities Andadari Rully Sjahirul Alim , Mochammad Rusmiyatun Rusmiyatun Safitriani, Ayu Sekar Fitri Tengah Panuluh Septiana, Zulfa Shafiyah Ainur Rafi'ah Shandya Aissy Syafaq Sherly Vera Ari Sabrina SITTI NURRAHMAH, WA ODE Sri Sulandjari Sri Sulistiyaningsih Sri Sulistiyaningsih Sri Sulistiyaningsih Sri Sulistiyaningsih Sugiharti Sugiharti Suharti Suharti , Suharti Sulistiyaningsih, Sri Suwardi Suwardi Syafaq, Shandya Aissy Tiara, Aldiva Qolby Tiurma Yasinta Wa Ode Sitti Nurrahmah Wa Ode Sitti Nurrahmah Wa Ode Sitti Nurrahmah Wa Ode Sitti Nurrahmah Wa Ode Sitti Nurrahmah Wa Ode Sitti Nurrahmah Wahyu Alfiana, Elsa Wulandari, Nisa Amelia Wulansari, Tutut Yasinta, Tiurman Zahro, Aimatuz Zailani Abdullah Zailani bin Abdulah