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KARAKTERISTIK KONSUMEN YANG MEMBELI BERAS HITAM ORGANIK SECARA ONLINE MELALUI SOCIAL COMMERCE DAN YANG MENGONSUMSINYA SERTA KEPUASANNYA Kuswarini Kusno; Rani Andriani Budi Kusumo; Eti Suminartika; Tuti Karyani
Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Vol 6, No 2 (2021): Volume 6 Nomor 2
Publisher : Departemen Sosial Ekonomi Faperta Unpad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/agricore.v6i2.38056

Abstract

Abstrak Masyarakat sering menganggap beras hitam sebagai ketan hitam sehingga kurang diminati sebagai pangan sehat. Pesatnya peningkatan pengguna media sosial menyebabkan perdagangan beras hitam organik dilakukan secara online melalui social commerce. Tujuan penelitian adalah 1). mendeskripsikan karakteristik konsumen yang membeli beras hitam organik secara online melalui s-commerce dan yang mengonsumsinya serta 2). menganalisis kepuasan konsumen terhadap atributnya. Design penelitian adalah kuantitatif. Sampel berukuran 59 ditarik menggunakan teknik stratified random sampling dan convenience sampling. Data primer dianalisis dengan menggunakan cross tab, Importance Performance Analysis serta Consumer’s Satisfaction Index. Hasil penelitian menunjukkan pada umumnya konsumen beras hitam organik yang membeli secara online melalui s-commerce adalah responden sendiri, wanita, sudah menikah, remaja akhir, berpendidikan sarjana, kepala keluarganya bekerja sebagai PNS atau wiraswasta dan berasal dari kalangan menengah ke atas. Dari 12 atribut, 4 atribut menjadi prioritas utama dalam perbaikan yaitu derajat hitamnya warna beras, daya tahan beras, tercantumnya logo organik dan tanggal kadaluarsa. Konsumen merasa cukup puas terhadap keduabelas atribut beras hitam organik.Kata kunci: beras hitam organik, atribut produk, kepuasan terhadap atribut, pembelian secara online melalui social commerceAbstractPeople often think of black rice as black sticky rice, so it is less desirable as a healthy food. The rapid increase in social media users causes organic black rice trading to be carried out online via social commerce. The research was performed to 1). describe the characteristics of consumers who buy organic black rice online via s-commerce and who consume it and 2). analyze consumer satisfaction with its attributes. The research design was quantitative. The sample size 59 was drawn using stratified random sampling and convenience sampling. The data used primary data which was analyzed using cross tab, Importance Performance Analysis and Consumer's Satisfaction Index. The results show that in general, consumers of organic black rice who buy online via s-commerce were the respondents themselves, women, married, late teens, graduated with a bachelor's degree, the head of his family works as a civil servant or entrepreneur and comes from the upper middle class. Of the 12 attributes, there are 4 attributes that are the main priority for improvement, namely the degree of blackness of the color of the rice, the durability of the rice, organic logo is printed and expiration date are printed. Consumers were quite satisfied with the twelve attributes of organic black rice.Keywords: organic black rice, product attributes, satisfaction with attributes, online purchases via social commerce
PERILAKU PETANI DALAM USAHATANI MANGGA DI KABUPATEN CIREBON Rani Andriani Budi Kusumo; Elly Rasmikayati; Gema Wibawa Mukti
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 4, No 2 (2018): Juli 2018
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (90.56 KB) | DOI: 10.25157/ma.v4i2.1423

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As one of the largest mango producers in the world, there are still problems faced by farmers in terms of product quality and productivity. The quantity and quality of mango produced by farmers is influenced by the behavior of mango farmers in their farming activities. This research were aimed to analyze: 1) farmers perception of mango farming in Cirebon Regency; 2) behavior of farmers in mango farming in Cirebon Regency; 3) Factors related to farmer behavior in mango farming in Cirebon Regency. The research was conducted by survey-explanatory method. Respondents in this study were 130 mango farmers who were taken at random by multi-stage random sampling technique. Descriptive statistical analysis and Spearman rank correlation analysis were used to answer the research objectives. The result of analysis showed that most farmers have not applied fertilization technique, the use of growth regulators and pest management as recommended. Price stability was a factor associated with farmer behavior in various activities of his farming. Efforts were needed to ensure price stability received by farmers so that farmers are more motivated to improve productivity and yield quality.Keywords: mango, behavior, farmers, farming
ASPEK PENDORONG PETANI MUDA UNTUK BERKOLABORASI DALAM KELOMPOK TANI Gema Wibawa Mukti; Yosini Deliana; Rani Andriani Budi Kusumo
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 1 (2021): Januari 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i1.4478

Abstract

Most young farmers in Cibodas Village, Lembang Sub-district are able to develop agriculture with modern patterns and keep up with technological developments. But, the farmer still running their agribusiness enterprises individually. The purpose of this study was to determine the characteristics of young farmers as well as the correlation with group interest and to determine the level of interest of farmers towards farmers’ group. This research is a quantitative descriptive study using an aritmaticmean and rank spearman analysis tool, the selection of samples in this study is using a purposive sampling technique of 100 samples. The results of this study show that young farmers are dominated by male farmers aged 38-44 years, at most junior high school educated and have experience of farming no more than 10 years. Access to information obtained by farmers is easy to obtain and most of them have land no more than 2.88 hectares, 78 people from 100 farmers are not affiliated with farmer groups. The level of interest of farmers is in a low category. The correlation between the characteristics of farmers and interest towards farmers’ group has a positive correlation, with indicators of education, farming experience, access to information and land area.
DAMPAK PERUBAHAN IKLIM TERHADAP USAHATANI PADI DI DESA WANGUK KECAMATAN ANJATAN KABUPATEN INDRAMAYU Getmi Nuraisah; Rani Andriani Budi Kusumo
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 5, No 1 (2019): Januari 2019
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (183.657 KB) | DOI: 10.25157/ma.v5i1.1639

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One of the biggest threats in the world of agriculture is the occurrence of global climate change which is likely to result in crop failure. Agriculture and climate change have a very close connection, because agricultural sector is very dependent and very vulnerable to climate change, so that the knowledge of farmers in the magnitude of climate change is needed. This study aims to examine the extent to which farmers' knowledge of climate change is happening and the impacts caused by climate change, especially on rice. This research was carried out using qualitative design with "case study" techniques, using primary data and secondary data. Determination of informants was carried out purposively, namely farmers who had done farming for ± 10 years who experienced crop failure and who were not with their land ownership status. Data collection techniques used in the form of observation, interviews and literature studies. The design of data analysis uses descriptive analysis. The results of this study indicate that farmers who experience crop failure and who have harvested already know and feel the changes that occur such as changes in planting, changes in temperature, changes in rainfall, extreme weather, and pest attacks, but farmers have not been able to explain what climate change own. The impact felt by farmers due to climate change is that farmers experience a decline in yields, increased pest attacks, increased risk of crop failure and a decrease in farmers' income.
JARINGAN SOSIAL PETANI: UPAYA PETANI PEMULA DALAM MEMBANGUN JARINGAN SOSIAL UNTUK MENGAKSES SUMBERDAYA USAHATANI Gema Wibawa Mukti; Rani Andriani Budi Kusumo
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 8, No 1 (2022): Januari 2022
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v8i1.6591

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This paper aims to explore how social networks provide farmers with access to resources, understanding the extent to which farmers with agricultural and non-agricultural backgrounds build their business networks. The research methodology is qualitative. Data was collected between October 2020 – June 2021, through semi-structured interviews with 30 farmers in West Java. There are 15 farmers who have an agricultural background, and 15 of them are novice farmers who do not have an agricultural background. The results showed that strong and weak ties each contributed to novice farmers in accessing resources. Beginner farmers who are not from the agricultural environment struggle harder to build business networks, making greater sacrifices in accessing the resources they need. Farmers with non-agricultural backgrounds are able to access material resources which are usually obtained from strong social ties. With hard effort and sacrifice, they are able to get resources from weak social ties. Agriculture is a sector that is constantly undergoing rapid changes, so these two groups of farmers must be able to move quickly, across “borders” to access resources in innovative ways from various existing sources.
MINAT MAHASISWA ANGGOTA INTERNATIONAL ASSOCIATION OF STUDENT IN AGRICULTURAL AND RELATED SCIENCES (IAAS) INDONESIA UNTUK BEKERJA DI SEKTOR PERTANIAN Hasna Putri; Rani Andriani Budi Kusumo
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 6, No 2 (2020): Juli 2020
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v6i2.3287

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Agriculture sector is a sector that take a lot of labor in Indonesia. There is a promblem with employment in agriculture sector, the high amount of old age labor and labor with low education. The lack of interest with agriculture from young generation is one of the causes that problem is happened. IAAS Indonesia is an organization that can be a place for young generation to give their aspiration about agriculture in Indonesia. The purpose of the study was to analyze (1) the interst to work in agriculture field of student as a part of IAAS Indonesia and (2) a correlations between interest factor and the interest to work in agricultural field. Data is collected by using questionnaires with a member of IAAS Indonesia. This research is a quantitative study  with descriptive survey techniques . The study was conducted to 88 students through the use of the Slovin formula.The result show that an interest to work in agriculture field for student of member IAAS Indonesia is in high category and factor which connect with student interest are  personality of the student, emotional factor, economics motive and condition of the work.
HUBUNGAN KARAKTERISTIK WIRAUSAHA DENGAN KEBERHASILAN USAHATANI HORTIKULTURA Gema Wibawa Mukti; Rani Andriani Budi Kusumo; Yosini Deliana
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 6, No 2 (2020): Juli 2020
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (288.592 KB) | DOI: 10.25157/ma.v6i2.3356

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The purpose of this study was to find out how the relationship between entrepreneurial characteristics and the success of Horticulture Farmers in Cibodas Village, Lembang District, West Bandung Regency. This research uses quantitative design with descriptive survey method. The research sample was taken by probability sampling method. Data analysis was carried out descriptively statistically and using Rank Spearman correlation analysis tools. The results showed that the average sample of farmers was male, in productive age, had received a 9-year compulsory education program, and had a business scale of 417.34 Tumbak. Entrepreneurial characteristics possessed by farmers are included in the criteria of "Good" with a percentage of 77.05%, Farming success is included in the criteria of "Good" with a percentage of 77.2%, and the results of the study show there is a positive correlation on all characteristics.
FAKTOR-FAKTOR INTERNAL DAN EKSTERNAL YANG BERHUBUNGAN DENGAN PEMILIHAN PASAR PETANI MANGGA Elly Rasmikayati; Aurelia Fadhilah Sari; Rani Andriani Budi Kusumo; Bobby Rachmat Saefudin; Nur Syamsiyah
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 6, No 2 (2020): Juli 2020
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (262.26 KB) | DOI: 10.25157/ma.v6i2.3626

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The selection of the market that partners with farmers is based on the ability of farmers to attract the attention of buyers. But in reality, most mango farmers have a high dependency to sell their harvest to middlemen. This study aims to analyze internal and external factors related to market selection for mango farmers. This research is a quantitative study conducted in Sedong District, Cirebon Regency, West Java. The research method uses the survey method. The research sample was taken using a simple random sampling technique such that a sample size of 50 people was obtained. The data analysis tool used is crosstabulation analysis. The results showed that internal factors that have a directly proportional relationship to market selection are the level of education, number of trees, ownership of transportation, and activeness in farmer groups, while internal factors that have an inverse relationship with market selection are age and farming experience. The eexternal factors that have a directly proportional relationship to market selection are distance to market, travel time to market, and government contribution. While internal factors such as level of trust, access to information, and activeness in participating in counseling, and external factors such as conducting counseling have no relationship with market selection.
KOMUNITAS SEBAGAI UNSUR PENTING BAGI PENGEMBANGAN KEWIRAUSAHAAN: SEBUAH PEMBELAJARAN DARI PERTANIAN HORTIKULTURA DI JAWA BARAT Gema Wibawa Mukti; Rani Andriani Budi Kusumo; Yosini Deliana
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 2 (2021): Juli 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i2.5197

Abstract

Entrepreneurship occurs in a space with heterogeneous actors, where there are complex relationships between these actors. This research focuses on understanding entrepreneurship and agricultural communities in the context of economic development. Entrepreneurship research is felt to have not paid enough attention to understanding the community as a group of actors who influence the entrepreneurial behavior of an entrepreneur). We believe that entrepreneurship is greatly influenced by the existence of a community consisting of various stakeholders (government, universities and the private sector). An understanding of the entrepreneurial phenomenon can be obtained by understanding individual interactions with existing opportunities and the environment in which the entrepreneur operates. The relationship between farmers as entrepreneurs and the community as a place where farmers cultivate is important. Social capital, values, norms and culture contained in the community can influence entrepreneurship, both positively and vice versa. Likewise, entrepreneurial activities contribute to the life of society as a whole. Community and entrepreneurship are two entities that influence each other, each of which cannot stand alone. The next challenge for us as entrepreneurship researchers is to expand the scope of research to understand entrepreneurship more comprehensively from various points of view.
ANALISIS KEBERADAAN PG MADUKISMO TERHADAP KESEJAHTERAAN MASYARAKAT DESA TIRTONIRMOLO KABUPATEN BANTUL YOGYAKARTA Jihan Marha; Zumi Saidah; Pandi Pardian; Rani Andriani Budi Kusumo
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 6, No 1 (2020): Januari 2020
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (274.796 KB) | DOI: 10.25157/ma.v6i1.3225

Abstract

Agroindustry is one sector that expected to improve the economy of the people in a country. The existence of agro-industry will have a positive impact on the surrounding communities. Positive impacts include opening up employment opportunities, opening up new business opportunities and social activities to the community. The purpose of this study was to analyze the relationship between perception of the impact of the existence of PG Madukismo Agroindustry on the welfare of the citizen of Tirtonirmolo Village. This research uses a quantitative approach design and survey techniques in a case. The analysis used is the validity test, reliability test, descriptive analysis, Man Whitney Rank Test (U test), and Spearman Correlation Rank Test. The results of this study indicate that there is a correlation between the perception of the impact of the existence of PG Madukismo Agroindustry on the welfare of Tirtonirmolo Village community.
Co-Authors Agriani Hermita Sadeli Ahmad Fauzan Anne Charin Anne Charina Anne Charina Ardiansyah, Ikhsan Arisyi, Yudistira Haikal Aurelia Fadhilah Sari Az-Zahra, Aliffah Bobby Rachmat Saefudin Devia Destriyani Diah K Pranadji Diah K. Pranadji Dika Supyandi DIKA SUPYANDI Dini Rochdiani Elfadina, Ellisa Agri Elly Rasmikayati Elsha Munziah Endah Djuwendah Erna Rachmawati Erna Rahmawati Erni Suminar Eti Suminartika Euis Sunarti Ganjar Kurnia Ganjar Kurnia Gema Wibawa Mukti Gema Wibawa Mukti Gema Wibawa Mukti Gema Wibawa Mukti Gema Wibawa Mukti Gema Wibawa Mukti Gema Wibawa Mukti Gema Wibawa Mukti Gema Wibawa Mukti Getmi Nuraisah Ghifari, Reza Affan Hanna Alynda Hasna Putri Hepi Hapsari Hesty Nurul Utami Iwan Setiawan Iwan Setiawan Iwan Setiawan Jihan Marha Kuswarini Kusno Lucyana Trimo Lutfhi Juansah M. Gunardi Judawinata Mahra Arari Heryanto Megawati Simanjuntak Mohamammad Nasarullah Muhamad Rizky Wibowo Muhammad Arief Budiman Nur Syamsiah Nur Syamsiyah Nursyamsiyah Nursyamsiyah Nurulhaqq Sariwibawa Ahmad Zaeni Pandi Pardian Qanti, Sara Ratna Riwanto Tirtosudarmo Riwanto Tirtosudarmo Sara Ratna Qanti SETIAWAN, IWAN Sharhana, Nabila Della Nur Sri Fatimah Sri Fatimah Suhandi, Raisya Alviani Puteri Sulistyodewi Nur Wiyono Supriyadi Supriyadi SYARIFUL MUBAROK Tirtosudarmo, Riwanto Trisna Insan Noor Tuti Karyani Utami, Hesti Nurul Vanya Almeira Rizkika Waqi, Lutfi Ahmad Wibawa Mukti, Gema Wibawa, Gema Wieny Marma Jaya Yayat Sukayat Yayat Sukayat Yayat Sukayat Yayat Sukayat Yayat Sukayat YAYAT SUKAYAT Yayat Sukayat, Yayat Yosini Deliana Yosini Deliana Yossini Deliana Yudistira Haikal Arisyi Yudistira Haikal Arisyi Yuniar Dianti Fauziah Zumi Saidah