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ORIENTASI KEWIRAUSAHAAN PETANI BROKOLI SKALA KECIL DALAM MENGHADAPI PERMINTAAN PASAR TEKSTUR (STUDI KASUS DI GAPOKTAN LEMBANG AGRI KECAMATAN LEMBANG KABUPATEN BANDUNG BARAT) Gema Wibawa Mukti; Rani Andriani Budi Kusumo; Pandi Pardian
Paspalum: Jurnal Ilmiah Pertanian Vol 5, No 1 (2017)
Publisher : Lembaga Penelitian dan Pengabdian Universitas Winaya Mukti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (532.751 KB) | DOI: 10.35138/paspalum.v5i1.33

Abstract

Broccoli is one of the prospective horticultural products to be developed, beside it has a good nutrition for health, broccoli also hasan interesting physical form. Broccoli is generally preferred by consumers of modern market, sold as fresh with adjust table size with consumer demand. On the other hand, broccoli has aperishable nature, with an unique morphological characteristics. Modern market demand requires a certainspec for broccoli, it cause farmers had tochange the way they do in their  business, so that their products are well received by the modern market. There fore, this study aims to determine the entrepreneurial orientation offarmersso it canmeet the demand ofbroccolito themodernmarket. Broccoli’s Farmer has a high entrepreneurial spirit, as seen from the orientation of farmers in view the future. Farmers see the modern market as an alternative market with a huge potential market in the future, so that the farmers do a variety of creative effort to make their business performance more efficiently so it can serve the  modern market better. The method usedinthisstudyis thecase studies method, theanalysis techniqueused isdescriptive qualitativeanalysis. Research shows that broccoli farmers as an entrepreneur has an unique characteristics and valuesin running their business. Broccoli farmes entrepreneurial orientation in Kecamatan Lembang emphasizes the creation of business innovation, always doing to do the improvement process of their supply chain product, namely with implementing strategies for business collaboration with other actors in the broccoli supply chain. They also always proactivein receivinga request from the modern market as an alternative market for their business, so their businesses can be more competitive and be able to runcontinuously.
PERSEPSI PETANI TERHADAP TEKNOLOGI BUDIDAYA SAYURAN ORGANIK DI KABUPATEN BANDUNG BARAT Rani Andriani Budi Kusumo; Anne Charina; Agriani Hermita Sadeli; Gema Wibawa Mukti
Paspalum: Jurnal Ilmiah Pertanian Vol 5, No 2 (2017)
Publisher : Lembaga Penelitian dan Pengabdian Universitas Winaya Mukti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (349.69 KB) | DOI: 10.35138/paspalum.v5i2.3

Abstract

Peluang pasar sayuran organic yang meningkat kurang diikuti dengan meningkatnya jumlah petani yang mengusahakan sayuran organic karena tingkat adopsi sayuran organic masih terbilang lambat. Pemahaman mengenai persepsi petani merupakan hal penting untuk menyusun kebijakan pengembangan pertanian organic di masa yang akan datang. Tujuan dari penelitian ini adalah untuk mengetahui persepsi petani terhadap teknologi budidaya sayuran organic serta hubungannya dengan karakteristik petani.Penelitian dilaksanakan di Kecamatan Lembang, Parongpong dan Cisarua Kabupaten Bandung Barat denga responden 60 orang petani sayuran organic. Data dianalisis secara deskriptif dan menggunakan analisis korelasi rank Spearman. Hasil penelitian menunjukkan petani memiliki persepsi yang positif terhadap keuntungan membudidayakansayuran organic, kesesuaian teknologi budidaya dengan kelestarian lingkungan, kemudahan dalam pelaksanaan budidaya sayuran organic, serta kemudahan mendapatkan informasi teknis budidaya.Dukungan dan pendampingan dari pemerintah sangan dibutuhkan untuk meningkatkan motivasi petani dalam mengembangkan praktek pertanian organic.
UPAYA PENINGKATAN DAYA SAING PRODUK OLAHAN PUCUK DAUN TEH RAKYAT DI KECAMATAN BOJONG KABUPATEN PURWAKARTA Rani Andriani Budi Kusumo; Anne Charin; Gema Wibawa Mukti
Paspalum: Jurnal Ilmiah Pertanian Vol 5, No 1 (2017)
Publisher : Lembaga Penelitian dan Pengabdian Universitas Winaya Mukti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (437.615 KB) | DOI: 10.35138/paspalum.v5i1.36

Abstract

Acreage and production of tea plant in Purwakarta decreased compared to previous years. Price of tea leaf  is less favorable making farmers less eager to continue to pursue this commodity. Sindangpanon farmer group seeks to increase the value added tea leaf to process into dry tea, but various obstacles make this business has not developed. The purpose of this study was to: 1) analyze the problems faced by farmers' groups in running the business processing tea leaf; 2) analyze the impact of efforts to increase the capacity of farmer groups to produce competitive products. This study is an action research and designed with a qualitative design. Informants in this study is the management and members of farmer groups Sindangpanon well as the staff of the Department of Agriculture, Plantation and forestry, PurwakartaDistrict. Data were analyzed with descriptive analysis. The results showed the tea leaf processing enterprises difficult to develop due to lack of competitive products, the market is still limited and the managerial ability needs to be improved. Event strengthening the capacity of farmer groups that do have an impact on increasing the knowledge and skills of the group members in running the business and increased sales volume.
Peran Komunikasi Sebagai Upaya Membangun Perilaku Kewirausahaan Petani Mangga di Kabupaten Majalengka Rani Andriani Budi Kusumo; Elly Rasmikayati; Gema Wibawa Mukti
Paspalum: Jurnal Ilmiah Pertanian Vol 6, No 2 (2018)
Publisher : Lembaga Penelitian dan Pengabdian Universitas Winaya Mukti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (546.675 KB) | DOI: 10.35138/paspalum.v6i2.91

Abstract

Market demand, especially structured markets demands quality and continuity of production, in addition to the quantity aspect. Mango farmers in Majalengka Regency have also not been fully able to meet market demand, especially in terms of quality and product continuity. Farmers must be able to follow market demand in order to survive in their business and be able to compete with mango farmers in other countries. The limitations of farmers in accessing capital, markets and information often become obstacles for farmers in developing their businesses. The purpose of this study was to analyze the accessibility of farmers to agricultural information and analyze the relationship of farmers' accessibility to agricultural information with entrepreneurial behavior of mango farmers in Majalengka District. Entrepreneurial behavior of farmers can be built one of them through appropriate communication strategies so that mango farmers can develop their businesses to improve the welfare of farmers. The research was carried out with Survey-explanatory method. Farmers were taken randomly as many as 100 people. Data analysis was carried out descriptively and inferently. To analyze the relationship between various variables the research was carried out by rank Spearman correlation analysis. The results of this study showed that some farmers find it quite difficult to obtain information about technical cultivation and climatic or weather conditions, while market information is perceived to be easily accessible to most farmers. Entrepreneurial behavior is related to farmers' accessibility to cultivation information and climatic or weather conditions. Information and communication technology can be used to improve farmers' accessibility to agricultural information
PROSES PROGRAM DESA PERTANIAN ORGANIK (Studi Kasus Pada Kelompok Tani Sarinah Organik, Desa Bumiwangi, Kecamatan Ciparay, Kabupaten Bandung, Provinsi Jawa Barat) Lutfhi Juansah; Anne Charina; Rani Andriani Budi Kusumo; Pandi Pardian
Jurnal Ilmiah Mahasiswa Agroinfo Galuh Vol 6, No 1 (2019): Januari 2019
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (182.719 KB) | DOI: 10.25157/jimag.v6i1.1560

Abstract

Pada tahun 2016, pemerintah Indonesia mengeluarkan program pengembangan 1.000 desa pertanian organik. Kelompok tani Sarinah Organik merupakan kelompok tani yang terlibat secara langsung dalam pelaksanaan program desa pertanian organik tersebut. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana pelaksanaan program desa pertanian organik yang dilakukan oleh Kelompok Tani Sarinah Organik dan kendala apa saja yang muncul selama pelaksanaan program. Penelitian ini menggunakan metode deskriptif kualitatif dengan teknik pendekatan studi kasus. Dalam penelitian ini digunakan model analisis data Miles and Huberman. Hasil penelitian menunjukan bahwa kelompok tani Sarinah Organik telah melaksanakan semua tahapan program desa pertanian organik. Hal ini dilihat dari bertambah luasnya lahan sawah tersertifikasi sebesar 18,337 hektar dan jumlah petani organik sebanyak 44 orang. Sementara itu, kendala yang muncul selama pelaksanaan program adalah kurangnya pengetahuan petani tentang sistem pertanian organik, kendala dalam menentukan calon petani organik, kendala dalam menentukan wilayah pengembangan organik, dan tidak berjalannya kegiatan pembuatan pupuk dan pestisida organik yang berkelanjutan.
Pemberdayaan Wanita Tani dalam Budidaya Kedelai Varietas Unggul Bahan Baku Pembuatan Tahu Erni Suminar; Wieny Marma Jaya; Rani Andriani Budi Kusumo; Syariful Mubarok
Jurnal Pengabdian Pada Masyarakat Vol 3 No 1 (2018)
Publisher : Universitas Mathla'ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1215.601 KB) | DOI: 10.30653/002.201831.46

Abstract

WOMEN FARMERS EMPOWERMENT IN SOYBEAN CULTIVATION OF SUPERIOR VARIETIES RAW MATERIAL OF TOFU PRODUCTION. Soybean is one of the important crops containing high protein content. The demand of soybean increases from year to year, because the domestic production could not reach the market demand and it is still imported. Therefore, the necessary effort to increase soybean production must be done such as by expanding the planting area, planting superior varieties especially for raw materials of tofu, and the cultivation techniques. Sumedang is one of the centers of tofu production in West Java that has the suitable agro-climatic conditions for soybeanproduction as a raw material. Some of the farm communities have cultivated soybeans, however they still needs the efforts to increase the soybean production especially for the types of soybean for raw material of tofu production. The aim of IbM activity is to socialize and make a pilot demonstration plot of some of superior soybean varieties for tofu production in Sumedang. The results of these activities include: (1) the demonstration plots of soybean varieties, (2) producing the high seed quality of superior soybean varieties, (3) improving skill and knowledge of farmers in the cultivation of superior soybean varieties and also pest and disease control, (4) obtaining the samples of tofu from superior soybean varieties grown in partner locations.
Strategi Pengembangan Agribisnis Buah Naga di Perkebunan Sabila Farm Yogyakarta Vanya Almeira Rizkika; Hepi Hapsari; Rani Andriani Budi Kusumo; Endah Djuwendah
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 5, No 4 (2021): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v5i4.10946

Abstract

Sabila Farm is a plantation that plants various commodities, and dragon fruit is its superior commodity. But its production and productivity are declining. The purpose of this study is to determine its agribusiness performance, identify strengths, weaknesses, opportunities and threats of business and determine agribusiness development strategies that are appropriate to its condition. This research is conducted through qualitative approach with case study method. Data collection techniques or information by means of participatory observation, in-depth interviews and literature studies. Informants that are being interviewed are the owner and staffs of Sabila Farm. All the data obtained from research are analyzed with SWOT and fishbone analysis. The result of this research is that Sabila Farm has managed its farming business quite well, although there are several obstacles that have caused the lower production and productivity, such as climate condition, lack of labour especially due to Covid-19 pandemic, and its traditional technology. Therefore, Sabila has to increase its labour and develop its technology. Sabila Farm adalah perkebunan yang mengusahakan berbagai komoditas, dimana buah Naga adalah komoditas unggulnya. Akan tetapi, produksi dan produktivitasnya semakin menurun. Tujuan dari penelitian ini untuk mengetahui keragaan agribisnis di Sabila Farm Yogyakarta, mengidentifikasi kekuatan, kelemahan, peluang dan ancaman usaha dan menentukan strategi pengembangan agribisnis yang sesuai dengan keadaan. Penelitian ini bersifat kualitatif dengan metode studi kasus, karena seluruh subsistem agribisnis akan diteliti secara mendalam. Teknik pengumpulan data atau informasi secara observasi partisipatif, wawancara mendalam dan studi literatur. Informan dalam wawancara yang dilakukan yaitu owner dan pegawai Sabila Farm. Seluruh data hasil penelitian dianalisis dengan SWOT dan analisis fishbone. Hasil dari penelitian ini yaitu Sabila Farm sudah mengelola usaha taninya dengan cukup baik, walaupun ada beberapa kendala yang menyebabkan semakin rendahnya produksi dan produktivitas, seperti kondisi iklim, kurangnya tenaga kerja karena kondisi pandemi, dan masih sederhananya teknologi. Karena itu, Sabila sebaiknya menambah SDM dan mengembangkan teknologi budidayanya.
STRATEGI BERTAHAN HIDUP RUMAH TANGGA PETANI BUNGA POTONG PADA SAAT PANDEMI COVID-19 (Studi Kasus di Desa Pasirlangu, Kecamatan Cisarua, Kabupaten Bandung Barat, Jawa Barat) Nurulhaqq Sariwibawa Ahmad Zaeni; Rani Andriani Budi Kusumo; Nur Syamsiah; Hepi Hapsari
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 8, No 2 (2022): Juli 2022
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v8i2.7209

Abstract

The COVID-19 pandemic has had a negative impact both from an economic and non-economic perspective. Agriculture is one of the sectors affected by the COVID-19 pandemic, especially in horticultural commodities. Cut-flowers are horticultural commodities affected by the COVID-19 pandemic in addition to vegetables. Pasirlangu Village is one of the villages in Cisarua District that has been affected by the COVID-19 pandemic because the majority of the population works as farmers with cut flower farming. This study aims to describe the impact of the COVID-19 pandemic on cut flower farming in Pasirlangu Village and to find out the form of survival strategies carried out by cut flower farming households during the COVID-19 pandemic. The research method used is a qualitative method with a case study technique. The study reveals that the survival strategy carried out by cut-flower farming households during the COVID-19 pandemic to meet their household needs are by doing side jobs, increasing the work intensity, implementing a double income pattern, selling assets, reducing household expenses, borrowing money from financial institutions, and take advantage of the social network owned by the household.
PERILAKU PETANI DALAM BERUSAHATANI PADI PANDANWANGI (Kasus di Kabupaten Cianjur Jawa Barat) Yayat Sukayat; Dika Supyandi; Mahra Arari Haryanto; Rani Andriani Budi Kusumo
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 8, No 2 (2022): Juli 2022
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v8i2.7923

Abstract

Cianjur Regency is known as the top ten rice producers in West Java, precisely in the fifth position. Rice from Cianjur is not only known at the local level, but also known at the regional and even national level. One of the well-known rice varieties is the pandanwangi variety, namely the local bulu variety (javanica) Cianjur Agriculture Service, 2011. This rice variety has several advantages, in addition to delicious taste, pandanus fragrance and the price is much more expensive than premium rice. However, recently the pandanwangi rice planting area continues to decrease, even in 2017 the harvest area is only 14 930 hectares. This phenomenon indicates that there is a discrepancy between the behavior of farmers and the support of the government, which makes pandanwangi rice an icon of the city of Cianjur. The question arises how the behavior of farmers in farming pandanwangi rice. The purpose of this study was to determine the perceptions and motivations of farmers to plant pandanwangi rice; and farmers' income from pandanwangi rice farming. Design This study uses a quantitative design with a survey technique on 88 farmers in Warungkondang District, Cianjur. The results of the research on farmers' perceptions of the geographical environment are very supportive; government support is very good, and the motivation of farmers to plant fragrant pandan rice in addition to maintaining the availability of household food, has made pandanwangi an icon of the city of Cianjur.
Sosialisasi Preferensi Dan Segmentasi Produk Olahan Mangga Kepada Pelaku Pengolahan Mangga Dalam Meningkatkan Nilai Usaha Elly Rasmikayati; Rani Andriani Budi Kusumo; Gema Wibawa Mukti; Bobby Rachmat Saefudin
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 3 No. 2.1 Desember (2022): SPECIAL ISSUE
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1301.348 KB)

Abstract

  Harga mangga indonesia cenderung rendah dan ketersediaan mangga yang berfluktuatif akibat panen mangga yang musiman, sehingga untuk meningkatkan harga dan ketersediaan maka perlu adanya pengolahan mangga.  Di Desa Cikeruh, Kecamatan Jatinangor, Kabupaten Sumedang terdapat  banyak UMKM penjual produk olahan mangga yang sesuai untuk mendapatkan sosialisasi preferensi dan segmentasi konsumen produk agar memperoleh informasi untuk mengembangkan usaha serta mendapatkan input untuk mengembangkan bisnis sesuai preferensi dan segmentasi konsumennya sehingga diharapkan terjadi peningkatan nilai usaha pada bisnis mereka. Makalah ini menggambarkan profil UMKM pengolahan mangga di Desa Cikeruh, mengambarkan metode dan proses jalannya kegiatan pengabdian serta menganalisis hasil evaluasi dari pelaksanaan kegiatan pengabdian. Kegiatan PPM ini diikuti oleh 10 peserta UMKM pengolahan mangga. Kegiatan yang dilakukan adalah kegiatan sosialisasi segmentasi dan preferensi konsumen kepada penjual produk olahan mangga. Berdasarkan Hasil uji beda Wilcoxon Signed-rank menunjukkan bahwa dengan tingkat kepercayaan 95% terdapat peningkatan yang signifikan dalam hal pengetahuan para pelaku UMKM mangga mengenai segmentasi dan preferensi konsumen mangga dari sebelum dilakukan kegiatan sosialisasi dan setelahnya. Sementara untuk variabel pendapatan, hanya nilai bisnis saja yang mengalami peningkatan yang signifikan.
Co-Authors Agriani Hermita Sadeli Ahmad Fauzan Anne Charin Anne Charina Anne Charina Ardiansyah, Ikhsan Arisyi, Yudistira Haikal Aurelia Fadhilah Sari Az-Zahra, Aliffah Bobby Rachmat Saefudin Devia Destriyani Diah K Pranadji Diah K. Pranadji Dika Supyandi DIKA SUPYANDI Dini Rochdiani Elfadina, Ellisa Agri Elly Rasmikayati Elsha Munziah Endah Djuwendah Erna Rachmawati Erna Rahmawati Erni Suminar Eti Suminartika Euis Sunarti Ganjar Kurnia Ganjar Kurnia Gema Wibawa Mukti Gema Wibawa Mukti Gema Wibawa Mukti Gema Wibawa Mukti Gema Wibawa Mukti Gema Wibawa Mukti Gema Wibawa Mukti Gema Wibawa Mukti Gema Wibawa Mukti Getmi Nuraisah Ghifari, Reza Affan Hanna Alynda Hasna Putri Hepi Hapsari Hesty Nurul Utami Iwan Setiawan Iwan Setiawan Iwan Setiawan Jihan Marha Kuswarini Kusno Lucyana Trimo Lutfhi Juansah M. Gunardi Judawinata Mahra Arari Heryanto Megawati Simanjuntak Mohamammad Nasarullah Muhamad Rizky Wibowo Muhammad Arief Budiman Nur Syamsiah Nur Syamsiyah Nursyamsiyah Nursyamsiyah Nurulhaqq Sariwibawa Ahmad Zaeni Pandi Pardian Qanti, Sara Ratna Riwanto Tirtosudarmo Riwanto Tirtosudarmo Sara Ratna Qanti SETIAWAN, IWAN Sharhana, Nabila Della Nur Sri Fatimah Sri Fatimah Suhandi, Raisya Alviani Puteri Sulistyodewi Nur Wiyono Supriyadi Supriyadi SYARIFUL MUBAROK Tirtosudarmo, Riwanto Trisna Insan Noor Tuti Karyani Utami, Hesti Nurul Vanya Almeira Rizkika Waqi, Lutfi Ahmad Wibawa Mukti, Gema Wibawa, Gema Wieny Marma Jaya Yayat Sukayat Yayat Sukayat Yayat Sukayat Yayat Sukayat Yayat Sukayat YAYAT SUKAYAT Yayat Sukayat, Yayat Yosini Deliana Yosini Deliana Yossini Deliana Yudistira Haikal Arisyi Yudistira Haikal Arisyi Yuniar Dianti Fauziah Zumi Saidah