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Journal : Aptekmas : Jurnal Pengabdian Kepada Masyarakat

PENGEMBANGAN LITERASI PEMASARAN DIGITAL DENGAN EDUKASI BISNIS SEBAGAI TAMBAHAN PENDAPATAN WARGA SIDOBOGEM Indira, Irma Indira; Agustinus Salukh; Bagus Setiawan; Dimas Ageng Prianto; Muhammad Rizal Faiz Firmansyah; Uswatun Aisyiah
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 7 No 1 (2024): APTEKMAS Volume 7 Nomor 1 2024
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36257/apts.v7i1.8604

Abstract

Technological developments and increasingly high business competition have forced Micro, Small and Medium Enterprises (MSMEs) to have a good marketing strategy to remain competitive with their competitors. This research was conducted to determine the marketing strategies carried out by MSMEs in facing competition in the digital era. Deep research methods. The results of this research use a qualitative approach. The results show that with the socialization of MSME marketing strategies in this digital era and also practices in making Sari Kacang Hijau Jahe (SAKAHIJA) products they can be directly applied and in terms of price, they apply competitive and competitive prices. In addition, they also have a target market that tends to aiming at a niche market so that their products can be accepted by the market. The application of technology is also more widely used in marketing SAKAHIJA's products through websites and social media to establish good relations and communicate with consumers and audiences.
Co-Authors Abdul Aziz Achmad Wildan Alfaizin Utama Adela Putri Rahmadani Adhea Maylila Nastiti Adiel Hasan Danica Hidayat Agustinus Salukh Alfiaturrohmah Alfiaturrohmah Alifah Ilyana Ananta Nur Aribyan Andromeda Putri Andromeda Putri Herastita A Anisa Fitri Nabila Aprilia Yola Azhari Arel Vaganza Az-Zahra Eldauzi Da’i Syahrizal Debby Rofi’ah Dennisa Fatma Novita Ardianti Desi Novita Dewi Sophia Ariani Dimas Ageng Prianto Dimas Hanif Adi Baskoro Dwi Aries Himawanto Eka Dyah Setyaningsih Eko Prasetyo Budiana Eprinda Nurro’in Habibah Erina Mifta Alvira Faridatul Azizah Fitania Syaharani E.P Hasin Farika Zati Hazin Farika Yati Hengki Kumbara Indira, Irma Indira Ira Iqlimatul A’yun Irma Yunita Irna Firdausil Ma’wa Isyroq ziyaul Haq Joko Dery Waluyo Kahfie Nazaruddin Kharisma Yogi Febriantika Lutfi Fadilatun Nisa M. Ibaddurrahman Miranti Moh. Afini Maulaya Muhammad Azril Muhammad Fajrul Falaah Muhammad Ibadurrahman Muhammad Rizal Faiz Firmansyah Muhammad Romahurmuzi F Muhammad Za’im Mutahajjidir Rohim Nabella Zubaida’ I.R Nabella Zubaida’ Izzatur R Nafiatul Fitria Nilna Barorotun Nada Nova Yanti Maleha Nurdianti Nurdianti Prasasti Bela Mafiroh Puput Sekar Sari Purwadi Joko Widodo Raden Mochammad Ilman Indana Fajri Ardikusuma Ridwan Ridwan Rikza Syahrul Ramadhan SAFINA RAHMA AULIA Sakina Duwita Febrianti Sasmita Siregar Selly Triamanda Selvi Agustin Sevina Yushinta Anjani Shaleh, Shaleh Shella Rhodinia Shiera Nada Nasuha Shifa Nur’Afrianti Silvia Unsyatul Salsabila Silvyana Faridatul Mafluhah Sofi Ayu Nur Martasari Syafira Hurinin Tika Ulandari Ulfa Dwi Wulandari Umi Nur Chofifah Uswatun Aisyiah Vina Islamy Waldi Nopriansyah Yulia Widya Saputri Zahrotun Nahla