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All Journal Daya Saing : Jurnal Ilmu Manajemen Jurnal Pengabdian UntukMu NegeRI International Journal of Social Science and Business International Journal of Supply Chain Management EKUITAS (Jurnal Ekonomi dan Keuangan) Procuratio : Jurnal Ilmiah Manajemen Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Bilancia : Jurnal Ilmiah Akuntansi Jurnal Akuntansi Kompetif Journal of Applied Business and Technology PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING Jurnal RAK (Riset Akuntansi Keuangan) Interconnection: An Economic Perspective Horizon JUDIKAT: Jurnal Pengabdian Kepada Masyarakat JOURNAL OF COMMUNITY SERVICE AND APPLICATION SCIENCE (JCSAS)
Layla Hafni
Institut Bisnis Dan Teknologi Pelita Indonesia
Religion Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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Journal : Interconnection: An Economic Perspective Horizon

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Promotion Strategies, Distribution, and Product Variations on Offline and Online Purchase Decisions at Aneka Salim Group Pekanbaru Purnama, Intan; Ericca, Shierlly; Hafni, Layla; Purba, Jansaris Othniel; Tjahjana, Dominicus Josephus Swanto
Interconnection: An Economic Perspective Horizon Vol. 1 No. 1 (2023): Interconnection: An Economic Perspective Horizon
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/interconnection.v1i1.15

Abstract

The purpose of this study was to determine and analyze the effect of promotional strategies, distribution, and product variations on offline and online purchasing decisions at Aneka Salim Group Pekanbaru. This research was conducted at Aneka Salim Group Pekanbaru which has a population of 1,200 customers with a sample of 200 customers. The sampling technique used is purposive sampling. The data analysis technique used in this research was smartPLS (Partial Least Square) software version 3.3.6. The results of this study showed that promotion did not have a significant influence on the purchasing decisions of Aneka Salim Group Pekanbaru, while distribution and product variations had a significant influence on purchasing decisions of Aneka Salim Group Pekanbaru. Based on the conclusions above, it can be proposed suggestions for companies to promote the Aneka Salim Group Pekanbaru strategy to create a balanced and equitable promotion system strategy between online and offline sales. In the distribution of Aneka Salim Pekanbaru Group, it can maintain a quality and quantity cross-check system in offline and online sales before being distributed to customers. As well as product variations, Aneka Salim Group Pekanbaru continues to innovate and adapt products to provide complete product variations to consumers. This is increasing so that the purchasing decisions of Aneka Salim Group customers can continue to improve.
Co-Authors AA Sudharmawan, AA Achmad Tavip Junaedi Adriani Adnani Ahmad Himawan Ahmad Rifqi Amin, Amiruddin M Amries Rusli Tanjung Andi Andi Andi Andi Andrianus Salim Angelina, Vanessa Anita Anita Anne Putri Anton Anton Boby Daniswara Halim Budiyanto Budiyanto Carolita, Carolita Chandra, Jennifer Chandra, Stefani Chitarany Biantary David David Depari , Surya Safari Sembiring Desmayanti, Sitanggang Devi Diana Sari Dominicus Josephus Swanto Dominicus Josephus Swanto T Dona Ikranova Eka Risma Putri Emi Handriana Ericca, Shierlly Ericson Rony Jaya R Evelyn Wijaya evelyn wijaya Fadrul Fadrul Fadrul, Fadrul Fakhri Rabialdy Farhan Firdaus Fernandho, Michael Gus Andri Hardilah, Febriola Harry Patuan Panjaitan Hendri Gunawan Hocky, Agus Ilyas Ilyas Indrastuti, Sri Irawati Irawati JosephusSwanto, Dominicus Katsute, Yoshinaga Kevin Marclinto Khelliwaty Chandra Kuswoyo Kuswoyo Leo Chandra Librina Tria Putri Limi Lyana Martha Martha Martha Ng Mimelientesa Irman Miran, Ikas Musliadi Musliadi Mustafa Kamal Nana Fitriani Nia Husni Nicholas Renaldo Nur Seri Octafilia, Yusnita Panjaitan, Harry P. Pricyla, Cyndi Prihastuti, Asepma Hygi Purba, Jansaris Othniel Purnama, Intan Purwati, Astri Ayu Putri, Librina Tria Putri, Novita Yulia Rahman, Sarli Renita Astri Richard Andelman Rismawati Rismawati Safari SD, Surya Sarisa Sarisa Sheerad Sahid Siregar, Helly Aroza Siswoyo Siswoyo Siti Maryam Sri Indrastuti Sudirman Sudirman Suharti Suharti Suharti Suhermin, Suhermin Surya Safari SD Surya, Cardy Suryani, Febdwi Susi Indrawati Br Hutasoit Suwitho, Suwitho Suyono Suyono Swanto T, Dominicus Josephus Swanto, Dominicus Josephus Syahputra, Hidayat Syamsiar, Syamsiar T, Dominicus Josephus Swanto Teddy Chandra Teddy Triyanda Tengku Arief Lukman Thaief, Ilham Tjahjana, Dominicus Josephus Swanto Vanesa, Setevy Venny Prajnawati Vivi Anggraini S Wijaya, Evelyn Yulianda Nofika Sari Yutiandry Rivai Zulfadil Zulfadil