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Dewi Komala Sari
Univiersitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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The Influence of Shopee Advertising, Online Customer Reviews, and Online Customer Ratings on Purchase Interest on the Shopee Marketplace Dwi Saputri, Cindy Chareynina; Hariasih, Misti; Sari, Dewi Komala
KOLOKIUM Jurnal Pendidikan Luar Sekolah Vol 12, No 2 (2024): Kolokium : Publishing October 2024
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/kolokium.v12i2.903

Abstract

Technological advances have resulted in changes in consumer behavior, from offline shopping to online shopping. This study aims to determine the effect of Shopee advertising, online customer reviews, and online customer ratings on purchase interest in the Shopee marketplace. This study uses a quantitative method with the population being Shopee marketplace users in the Sidoarjo area. The sampling technique for this study uses non-probability sampling with a purposive sampling method and the number of respondents is 100 people. The data collection technique is carried out by distributing questionnaires measured on a Likert scale. The data analysis technique for this study uses multiple linear analysis with the help of the Statistical Package for the Social Sciences version 22.0 for Windows program. The results of this study prove that Shopee advertising, online customer reviews, and online customer ratings have an effect on purchase interest, while the effect is positive and significant.
Influencing Generation Z’s Green Purchase Intention: Roles of Awareness and Eco-Labels Illahi, Utami Nur; Sari, Dewi Komala; Ambarwati, Rita; Alimova, Mashhura Toirxonovna
Jurnal Mamangan Vol 13, No 1 (2024): Jurnal Ilmu Sosial Mamangan Accredited 2 (SK Dirjen Ristek Dikti No. 0173/C3/DT
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v13i1.7790

Abstract

Increasing population growth accompanied by excessive consumptive patterns encourages the exploitation of natural resources which will result in environmental pollution. Environmental problems that are not immediately resolved will certainly have an impact on the lives of the next generation. This study aims to determine the role of environmental awareness, consumption value and eco-labeling on green purchase intention in Generation Z. The theory used is the theory of consumption value initiated by Sheth et al. (1991) on how the nature of the customer decision-making process is based on 5 perceived consumption values, namely functional value, social value, emotional value, epistemic value and conditional value. The research method used is quantitative method with 135 respondents. Data analysis in this study used PLS-SEM analysis with the help of SmartPLS 3.0 software. The results showed that environmental awareness, consumption value and eco-label have a positive and significant effect on green purchase intention in Generation Z. The consumption value variable is the variable with the greatest influence on green purchase intention in Generation Z. The novelty of this research is the addition of consumption value variables using five dimensions of consumption value in accordance with the Theory of Consumption Values which are very rarely studied by Indonesian researchers in their influence on green purchase intention in generation Z.
Pengaruh Kualitas Produk, Harga, dan Promosi Terhadap Keputusan Pembelian Konsumen MS Glow di Sidoarjo Setiawan, Bayu Dwi; Hariasih, Misti; Sari, Dewi Komala
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 8 No 1 (2025): Artikel Riset Januari 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v8i1.1937

Abstract

Penelitian ini mengeksplorasi pengaruh kualitas produk, harga, dan promosi terhadap keputusan pembelian konsumen MS Glow di Kabupaten Sidoarjo. Pendekatan kuantitatif digunakan dengan melibatkan 100 responden yang dipilih melalui teknik non-probability sampling. Analisis data menggunakan regresi linier berganda menunjukkan bahwa ketiga variabel, baik secara parsial maupun simultan, memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Koefisien determinasi sebesar 68,1% mengindikasikan peran dominan variabel-variabel tersebut dalam memengaruhi keputusan konsumen. Penelitian ini menegaskan pentingnya penerapan strategi pemasaran yang berbasis pada peningkatan kualitas produk, penetapan harga yang kompetitif, serta promosi yang efektif untuk mendukung pengambilan keputusan pembelian yang berkelanjutan.
Impact of Work Overload Work Stress and Work Discipline on Employee Job Satisfaction Septiany, Irma Galuh; Prapanca, Detak; Sari, Dewi Komala
Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Vol 17, No 1: January - March 2024
Publisher : LPPM Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pamator.v17i1.25030

Abstract

This research aims to determine the relationship between work overload, work stress, and work discipline in influencing job satisfaction. The study employs a quantitative approach as the research method. The population for this research includes all employees in the Sidoarjo region, totaling 210 employees. A sample of 137 active employees is taken using the simple random sampling technique. The data used in this research consist of primary data obtained through the distribution of questionnaires to respondents. Data analysis is conducted using Partial Least Square (PLS) with the assistance of the SmartPLS program. The results of the research, based on the inner model test calculations, indicate that the variables of work overload, work stress, and work discipline significantly influence job satisfaction
Peran Digital Marketing, Daya Tarik, dan EWOM Dalam Meningkatkan Minat Berkunjung ke Taman Ghanjaran Desa Wisata Ketapanrame Trawas Fitriyah, Silva Nur Lailatul; Sari, Dewi Komala; Hariasih, Misti
Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 8 No 1 (2025): Februari
Publisher : Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jematech.v8i1.8949

Abstract

Penelitian dilakukan untuk mengetahui pengaruh digital marketing, daya tarik, dan Electronic Word Of Mouth (E-WOM) terhadap minat pengunjung di Taman Ghanjaran Desa Wisata Ketapanrame Trawas. Penelitian ini menggunakan pendekatan kuantitatif, dengan populasi yang terdiri dari semua pengunjung Taman Ghanjaran. Teknik pengambilan sampel dilakukan dengan metode non-probability sampling menggunakan purposive sampling, melibatkan 100 responden yang merupakan masyarakat yang telah berkunjung minimal satu kali. Pengumpulan data dilakukan melalui kuesioner online sebagai data primer. Analisis data dilakukan menggunakan regresi linier berganda dengan bantuan perangkat lunak SPSS versi 25. Penelitian ini menjadi penting mengingat perkembangan teknologi digital yang semakin pesat telah mengubah cara promosi wisata, termasuk di Taman Ghanjaran. Selain itu, daya tarik wisata dan peran Electronic Word of Mouth (E-WOM) semakin signifikan dalam memengaruhi keputusan wisatawan di era digital. Dengan memahami pengaruh ketiga faktor ini, pengelola destinasi wisata dapat merancang strategi yang lebih efektif untuk meningkatkan minat kunjungan wisatawan, khususnya di tengah persaingan destinasi wisata yang semakin ketat. Hasil penelitian membuktikan bahwa digital marketing, daya tarik, dan E-WOM memiliki pengaruh positif terhadap minat berkunjung di Taman Ghanjaran Desa Wisata Ketapanrame Trawas.
THE EFFECT OF CUSTOMER SATISFACTION, CUSTOMER RETENTION, AND ITS IMPACT ON THE TOURISM SECTOR IN LAMPUNG BEACH Sari, Dewi Komala; Barusman, Andala Rama Putra
UTSAHA: Journal of Entrepreneurship Vol. 4 Issue 1 (2025)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v4i1.701

Abstract

By studying beach tourism in South Lampung, Indonesia, researchers assess how customer satisfaction affects customer retention. In this study use variables, service quality, promotion, and destination image, with using the mediating variable and customer satisfaction and the endogenous variable customer retention, this article employs the Structural Equation Model (SEM) technique with 360 respondents, revealing a relationship where customer retention is influenced by service quality, promotion, destination image variables mediated by customer satisfaction. Therefore, researchers recommend several strategies for the Lampung Provincial government, namely being able to enhance promotions, providing good service to improve service quality, and developing adequate facilities that can be utilized by visitors to enhance destination image variables.
Pengaruh Budaya Organisasi dan Lingkungan Kerja Fisik terhadap Kinerja Karyawan pada PT Lihe Auto Parts Indonesia di Kabupaten Bekasi Sari, Dewi Komala; Sirajuddin
Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Vol. 2 No. 1 (2025): Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : YAYASAN PENDIDIKAN MULIA BUANA (YPMB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70451/cakrawala.v2i1.309

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh budaya organisasi dan lingkungan kerja fisik terhadap kinerja karyawan PT Lihe Auto Parts Indonesia di kabupaten bekasi baik secara parsial maupun secara simultan. metode yang digunakan adalah kuantitatif. teknik pengambilan sampel menggunakan sampling jenuh dan diperoleh sampel dalam penelitian ini berjumlah 79 responden. analisis data menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi, analisis koefisien korelasi, analisis koefisien determinasi dan uji hipotesis, Hasil penelitian menunjukkan bahwa Budaya Organisasi (X1) dan Lingkungan Kerja Fisik (X2) berpengaruh signifikan Kinerja Karyawan pembelian dengan diperoleh persamaan regresi Y = 9,554 + 0,615X1 + 0,155X2. Nilai koefisien korelasi atau tingkat hubungan antara variabel bebas dengan variabel terikat diperoleh sebesar 0,534 artinya memiliki hubungan yang kuat. Nilai koefisien determinasi atau kontribusi pengaruhnya secara simutan sebesar 53,4% sedangkan sisanya sebesar (100-53,4%) = 46,6% dipengaruhi oleh faktor lain. Uji hipotesis diperoleh nilai F hitung > Ftabel atau (43,614> 2,720). Dengan demikian H0 ditolak dan H3 diterima. Artinya terdapat pengaruh yang signifikan secara simultan budaya organisasi dan lingkungan kerja fisik terhadap kinerja karyawan.
PENGARUH KUALITAS PRODUK, ORIENTASI PASAR DAN PENJUALAN ADAPTIF TERHADAP KINERJA PEMASARAN MELALUI KEUNGGULAN BERSAING PADA MITRA USAHA PT. NATURAL NUSANTARA DI KECAMATAN PRIGEN PASURUAN Emil, Kamila; Sari, Dewi Komala
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 1 No. 3 (2022): September : Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v1i3.568

Abstract

This study aims to determine the effect of product quality, market orientation and adaptive sales on marketing performance and competitive advantage in business partners of pt. natural archipelago in prigen district, pasuruan. this study uses a quantitative approach. sampling in this study using simple random sampling technique, with a population of 250 respondents and the sample used amounted to 71 respondents. samples were taken using the simple random sampling method. the data analysis technique used is pls-sem analysis with the smartpls 3.0 program. Keywords: Product Quality, Market Orientation, Adaptive Sales, Marketing Performance, Competitive Advantage
PENGARUH KUALITAS PELAYANAN, PERSEPSI HARGA, DAN PROMOSI PENJUALAN TERHADAP MINAT BELI PADA SHOPEE FOOD DI SIDOARJO Ratna Lailatul As’ari; Satrio Sudarso; Dewi Komala Sari
Jurnal Paradigma Ekonomika Vol. 19 No. 4 (2024): Jurnal Paradigma Ekonomika
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jpe.v19i4.40554

Abstract

This study aims to explore the influence of service quality, price perception, and sales promotion on consumer purchasing interest in shopee food, especially in Sidoarjo. With the rapid development of e-commerce and food delivery services, understanding the factors that influence consumer purchasing decisions is very important for companies to maintain competitiveness in the market. This study uses a quantitative descriptive approach with non-probability sampling, targeting 100 respondents who have used shopee food. Data were collected through online questionnaires and analyzed using multiple linear regression analysis. The results showed that all variables, namely service quality, price perception, and sales promotion, have a significant influence on consumer purchasing interest. This study determines the importance of these factors in shaping consumer behavior and provides insight for businesses to formulate better marketing strategies.
Can Brand Switching of Consumers of The Originote Skincare Products in Sidoarjo Be Influenced by Electronic Word Of Mouth (E-WOM), Variety Seeking, and Service Quality? Wijayanti, Evi; Sari, Dewi Komala; Supardi
Al Tijarah Vol. 10 No. 2 (2024): Al Tijarah l December
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/at.v10i2.14274

Abstract

This study aims to determine whether the Brand Switching of The Originote Skincare Product Consumers in Sidoarjo is Influenced by Electronic Word Of Mouth (E-WOM), Variety Seeking, and Service Quality? This study uses a descriptive quantitative method, in its own population are users of The Originote skincare products with a sample of 100. The sampling technique uses a purposive sampling technique with respondents being the people of Sidoarjo at least 17 years old. The data collection technique uses a questionnaire that will be distributed through social media, and the answers are measured using a Likert scale. This study uses PLS-SEM data analysis. The results of this study prove that Electronic Word Of Mouth influences Brand Switching of The Originote Skincare consumers, Variety Seeking influences Brand Switching of The Originote Skincare consumers, and Service Quality influences Brand Switching of The Originote Skincare consumers.
Co-Authors Abby Gina Achmad Taqwimul Khafid Achmad Zilmam Sadad Abu Kautsar Adianto, Titania Elga Afifa Nur Rahma Agung Indra Lesmana Ainun Zariyah Akfinniha, Rizki Akhmad Mulyadi Alimova, Mashhura Toirxonovna Alshaf Pebrianggara Amilatun Nadhifah Apriliyah Andala Rama Putra Barusman Andika, Lintang Pratama Putra Andjani, Salsabilla Andrian Setyo Wibowo Anggraini, Helvina Julia Anggraini, Oktafia Nur Anisa Ayu Karindra Aqhillah Maulitha Kisbiyah Arianti, Dhea Wulan Atnike Nova Sigiro Audri, Della Natasa Auwalina, Roudlotul Ayubi, Mochamad Ayub Al Ayuni Nur Chamila Bachtiar, Muhammad Rizki Baihaqki, Wildhan Ardin Cut Nuraini Detak Prapanca Dewi, Ayu Tri Tungga Dina Mayangsari Dwi Saputri, Cindy Chareynina Emil, Kamila Erisa Al Maidah Evi Rinata Evi Wijayanti Fachrur Rozi Farikha Nur Mafulah Fauzen, Muhammad Febriansah, Risky Eka Fedrica Dellyanti Ferry Irawan, Gusti Elang Firdausi, Heisyah Apriliana Tri Firmansyah, Amirul Zidan Fitanto, Julian Harris Ega Fitriani Fitriani Fitriyah, Silva Nur Lailatul Hadi, Heri Lukman Hidayah, Ika Nurul Hidayati, Fitriana Nurul Illahi, Utami Nur Indah Dwi Lestari Isna Fitria Agustina Istiqlaliyatul Kholiq Izzati, Alisya Maghfiroh Jane Daniels Jannah, Hayyu Nur Januar Ari Ramdan Jumili Arianto Khisamuddin, Muhammad Idrus Khoironi, Affan Krisnaningsih, Diah Kumara Adji Kusuma Kurniawan, Ari Lista Kurniawan, Tri Aditya Lilik Indayani M. Suryawinata M. Suryawinata Madani, Yamul Furqaan Al Made Deviani Duaja Margie, Maryam Wiyar Marlinton, Denata Putri Mas Oetarjo Masruroh, Indah Maulana, Rafli Maulida, Reva Rahma Maulidyah, Nur Laila Metha Karina Mirza Hardian Misti Hariasih Mochamad Rizal Yulianto Mohammad Fattah Muhammad Rajib Krisnahadi Muhammad Yani, Muhammad Muhammad Yosa Vernanda Muhammad, Prayoga Radhitya Mukhammad Zakkiy Badar Musfiqoh Muzakki, Ilham Nadia Nurifayza Sufiyanti NELIYATI, Neliyati Ningtias, Riska Putri Ayu Nizam Maulana At thaariq Noor Abidin, Fityan Izza Novi Rosita Anggraeni Nur Chamila, Ayuni Nurhayati, Isma Dewi NURSEHA NURSEHA Oetarjo, Mas Oktafiyanti, Intan Dewi Oktaviah, Ainnia Dewi Pramahsuari, Salsa Agwah Prasojo, Galih Priyambodo, Moch Iqbal Pandhu Pujianingsih, Vonny Putri Qur’Ana, Dinda Ucik Rachma Annisa Firdaus Raden Hanif Arga Suryana Ratna Lailatul As’ari Rifdah Abadiyah Rindi Kartika Sari Rini Ayu Agustin Rio Chandra, Rio Rita Ambarwati Rita Ambarwati Sukmono Rizal, As’at Rizky Eka Febriansah Rochmaniah, Ainur Romadhoni, Mega Putri Auliya Rudi Cahyono Safina, Maria Sahri, Vania Berlinda Permata Sari, Ainul Nurma Septiany, Irma Galuh Setiawan, Bayu Dwi Shafarina, Dian Sigit Hermawan Sintha Wahyu Arista Sirajuddin Solekha, Amalia Sriyono Sriyono Sudarso, Satrio Sumartik Supardi Supardi Supardi Sururi, Alfaris Sutri, Sutri Syahputri, Denisa Firlian Syaifuddin, Aldy Hamid Syaifudin, Muhammad Afif Tofan Tri Nugroho Uce Indahyanti Uce Indahyati Vera Firdaus Vernanda Suyono Putri Wildan Nasution Yuhanda, Rihadatul Aisy Zahro, Fatimatuh Zaytun, Anita Al