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Dewi Komala Sari
Univiersitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Promotions and Quality Drive ShopeePay Loyalty in Sidoarjo (Promosi dan Kualitas Mendorong Loyalitas Pengguna ShopeePay di Sidoarjo) Bachtiar, Muhammad Rizki; Indayani, Lilik; Sari, Dewi Komala; Hariasih, Misti
Journal of Business and Halal Industry Vol. 1 No. 4 (2024): June
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbhi.v1i4.259

Abstract

Penelitian ini menginvestigasi dampak dari promosi, kualitas layanan, dan kepuasan pelanggan terhadap loyalitas pelanggan di kalangan pengguna Shopeepay di Sidoarjo. Dengan menggunakan pendekatan kuantitatif, data dikumpulkan dari 96 responden melalui kuesioner. Analisis dilakukan dengan menggunakan SPSS 22. Hasil penelitian menunjukkan bahwa promosi, kualitas layanan, dan kepuasan pelanggan secara positif dan signifikan mempengaruhi loyalitas pelanggan. Hal ini menggarisbawahi pentingnya strategi promosi yang efektif, layanan berkualitas tinggi, dan kepuasan pelanggan dalam menumbuhkan loyalitas di antara pengguna e-wallet. Temuan ini menunjukkan bahwa meningkatkan faktor-faktor ini dapat meningkatkan loyalitas pelanggan, memberikan wawasan yang berharga bagi penyedia layanan e-wallet yang bertujuan untuk meningkatkan retensi dan loyalitas pelanggan.
The Influence of Live Streaming, Content Marketing, and Brand Ambassadors on Purchasing Decisions for Fashion Products on TikTok Safina, Maria; Kusuma, Kumara Adji; Sari, Dewi Komala
Research Horizon Vol. 5 No. 2 (2025): Research Horizon - April 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.2.2025.551

Abstract

This study aims to determine the effect of live streaming, content marketing, and brand ambassadors on purchasing decisions for fashion products of Pilotter on the TikTok shopping platform. A quantitative approach was used, with a population consisting of the people of Pasuruan and Sidoarjo. The sample consisted of 100 respondents, selected using a purposive sampling technique based on the criteria of individuals from the Pasuruan and Sidoarjo communities who have purchased the product on the TikTok shopping platform. Data were collected through the distribution of questionnaires. Data analysis was conducted using IBM SPSS Statistics Version 26 for Windows, employing multiple linear regression analysis, validity testing, reliability testing, normality testing, multicollinearity testing, heteroscedasticity testing, t-test, F-test, and coefficient of determination analysis. The results of the study show that live streaming, content marketing, and brand ambassadors influence purchasing decisions. Live streaming and brand ambassadors have a significant effect on purchasing decisions, whereas content marketing does not have a significant effect. The findings imply that businesses should prioritize live streaming strategies and the use of brand ambassadors to enhance purchasing decisions on the TikTok shopping platform.
Mempengaruhi Keputusan Pembelian di Indonesia: Peran Live Streaming, Pemasaran Viral, dan Dukungan Selebriti Kurniawan, Tri Aditya; Sari, Dewi Komala
Frontiers in Research Journal Vol. 1 No. 1 (2024): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/frontiers.v1i1.252

Abstract

Penelitian ini menyelidiki pengaruh live streaming, pemasaran viral, dan dukungan selebriti terhadap keputusan pembelian di Indonesia dengan menggunakan pendekatan kuantitatif. Menggunakan sampel purposif, data dikumpulkan dari 100 responden melalui kuesioner dan dianalisis menggunakan metode Partial Least Square (PLS) dengan perangkat lunak Smart PLS versi 4.0. Temuan menunjukkan dampak signifikan dari ketiga variabel terhadap keputusan konsumen untuk membeli: live streaming secara efektif meningkatkan niat pembelian ketika streamer menjelaskan produk dengan mahir; pemasaran viral meningkatkan pembelian dengan memperluas jangkauan dan dampak pesan iklan; dan dukungan selebriti meningkatkan minat beli ketika selebriti secara efektif menyampaikan pesan promosi. Hasil ini menekankan peran penting strategi pemasaran ini dalam membentuk perilaku konsumen dan menyarankan penggunaannya secara strategis untuk mengoptimalkan hasil pemasaran.
THE INFLUENCE OF E-PROMOTION, VIRAL MARKETING, AND SOCIAL PROOF ON PURCHASING DECISIONS AT E-COMMERCE SHOPEE IN SIDOARJO Khoironi, Affan; Sari, Dewi Komala; Febriansah, Rizky Eka
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 2 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i2.20703

Abstract

The purpose of this study is to ascertain how social proof, viral marketing, and e-promotion affect consumer choices. This study's methodology makes use of quantitative techniques. Purposive sampling was the method employed in this study, which had 96 respondents in total. Questionnaires were sent as part of the data-gathering strategy. Multiple linear regression analysis, traditional assumption test analysis, and hypothesis testing using theSPSS 26 application analysis tool is an example of a data analysis methodology. This study may draw a number of conclusions from the testing and discussion outcomes, including the following: E-promotion, viral marketing, and social proof all affect e-commerce purchase decisions. Sidoarjo's Shopee. Keywords: E-Promotion; Viral Marketing; Social Proof; Purchase Decision
Live Streaming, Content Marketing, dan Experiential Marketing Tehadap Keputusan Pembelian Pada E-commerce Shopee di Sidoarjo Marlinton, Denata Putri; Sari, Dewi Komala; Sudarso, Satrio
Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 8 No 2 (2025): Agustus
Publisher : Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jematech.v8i2.8758

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh live streaming, content marketing, dan experiential marketing terhadap keputusan pembelian pada e-commerce Shopee di Sidoarjo. Dengan menggunakan pendekatan kuantitatif, data diperoleh dari 100 responden yang pernah melakukan transaksi di Shopee melalui penyebaran kuesioner secara online. Data dianalisis menggunakan metode Partial Least Square (PLS) 3.0 untuk menguji hubungan antar variabel. Hasil penelitian menunjukkan bahwa live streaming memiliki pengaruh signifikan terhadap keputusan pembelian, sementara content marketing dan experiential marketing tidak memiliki pengaruh yang signifikan. penelitian ini membuktikan pentingnya fitur live streaming dalam mendukung pengambilan keputusan konsumen, sedangkan strategi content marketing dan experiential marketing memerlukan evaluasi lebih lanjut untuk meningkatkan efektivitasnya. Penelitian ini memberikan wawasan bagi pelaku bisnis dalam merancang strategi pemasaran yang lebih efektif di era digital.
Pengaruh Content marketing, Celebrity Endorser, dan Brand Awareness Terhadap Keputusan Pembelian Produk Focallure di Sidoarjo. Solekha, Amalia; Sari, Dewi Komala; Pebrianggara, Alshaf
JURNAL EKOBIS DEWANTARA Vol 8 No 1 (2025): JURNAL EKOBIS DEWANTARA
Publisher : Program Studi Manajemen Fakultas Ekonomi UST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/ed_en.v8i1.4430

Abstract

Penelitian dilakukan untuk mengetahui pengaruh content marketing, celebrity endorser, dan brand awareness terhadap keputusan pembelian produk Focallure di Sidoarjo. Metodologi penelitian ini didasari oleh pendekatan kuantitatif deskriptif, untuk populasinya meliputi semua pengguna kosmetik Focallure di Sidoarjo, dan sampel yang diambil 100 orang. Sampel dipilih menggunakan teknik purposive sampling, dengan kriteria sampel berusia >17 tahun dan demografi berupa pria dan wanita yang pernah membeli produk Focallure di platform TiktokShop. Data dikumpulkan melalui kuesioner dan skala Likert digunakan untuk mengukur jawaban. Analisis data dilakukan dengan metode PLS-SEM menggunakan perangkat lunak SmartPLS 3.0. Hasil penelitian membuktikan bahwa content marketing berpengaruh terhadap keputusan pembelian pada produk Focallure di Sidoarjo, celebrity endorser memiliki pengaruh terhadap keputusan pembelian pada produk Focallure di Sidoarjo, dan brand awareness memengaruhi keputusan pembelian pada produk Focallure di Sidoarjo.
PENGARUH KUALITAS PRODUK, ORIENTASI PASAR DAN PENJUALAN ADAPTIF TERHADAP KINERJA PEMASARAN MELALUI KEUNGGULAN BERSAING PADA MITRA USAHA PT. NATURAL NUSANTARA DI KECAMATAN PRIGEN PASURUAN Emil, Kamila; Sari, Dewi Komala
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 1 No. 3 (2022): September : Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v1i3.568

Abstract

This study aims to determine the effect of product quality, market orientation and adaptive sales on marketing performance and competitive advantage in business partners of pt. natural archipelago in prigen district, pasuruan. this study uses a quantitative approach. sampling in this study using simple random sampling technique, with a population of 250 respondents and the sample used amounted to 71 respondents. samples were taken using the simple random sampling method. the data analysis technique used is pls-sem analysis with the smartpls 3.0 program. Keywords: Product Quality, Market Orientation, Adaptive Sales, Marketing Performance, Competitive Advantage
ANALYSIS OF TWITTER USER INTERACTIONS USING SOCIAL NETWORKS AT PAYDAY SALE EVENTS ON THE MARKETPLACE Nur Chamila, Ayuni; Ambarwati, Rita; Sari, Dewi Komala
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 18 No 1 (2024): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v18i1.1734

Abstract

The goal of this study was to ascertain the marketplace companies' commitment to implementing SCRM on social media and to identify patterns of engagement, interaction, and communication between Twitter users and the marketplaces Shopee, Tokopedia, and Lazada that emerged on social media at payday sale events. The Social Network Analysis (SNA) approach is being used in this qualitative study. Twitter users in Indonesia are the focus of this study. The users of Tokopedia, Shopee, and Lazada are the research population. Dictionary, Notepad++, Wordij, and Gephi are supporting tools used in this study together with Jupyter Notebook. The Shopee Marketplace is superior and performs better, according to an analysis of network features. According to the analysis, the Shopee marketplace has a broader network. According to this study, many consumers utilize Shopee as their online shopping destination, particularly during payday sale events when each marketplace offers alluring discounts and free delivery.
Market Focus, New Products, and Entrepreneurship Improve UMKM Performance in Gempol: Fokus Pasar, Produk Baru, dan Kewirausahaan Meningkatkan Kinerja UMKM di Gempol Zahro, Fatimatuh; Sari, Dewi Komala
Indonesian Journal of Innovation Studies Vol. 26 No. 1 (2025): January
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v26i1.1786

Abstract

General background The vital role of Micro, Small, and Medium Enterprises (MSMEs) in boosting national economic resilience underscores the need for effective marketing strategies. Specific background In Gempol, Pasuruan, a high concentration of convection MSMEs leads to intense market competition, demanding a thorough understanding of performance drivers. Knowledge gap Previous academic literature provides inconsistent evidence regarding the collective relationships between market orientation, product innovation, and entrepreneurial orientation on marketing performance. Aims This study sought to ascertain the simultaneous influence of market orientation, product innovation, and entrepreneurial orientation on the marketing performance of MSMEs in Gempol. Results Utilizing a quantitative approach on 100 randomly sampled MSMEs and analyzed using Smart PLS-4, the findings confirmed that market orientation, product innovation, and entrepreneurial orientation each positively influence marketing performance. Novelty This research provides empirical evidence specifically from the context of Indonesian convection MSMEs using a robust path analysis model. Implications The findings strongly suggest that MSMEs should prioritize these three orientations to maintain a competitive advantage, thereby ensuring sustained increases in sales and profitability. Highlights: Market focus, product novelty, and risk-taking drive MSME performance. A quantitative survey was conducted on 100 randomly sampled MSMEs in Gempol. Smart PLS-4 confirmed the simultaneous positive influence of all three variables. Keywords: Market Orientation, Product Innovation, Entrepreneurial Orientation, Marketing Performance, MSMEs
How to Enhance Product Quality, Ad Credibility, and Location on Purchase Decisions Khisamuddin, Muhammad Idrus; Ambarwati, Rita; Sari, Dewi Komala
Almana : Jurnal Manajemen dan Bisnis Vol 8 No 3 (2024): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v8i3.2651

Abstract

The lifestyle needs of urban communities have made many business people develop their businesses in the food and beverage (F&B) sector. The proliferation and expansion of coffee shops can engender heightened business competitiveness, necessitating companies to consistently refine their marketing strategies to meet client satisfaction. The objective of this study is to assess the impact of Product Quality, Ad Credibility, and Location on Purchase Decisions about Starbucks Products. This research is causal research using quantitative methods. The study employed an incidental sampling technique, with a sample size of 96 respondents and a population size of up to 150 individuals. The data-gathering methodology employed in this study was the distribution of a questionnaire. The data analysis technique employed in this investigation involved the utilization of Smart-PLS Version 3.0. The variable of product quality demonstrates a statistically significant and favorable impact on consumer purchasing decisions within the context of Starbucks. In addition, the influence of advertising credibility and location on purchasing decisions at Starbucks is found to be beneficial, albeit not statistically significant.
Co-Authors Abby Gina Boangmanalu, Abby Gina Achmad Taqwimul Khafid Achmad Zilmam Sadad Abu Kautsar Adianto, Titania Elga Afifa Nur Rahma Agung Indra Lesmana Ainnia Dewi Oktaviah Ainun Zariyah Akfinniha, Rizki Akhmad Mulyadi ALFARIS SURURI Alimova, Mashhura Toirxonovna Alshaf Pebrianggara Amilatun Nadhifah Apriliyah Andala Rama Putra Barusman Andika, Lintang Pratama Putra Andjani, Salsabilla Andrian Setyo Wibowo Anggraini, Helvina Julia Anggraini, Oktafia Nur Anisa Ayu Karindra Aqhillah Maulitha Kisbiyah Arianti, Dhea Wulan Atnike Nova Sigiro Audri, Della Natasa Auwalina, Roudlotul Ayubi, Mochamad Ayub Al Ayuni Nur Chamila Bachtiar, Muhammad Rizki Baihaqki, Wildhan Ardin Cut Nuraini Detak Prapanca Dewi, Ayu Tri Tungga Dina Mayangsari Dini Anjarwani Dwi Saputri, Cindy Chareynina Eka Febriansah, Rizky Emil, Kamila Erisa Al Maidah Evi Rinata Evi Wijayanti Fachrur Rozi Farikha Nur Mafulah Fauzen, Muhammad Febriansah, Risky Eka Fedrica Dellyanti Ferry Irawan, Gusti Elang Firdausi, Heisyah Apriliana Tri Firmansyah, Amirul Zidan Fitanto, Julian Harris Ega Fitriani Fitriani Fitriyah, Silva Nur Lailatul Hadi, Heri Lukman Hidayah, Ika Nurul Hidayati, Fitriana Nurul Illahi, Utami Nur Indah Dwi Lestari Intan Dewi Oktafiyanti Intan Nuraini Isna Fitria Agustina Istiqlaliyatul Kholiq Izzati, Alisya Maghfiroh Jane Daniels Jannah, Hayyu Nur Januar Ari Ramdan Jumili Arianto Khisamuddin, Muhammad Idrus Khoironi, Affan Krisnahadi, Muhammad Rajib Krisnaningsih, Diah Kumara Adji Kusuma Kurniawan, Ari Lista Kurniawan, Tri Aditya Lilik Indayani M. Suryawinata M. Suryawinata Madani, Yamul Furqaan Al Made Deviani Duaja Margie, Maryam Wiyar Marlinton, Denata Putri Mas Oetarjo Masruroh, Indah Maulana, Rafli Maulida, Reva Rahma Maulidyah, Nur Laila Metha Karina Mirza Hardian Misti Hariasih Mochamad Rizal Yulianto Mohammad Fattah Muhammad Fauzen Muhammad Yani, Muhammad Muhammad Yosa Vernanda Muhammad, Prayoga Radhitya Mukhammad Zakkiy Badar Musfiqoh Muzakki, Ilham Nadia Nurifayza Sufiyanti NELIYATI, Neliyati Ningtias, Riska Putri Ayu Nizam Maulana At thaariq Noor Abidin, Fityan Izza Novi Rosita Anggraeni Nur Chamila, Ayuni Nurhayati, Isma Dewi NURSEHA NURSEHA Octavianisyah, Bella Oetarjo, Mas Oktafiyanti, Intan Dewi Oktaviah, Ainnia Dewi Pramahsuari, Salsa Agwah Prasojo, Galih Priyambodo, Moch Iqbal Pandhu Pujianingsih, Vonny Putri Qur’Ana, Dinda Ucik Rachma Annisa Firdaus Raden Hanif Arga Suryana Ratna Lailatul As’ari Rifdah Abadiyah Rindi Kartika Sari Rini Ayu Agustin Rio Chandra, Rio Rita Ambarwati Rita Ambarwati Sukmono Rizal, As’at Rizky Eka Febriansah Rochmaniah, Ainur Romadhoni, Mega Putri Auliya Rudi Cahyono Safina, Maria Sahri, Vania Berlinda Permata Sari, Ainul Nurma Septiany, Irma Galuh Setiawan, Bayu Dwi Shafarina, Dian Sigit Hermawan Sintha Wahyu Arista Sirajuddin Solekha, Amalia Sriyono Sriyono Sudarso, Satrio Sumartik Supardi Supardi Supardi Supardi Supardi Sururi, Alfaris Sutri, Sutri Syahputri, Denisa Firlian Syaifuddin, Aldy Hamid Syaifudin, Muhammad Afif Tofan Tri Nugroho Uce Indahyanti Uce Indahyati Vera Firdaus Vernanda Suyono Putri Wildan Nasution Yuhanda, Rihadatul Aisy Zahro, Fatimatuh Zaytun, Anita Al