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Dewi Komala Sari
Prodi Manajemen, Fakultas Bisnis, Hukum & Ilmu Sosial Universitas Muhammadiyah Sidoarjo
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THE EFFECT OF CUSTOMER SATISFACTION, CUSTOMER RETENTION, AND ITS IMPACT ON THE TOURISM SECTOR IN LAMPUNG BEACH Sari, Dewi Komala; Barusman, Andala Rama Putra
UTSAHA: Journal of Entrepreneurship Vol. 4 Issue 1 (2025)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v4i1.701

Abstract

By studying beach tourism in South Lampung, Indonesia, researchers assess how customer satisfaction affects customer retention. In this study use variables, service quality, promotion, and destination image, with using the mediating variable and customer satisfaction and the endogenous variable customer retention, this article employs the Structural Equation Model (SEM) technique with 360 respondents, revealing a relationship where customer retention is influenced by service quality, promotion, destination image variables mediated by customer satisfaction. Therefore, researchers recommend several strategies for the Lampung Provincial government, namely being able to enhance promotions, providing good service to improve service quality, and developing adequate facilities that can be utilized by visitors to enhance destination image variables.
Pengaruh Budaya Organisasi dan Lingkungan Kerja Fisik terhadap Kinerja Karyawan pada PT Lihe Auto Parts Indonesia di Kabupaten Bekasi Sari, Dewi Komala; Sirajuddin
Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Vol. 2 No. 1 (2025): Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : YAYASAN PENDIDIKAN MULIA BUANA (YPMB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70451/cakrawala.v2i1.309

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh budaya organisasi dan lingkungan kerja fisik terhadap kinerja karyawan PT Lihe Auto Parts Indonesia di kabupaten bekasi baik secara parsial maupun secara simultan. metode yang digunakan adalah kuantitatif. teknik pengambilan sampel menggunakan sampling jenuh dan diperoleh sampel dalam penelitian ini berjumlah 79 responden. analisis data menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi, analisis koefisien korelasi, analisis koefisien determinasi dan uji hipotesis, Hasil penelitian menunjukkan bahwa Budaya Organisasi (X1) dan Lingkungan Kerja Fisik (X2) berpengaruh signifikan Kinerja Karyawan pembelian dengan diperoleh persamaan regresi Y = 9,554 + 0,615X1 + 0,155X2. Nilai koefisien korelasi atau tingkat hubungan antara variabel bebas dengan variabel terikat diperoleh sebesar 0,534 artinya memiliki hubungan yang kuat. Nilai koefisien determinasi atau kontribusi pengaruhnya secara simutan sebesar 53,4% sedangkan sisanya sebesar (100-53,4%) = 46,6% dipengaruhi oleh faktor lain. Uji hipotesis diperoleh nilai F hitung > Ftabel atau (43,614> 2,720). Dengan demikian H0 ditolak dan H3 diterima. Artinya terdapat pengaruh yang signifikan secara simultan budaya organisasi dan lingkungan kerja fisik terhadap kinerja karyawan.
PENGARUH KUALITAS PELAYANAN, PERSEPSI HARGA, DAN PROMOSI PENJUALAN TERHADAP MINAT BELI PADA SHOPEE FOOD DI SIDOARJO Ratna Lailatul As’ari; Satrio Sudarso; Dewi Komala Sari
Jurnal Paradigma Ekonomika Vol. 19 No. 4 (2024): Jurnal Paradigma Ekonomika
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jpe.v19i4.40554

Abstract

This study aims to explore the influence of service quality, price perception, and sales promotion on consumer purchasing interest in shopee food, especially in Sidoarjo. With the rapid development of e-commerce and food delivery services, understanding the factors that influence consumer purchasing decisions is very important for companies to maintain competitiveness in the market. This study uses a quantitative descriptive approach with non-probability sampling, targeting 100 respondents who have used shopee food. Data were collected through online questionnaires and analyzed using multiple linear regression analysis. The results showed that all variables, namely service quality, price perception, and sales promotion, have a significant influence on consumer purchasing interest. This study determines the importance of these factors in shaping consumer behavior and provides insight for businesses to formulate better marketing strategies.
Can Brand Switching of Consumers of The Originote Skincare Products in Sidoarjo Be Influenced by Electronic Word Of Mouth (E-WOM), Variety Seeking, and Service Quality? Wijayanti, Evi; Sari, Dewi Komala; Supardi
Al Tijarah Vol. 10 No. 2 (2024): Al Tijarah l December
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/at.v10i2.14274

Abstract

This study aims to determine whether the Brand Switching of The Originote Skincare Product Consumers in Sidoarjo is Influenced by Electronic Word Of Mouth (E-WOM), Variety Seeking, and Service Quality? This study uses a descriptive quantitative method, in its own population are users of The Originote skincare products with a sample of 100. The sampling technique uses a purposive sampling technique with respondents being the people of Sidoarjo at least 17 years old. The data collection technique uses a questionnaire that will be distributed through social media, and the answers are measured using a Likert scale. This study uses PLS-SEM data analysis. The results of this study prove that Electronic Word Of Mouth influences Brand Switching of The Originote Skincare consumers, Variety Seeking influences Brand Switching of The Originote Skincare consumers, and Service Quality influences Brand Switching of The Originote Skincare consumers.
The The Influence Of Service Quality, Brand Equity, Dan Price On Purchase Quality At Starbucks Outlets In Sidoarjo Aqhillah Maulitha Kisbiyah; Misti Hariasih; Dewi Komala Sari
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 1 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v8i1.14082

Abstract

This study is aimed at examining the influence of service quality, brand equity, and pricing on consumer purchasing behavior at Starbucks outlets in Sidoarjo. Service quality stands as a pivotal determinant affecting customer buying choices, as evidenced by prior research highlighting the positive impact of superior service elements such as promptness, cleanliness, order accuracy, and staff affability on customer satisfaction. Hence, within the setting of Starbucks outlets in Sidoarjo, it is anticipated that high service quality will positively affect customer purchasing decisions. In addition to service quality, brand equity plays a critical role in shaping consumer purchase preferences. Starbucks has built a global reputation as a brand synonymous with top-tier product quality and a distinctive coffee shop experience. Previous studies have revealed that customers with favorable brand perceptions tend to exhibit a preference for products associated with such brands. Consequently, a robust brand equity at Starbucks Sidoarjo is anticipated to wield a positive influence on customer purchasing choices. Moreover, pricing has been identified as a significant determinant impacting purchasing decisions. Customers typically evaluate the price of Starbucks products in relation to their perceived quality and anticipated value from the brand. Prices deemed reasonable and commensurate with the overall brand experience are likely to sway customers’ decisions at Starbucks Sidoarjo outlets. As a result, this investigation concludes that service quality, brand equity, and pricing collectively wield substantial influence on purchasing decisions at Starbucks Sidoarjo outlets. Optimal service quality, strong brand equity, and appropriate pricing strategies have the potential to bolster customer satisfaction and shape their decisions to purchase Starbucks products.
Eservice Quality Trust Brand Image Customer Loyalty Dynamics (Kualitas Layanan Kepercayaan Citra Merek Loyalitas Pelanggan Dinamika) Masruroh, Indah; Sumartik, Sumartik; Sari, Dewi Komala
Journal of Business Economics and Agribusiness Vol. 1 No. 3 (2024): May
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbea.v1i3.249

Abstract

Penelitian kuantitatif ini menguji hubungan antara kualitas layanan elektronik, kepercayaan pelanggan, citra merek, dan loyalitas pelanggan. Dilakukan melalui purposive sampling dan menggunakan analisis regresi linier berganda pada data yang dikumpulkan dari 96 pelanggan, penelitian ini menunjukkan dampak positif yang signifikan dari kualitas layanan elektronik, kepercayaan, dan citra merek terhadap loyalitas pelanggan. Temuan ini mengisi kesenjangan penting dalam memahami dinamika loyalitas pelanggan, menawarkan implikasi bagi bisnis untuk meningkatkan loyalitas pelanggan melalui peningkatan strategis dalam kualitas layanan elektronik, pembangunan kepercayaan, dan penanaman citra merek.
ABDIMAS UNTUK MENGGERAKKAN RANTING MUHAMMADIYAH DAN AISYIYAH DESA BORO MELALUI PELATIHAN BISNIS KEKINIAN UNTUK PENCAPAIAN SDG’S NO.8 Dewi Komala Sari; Sigit Hermawan; Indah Dwi Lestari; Sintha Wahyu Arista; Nadia Nurifayza Sufiyanti
DedikasiMU : Journal of Community Service Vol. 7 No. 2 (2025): DedikasiMU Juni
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/dedikasimu.v7i2.9919

Abstract

Kegiatan Pengabdian kepada Masyarakat (Abdimas) ini bertujuan untuk menggerakkan Ranting Muhammadiyah dan 'Aisyiyah di Desa Boro melalui pelatihan bisnis kekinian sebagai upaya mendukung pencapaian Tujuan Pembangunan Berkelanjutan (SDG's) No. 8, yaitu pekerjaan layak dan pertumbuhan ekonomi. Permasalahan yang dihadapi oleh warga dan kader persyarikatan di desa tersebut adalah minimnya jumlah jamaah aktif dan terbatasnya kegiatan yang dilakukan oleh Pimpinan Ranting Muhammadiyah (PRM) dan Pimpinan Ranting 'Aisyiyah (PRA) Desa Boro, serta belum UMKM binaan yang dapat menjadi motor penggerak ekonomi jamaah. Metode yang digunakan meliputi tahap persiapan, tahap pelaksanaan, dan tahap evaluasi. Hasil kegiatan menunjukkan bahwa meningkatnya antusiasme jamaah dalam mengikuti kegiatan ranting, tumbuhnya pemahaman peserta terhadap konsep kewirausahaan modern, adanya minat untuk membentuk UMKM binaan, serta tersedianya database UMKM Binaan PRM dan PRA Desa Boro. Abdimas ini diharapkan menjadi langkah awal dalam menghidupkan kembali peran PRM dan PRA Boro sebagai pusat pemberdayaan umat yang produktif dan berkelanjutan.
Brand Image, Product Quality, dan Lifestyle Terhadap Keputusan Pembelian : Sepatu Bekas di toko Hi.corp Surabaya Pujianingsih, Vonny Putri; Sari, Dewi Komala; Hariasih, Misti
Jurnal E-Bis Vol 9 No 1 (2025): Vol. 9 No.1 2025
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v9i1.2338

Abstract

This study aims to determine the influence of brand image, product quality, and lifestyle on the purchasing decision of Thrifting Shoes at Hi.corp Surabaya. The research adopts a quantitative approach, with a descriptive method. The population in this study consists of Hi.corp customers who have made a minimum purchase of second-hand shoes at least once, with a sample size of 100. The sampling technique used is purposive sampling with the criteria of respondents being the Surabaya community aged between 17-30 years. Data collection is done through distributing questionnaires, and responses are measured using a Likert scale. The data analysis technique in this study utilizes the smart PLS (Partial Least Square) tool. The results of this study prove that Brand image affects the purchase decision of thrifting shoes products at Hi.corp Surabaya store, Product quality affects the purchase decision of thrifting shoes at Hi.corp store, and Lifestyle affects the purchase decision of thrifting shoes products at Hi.corp store.
Peran Brand Ambassador, Brand Image, dan Product Quality Terhadap KeputusanPembelian Produk Scarlett Whitening di Sidoarjo Fitriani, Fitriani; Sari, Dewi Komala; Yulianto, Mochamad Rizal
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 13, No 1 (2025): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v13i1.10887

Abstract

Persaingan pasar di industri perawatan kulit semakin ketat, sehingga strategi pemasaran yang efektif menjadi kunci keberhasilan suatu merek. Penelitian ini bertujuan untuk mengetahui peran Brand Ambassador, Brand Image dan Product Quality terhadap Keputusan Pembelian Produk Scarlett Whitening di Sidoarjo. Penelitian ini menggunakan pendekatan kuantitatif dengan populasi adalah masyarakat yang tinggal di Sidoarjo. Sampel penelitian ini diambil menggunakan teknik ­Non-Probability Sampling dan metode Purposive Sampling dengan jumlah 100 responden. Teknik pengumpulan dengan menyebarkan kuisioner dan jawaban akan diukur dengan menggunakan skala likert. Teknik analisa data dalam penelitian ini menggunakan metode PLS-SEM dengan bantuan software SmartPlS 3.0. Hasil penelitian ini membuktikan bahwa Brand Ambassador berpengaruh terhadap keputusan pembelian produk Scarlett Whitening di Sidoarjo, Brand Image berpengaruh negatif terhadap keputusan pembelian produk Scarlett Whitening di Sidoarjo, dan Product Quality berpengaruh terhadap keputusan pembelian produk Scarlett Whitening di Sidoarjo.
Dukungan Selebriti Gagal Mempengaruhi Keputusan Pembelian di Korea Selatan Audri, Della Natasa; Supardi, Supardi; Sari, Dewi Komala; Febriansah, Risky Eka
Journal of Business and Halal Industry Vol. 1 No. 4 (2024): June
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbhi.v1i4.258

Abstract

Penelitian ini mengeksplorasi pengaruh fitur produk, peran BTS sebagai duta merek, dan citra merek terhadap keputusan pembelian. Meskipun ada penelitian ekstensif tentang strategi pemasaran, dampak spesifik dari dukungan selebriti masih belum didefinisikan secara jelas, terutama dalam konteks perilaku pembelian. Penelitian ini bertujuan untuk mengisi kesenjangan pengetahuan ini dengan menguji secara kuantitatif bagaimana komponen pemasaran yang berbeda mempengaruhi pilihan konsumen. Dengan menggunakan sampel 105 responden yang dipilih secara acak, data dikumpulkan melalui kuesioner dan dianalisis menggunakan metode Partial Least Square (PLS) melalui Smart-PLS versi 4.0. Temuan menunjukkan bahwa fitur produk dan citra merek secara signifikan mempengaruhi keputusan pembelian, sedangkan kehadiran duta merek, dalam hal ini BTS, tidak. Hasil ini menunjukkan bahwa meskipun atribut produk tertentu dan persepsi merek secara keseluruhan secara signifikan mempengaruhi pembelian konsumen, dukungan selebriti mungkin tidak secara seragam mempengaruhi proses pengambilan keputusan. Hal ini mengindikasikan adanya kebutuhan bagi merek untuk menilai kembali peran dukungan selebriti dalam strategi pemasaran mereka.
Co-Authors Abby Gina Boangmanalu, Abby Gina Achmad Taqwimul Khafid Achmad Zilmam Sadad Abu Kautsar Adianto, Titania Elga Adinda , Taskia Putri Afifa Nur Rahma Agung Indra Lesmana Agustina Santi Ainnia Dewi Oktaviah Ainun Zariyah Ainur Rochmaniah Akfinniha, Rizki Akhmad Mulyadi ALFARIS SURURI Alshaf Pebrianggara Amilatun Nadhifah Apriliyah Amirah Najchan Hibah Andala Rama Putra Barusman Andjani, Salsabilla Andrian Setyo Wibowo Anggraini, Helvina Julia Anggraini, Oktafia Nur Anisa Ayu Karindra Aqhillah Maulitha Kisbiyah Atnike Nova Sigiro Attalia Reinita Erlitna Putri Audri, Della Natasa Aura Athiyah Anargia Auwalina, Roudlotul Ayu Tri Tungga Dewi Ayubi, Mochamad Ayub Al Ayuni Nur Chamila Bachtiar, Muhammad Rizki Baihaqki, Wildhan Ardin Cut Nuraini Detak Prapanca Dhea Wulan Arianti Diah Krisnaningsih Dina Mayangsari Dini Anjarwani Dwi Saputri, Cindy Chareynina Dwi Wulandari Edwin Dwi Kusharianto Eka Febriansah, Rizky Emil, Kamila Erisa Al Maidah Evi Rinata Evi Wijayanti Fachrur Rozi Farikha Nur Mafulah Fauzen, Muhammad Febriansah, Risky Eka Febriansah, Rizky Fedrica Dellyanti Ferry Irawan, Gusti Elang Firdausi, Heisyah Apriliana Tri Firmansyah, Amirul Zidan Fitanto, Julian Harris Ega Fitriani Fitriani Fitriani Fitriani Fitriyah, Silva Nur Lailatul Fityan Izza Noor Abidin Hadi, Heri Lukman Hidayah, Ika Nurul Hidayati, Fitriana Nurul Imelda Dian Rahmawati Indah Apriliana Sari Wulandari Indah Dwi Lestari Intan Dewi Oktafiyanti Intan Nuraini Irma Galuh Septiany Isna Fitria Agustina Istiqlaliyatul Kholiq Izzati, Alisya Maghfiroh Jane Daniels Jannah, Hayyu Nur Januar Ari Ramdan Jumili Arianto Khisamuddin, Muhammad Idrus Khoironi, Affan Khoirun Nisa Ashada Kumara Adji Kusuma Kurniawan, Ari Lista Kurniawan, Tri Aditya Lailatul Fitriyah Lianawati Lilik Indayani Lintang Pratama Putra Andika Lusi Rahmawati M. Farid Hilmi Najim M. Suryawinata M. Suryawinata Madani, Yamul Furqaan Al Made Deviani Duaja Margie, Maryam Wiyar Marlinton, Denata Putri Mas Oetarjo Mashhura Toirxonovna Alimova Masithasari, Arrini Andina Masruroh, Indah Maulana, Rafli Maulida, Reva Rahma Metha Karina Mirza Hardian Misti Hariasih Mochamad Rizal Yulianto Mohammad Dwi Fajar Romadhon Dwi Fajar Mohammad Fattah Muhammad Afif Syaifudin Muhammad Fauzen Muhammad Rajib Krisnahadi Muhammad Yani, Muhammad Muhammad Yosa Vernanda Muhammad, Prayoga Radhitya Muhsinin, Siti Zuraida Mukhammad Zakkiy Badar Musfiqoh Musniati Muzakki, Ilham Nadia Nurifayza Sufiyanti Naufal Akmal Christiono NELIYATI, Neliyati Ningtias, Riska Putri Ayu Nisfullaili Hidayati Nizam Maulana At thaariq Nonik Atika Aprilia Rosa Novi Rosita Anggraeni Nur Chamila, Ayuni Nur Hidayah, Meizar Nur Laila Maulidyah Nurhayati, Isma Dewi NURSEHA NURSEHA Octafehili, Dwi Nur Octavia, Rena Salsabil Octavianisyah, Bella Oktafian , Rio Oktafiyanti, Intan Dewi Oktaviah, Ainnia Dewi Pramahsuari, Salsa Agwah Prasojo, Galih Priyambodo, Moch Iqbal Pandhu Pujianingsih, Vonny Putri Qur’Ana, Dinda Ucik Rachma Annisa Firdaus Raden Hanif Arga Suryana Ratna Lailatul As’ari Rifdah Abadiyah Rindi Kartika Sari Rindiani Rindiani Rini Ayu Agustin Rio Chandra, Rio Rita Ambarwati Rita Ambarwati Sukmono Rizal, As’at Rizky Eka Febriansah Romadhoni, Mega Putri Auliya Rudi Cahyono Safina, Maria Sahri, Vania Berlinda Permata Sari, Ainul Nurma Satrio Sudarso Septiany, Irma Galuh Setiawan, Bayu Dwi Shafarina, Dian Sigit Hermawan Silvy Imelda Windari Sintha Wahyu Arista Sirajuddin Solekha, Amalia Sonia Puspita Sari Sriyono Sriyono Sumarno . Sumartik Supardi Supardi Supardi Supardi Supardi Sururi, Alfaris Sutri, Sutri Syahputri, Denisa Firlian Syaifuddin, Aldy Hamid Syaifudin, Muhammad Afif Tiara Khurnia Illahi Tofan Tri Nugroho Uce Indahyanti Uce Indahyati Utami Nur Illahi Vera Firdaus Vernanda Suyono Putri Wildan Nasution Yuhanda, Rihadatul Aisy Zahro, Fatimatuh Zaytun, Anita Al