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All Journal JIMKesmas (Jurnal Ilmiah Mahasiswa Kesehatan Masyarakat) Jurnal Inovator GERVASI: Jurnal Pengabdian kepada Masyarakat Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) eCo-Buss Ilomata International Journal of Management Enrichment : Journal of Management JURNAL USM LAW REVIEW Infotech: Journal of Technology Information Ilomata International Journal of Management Eksos Yayasan Cita Cendikiawan Al Khwarizmi Linguistic, English Education and Art (LEEA) Journal Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Jurnal Teknik Informatika Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Jurnal Multidisiplin West Science Madani: Multidisciplinary Scientific Journal Jurnal Bisnis dan Kewirausahaan Jurnal Riset Ilmiah MERDEKA: Jurnal Ilmiah Multidisiplin Epaper Bisnis: International Journal Entrepreneurship and Management JEMBA: Journal of Economics, Management, Business, and Accounting Journal of Communication Management and Organization Primary Journal of Multidisciplinary Research
Harry Setiawan
Fakultas Ekonomi Dan Bisnis Universitas Tanjungpura
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Journal : Journal of Communication Management and Organization

 1 
Efek Kualitas Pelayanan Terhadap Citra Gojek Pada Mahasiswa Universitas Islam Riau Sujatmiko, Ary; Setiawan, Harry
The Journal of Communication Management and Organization Vol. 1 No. 1 (2022): Journal of Communication Management and Organization
Publisher : Riauan Consulting and Communication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55985/jcmo.v1i1.10

Abstract

This study aims to determine the effect of service quality on the image of Go-Jek on FIKOM students, Islamic University of Riau. This type of research is associative with a total population of 1,246 people. The sampling used was simple random sampling, which is a random sampling technique of 93 people. The statistical measurement of the sample in this study was conducted to determine the significance of each difference in the mean value of each variable. From the results of the t test, the tcount value of 7.475 is greater than ttable of 1.985 so the quality of service has a significant effect on Go-Jek's image, while the R2 test with a correlation coefficient (R) of 0.617 means that there is a strong relationship between service quality and Go-Jek image. Coefficient of determination (R2) is 0.380, which means that service quality has an influence of 38% on Go-Jek's image, the remaining 62% is influenced by factors not examined.
Co-Authors Adinda Purnama Sari Agnes Agnes Ahmad Shalahuddin, Ahmad Akhmad Yani Ana Fitriana Ana Fitriana Andika, Wahyu Andry, Johannes Fernandes Anwar Azazi Ardion, Ardion Arfita Yuana Dewi Arielsandy, Elvien Arman Jaya Ayu Umyana Azamahir, Muhammad Nabil Barkah Barkah, Barkah Bintoro Bagus Purmono Burhan Chamisyahuri, Chamisyahuri Damsar Daud, Ilzar Depandi Enda Dinhida Erna Listiana Fahruna, Yulyanti Fitria Lestari Pujiastuti Ginting, Jusia Amanda Giriati, Giriati Grace, Michelle Hasanudin Hasanudin Hasanudin Helma Malini Helma Malini, Helma Hermawati, Yuni Ilmi Farisi Khumaini Indrayani Irene, Novi Irfan Syahyudi Juniwati Juniwati Kalista, Lola Maharani, Evita Mandala, Miko Maria Christiana Iman Kalis Maulidia, Rahma Muammar Khaddafi Muhammad Afif nesty eka listiyani Ngurah Suryantara, I Gusti Nur Afifah Oprilyani, Adhinda Dwi Pangestu, Adjie Purmono, Bintoro Bagus Putri, Shafira Ananda Rafles Ginting Ramadhan Tosepu Safmi, Ima Kumala Sepannur Bandri Setiadi, Galang Simatupang, Ervina C.M. Sujatmiko, Ary Violin Waldi Wulandari, Sukma